PODCAST · business
Profit With A Plan
by Marcia Riner - Business Growth Strategist
Hey Entrepreneurs! Are you trying to make bigger profits in your small business? Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast. So join me each Tuesday for smart ideas that can add more profits to your bottom line.
Episodes
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EP364 SEO Isn’t Dead- How Small Businesses Get Found by Google and AI
SEO Isn’t Dead: How Small Businesses Get Found by Google and AI 🎯 Episode Summary SEO suddenly seems a lot more complicated. Business owners are being told they need SEO, AEO, GEO, AI optimization, and whatever acronym comes next just to stay visible. Matt Diamante cuts through the noise and...
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EP363 Your Revenue Is Growing. So Why Aren’t You Getting Wealthier?
Your Revenue Is Growing. So Why Aren’t You Getting Wealthier? 🎯 Episode Summary Your business can be growing, profitable, and busy while still leaving you underpaid. Marcia Riner talks with CPA Natalie Hoenig about the gap between business revenue and personal wealth. They uncover where money...
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EP362 Content Marketing ROI: What to Fix Before You Create More
Content Marketing ROI: What to Fix Before You Create More 🎯 Episode Summary Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes…
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EP361 Get Your Time Back by Making the Right Hire at the Right Time
Get Your Time Back by Making the Right Hire at the Right Time 🎯 Episode Summary If your business keeps demanding more of your time, better productivity may not be the answer. You may need to make the right hire. Darren Tompkins explains how owners can recognize when it is time to hire, identify...
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EP360 Build a Transferable Business- Could Yours Run Without You?
Build a Transferable Business: Could Yours Run Without You? 🎯 Episode Summary If you stepped away from your business, would the profits, customer relationships, and daily decisions keep moving without you? Marcia Riner talks with Nitin Khanna, founder and president of N3 Business Advisors, about...
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EP359 What’s Keeping Your Business Smaller Than It Should Be
What’s Keeping Your Business Smaller Than It Should Be 🎯 Episode Summary You can have the right strategy, a good offer, and years of experience and still keep building a smaller business than you actually want. Marc Hildebrand joins Marcia Riner to explore the beliefs and automatic reactions…
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EP358 Accidentally Successful: The Hidden Risk Behind Business Growth
Accidentally Successful: The Hidden Risk Behind Business Growth 🎯 Episode Summary Your business can be growing while the reason behind that growth remains surprisingly unclear. And when you do not know what is actually producing your results, changing the wrong thing can quickly expose how…
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EP357 Stop Chatting With AI and Start Building With It
🎙 Episode Title Stop Chatting With AI and Start Building With It 🎯 Episode Summary Most businesses are already using AI. But if your process still looks like this, open a chat, type a prompt, copy the answer, paste it somewhere else, then repeat the whole thing tomorrow, AI is still depending…
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EP356 Let AI Take More Off Your Plate
Let AI Take More Off Your Plate 🎯 Episode Summary When calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy. Andrea Palacio learned this after buying a landscaping company that began...
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EP355 Your Business Is Profitable, But Is It Built to Last?
Your Business Is Profitable, But Is It Built to Last? 🎯 Episode Summary Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off? In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron...
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EP354 The 30-Minute CEO Meeting That Clears Business Decisions
The 30-Minute CEO Meeting That Clears Business Decisions 🎯 Episode Summary When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you…
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EP353 How to Find the Clients Driving Your Most Profitable Growth
How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your…
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EP352 How to Buy a Profitable Business Without Starting From Scratch
How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for…
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EP351 Use AI to Save Sales Time Before You Hire Your First Rep
Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare...
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EP350 Why Profitable Businesses Still Feel Under Pressure
Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that…
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EP349 Why Great Employees Leave Even When You Pay Well
Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else. In this episode, Marcia talks with talent retention expert David Alemian about why...
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EP348 Is Your Business an Asset or Just a Stressful Job?
Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the…
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EP347 Stop Undercharging. Price for Profit, Not Just Your Time
Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why...
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EP346 How Small Businesses Use SMS & RCS to Drive Revenue
How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits...
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EP345 Why Your Sales Problem Is Really a Clarity Problem
Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia...
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EP344 Turn YouTube Into a Lead Generation System in 90-Minutes a Week
🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week EP344 of Profit With A Plan Podcast Released May 6, 2025 Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get...
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EP343. How To Get People To Say Yes: The Science of Ethical Persuasion
🎙 How to Get People to Say Yes: The Science of Ethical Persuasion EP343 of Profit With A Plan Podcast Released April 21, 2026 Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist. Host: Marcia Riner, CEO of...
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EP342 Operational Leverage: The New Growth Engine for Founders
Operational Leverage: The New Growth Engine for Founders 🎯 Episode Summary Growth should create freedom, not more chaos. In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why…
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EP341 The Hidden Revenue System After the First Yes
The Hidden Revenue System After the First Yes 🎯 Episode Summary Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes? In this episode, Marcia sits down with Bradley Rausch to unpack...
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EP340 When Something Feels Off- How to Fix a Business Before It Breaks
When Something Feels Off: How to Fix a Business Before It Breaks EP340 Profit With A Plan Podcast Released 3/24/26 Guest: Jay David, Founder of Do Business Better Host: Marcia Riner CEO of Infinite Profit®, business growth strategist 🎯 Episode Summary Sometimes your business looks fine on the...
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EP339 Growth by Subtraction - The Strategy Most Founders Miss
Growth by Subtraction: The Strategy Most Business Owners Miss Released March 17, 2026 🎯 Episode Summary In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that...
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EP338 Founder Dependency - Build a Business That Runs Without You.
Founder Dependency: Build a Business That Runs Without You EP338 Profit With A Plan podcast Release date March 3, 2026 Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal Host: Marcia Riner, Business growth strategist and CEO of...
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EP337 Brand Clarity Beats Polished Marketing.
Brand Clarity Beats Polished Marketing EP337 of Profit With A Plan Podcast Released February 17, 2026 Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands Host: Marcia Riner, CEO Infinite Profit® and business growth strategist 🎯 Episode Summary If your marketing looks...
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EP336 Make It Easy to Buy - Fix the Friction Killing Your Revenue.
Make It Easy to Buy: Fix the Friction Killing Your Revenue EP336 Profit With A Plan Podcast Released, February 10, 2026 Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm. Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist 🎯 Episode Summary If...
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EP335 Stop Posting More -Fix Your LinkedIn Network Strategy Instead
Stop Posting More: Fix Your LinkedIn Network Strategy Instead EP335 of Profit With A Plan Podcast Released February 3, 2026 Guest: Daniel Alfon, LinkedIn Strategiest Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist 🎯 Episode Summary If LinkedIn feels noisy, overwhelming…
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EP334 Stop Guessing- Use Benchmarks to Fund Profitable Growth
Stop Guessing- Use Benchmarks to Fund Profitable Growth EP334 Profit With A Plan Podcast Released January 27, 2026 Guest: Jon Morris, CEO of Fiscal Advocate Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist 🎯 Episode Summary If you’re spending on growth but your revenue is...
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EP333 Hiring Isn’t a Gut Call. It’s a Numbers Call.
Hiring Isn’t a Gut Call. It’s a Numbers Call. EP333 of Profit With A Plan Podcast Released January 13, 2026 Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist 🎯 Episode Summary Ever think, “If I could just clone myself…
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EP332 Stop Posting More- Build a Visibility Strategy That Actually Converts.
🎙 Stop Posting More: Build a Visibility Strategy That Actually Converts EP332 of Profit With A Plan Podcast Released January 6, 2026 Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert Host: Marcia Riner, CEO of Infinite Profit and a Business...
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EP331 Why Physical Touchpoints Are Beating Funnels at Customer Retention
Why Physical Touchpoints Are Beating Funnels at Customer Retention EP331 of Profit With A Plan Podcast Released Date: December 16, 2025 Guest: Mark Stern, founder and CEO of Custom Box Agency Host: Marcia Riner, Business Growth Strategist, Infinite Profit® 🎯 Episode Summary Most businesses pour...
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EP330: Stop Guessing: Use Your Numbers To Actually Grow Your Business
Stop Guessing: Use Your Numbers To Actually Grow Your Business EP330 Profit With A Plan Podcast Releases December 9, 2025 Guest: Sonny Grappone, Founder of Precision Accounting cConsulting Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit® 🎯 Episode Summary Most business...
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Ep329 Pricing Mistakes That Are Costing You Millions
Pricing Mistakes That Are Costing You Millions EP329 Profit With A Plan Podcast Released December 2, 2025 Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® 🎯 Episode Summary Most SaaS...
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EP328 How to Tell Stories That Actually Convert Your Audience Into Clients
How to Tell Stories That Actually Convert Your Audience Into Clients EP328 of Profit With A Plan Podcast Released Date 11.25.25 Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Most...
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EP327 Influence Beats Authority - The Leadership Skill That Changes Everything
Influence Beats Authority - The Leadership Skill That Changes Everything EP327 of Profit With A Plan Podcast Released November 18, 2025 Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit® 🎯 Episode Summary Most...
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EP326 Stop Using Personal Credit to Fund Your Business
Stop Using Personal Credit to Fund Your Business 🎯 Episode Summary: Still using your personal credit to keep your business running? That’s a profit killer. In this episode of Profit With A Plan, Marcia Riner and guest expert Sue Schuster reveal how to build corporate credit that protects your...
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EP325 From Audience to Income -How Paid Communities Create Real Freedom.
From Audience to Income: How Paid Communities Create Real Freedom EP325 Profit With A Plan Podcast Released November 4, 2025 Guest: Carol Tice, Journalist and Founder of the Community Growth Academy Host: Marcia Riner, Business Growth Strategist | Infinite Profit 🎯 Episode Summary Most business...
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EP324 Plug Your Profit Leaks - Build a Lean Company That Grows Faster
Plug Your Profit Leaks - Build a Lean Company That Grows Faster EP324 Profit With A plan Podcast Released October 28,v 2025 Guest: Duane Deason, CPA, CFO, Founder and President | Efficacy Group Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Revenue is up—but...
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EP323 Your Story Is Your Growth Strategy: Turning Purpose Into Profit
🎙 Episode Title Your Story Is Your Growth Strategy: Turning Purpose Into Profit Released October 21, 2025 Guest: Dan Grech | Pulitzer Prize–winning NPR and PBS journalist turned entrepreneur and educator Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary Most...
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EP322: Inside Growth 2.0: How AI, GEO & Vibe Coding Are Changing Everything
Inside Growth 2.0. How AI, GEO & Vibe Coding Are Changing Everything EP322 Profit With A Plan Podcast Release date: October 6, 2025 Guest: Raj Singh, VP of Product at Mozilla Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 🎯 Episode Summary AI isn’t just a buzzword—it’s…
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EP321 When to Move Beyond QuickBooks: CFO Insights for Growing Businesses
When to Move Beyond QuickBooks -CFO Insights for Growing Businesses EP321 of Profit With A Plan Podcast Released September 30, 2025 Guest: Laresa McIntyre - Founder and Fractional CFO | Rockbridge CFO Host: Marcia Riner- Business Growth Strategist | Infinite Profit® 🎯 Episode Summary QuickBooks...
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EP320 Hiring Friends: The Surprising Leadership Advantage
🎙 Episode Title Hiring Friends: The Surprising Leadership Advantage EP320 Profit With A Plan Podcast Release Date: September 23, 2025 Guest: Marcylle Combs, MS, RN is an Entrepreneur, Leadership Expert, Speaker, Author, and Podcast Host Host: Marcia Riner, Business Growth Strategist | Infinite...
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EP319 Membership Models That Drive Recurring Revenue
🎙 Episode Title Membership Models That Drive Recurring Revenue EP319 of Profit With A Plan Podcast Released: September 16, 2025 Guest: Nathalie Dorémieux is a Membership Maven and tech strategist Host: Marcia Riner, Business Growth Strategist | CEO of infinite Profit® 🎯 Episode Summary What if...
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EP318 Build to Sell, Build to Scale - Exit Strategy Secrets
🎙 Episode Title Build to Sell, Build to Scale: Exit Strategy Secrets EP 318 of Profit With A Plan Podcast Released 9.9.25 Guest: Vince Perri - Certified Exit Planning Advisor (CEPA) and experienced business broker Host: Marcia Riner - Business Growth Strategist | Infinite Profit® 🎯 Episode...
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EP317 Stop Guessing: How to Know Exactly What Your Buyer Wants
🎙 Episode Title Stop Guessing: How to Know Exactly What Your Buyer Wants Released: September 2, 2025 GUEST: Andy Halko, founder of Insivia & Author of The Buyer Centric Operating System HOST: Marcia Riner, Business Growth Strategist & CEO of Infinite Profit® 🎯 Episode Summary You may think…
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EP316 How To Turn Video Views Into Clients (Not Just Clicks)
🎙 Episode Title How to Turn Video Views Into Clients (Not Just Clicks) with Josh Troche, Founder of Pedal Stomper Productions Hosted by Marcia Riner, Business Growth Strategist of Infinite Profit® 🎯 Episode Summary Your videos aren’t converting? It’s not the algorithm—it’s your approach. In…
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EP315: Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
Why Your SEO Isn’t Working Anymore (And What to Do in 2025) EP315 Profit With A Plan Podcast Release date: August 12, 2025 Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services Host: Marcia Riner, Business Growth Strategist | Infinite Profit® 📌 Podcast Notes...
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ABOUT THIS SHOW
Hey Entrepreneurs! Are you trying to make bigger profits in your small business? Like many of us business owners, you are always looking for ways to increase your profitability and you’re probably looking to grow your business too. You’ve found the podcast to help you do just that.I’m Marcia Riner, a business strategist on a mission! I’ve helped tons of small business owners to establish & implement a tangible plan that guarantees sustainable profitability, drives your growth, & plans for your future exit. I want to share strategies that I’ve earned & learned with you on the PROFIT With A Plan Podcast. So join me each Tuesday for smart ideas that can add more profits to your bottom line.
HOSTED BY
Marcia Riner - Business Growth Strategist
CATEGORIES
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