PODCAST · business
Product Marketing Starter
by Tiana
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation!So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa- Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
Episodes
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S3E3_Understanding Sales Enablement & Building a formidable PMM-Sales relationship
"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place." Do you agree? 👀 Well, those are the words of Omolara Sanni, a Product Marketing Manager at InCash, and my co-pioneer at the African Product Marketing Pioneers (APMP). Following her…
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S3E2_Navigating the Highs and Lows of PMM Consulting
Hey PMStarters🚀 I'm sure by now we've established that the Product Marketing role is similar to handling a Swiss army knife because of its multifunctional complexities. Now imagine juggling several Swiss army knives at once!! Well, that's what Product Marketing Consultants do! 😅 For S3E2 of the...
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S3E1_Grooming Product Marketing Managers for the future
Hey Folks! We are back with Series 3 in 2023 🚀🤸 In Series 3, we'll continue to unravel PMM and deepen our understanding of the role. Kicking us off is Fidel Nwaefulu, a Faculty member at Utiva. Fidel shares his journey into PMM and also talks about Utiva's Product Marketing school and how to...
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S2E4_Demystifying Product Marketing - PMMing at a Multinational Company
For our Final episode in Series 2 of the Product Marketing Starter podcast, I had so much fun speaking with the bubbly and energetic Temilade Adelakun (AKA The Tems of Product Marketing 🎤). Temi and I have known each other for a while now through the NUTM program, so this episode was extra…
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S2E3_Demystifying Product Marketing - Maintaining a great PM-PMM relationship
In one of our previous episodes, Onyinyechi Nneji emphasized that PMMs and PMs working on a specific product/company need to be "5&6" (very close😊). It is for this reason that we had James Okpare talk about WHY and HOW Product Marketing Managers CAN and SHOULD maintain a great relationship with...
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S2E2_Demystifying Product Marketing - Delineating the PMM role + An Intro to Positioning
Product Marketing sits at the intersection of several roles, hence there is the tendency for PMMs to be dragged into everything from Sales to Digital Marketing and Customer Support. This can be a difficult and stressful position to be in, especially if you're a "people-pleaser." Thus, it's...
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S2E1_Demystifying Product Marketing - The Ups and Downs of being the first PMM at a Startup
Being a first-time PMM is hard enough, but what's even more challenging is being a first-time PMM at a company that never had a Product Marketing role. Onyinyechi talks about her transition from content marketing to becoming the first Product Marketer at Kippa. She shares the ups and downs, and...
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S1E3_Unconventional Route - Charting a New Career Path
Speaking with Benahili was sort of like unpacking a box full of wonder 🤗💕 Aside from her vast knowledge of Product Marketing, she has a contagious affection for the most unlikely things...listen to find out🤓 Behanili speaks about how she (kinda unintentionally) began charting a career path…
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S1E2_Unconventional Route - A Journey of Self-discovery
For Episode 2 of the “Unconventional Route to PMM” series, we spoke to Emmanuel, a Product Marketing Manager at Lend an Arm. One key lesson from Emmanuel’s journey is the importance of self-awareness and continuous self-discovery. #KnowThyself 💡 Emmanuel's transition from Law to PMM began once…
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S1E1_Unconventional Route - Taking a Leap…And Lovin' it!
Switching from one career path to another can be quite daunting. This is why our focus for Series 1 of PMStarter is - Unconventional Routes into PMM. Kicking off this series is Joy Kika, a Product Marketing Manager at Healthlane, who took a leap of faith from Clinical psychology into Product...
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Product Marketing Starter - Trailer
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African...
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ABOUT THIS SHOW
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation!So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa- Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM
HOSTED BY
Tiana
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Frequently Asked Questions
How many episodes does Product Marketing Starter have?
Product Marketing Starter currently has 11 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Product Marketing Starter about?
After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African...
How often does Product Marketing Starter release new episodes?
Product Marketing Starter has 11 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Product Marketing Starter?
You can listen to Product Marketing Starter on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Product Marketing Starter?
Product Marketing Starter is created and hosted by Tiana.
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