PODCAST · business
Profit Made Simple
by Dan Henderson | Fitness Business Coach
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Episodes
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The 5 Attributes That Separate the Best Business Owners From the Rest
Why do two business owners given the same information, resources and support end up in completely different places? In this solo episode of Profit Made Simple, host Dan Henderson shares the presentation he was invited to deliver to the Joy and Movement franchisee network — distilling twenty years...
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From Member to Franchisor: Building a Hybrid Gym Brand for Everyday Australians with Sam Waller
What does it take to go from gym member to national franchisor? In this episode of Profit Made Simple, host Dan Henderson sits down with Sam Waller, national franchisor of Stepz Fitness, to unpack a journey that started with a broken back in grade ten, a walk-out from a university business…
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$1,700, a Car Loan and a Landlord's Bet: From Service to Scale with Ceri Cummings
How do you go from an army PTI to building an eight-figure product brand? In this special episode of Profit Made Simple, host Dan Henderson sits down with colleague, friend and serial entrepreneur Ceri Cummings, co-founder of GOAT Nose Strips, to trace a path that runs from Cardiff to Iraq to a...
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Leave Your Ego at the Door: 38 Years in Fitness with Justin "JT" Tamsett
What does 38 years in the fitness industry teach you about what actually lasts? In this episode of Profit Made Simple, host Dan Henderson sits down with Justin "JT" Tamsett — Managing Director of Active Management, REX Roundtables chairperson and one of the most recognisable voices in Australian...
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Three Decades, One Gym: Why Less Made Him More with Mets Analin
What does it take to stay relevant in the fitness industry for almost 30 years? In this episode of Profit Made Simple, host Dan Henderson sits down with Mets Analin, CEO and co-founder of Titan Fitness in Coogee — one of the last genuinely independent gyms in Sydney — to unpack a career that...
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Why Simplicity Is Your Greatest Business Advantage with Kevin Frazier
Is your business feeling heavy? In this episode of Profit Made Simple, host Dan Henderson welcomes back Fitness Profit team member and sales guru Kevin Frazier for the flip side of their revenue layers conversation — this time on simplicity. Kevin shares how three years living in Tokyo with…
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Unlocking Hidden Profits Through Revenue Layers with Kevin Frazier
Are you relying solely on adding new members to grow your fitness business? In this episode of Profit Made Simple, host Dan Henderson is joined by long-time Fitness Profit team member and sales guru Kevin Frazier to break down why "revenue lies in your business". They unpack why traditional…
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10 Costly Mistakes Fitness Business Owners Are Making in 2026
Why are so many fitness business owners feeling burnt out, overwhelmed, and stuck on a financial treadmill? In this rapid-fire episode of Profit Made Simple, Dan Henderson breaks down 10 critical observations and common mistakes he’s seeing across gyms, studios, and boot camps. From pricing...
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How to Sell More via DM without Being Spammy
Are your prospective clients ignoring phone calls and slipping through the cracks? In this episode of Profit Made Simple, Coach Dan Henderson breaks down the art and science of selling via chat for modern fitness businesses. With Gen Z and millennials preferring DMs over phone calls, Dan reveals...
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How to Build a Loyal Fitness Community That Scales
How do you scale a boutique fitness brand to 20 sites without losing the core community and culture that made it successful in the first place? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Jordan and Daniel, the founders behind the rapidly growing fitness brand…
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Evolving Your Fitness Brand to Serve Women at Every Stage
Why do so many fitness businesses fail to properly support women through pre- and post-natal care? In this episode of Profit Made Simple, host Dan Henderson sits down with Calum, founder of Bump Health & Fitness, to discuss how he identified a massive gap in female healthcare and turned it into a...
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The 5 Crucial Business Skills Every Fitness Coach Needs
What happens when you throw out the standard script and put two fitness industry veterans on the spot? In this special episode of Profit Made Simple, Coach Dan Henderson welcomes back multi-seven-figure fitness business owner and fitness education expert Jono Petrohilos for his return to the...
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From Blind Faith to Four Locations: Scaling Over-50s Fitness with Heath Jones
Why are so many fitness businesses missing out on the most loyal, cash-positive demographic in the market? In this episode of Profit Made Simple, host Dan Henderson sits down with the one and only Heath Jones, founder of Active and Ageless, to explore his incredible journey from a military and...
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The 60m² Bet: How Joy In Movement Became Australia's Fastest-Growing Gym Franchise
Most operators in the fitness space are chasing scale through bigger spaces, more coaches, and heavier overheads. But Jarad went the opposite direction entirely—and built Australia's fastest-growing gym franchise doing it. In this episode of Profit Made Simple, Jarad, founder of Joy In Movement,...
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Speed to Lead: The Ultimate Playbook to Stop Getting Ghosted by Prospects
When most gym and fitness studio owners think about sales, they focus entirely on the pitch. But in 2026, relying on basic rapport and a wing-it mentality isn't enough to get the conversions your business needs to thrive. In this masterclass episode of Profit Made Simple, Coach Dan Henderson…
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AI for Gym Owners: Practical Strategies for Growth in 2026
Feeling completely and utterly overwhelmed by the non-stop flood of AI reels, platforms, and promises? You aren’t alone. In this highly practical episode of Profit Made Simple, Coach Dan Henderson cuts through the online fluff to share how he went from AI anxiety to building a streamlined system...
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Playing to Win and Building a Movement with Vic Gigliotti
What does it take to turn a gut-wrenching $395,000 loss into a global activewear empire? In this episode of Profit Made Simple, host Dan Henderson sits down with old mate Vic Gigliotti , the powerhouse founder behind Muscle Republic. Vic opens up about his raw, 15-year entrepreneurial journey -...
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Turning Data into Dollars with John Paul
Why are some fitness businesses struggling to grow while others thrive in a changing economy? In this episode of Profit Made Simple, host Dan Henderson welcomes back returning guest John Paul, owner of the CRM software Xoda, to unpack the hidden metrics that drive true gym profitability. Moving...
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The HYROX Boom: How to Capitalise on the World's Fastest-Growing Sport
We are breaking completely new ground on this episode of Profit Made Simple. For the first time ever, Coach Dan Henderson welcomes two guests to the show: Alex and Matt, the co-owners of Unit in Alexandria, Sydney. Having been part of the original Unit brand in London from day one, Alex and Matt...
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Navigating the Trust Recession: Your Blueprint for High-Impact Content
Right now, we are in a "trust recession." Prospects are more cynical and hesitant than ever before, often having been over-promised and under-delivered by service providers. In this episode of Profit Made Simple, Dan Henderson explains why content is the essential bridge to overcoming this...
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Winning Winter: The Blueprint to Smash Your Cold-Weather Slump
Most fitness business owners accept that winter will be slow, tough, and filled with cancellations - but you aren’t most owners. In this episode of Profit Made Simple, Coach Dan Henderson returns from the Boston Marathon to deliver a masterclass on how to "win winter" while your competition is…
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Breaking Through the Four Business Plateaus with Dan Henderson
In this solo episode of Profit Made Simple, host Dan Henderson pulls back the curtain on the "Growth Plateaus" framework - the exact blueprint he uses to help fitness business owners move from burnout to breakthrough. Dan shares a raw look at his own past failures, including an education business...
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Scaling Your Meta Ads: Creative Strategy, AI Hooks & The Andromeda Era
In this powerful conclusion to our two-part series, Coach Dan Henderson and Meta Ads specialist Bec Anderson dive deep into the technical and creative "upper layers" of the advertising pyramid. While episode one focused on the offer, episode two is all about stopping the scroll in a world…
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Mastering Meta Ads in 2026: The Andromeda Shift & The Power of the Offer
Why are so many fitness businesses struggling with their marketing in 2026 while others are absolutely "killing the pig"? In this episode of Profit Made Simple, Dan Henderson welcomes back digital marketing expert Bec Anderson for her fourth appearance to unpack the radical shifts in the Meta Ads...
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The Only Metric That Matters: Changing Member Behaviour - with John Paul Rahme
Is your fitness business stuck in the past, or are you building for the modern consumer? In this episode of Profit Made Simple, host Dan Henderson sits down with "fitness industry dinosaur" turned tech innovator John Paul (JP) Rahme from Xota. JP traces his journey from a successful Vision…
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The Seven-Figure Blueprint: Scaling Beyond $40,000 a Month
In the final instalment of our roadmap series, Coach Dan Henderson reveals exactly what it takes to scale a fitness business from $40,000 a month to the seven-figure mark and beyond. This episode is all about transition: moving from a business that relies on you to a high-performance machine led…
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Scaling from $20,000 to $40,000+ a month
Ready to take your fitness business from a "job" to a scalable machine? In part two of this high-impact series, Coach Dan Henderson breaks down the exact blueprint for moving from $20,000 to $40,000+ per month. Dan dives deep into the three core drivers - Delivery, Scale, and Attract/Convert - to...
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Scaling a Personal Training Empire with Andrew Simmons
How do you transition from a "one-man band" personal trainer to leading the number one personal training business in Australia? In this powerhouse episode of Profit Made Simple, Dan Henderson sits down with industry pioneer Andrew Simmons, founder of Vision Personal Training. Andrew pulls back…
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The Future of Coaching: Shifting from Advice to Transformation
Ever feel like you’re doing all the right things but staying in the exact same spot? In this episode of Profit Made Simple, Dan Henderson sits down with mindset and high-performance legend Kylie Ryan to unpack why so many high achievers end up "successfully stuck." Kylie shares her 22-year…
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The Three Core Drivers of a Wildly Profitable Fitness Business
Are you skipping steps on your way to success? In this episode of Profit Made Simple, Coach Dan Henderson breaks down the "Fitness Profit Roadmap," a proven methodology designed to help fitness business owners reach $20,000 a month with total clarity. Dan dives into the three core…
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2026 Vision: The 9 Big Shifts Every Gym Owner Needs to Know
Are you ready to stay ahead of the curve in 2026? In this solo episode of Profit Made Simple, Dan Henderson shares the nine seismic shifts currently reshaping the fitness landscape. Drawing from both deep industry research and daily observations from the 200+ businesses within the Fitness Profit...
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A Simple, Scalable Marketing Plan for Business Growth in 2026
If you feel like you need more leads in your business, you’re not alone, it’s the most common challenge business owners raise. But what if the real issue isn’t lead volume, but the lack of a clear, dependable system? In this solo episode of Profit Made Simple, Coach Dan Henderson breaks down the...
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From the Brink of Closure to Record Growth with Anthony Kassis
What do you do when your business is on the brink of collapse? In this powerful episode of Profit Made Simple, Coach Dan Henderson sits down with Anthony Kassis, founder of Platinum Training Academy, to unpack one of the most honest and inspiring business turnaround stories shared on the podcast....
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10 Lessons from Top Performing Fitness Businesses in 2025
What separates good fitness businesses from great ones? In this solo episode of Profit Made Simple, Coach Dan Henderson shares ten powerful lessons drawn from some of the highest performing clients in the Fitness Prophet community throughout 2025. As we kick off 2026, these insights provide a...
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How to Double Your Business in 2026 with Craig Ballantyne
What does it really take to double your business in 2026? In this powerful episode of Profit Made Simple, Coach Dan Henderson welcomes back returning guest Craig Ballantyne for his third appearance on the podcast. Known for his no-nonsense frameworks and high-performance thinking, Craig breaks…
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The Power of Presence in Business, Health and Leadership with Dave Nixon
What if success in business and life wasn’t about doing more, but removing what gets in the way? In this episode of Profit Made Simple, Coach Dan Henderson sits down with Dave Nixon – gym owner, TEDx speaker, author and high-performance coach – for a deeply reflective conversation on presence,...
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The High-Performance Pyramid: Building a Life of Impact, Income, and Significance
Fresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail…
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The High-Performance Pyramid: Building a Life of Impact, Income, and Significance
Fresh from presenting at the High Performance Father Retreat, Coach Dan Henderson shares his powerful High-Performance Pyramid model—the pillars to having an incredible legacy and amazing impact on those you love and care about most. Dan warns that too many entrepreneurs achieve Success but fail…
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The Pre-Loaded Plan: How to Design Your Most Dominant Year Yet
December is a make-or-break month, and too many business owners cruise to the finish line, starting the new year behind the eight ball. In this episode of Profit Made Simple, Coach Dan Henderson shares his structure for the "Review before we Preview," helping you formulate a Pre-Loaded Plan to…
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ABOUT THIS SHOW
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
HOSTED BY
Dan Henderson | Fitness Business Coach
CATEGORIES
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Frequently Asked Questions
How many episodes does Profit Made Simple have?
Profit Made Simple currently has 129 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Profit Made Simple about?
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness...
How often does Profit Made Simple release new episodes?
Profit Made Simple publishes regularly with 129 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Profit Made Simple?
You can listen to Profit Made Simple on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Profit Made Simple?
Profit Made Simple is created and hosted by Dan Henderson | Fitness Business Coach.
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