Profit With A Plan

The 30-Minute CEO Meeting That Clears Business Decisions 🎯 Episode Summary When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions. This conversation blends mental health, business strategy, hypnotherapy, and practical self-leadership into a tool business owners can actually use. You’ll learn how to create quiet decision-making space, use parts journaling, and stop letting fear, doubt, or mental noise run the show. Podcast: Profit With A Plan Host: Marcia Riner, business growth strategist and CEO of Infinite Profit® Guest: Eugene Berezin, Psychotherapist, Hypnotherapist, and Founder of LifePath Transformational Coaching Episode: 354 Release Date: July 14, 2026 🎥 What You’ll Learn • Why busy work can hide unclear decision-making • How to hold an executive meeting with yourself • Why your mind has different parts influencing choices • How journaling can stop mental spirals faster • Why ADHD brains benefit from 3 to 4 action items • When to seek support instead of overthinking alone ⏱️ Timestamp Highlights [00:00] Why better decisions start with quiet [03:47] Eugene’s path into psychotherapy and hypnotherapy [06:00] Why slowing down is underrated for owners [09:31] How to create an executive meeting with yourself [14:54] Using parts work for business decisions [20:04] Why journaling helps stop mental spirals [22:16] How often to hold executive meetings [26:38] ADHD-friendly productivity and action planning [28:59] How to respond when your mind spirals [32:27] Eugene’s self-regulation tool and resources 🔗 Resources & Links Eugene’s Self-Regulation Tool https://www.lifepathtc.com/self-regulation LifePath Transformational Coaching https://www.lifepathtc.com Infinite Profit https://Infinite-Profit.com Profit Booster® Growth Map https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Find the Clients Driving Your Most Profitable Growth 🎯 Episode Summary More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow. Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas, and make smarter decisions about the clients who deserve more of your team’s attention. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Christine Day, Founder of Results 2Day and Author of 80/20 Growth Strategy Episode: 353 Release Date: July 7, 2027 🎥 What You’ll Learn • Why your highest-revenue clients may not be your most profitable. • How cost to serve changes the value of a customer. • Why average customer data can hide major business risk. • How to identify High Value Clients using business-aligned metrics. • What to do with clients outside your highest-value segment. • How to turn client data into stronger buyer personas. ⏱️ Timestamp Highlights [00:00] Why more clients do not always mean better growth [05:50] The client loss that changed Christine’s growth strategy [10:18] Using business goals to identify High Value Clients [16:41] Why cost to serve matters more than revenue [18:57] The hidden risk inside average customer data [20:56] What to do with your lower-value 80% [29:17] How the software scores and ranks every client [31:03] Turning high-value clients into better buyer personas 🔗 Resources & Links https://resultstoday.com.au https://resultstoday.com.au/sample https://profitbooster.biz https://infinite-profit.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How to Buy a Profitable Business Without Starting From Scratch 🎯 Episode Summary Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place. You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Corey Parchman, President of CorePar Development and Business Acquisition Advisor Episode: 352 Release Date: June 30, 2026 🎥 What You’ll Learn • Why buying an established business can reduce startup risk • How to create a buy box before looking at deals • What SBA financing can make possible for first-time buyers • Why cash flow matters more than a business’s asking price • How seller involvement can protect employees and customer relationships • What to evaluate before acquiring a trade or licensed business ⏱️ Timestamp Highlights [00:00] Why buying an existing business can be a smarter path [03:21] From NFL career to building a business Plan B [04:40] How to find businesses owners may be ready to sell [07:43] What to consider before buying a licensed trade business [11:11] The buy box framework for finding the right acquisition [12:31] SBA financing, down payments, and reserve planning [17:33] How seller transition support protects your first year [24:12] Cash flow, customer concentration, and deal discipline 🔗 Resources & Links https://coreyparchman.com https://www.linkedin.com/in/corey-parchman-2a8a2790 https://Infinite-Profit.com https://ProfitBooster.biz 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Use AI to Save Sales Time Before You Hire Your First Rep 🎯 Episode Summary Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process. You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Greg Grand, Founder of The AI Sales Leader Episode: 351 Release Date: June 26, 2026 🎥 What You’ll Learn • Use AI to prepare for sales calls in minutes, not hours • Build prospect research that leads to stronger discovery questions • Create multi-channel outreach without sounding like every other salesperson • Know when your business is truly ready for its first sales hire • Build sales systems your team can repeat and improve • Keep trust and human connection at the center of AI-assisted selling ⏱️ Timestamp Highlights [00:00] How AI gives solo CEOs more sales time [03:06] Why Greg built an AI sales system [06:02] Stop chasing tools and solve sales problems [07:04] Build prospect research in five minutes [10:06] Use AI for better sales discovery questions [17:05] Multi-threaded prospecting that builds familiarity [23:25] Build custom AI prompts for your sales process [28:17] Why human connection still closes the sale 🔗 Resources & Links https://theaisalesleader.com https://profitbooster.biz https://infinite-profit.com   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Why Profitable Businesses Still Feel Under Pressure 🎯 Episode Summary Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action. In this episode of Profit With A Plan, Marcia Riner talks with Paul Sweeney about why profitable businesses can still feel under pressure and how owners can use clarity, quick wins, and simple weekly planning to make better decisions. Paul shares practical steps to improve cash flow, prioritize what matters, and stop letting big plans collect dust. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Paul Sweeney, Chartered Accountant and Business Advisor Episode: 350 Release Date: June 16, 2026 🎥 What You’ll Learn • Why profitable businesses can still feel financially tight • How business clarity improves daily decision-making • Why one-page planning can sharpen weekly priorities • How quick wins create cash flow and momentum • What to check every Monday before chasing new ideas • Why monthly reports may be too late for cash flow problems ⏱️ Timestamp Highlights [00:00] Why profitable businesses still feel pressure [03:24] Why traditional business planning turns owners off [06:20] How one-page planning creates weekly clarity [11:52] The Monday cash flow check-in [16:15] A 30-minute invoice fix that improved collections [28:21] Why clarity reduces scattered decisions 🔗 Resources & Links Paul Sweeney’s Business Planning Course https://courses.paulsweeneyaccountant.au/business-planning-course Profit Booster® Growth Map https://profitbooster.biz Infinite Profit https://InfiniteProfitConsulting.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Why Great Employees Leave Even When You Pay Well 🎯 Episode Summary Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else. In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled people who drive growth, customer loyalty, and company value. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: David Alemian, Creator of The Alemian Retention System™ Episode: 349 Release Date: June 9, 2026 🎥 What You’ll Learn • Why pay raises alone do not create long-term employee loyalty • How skilled labor shortages impact every industry • Why turnover is one of business’s biggest hidden costs • How key employees affect customer experience and brand trust • Why retention can improve business value before a sale • How to calculate the true dollar cost of turnover ⏱️ Timestamp Highlights [00:00] Why great employees may really leave [04:38] How David discovered the skilled labor shortage [06:41] Why high pay can become leverage elsewhere [13:29] Why people stay where their future is strongest [18:53] How retention plans protect key employees [27:53] Why retention impacts business sale value [30:05] The hidden dollar cost of turnover [36:07] David’s free Turnover Cost Calculator 🔗 Resources & Links TalentRetentionPlans.com 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Is Your Business an Asset or Just a Stressful Job? 🎯 Episode Summary Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well. In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,” about how owner-led businesses can move from operational chaos to structured, scalable growth. Thomas shares how to reduce owner dependency, create accountability, install a weekly execution rhythm, and build a business that can eventually run beyond the owner. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Thomas Rechtien, Founder and CEO of Rechtien Consult LLC Episode: 348 Release Date: June 2, 2026 🎥 What You’ll Learn • Why owner dependency lowers business value • How to know if you are building an asset • Why clarity must become action, not theory • How weekly meetings can create real accountability • Why buyers want systems, not gut instinct • How to start stepping into the owner’s box ⏱️ Timestamp Highlights [00:45] Is Your Business Becoming More Valuable? [04:20] Thomas’s Story and Why He Became “The Fixer” [07:39] Why Owners Wait Too Long to Build Exit Value [10:30] The Owner Dependency Problem [13:57] Clarity, Numbers, and the Right People [18:46] The Weekly Execution Meeting That Creates Accountability [25:02] Why Repeating Problems Usually Need Outside Perspective [30:59] Building a Business You Want to Sell, Not Have to Sell 🔗 Resources & Links Thomas Rechtien on LinkedIn https://www.linkedin.com/in/thomas-rechtien Rechtien Consult LLC https://rechtienconsult.com  💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Stop Undercharging: Price for Profit, Not Just Your Time 🎯 Episode Summary Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results. Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Audrey Faust, MBA, The Manifesting CFO™ Release Date: May 19, 2026 🎥 What You’ll Learn • Why hourly pricing can punish your experience • How close rates reveal pricing problems • Why clients feel your pricing hesitation • How to stop deciding what clients can afford • Why confidence belongs in your pricing strategy • How profit reveals whether your business is working ⏱️ Timestamp Highlights [00:00] Are you pricing for time or transformation? [03:51] Why high earners can still undercharge [05:33] The hidden cost of hourly pricing [11:31] Pricing for results and client value [17:01] What your close rate says about pricing [20:36] How pricing confidence affects sales calls [31:02] Why mindset work comes before numbers [36:33] Audrey’s free pricing resource 🔗 Resources & Links Audrey Faust Consulting https://www.audreyfaustconsulting.com/Pricing Instagram/Facebook @TheManifestingCFO LinkedIn Audrey Faust   💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

How Smart Businesses Use SMS & RCS to Drive More Revenue 🎯 Episode Summary Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket. In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth. From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team. Podcast: Profit With A Plan Host: Marcia Riner, CEO of Infinite Profit® Guest: Amanda McGuckin Hager, CMO & CRO of TrueDialog Episode: EP346 Episode Topic: SMS & RCS Strategies for Today’s Small Businesses Release Date: May 12, 2026 🎥 What You’ll Learn • Why customers respond faster to texts than email or phone calls • How SMS marketing improves customer engagement and conversions • The difference between SMS, MMS, and RCS messaging • Why RCS creates interactive customer experiences inside messaging • Common text messaging mistakes businesses should avoid • How small businesses can start using texting strategically ⏱️ Timestamp Highlights [00:00] Why text messaging is becoming a business growth opportunity [04:24] Why email and phone calls are losing effectiveness [09:10] Real companies driving revenue through text messaging [15:24] Text messaging mistakes that can damage your business [23:35] What RCS messaging is and why it matters now [33:05] Amanda’s best advice for getting started with texting 🔗 Guest Resources & Links https://truedialog.com    💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster® Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.  

Why Your Sales Problem Is Really a Clarity Problem 🎯 Episode Summary If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech. Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.   Host: Marcia Riner, CEO of Infinite Profit® Guest: Mark Gordon, Founder of Integrated Go-To-Market Solutions Episode: EP345 Profit With A Plan Podcast Release Date: May 5, 2026 🎥 What You’ll Learn Why sales issues often start with unclear messaging How to make your website convert faster Why your ideal customer must shape your strategy How disconnected systems create hidden revenue leaks What it really means to become sales-led How AI is changing your public go-to-market presence   ⏱️ Timestamp Highlights [00:00] Why sales problems often start with clarity [03:56] Mark’s path from mortgage growth to go-to-market strategy [05:30] The rowboat analogy for sales and marketing alignment [07:02] How Mark builds revenue machines in 120 days [13:51] Why companies lose focus by chasing every customer [17:20] Where your message must show up consistently [20:05] How poor fit leads destroy sales and operations [24:25] Why your homepage must work like a landing page [28:26] The mistake of putting logos before buyer clarity [32:42] Why websites still matter in an AI-driven market [34:02] How buyers judge your public go-to-market presence 🔗 Resources & Links Mark Gordon’s Website https://IGTMS.com  Connect with Mark Gordon on LinkedIn Search: Mark D. Gordon 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away. 📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com 🚀 Profit-Driven Resources 💰 Profit Booster® Podcast Monetization Hub Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.com 📈 Free Profit Booster Growth Map Find the gaps slowing down your revenue, profit, and growth. Get yours now at ProfitBooster.biz 🎧 Never Miss a Profit-Driving Strategy Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

🎙 Turn YouTube Into a Lead Generation System in 90 Minutes a Week   EP344 of Profit With A Plan Podcast Released May 6, 2025   Guest: Jerry Potter: YouTube Lead Generation Strategist Host: Marcia Riner, CEO of Infinite Profit, business growth strategist 🎯 Episode Summary Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.   In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.   🎥 What You'll Learn - Why YouTube is promoting smaller channels more than ever before - How ChatGPT and AI tools are driving thousands of monthly views to YouTube - The difference between content for views versus content for leads - How to create YouTube content in 90 minutes a week - Why plain backgrounds and basic setups outperform high-production studios - The 6-month commitment strategy that makes YouTube sustainable - Common mistakes that waste your time without generating leads   ⏱️ Timestamp Highlights [00:00] Why most business owners burn out on YouTube before seeing results [02:13] Introduction to Jerry Potter and the YT90 system [04:25] Three reasons why YouTube is THE opportunity right now [05:14] How YouTube attracts bottom-of-funnel prospects ready to invest [06:13] Why YouTube builds trust better than short-form content [08:30] The 90-minute framework for consistent YouTube content [12:45] Stop chasing viral content and serve your ideal client instead [16:20] Content strategy: Answer the exact questions prospects search for [19:55] SEO optimization without keyword stuffing [23:40] The thumbnail myth: You don't need fancy graphics [27:15] Equipment reality: Plain backgrounds outperform production studios [31:30] Consistency over perfection in YouTube success [36:19] Real examples: 600K+ subscriber channels with basic setups [37:05] Why authenticity wins in the age of AI [38:11] YouTube's lasting value compared to disappearing social posts [39:24] Google + YouTube integration as your search engine partner [40:26] Get the YT90 Roadmap and assessment   🔗 Resources & Links Jerry Potter https://yt90roadmap.com   YT90 Roadmap (Free Resource) https://yt90roadmap.com Includes assessment to determine if YouTube will work as a lead generator for your business 💼 About Marcia Riner & Profit With A Plan Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.   As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.   Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com   🚀 Profit-Driven Resources Get your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz