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Profitable Salon Owner Podcast

by Jason Everett, Kayla Swanson

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.

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Episodes

  1. Your Salon Team Knows What to Do. So Why Aren’t They Doing It? | EP 267 | Profitable Salon Owner

    Jason also shares a practical four-step training process salon owners can use to teach almost anything: • I do, you watch • I do, you help • You do, I help • You do, I watch This approach gives team members room to observe, explain, practice, receive support, and finally demonstrate the skill...

  2. Stop Being the Stylist Who Owns a Salon | Tiffanie Whitt | EP 266 | Profitable Salon Owner

    They discuss why profit is the oxygen of the business, how a handbook and code of honor create psychological safety, and why changing what is not working is a sign of leadership, not failure. Want to connect with Tiffanie and find your next right step? Text “ACADEMY” to (916) 258-0720. Ready to...

  3. Has the Economy Already Crashed? What Salon Owners Should Do Now | EP 265 | Profitable Salon Owner

    In this episode: • The signals of economic pressure inside a salon • How changing guest priorities affect spending • Why your dashboard should guide your decisions • What to trim—and what not to cut • How to market when guests are more selective • Why strong salons can find opportunity in a...

  4. When Commission Salon Owners Become the Villain: How to Rise Above | EP 264 | Profitable Salon Owner

    In this episode, you’ll learn: • How to separate useful feedback from outside opinion • Why caring for your team and protecting profit can coexist • How to make your team part of the solution • Why leadership growth begins with an honest look inward • How fear-based decisions can create bigger...

  5. What Jobs Will AI Eliminate in the Salon Industry? | EP 263 | Profitable Salon Owner

    AI is not about replacing the hands-on service your guests come to you for. It is about transforming the planning, documentation, problem-solving, and repetitive work that can keep a salon owner overwhelmed. In this episode, Kayla Swanson and HPSA founder Jason Everett discuss AI as a thinking...

  6. Should You Switch to a Commissionless Salon? | EP 262 | Profitable Salon Owner

    In this episode of the Profitable Salon Owner Podcast, Kayla Swanson sits down with Jason Everett, CEO of High Performance Salon Academy, to introduce a different way of thinking about commission. Jason calls it the commissionless salon. And no, that doesn’t mean eliminating commission. It simply...

  7. Are You Too Nice to Your Salon Staff? | EP 261 | Profitable Salon Owner

    In this episode, you’ll learn: Why being “too nice” can hurt your team The difference between being mean and being direct How to say no while explaining the why Why strong leaders stand beside their team, not against them How to repair trust when you’ve handled something poorly How to be firm…

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  8. 4 Ways AI Can Increase Your Salon Revenue | EP 260 | Profitable Salon Owner

    You'll learn how to use AI to cross-promote services, increase add-ons, fill last-minute openings, bring past guests back, and other easy ways AI can help improve your salon’s overall guest experience. AI will not remove the human connection from your salon. When used as a right tool, it can…

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  9. Why Change Is the Catalyst Your Salon Needs | EP 259 | Profitable Salon Owner

    Jason shares how major changes in his own life sparked a ripple effect across his business, relationships, leadership, and mindset. Together, they unpack why comfort can quietly keep salon owners stuck and how learning to positively reframe change can turn difficult seasons into opportunities for...

  10. The Hidden Causes of Hair Loss Most People Miss | EP 258 | Profitable Salon Owner

    In this episode of the Profitable Salon Owner Podcast, Kayla Swanson welcomes back Ketmanee Whitlock (@ketmaneeheartshair), licensed cosmetologist, certified trichologist, and owner of Edify Salon & Extension Bar, Edify Head Spa, and Trichology Lounge. This is Ketmanee's second appearance on the...

  11. How Giving Back Built a Million-Dollar Salon Legacy | EP 257 | Profitable Salon Owner

    You'll learn: How giving back strengthens your salon culture Why clients and team members stay loyal to a purpose-driven business Simple ways to start serving your community How generosity can become part of your salon's identity Why building trust creates long-term business growth Learn More…

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  12. 6 Uncommon Ways to Use AI in Your Salon | EP 256 | Profitable Salon Owner

    In this episode, you'll learn: How to build digital employees that support different roles in your salon Why every salon owner should have an AI CFO How AI can help you improve your personal finances, too How to use AI as a sparring partner instead of just a search engine Why recording your...

  13. 3 Ways to Stop Carrying Your Salon Alone | EP 255 | Profitable Salon Owner

    In this episode, you'll learn: - How to set business goals your entire team can get behind - Why tracking the right numbers creates better leaders - How to use data to coach instead of micromanage - How salon software can become your silent business partner - The systems that give salon owners…

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  14. How to Build Healthy Relationships That Last | EP 254 | Profitable Salon Owner

    In this episode, you'll learn: ✅ Why successful businesses are built on healthy relationships ✅ Why creating shared experiences strengthens every relationship ✅ The role communication plays in preventing conflict ✅ How to rebuild trust after it's been broken ✅ Why the relationship you have with...

  15. How to Know When It's Time to Expand Your Salon | EP 253 | Profitable Salon Owner

    In this episode, you'll learn: ✅ How to know if your salon is truly ready for expansion ✅ Why more space doesn't always mean more profit ✅ The first ways to grow before opening another location ✅ What Danielle considered before adding shareholders ✅ Why your team should influence your growth...

  16. Booth Rental vs. Commission: Which Model Wins in 2026? | EP 252 | Profitable Salon Owner Podcast

    In this episode, you'll learn: Why booth rental isn't replacing commission salons The biggest misconception about making more money in booth rental Why some salon owners switch models and why others never should The five types of people every commission salon owner needs to understand How to…

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  17. Can You Teach Your Old Staff New Tricks? | EP 251 | Profitable Salon Owner

    Inside this episode, you’ll hear: • Why your team may already know exactly what to do • The role fear plays in performance and growth • How leadership influences team behavior • Why successful people do hard things anyway • The mindset shift that helps teams evolve If you've been frustrated by...

  18. How to Choose the Right Business Coach for Your Salon | EP 250 | Profitable Salon Owner

    Inside this episode, you’ll learn: • How to evaluate a coach beyond testimonials • Why results should always matter • The difference between doing and teaching • Red flags salon owners should watch for • What great coaching relationships actually look like If you've ever considered hiring a coach...

  19. Why Your Best Staff Keep Leaving (And How to Fix It) | EP 249 | Profitable Salon Owner

    Inside this episode: • Why growth paths matter more than most owners realize • How to remove fear and anxiety around numbers • The simple adjustments that create big income gains • Why asking questions beats giving answers • How great leaders support growth without people-pleasing If you've ever...

  20. The Real Reason Your Business Feels So Chaotic | EP 248 | Profitable Salon Owner

    If you're tired of feeling overwhelmed and ready to create more clarity and profitability in your salon, this episode is a must-listen. Learn More About Our Sponsors: Collins: http://collins.co/hpsa L'ANZA: https://www.lanza.com/ MYA: https://joinmya.com/ AURA: https://aurasalonware.com/hpsa/…

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  21. The Real Reason Your Team Isn’t Listening to You | EP 247 | Profitable Salon Owner

    Inside this episode: Why your team may not be hearing what you THINK you’re saying The hidden damage caused by indirect communication How fear and stress change your leadership tone Why healthy salons require direct conversations The mindset shift that makes salon owners better communicators If...

  22. How to Reconnect With the Heart of Your Salon | EP 246 | Profitable Salon Owner

    Inside this episode, you’ll learn: Why salon owners lose connection to their vision The importance of defining your salon’s core values How to stop comparing your salon to everyone else online Why protecting your team culture matters more than growth The mindset shift that helps struggling salon...

  23. Should You Sell Your Salon? (What Most Owners Get Wrong) | EP 245 | Profitable Salon Owner

    💡 Inside this episode, we cover: ✅ Why most salons aren’t actually sellable ✅ The #1 mistake that kills your salon’s value ✅ What buyers are really looking for ✅ When it actually makes sense to sell ✅ How to build a salon that works without you Whether you want to sell one day (or even never…

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  24. What to Do When Your Clients Are Losing Their Hair? | EP 244 | Profitable Salon Owner

    Inside this episode: ✅ Why hair loss is increasing (and what’s causing it) ✅ The different types of hair loss most stylists don’t understand ✅ How scalp health impacts hair growth ✅ Why most advice you’ve been giving might be wrong ✅ How to create real solutions for your clients ✅ Turning hair…

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  25. Going From Stylist to Salon Owner: What No One Tells You | EP 243 | Profitable Salon Owner

    💡 Inside this episode: ✅ The biggest mistake stylists make when opening a salon ✅How to build a team that actually supports your vision ✅Why personal development changes everything ✅What it really means to “get out of your own way” ✅How to create a culture your team wants to be part of So if...

  26. Why Does Your Staff Refuse to Sell Retail? | EP 242 | Profitable Salon Owner

    Inside this episode, you’ll learn: Why most stylists resist selling retail The biggest mistake salon owners make when training their team How language alone can make or break your retail sales The mindset shift that turns service into natural retail Simple ways to increase your retail numbers…

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  27. The 3 Hidden Blocks Killing Your Salon Success | EP 241 | Profitable Salon Owner

    You’ll learn how your thoughts and feelings directly impact your income, client relationships, confidence, and overall success in business and life. This episode is a must-listen if you’re ready to move from operating on autopilot to becoming a fully conscious, intentional salon professional.…

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  28. Why Your Team Isn’t Listening (And How to Fix It) | EP 240 | Profitable Salon Owner

    5 Key Learnings: People listen when what you say feels valuable to them. If you’re out of tune personally, your team will feel it. Your team is a reflection of your leadership. There are 6 areas to tune in yourself and 6 areas to tune in your business. Teams buy in faster when they feel you care...

  29. Do's and Dont's of Building Your Salon's Dream Team | EP 239 | Profitable Salon Owner

    0:00 - Why dream team building matters 0:33 - Stephanie Fox’s journey in beauty and recruiting 2:12 - The most important element in team building 3:50 - How leaders must evolve with the workforce 6:07 - The two stakeholders every salon depends on 8:37 - When owners should hire support to lead...

  30. The #1 Ingredient to Training Your Salon Team | EP 238 | Profitable Salon Owner

    In this episode, you'll learn: Celebrating all wins means recognizing effort, risk, and progress, not just outcomes Immediate celebration creates emotional connection and builds confidence faster Struggling team members improve when owners focus on what they are doing right Celebration should be...

  31. The Truth About Expanding to Multiple Locations | EP 237 | Profitable Salon Owner

    In this episode, you'll learn: Why the hardest transition is moving from one location to two Why expansion must be based on numbers and not ego How and why leadership structure must evolve as locations increase Why stepping out of daily operations allows sustainable growth When does having fewer...

  32. How to Properly Compensate Non-Service Work | EP 236 | Profitable Salon Owner

    What we cover in this episode: Why task-based pay creates speed and ownership while hourly pay often rewards laziness. How to build a "Directed Downtime" list so staff always know what to do when they’re not booked. How to separate what’s required from paid add-ons. Why increasing commission for...

  33. The Power of Passion Beyond the Salon | EP 235 | Profitable Salon Owner

    In this episode, you'll learn HOW: Passion fuels resilience during burnout seasons. Building something bigger than your salon strengthens culture. Serving others fills your tank faster than personal success alone. You don’t need full credentials to start, just take the first step. Purpose grows...

  34. Why Your Salon Staff Won’t Step Up (And How to Fix It) | EP 234 | Profitable Salon Owner

    In this episode, you’ll learn: Why staff don’t step up The hidden leadership mistake How to create ownership in your salon The difference between managing and leading What high-performing salon cultures have in common If your salon feels like: - You’re the only adult in the room - You’re…

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  35. The Leadership Team Blueprint: Right People, Right Seats, Real Growth | EP 233 | Profitable Salon Owner

    Here's what you'll learn from this episode: The real difference between a manager and a leader The “right person, right seat” rule (and why it matters) How a weekly 90-minute leadership meeting creates real accountability What to do if someone isn’t a fit in a leadership role How to find leaders...

  36. The Real Power of AI for Salon Owners: Precision Over Information | EP 232 | Profitable Salon Owner

    In this episode, you’ll hear: Why AI won’t replace haircuts or massages but will replace several roles behind the scenes The “$20/month employee” concept (and the 6–8 jobs it can support How to start using AI the right way: “Go to lunch with AI” Voice prompts vs typing prompts Building playbooks...

  37. The Salon Code of Honor: Fix Your Culture, Drama, and Accountability | EP 231 | Profitable Salon Owner

    In this episode, Jason Everett joins Kayla Swanson to talk about the Code of Honor, a simple system that can transform your salon culture, reduce team drama, and strengthen accountability. You’ll hear: Why “we all get along” isn’t the same as a strong culture What happens when you don’t have…

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  38. How to Develop 6-Figure Stylists Without Burning Them Out | EP 230 | Profitable Salon Owner

    In this episode, Kayla sits down with Danielle Cherewyk to talk about how salon owners can build a culture where team members grow into high-performing, six-figure earners. You’ll hear: Danielle’s story and why she built a career-path culture early How she helped her team realize they were closer...

  39. What High-Performing Salons Do Differently | EP 229 | Profitable Salon Owner

    In this episode, Kayla and Jason unpack what it really means to be a high-performing salon and why the biggest difference isn’t intelligence, luck, or even talent. What you’ll hear in this episode: What “high performance” actually means (and why it’s the foundation of everything at HPSA) The true...

  40. Why Profit Is the Only Thing That Saves Your Salon This 2026 | EP 228 | Profitable Salon Owner

    In this episode, Kayla Swanson and Jason Everett discuss what it truly means to be a profitable salon owner. They cover the following topics: The difference between staying busy and actually making money Why salon owners often avoid profit (sometimes without knowing it) How to begin shifting your...

  41. Buy, Sell, or Shut the Doors? What Smart Salon Owners Will Do in 2026 | EP 227 | Profitable Salon Owner

    In this episode, you’ll discover: Why 2026 is a buyer’s market and how shaky operations are creating big opportunities for owners who are ready. What does capacity utilization mean and how to know if growth is smart or premature. Are you a CEO or just a high-paid stylist? And how to start…

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  42. The Real Reason You’re Burnt Out (And the 3 Fixes That Actually Work) | EP 226 | Profitable Salon Owner

    In this episode, you’ll learn: Why burnout is often a mindset shift issue, not just a rest issue The difference between Burn On, Burn Up, and Burnout How effort vs reward imbalance quietly creates burnout Why impostor syndrome can be a catalyst (and how common it is) The 3 major causes of burnout...

  43. Stop Going Broke on Gift Cards: The Salon Owner’s Survival Guide | EP 225 | Profitable Salon Owner

    Gift Cards as a Tool for Growth: Gift cards can be highly profitable when used to attract new guests and grow revenue during holidays. Biggest Mistake #1 - Discounting: Avoid offering discounts on gift cards, as this can hurt your profit margins and set unrealistic pricing expectations. Biggest...

  44. Peak Productivity for Salon Owners: What You Must Know | EP 224 | Profitable Salon Owner

    In this episode: What productivity really means (and why it’s universal) Why food, energy, and environment influence your brain’s performance How dopamine, distraction, and devices wreck productivity Time-blocking, presence, and building a routine that works How to model productivity for your…

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  45. Why You Want to Quit Your Salon… and What It Really Means | EP 223 | Profitable Salon Owner

    💡 What you'll learn: Why nearly every owner reaches a point where they want to quit Jason’s real experiences with business overwhelm and financial pressure How internal beliefs shape your external business results How to build resilience and embrace disruption in your business Why the size of…

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  46. The Real Reason 93% of Salons Don’t Make Money | EP 222 | Profitable Salon Owner

    Most salon owners don’t have control over their profit... and it’s costing them big. In this episode, Jason Everett joins Kayla Swanson to reveal why profit doesn't equate to working harder or cutting more costs. But it simply means understanding your numbers and planning intentionally. They…

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  47. Stop Looking Up or Down. Start Looking Within | EP 221 | Profitable Salon Owner

    Stop Looking Up or Down. Start Looking Within In this inspiring episode, Jason Everett joins Kayla Swanson to explore how comparison and self-doubt hold salon owners back and how to break free from them. They unpack the concept of “borrowed confidence,” share lessons from personal experiences…

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  48. Is your Salon Layout Helping or Hurting Your Profits? | EP 220 | Profitable Salon Owner

    💡 Here’s what you’ll learn: How salon layout directly impacts profit and productivity Why space optimization boosts revenue and retention The importance of investing in quality salon furniture How to use 3D tools for better design decisions Questions to ask before remodeling or expanding How to...

  49. How to Create a Five-Star Salon Experience Every Time | EP 219 | Profitable Salon Owner

    💡 Here’s what you’ll learn: How to design a complete guest experience from start to finish Why emotional connection matters more than technical perfection How to train your team to deliver consistent five-star moments Ways to use leadership collaboration to improve systems Shelby’s proven…

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  50. How to Build a Thriving, Profitable Salon with Danielle Cherewyk | EP 218 | Profitable Salon Owner

    What You’ll Learn in This Episode: Danielle’s story of moving from passion to profit How curiosity is the secret weapon for financial growth Why flipping to “profit first” changes everything Behavior hacks that make consistent profit possible How to work with accountants without fear or confusion...

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TOPICS IN THIS SHOW

Business Strategy Entrepreneurship Expert Insights Industry Trends Profit Growth Salon Business Salon Management

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ABOUT THIS SHOW

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Profitable Salon Owner Podcast helps commission salon owners grow their business, profits and an amazing team! High Performance Salon Academy has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. Their infectious high energy makes every event they run not only educational, but extremely engaging.

HOSTED BY

Jason Everett, Kayla Swanson

Produced by High Performance Salon Academy

CATEGORIES

education business

Frequently Asked Questions

How many episodes does Profitable Salon Owner Podcast have?

Profitable Salon Owner Podcast currently has 254 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Profitable Salon Owner Podcast about?

Listen here with Kayla Swanson and leading industry experts to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light!...

How often does Profitable Salon Owner Podcast release new episodes?

Profitable Salon Owner Podcast publishes regularly with 254 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Profitable Salon Owner Podcast?

You can listen to Profitable Salon Owner Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Profitable Salon Owner Podcast?

Profitable Salon Owner Podcast is created and hosted by Jason Everett, Kayla Swanson.
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