Profitable Women podcast artwork

PODCAST · business

Profitable Women

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and b

  1. 91

    Honoring the Season I'm In

    As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last moments of having my children at home before the season shifts again.Thank you for being part of this journey, for your unwavering support, and for growing alongside me. Until the next season reveals itself, take care of yourself, honor your season, and continue building a life and business that feels authentically yours.In this episode, I cover: An acknowledgment of the need for rest, reflection, and a chance to honor the season I’m inThe importance of aligning our lives and businesses with our intuition and natural seasonsMy heartfelt gratitude for you being part of this journey with me, for growing together, and for allowing me to share this space Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/honoring-the-season Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  2. 90

    Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink

    In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their professional brand.We dive into the connection between personal style, self-trust, and empowerment. Ellie shares thoughtful insights on moving beyond the societal expectations that often shape how women feel they “should” show up. She offers practical guidance on embracing vulnerability and shifting from performance to identity.Throughout our conversation, we talk about how aligning your appearance with your goals can strengthen confidence, especially in public speaking and representing your brand. Ellie’s story is a beautiful reminder of the power of authenticity and self-expression in entrepreneurship. Whether you’re transitioning from corporate life or redefining your personal brand, this episode is full of wisdom and encouragement.In this episode, we cover: How Ellie’s unique background shapes her approach to empowering women through personal style, emphasizing the power of stepping into your authentic selfPractical tips on how women can leverage personal style as a powerful tool for self-representation, especially in high-stakes environments like speaking engagementsHow embracing an identity-focused approach can lead to lasting changes and a more authentic, fulfilling life Connect with Ellie:Follow on Instagram @style.decodedFollow on LinkedInCheck out her websiteListen to her podcast Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/personal-style-as-a-business-strategyResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  3. 89

    Starting a Business in College: Harmony Media's Story with Makenna Campbell

    In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op opened the door to video content and storytelling in agriculture. With no prior experience, she leaned into curiosity, taught herself video production through online resources, and began creating meaningful content for local farmers and events.We talk about the early fears that tend to show up, especially worrying about what others might think, and how moving through those moments allows us to share our gifts more freely. We also discuss the practical side of building a business in college, including the unexpected learning curve of managing taxes and the importance of preparing as success begins to grow.From balancing social media work with financial planning to trusting her instincts, Makenna reminds us of the power of authenticity and the flexibility that entrepreneurship can bring.In this episode, we cover: How a college internship led to Makenna starting a business in collegeThe unexpected challenges that come with entrepreneurship, such as initial fears about what others will think, and the reality of managing taxes for a businessWhy authenticity is critical to sustainable business growthThe freedom and flexibility that come with owning a business, particularly the ability to adapt operations to life's changing seasons Connect with Makenna:Follow on Instagram @harmonymedia_Follow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/starting-a-business-in-college Resources & Links:Episode 72: Building a Sustainable Business with Profit Shift: Makenna Campbell’s StoryJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  4. 88

    Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling

    In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024. Janet and I talk about the complexities of money mindset among the aging generation and the hurdles in discussing finances with adult children. We also discuss the reluctance of parents to open up about their financial situations and the prevalent feelings of shame and guilt around financial literacy. Janet's approach to balancing expertise in financial management and personal priorities offers valuable lessons for focusing on what truly matters in both business and life.In this episode, we cover: How the rise of AI in writing inspired a new calling toward helping families manage their aging parents' financesThe hesitations some parents face in opening up about their finances to their adult children, and the pervasive feelings of shame and guilt associated with financial illiteracyThe critical role of financial planning, especially in preparing for the eventual passing of a parent Connect with Janet:Follow on Instagram @fireflyfinancialorganizingFollow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/janet-berry-johnson Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  5. 87

    Flowers and Farts Featuring the Hansen Kids

    Today, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or excitement. And then we have farts, those less pleasant, maybe a little more on the negative side, for the day. So we go around the table and share our flowers and farts for the day. Today, the kids are sharing their flower and fart of mom owning a business.  In this episode, I cover: A special family exercise where we share the best and worst parts of our day, called flowers and fartsThe kids give us their honest opinion of entrepreneurship, sharing both the joyful flowers and the challenging farts that come with having a mom who runs her own businessOur sincere Thanksgiving wishes to all our listeners Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/flowers-and-fartsResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  6. 86

    Perspective Shifts: Finding Beauty and Creating Community with Ariel Panowicz

    In today's episode, I am joined by Ariel Panowicz, a talented photographer and creative director from Omaha, Nebraska, who shares her inspiring journey in the creative field. Ariel's work is renowned for its vibrant portrayal of people and places, finding beauty in ordinary moments and transforming them into extraordinary memories. She discusses her passion for creating community, which led her to establish Luli's Creative House, a dynamic, community-focused space dedicated to empowering individuals through events and photo shoots. Hear how Ariel's innovative approach to photography emphasizes finding beauty in the mundane and challenges conventional notions of perfection, encouraging us all to find beauty in the overlooked details of life. As both a mother and business owner, Ariel opens up about the importance of self-forgiveness and prioritizing what truly matters in both family and business life. We also discuss how authenticity can attract the right community and lead to personal fulfillment, and reflect on the valuable lessons our children learn from witnessing our pursuits.In this episode, we cover: How Ariel's passion for creating community led to the creation of Luli's Creative House, a space dedicated to empowering individuals through unique events and stunning photo shootsThe challenges of juggling a business while raising a familyThe necessity of finding beauty in the mundane and the importance of self-forgiveness and prioritizationWhy authenticity is key in attracting the right audience and achieving genuine fulfillment Connect with Ariel:Follow on Instagram @arielpanowiczFollow on Facebook Learn more about Luli’s: Follow on Instagram @lulicreativehouseFollow on Facebook Check out the website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/finding-beauty-and-creating-community Resources & Links:The Moth podcastJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  7. 85

    Burnout: Is It Time to Shed?

    In this episode, we're diving into something really close to my heart: dealing with burnout in entrepreneurship. I'm learning so much more about energy, moons, astrology, and how that energy plays into this. This year, specifically 2025 going into 2026, there is a transition to shedding and letting go of what's no longer serving us, so that in 2026, we can take action on what's really meant for us. I'm wondering whether there is a correlation between this burnout topic coming up now, as people are entering or learning to do this shedding and moving towards a more aligned, more sustainable business going forward. I invite you to join me; let's learn about this evolution together! In this episode, I cover: The intriguing influence of energy, astrology, and personal evolution in shaping our business journeysHow the burnout phase can affect us deeply, particularly in service-based industries where our identity is closely tied to our workThe question of whether there are clients or offers that it's time to let go of or shed for the possibility of what's coming Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/time-to-shed-burnoutResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  8. 84

    From Solo Designer to CEO: Building a Thriving Luxury Design Firm with Courtney Otte

    I'm thrilled to welcome one of my longtime clients, Courtney Otte, to the podcast today. Courtney is a powerhouse juggling life as a mom of three young kids, a military wife, and the creative force behind Modern Hive Interior Design in Omaha, Nebraska.In this episode, we dive into how Courtney built a luxury design firm all while growing a family amidst military deployments. We chat about the importance of adapting to life's various seasons, the art of effective delegation, and why adaptability is essential for navigating the dual roles of a business owner and a parent.In this episode, we cover: The necessity of adapting to life's ever-changing seasons and mastering delegation to ensure both your family and business flourishThe power of understanding business and personal life cycles, which can lead to confident decision-making and sustainable growthHow Courtney's personal growth and professional achievements, like building a thriving design firm, are deeply interconnected Connect with Courtney:Follow on Instagram @themodernhiveFollow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/solo-designer-to-ceoResources & Links:ClickUpJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  9. 83

    Stepping Away to Step Forward: What Changed After 10 Days Off

    In this episode, I'm sharing what I learned from stepping away from my business. You'll hear how this break revealed aspects that were misaligned with my values and my plans for integrating more regular downtime into my schedule. The time away reinforced the importance of trusting my team and the systems we've built, demonstrating that my business can thrive even when I need to step away. I discovered that stepping away didn't mean compromising on my business's integrity or success. As I move forward, I'm committed to better separating work and personal communications and embracing the lesson that constant connectivity isn't necessary for effective business management.In this episode, I cover: Strategies for reassessing workflows, effective planning, and the peace of mind that comes with knowing your business can sustain itself if you're stepping awayThe benefits of trusting your team and the systems you've put in place, revealing how stepping away can offer a fresh perspective on what truly aligns with your valuesEmbracing regular downtime can enhance productivity, boost profitability, and lead to a more fulfilled life Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/stepping-awayResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  10. 82

    I Left My Business for 10 Days... And It Didn’t Burn Down!

    For those of you who have been on the edge of your seat week by week, waiting to find out how it went when I left my business for ten days… Guess what? We survived! Not only did we survive, but I think we thrived!In this episode, I share the journey of how I left my business for ten days and the preparation it took to make this break successful. From handing off tasks to team members, setting clear expectations, and communicating with clients, I explore the logistics and mindset shifts necessary to create a sustainable business that thrives even in my absence.In this episode, I cover: The story of stepping away for ten days, a dream made possible by meticulous planning, redefining my pricing strategy, and finding the right team dynamicsThe power of setting boundaries and trusting your team, ensuring that your business can thrive in your absenceAn invitation to reimagine how you balance personal well-being with professional success Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/I-left-my-businessResources & Links:Episode 76: I Am Leaving My Business… For 10 Days!Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  11. 81

    Stop Avoiding the Thing: You’re Not Incompetent

    In today's episode, I discuss the common misconception that everything needs to be perfectly organized before delegating tasks like bookkeeping to an expert, which can lead to a cycle of avoidance and overwhelm. By addressing the fear of being incompetent and recognizing that experts can handle disorganization, we can break this cycle and create a more sustainable business. This episode is all about embracing the discomfort of asking for help, honing the skills of delegation, and understanding that you don't have to do it all yourself. In this episode, I cover: How to break down the fear of being incompetent that may be holding you back from successThe myth that everything must be in perfect order before handing off tasksWhy identifying tasks outside our zone of genius allows us to focus on more critical aspects of our businessConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/incompetentResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  12. 80

    Taking Maternity Leave as a Business Owner with Jill Carr

    In today's episode, I am so excited to welcome Jill Carr as a guest in this little mini-series on taking a break from your business. Jill recently took a 12-week maternity leave from her business to welcome a new family member, completely disconnecting from her business. She shares her journey of preparing her team to handle everything in her absence, highlighting the importance of planning, delegation, and trusting your team. In this episode, I cover: The common misconception that certain business tasks are too vital to hand off, and how, with thoughtful planning, a truly restorative maternity leave or break is possibleStrategies for ensuring business continuity through effective delegation and the creation of Standard Operating Procedures (SOPs)Various tools that you can use to help record tasks and streamline processes, making it easier for team members to step in and manage client work seamlesslyThe power of effective communication with clients and team members to prepare them for leadership shifts, ultimately creating a more resilient and sustainable business structure Connect with Jill:Get FREE access to the Podcast Launch Guide private podcastJoin the Podcast Launch AcademyFollow on Instagram @jillcarrpodcastingCheck out her websiteConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/maternity-leave Resources & Links:LoomClickUpEpisode 78: Getting It Out of Your Head: The First Step to DelegationJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  13. 79

    Getting It Out of Your Head: The First Step to Delegation

    Do you ever feel like you're constantly juggling tasks, afraid to step away from your business even for a moment?In today's episode, I'm diving into the topic of delegation. As we consider taking a break and building a sustainable business, there will be moments or situations that require delegation. I'm sharing practical steps for documenting tasks and procedures that can streamline workflows, reduce errors, and minimize stress—ensuring your business runs smoothly even when you're away. This approach not only prepares you for successful delegation but also enhances your efficiency and clarity.In this episode, I cover: The liberating power of asking for helpPractical strategies to create space in your calendar and how asking for help can prevent burnout and overwhelmHow it's not just about asking for help—it's about ensuring the person or place you're turning to is genuinely capable and willing to support you Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/delegationResources & Links:Explore my project management tool, ClickUpEpisode 77: From “I’ve Got It” to “Can You Help?”: Building the Muscle of AskingEpisode 76: I Am Leaving My Business... For 10 Days!Episode 23: Gaining Clarity and Confidence with Kelli ThompsonJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  14. 78

    From “I’ve Got It” to “Can You Help?”: Building the Muscle of Asking

    In today's episode, I'm sharing my experience in building the muscle of asking for help and the power of delegation. I'm reflecting on how the practice of asking for help became essential in my business and family life. I started with low-stakes situations to become more comfortable with receiving help, ultimately protecting my well-being and ensuring success.  I'm also talking about the importance of identifying whether the person or place we seek assistance from is truly capable and willing to help, and exploring alternative options when necessary. Embracing these practices will transform your approach to tackling both business and personal challenges.In this episode, I cover: The liberating power of asking for helpPractical strategies to create space in your calendar and how asking for help can prevent burnout and overwhelmHow it's not just about asking for help—it's about ensuring the person or place you're turning to is genuinely capable and willing to support you Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/building-the-muscle-of-asking Resources & Links:Episode 76: I Am Leaving My Business... For 10 Days!Episode 23: Gaining Clarity and Confidence with Kelli ThompsonJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  15. 77

    I Am Leaving My Business... For 10 Days!

    Turning 40 is a special milestone, and what better way to celebrate than by embarking on a much-needed, unplugged European adventure? In today's episode, I'm sharing three specific things that I've been doing to help prepare and plan for leaving my business. It has been no small feat, involving years of preparation and an overhaul of my business model to ensure it thrives without my constant oversight. By investing in the right team and addressing my nervous system, I've laid the groundwork to ensure my business can flourish independently, all while prioritizing my well-being. As I look forward to sharing my experiences from this upcoming vacation, I encourage you to look at one area where you can start making changes to make your business model slightly more sustainable than it was last week. In this episode, I cover: The importance of creating a sustainable business model that aligns with personal well-being and growthMindset shifts to effectively bring in help and accepting that it's not all on me, all the time, to keep the needles movingWhy focusing on nurturing my nervous system has been crucial for building sustainable business models, serving my clients well, and leaving my business for a much-needed vacation Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/leaving-my-businessResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  16. 76

    Hot Take: Hourly Billing Is a Disservice to Your Client

    In today’s episode, I’m tackling a hot topic—hourly billing for project-based service contracts. My frustrations with this common pricing model stem from its tendency to create a misalignment of interests between service providers and clients. I encourage you to shift towards value-based pricing, where flat rates reflect the true value and expertise you provide. By focusing on the outcomes and transformations you deliver, rather than the hours spent, you can enhance the client experience and optimize your processes, benefiting everyone involved. This pricing model can pave the way for more efficient, scalable, and satisfying business practices.In this episode, I cover: The pitfalls of hourly billing and how transitioning to value-based pricing could redefine the way you do businessThe misalignment of interests that hourly billing creates between service providers and clientsWhy setting clear, flat rates can lead to better decision-making for everyone involvedAdopting flat fees can help anticipate project needs more accurately, align our services with client expectations, and foster transparency Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/hourly-billingResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  17. 75

    40 Lessons from 40 Years: What Life Has Taught Me (So Far)

    Today, I'm celebrating my 40th birthday by sharing 40 life lessons gathered over the past four decades. This episode captures what life has taught me through major life changes, from corporate climbs to entrepreneurship, marriage, divorce, and parenthood. As I share these life lessons, I emphasize the importance of authenticity and vulnerability. I encourage you to embrace your emotions, let love in, and understand the ripple effect that being authentically you can have on those around you. This episode is a heartfelt invitation to present your true self to the world as a unique gift, inspiring others to do the same.In this episode, I cover: How life has taught me to embrace change, understand the power of timing, and learn to breathe through life's challengesHow we all want to see the full journey, but sometimes all we actually have is just the next step that's in front of usThe beauty of authenticity and vulnerability as keys to true connection and personal growth Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/what-life-has-taught-meResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  18. 74

    Pricing Mindset: Value, Energy, and Profit

    Today, I'm diving into one of the most emotionally charged topics we can have as female business owners, and that is pricing. I'm talking about how to align your pricing with the value, the energy, and the profit you want to make in business. Because here's the thing, you're not just setting a price for your service. You are truly setting the tone for how you work, who you work with, and the kind of business and life you're building.Your pricing is just a number, and your worth is not tied to your revenue. You are worthy, period. So instead of "charging your worth," charge for the value your services provide. Your worth is infinite; nobody can pay that because you are so worthy.In this episode, I cover: The secrets to setting prices that truly reflect your business's valueThe power of understanding the unique transformation you offer and learning to view pricing as simply a number, not the force that dictates your worth or successTips and practical strategies for pricing with clarity, belief, and alignment Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/pricing-mindsetResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  19. 73

    Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story

    In today's episode, Makenna Campbell is joining me to discuss how Profit Shift has equipped her to build a sustainable business. Makenna opens up about the common challenges she faced as a new business owner, particularly around financial sustainability and tax management, and how a strong community can be a game-changer. This episode is not only about the practices of building a sustainable business but also personal growth, providing a supportive space for solo entrepreneurs seeking meaningful engagement.In this episode, we cover: Makenna's initial uncertainties regarding the financial sustainability of her business were addressed by the Profit Shift program, which has been instrumental in providing the tools, knowledge, and supportive community she needed to build a sustainable businessThe power of a supportive "girl gang" in transforming mindsets, particularly around pricing and financial strategiesHow Profit Shift, a game-changing four-month group coaching program crafted for women eager to demystify their business finances, is organized, and what participants can expect each weekPractical changes, like setting up a business savings account, and the support of a like-minded community, can create lasting connections and foster personal and professional growth Connect with Makenna:Follow on Instagram @harmonymedia_Follow on FacebookCheck out her websiteCatch a glimpse on TikTok Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/building-a-sustainable-business Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  20. 72

    Overwhelmed by Business Finances? You Are Not Alone!

    Have you ever felt like your business finances are a puzzle you're not meant to solve? You're not alone! In this episode, I'm introducing Profit Shift, a game-changing four-month group coaching program crafted for women eager to demystify their business finances. If you find yourself overwhelmed by expenses, taxes, or identifying profitable ventures, this episode is the first step to conquering those fears. In Profit Shift, we focus on creating cash flow habits, reshaping pricing strategies, and shifting your mindset so that your business supports your dreams and energy without the confusion and overwhelm.The next round begins in September, and all the details can be found in the link below. Let's make sure your business finances uplift and empower you every step of the way.In this episode, I cover: Profit Shift, a transformative four-month group coaching program specifically designed for women who want to conquer their financial fears and understand the money side of their business without judgment or overwhelmCommon issues like tracking expenses, understanding taxes, and identifying profitable parts of your business, and how Profit Shift can support you as you conquer these challenges and defeat overwhelmThe dynamics of Profit Shift, including being surrounded by a supportive group of women, all committed to building confidence and systems that work for themThe next round of Profit Shift begins in September (Additional details can be found in the link below) Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/business-financesResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  21. 71

    Take It All Apart with Lindsay Leahy

    In today's episode, I am joined by Lindsay Leahy, founder of the Restoration Project, a women-owned coaching and consulting practice, as she shares her passion for empowering female business owners. We discuss the common trap high achievers fall into—overlooking their current successes in favor of future goals. Lindsay offers practical strategies to maintain peace and find motivation in the present.We also talk about Lindsay's new book, Take It All Apart, which helps you take a holistic look at your lived experiences and how they affect your thoughts, decisions, and actions, leaving you feeling inspired, empowered, and acquiring new levels of clarity and confidence.In this episode, we cover: Why recognizing your daily contributions can shift limiting beliefs, and how focusing too much on future goals might cause you to overlook your current achievementsPractical steps to cultivate peace and motivation in the present moment while still chasing your future potentialThe significance of setting ambitious financial goals and the importance of overcoming feelings of unworthiness that often hinder financial growthThe 3-part design of Take It All Apart: Rebuilding connection with yourself and others, Restoring intentions, and Aligning action Connect with Lindsay:Follow on Instagram @lindsaymleahy and @yourleadershipcoachesFollow on FacebookCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/take-it-all-apart Resources & Links:Get your copy of Take It All Apart today!Episode 7: How My Client Went From Avoiding Her Finances to Feeling Empowered as a CEO with Molly KnuthJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  22. 70

    The Truth I Haven’t Been Sharing (And Why That’s Changing)

    In today's episode, I'm revealing the truth about what happened when I finally realized that I was building my business on someone else's blueprint, definition of "enough," and measure of success. I'm laying it all out there; the good, the hard, the quiet decisions that no one saw me make, the ways I thought I was failing, the ways I almost quit, and the deeper truth I found in the middle of it all. I hope that you hear yourself in this episode and remember that you're not behind, you're not too much, and you're not wrong for wanting something different. Remember that you are enough, and by embracing our stories, we can cultivate a supportive community of empowered women. In this episode, I cover: The moment I finally realized I was living according to a blueprint drafted by societal expectations rather than what felt right to meHow confronting ingrained beliefs and redefining success on my own terms empowered me to support other women facing similar journeysThe TRUTH: You can build wealth without burning yourself down; it starts with knowing who you are and believing you're already enoughConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/the-truthResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  23. 69

    What’s Really Holding You Back? Trust, Systems, Vision, and Talent with Sarah Bohnenkamp

    In today's episode, I sat down with the remarkable Sarah Bohnenkamp, an expert in strengths-based leadership and strategic planning whose mission is to help people become "anti-average." Sarah shares her top four indicators for discovering what's really holding you back. We explore why trusting yourself, establishing effective systems, defining your vision, and utilizing your talents are crucial for success. We also talk about the importance of embracing failure and using it as a stepping stone toward success. Drawing inspiration from professionals like Fred Whitfield and Michael Jordan, we emphasize the necessity of taking risks and learning from setbacks. Tune in as we share our personal stories of resilience and encourage you to rethink your approach, focusing on what truly matters for a sustainable and successful business. In this episode, we cover: How to discover what’s really holding you back by setting clear priorities and resisting distractions, urging you to pursue your goals with intentionality and courageThe pivotal role of simplicity and strategic focus in achieving transformative results for any leader looking to harness their unique strengthsThe challenges women in business face, from low self-trust to difficulties with delegation, emphasize the importance of building trust within oneself and teamsPractical steps for you to rethink time management and focus on what truly matters for sustainable business success Connect with Sarah:Follow on Instagram @sarahjbohnenkampFollow on FacebookFollow on XFollow on SnapchatCheck out her website Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/trust-system-visionResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  24. 68

    Be Curious, Not Judgmental

    Today's episode is inspired by one of the best scenes from the TV show Ted Lasso. Ted shares a story about seeing a quote by Walt Whitman, which says, "Be curious, not judgmental." The quote struck me! It's an incredible mindset shift, especially when we turn it inward. Curiosity can help us reframe our mindset, challenge assumptions, and ultimately develop a more compassionate and open-minded approach to our challenges.In this episode, I cover: How shifting our mindset, from judgment to curiosity, opens doors to personal growth and understandingThe transformational journey of a client who conquered her email-induced dread by replacing judgment with curiosityPractical strategies to be curious, not judgmental, helping you to overcome self-imposed limits and enhance your professional and personal life Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/be-curiousResources & Links:Ted Lasso SceneJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  25. 67

    Finding Joy in the Journey with Kiah Twisselman Burchett

    In today's episode, I am teaming up with Coach Kiah to share our personal journeys from being "recovering overachievers" and breaking free from the overwhelming cycle of hustle and burnout. Kiah emphasizes the concept of the "arrival fallacy," the misleading idea that reaching specific goals will bring perpetual happiness, and discovers that true contentment lies in altering our thoughts and beliefs in the present moment.​​ We also discuss the need to trust one's intuition over external opinions, emphasizing the importance of community, self-awareness, and joy in the journey.In this episode, we cover: The mistaken belief that achieving certain goals will bring lasting happiness, and the importance of changing our thoughts and beliefs in order to find joy in the journeyThe challenge of breaking generational cycles while navigating the need for approval from the very people we strive to grow beyondHow starting a business acts as a mirror, reflecting our insecurities while promoting personal growthThe importance of trusting one's intuition over external opinions, and how to surround yourself with people whose opinions matter Connect with Coach Kiah:Check out her websiteFollow her on InstagramConnect on Facebook Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/finding-joyResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  26. 66

    A Pause, a Shift, and a Thank You to My Former Self

    In today’s episode, I share my personal experience of embracing a pause and a shift. It was during a recent pause that I found the clarity I needed to redefine what this new phase of life post-divorce could look like. I share the key shifts that occurred, embracing growth, taking risks, and fostering self-trust. This episode is also a reminder that oftentimes the greatest growth comes from moments of stillness, not hustle.In this episode, I cover: My personal experience of embracing rest and reflection, stepping away from the constant churn of survival modeThe unexpected power of stepping back and allowing curiosity, rather than fear or shame, to guide the journey of growth and self-discoveryAn invitation for you to consider your own journey and perhaps find the courage to pause and reflect too Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/a-pauseResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  27. 65

    What Happens When You Trust Yourself

    In today's special episode, I'm reflecting on this tax season and what I really leaned into and learned. After 18 tax seasons, this was the year that I got out of my head and trusted myself in a way I'd never done before. Trusting myself involved bringing on a full-time staff member, showing up authentically when new opportunities arose, and aligning business decisions with my values. If you're struggling in your decision-making, I encourage you to notice where you already trust yourself and where you are outsourcing that power to something outside of you. So much magic and beauty can happen when you trust yourself. In this episode, I cover: The value of trusting your instincts and the timing of opportunitiesThe importance of giving yourself permission to discover and challenge all beliefsPractical questions that will encourage you to trust yourselfConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/trust-yourselfResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  28. 64

    Scarcity vs. Strategy: A Better Way to Think About Taxes

    I have a confession for you: I am a CPA who doesn't enjoy talking about tax deductions. But there is a better way to think about taxes. In this episode, I'm sharing three ways to shift from a scarcity mindset to one of abundance. I want you to think about the greater possibilities beyond simply reducing your tax liability. The tax code is overly complex. So, let's focus on having cash in our businesses and making better decisions to help them become more profitable and sustainable.In this episode, I cover: My desire for entrepreneurs to have an abundance mindset where they understand that there is always moreHow adopting an abundance mindset is a better way to think about taxesHow making informed financial decisions and managing cash flow strategically can lead to sustainable growth and empower you to embrace taxes as simply a part of doing business Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/think-about-taxesResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  29. 63

    What If It Goes Right?

    Today, you are getting the raw thoughts as they come out of my head about possibilities and the question, "What if it goes right?" I heard a song recently that I had not heard before, and it was called What Could Go Right by Thomas Rhett and Lanie Gardner. As I was listening to this song, I couldn't help but think about how often we spend time and energy thinking about all the ways that something could go wrong versus opening up to the possibility that things could actually go right. What happens when we flip the script and focus on what could go right? ​​Join me as I talk about balancing fear with hope and how focusing on positive possibilities can lead to unexpected success.In this episode, I cover: The power of focusing on positive possibilities rather than dwelling on what might go wrongHow balancing fear and hope can lead to unexpected successThe importance of maintaining a hopeful mindset even when faced with challenges Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/what-if-it-goes-right Resources & Links:What Could Go Right by Thomas Rhett featuring Lanie GardnerJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  30. 62

    What You Need to Know About Estimated Tax Payments

    Today's episode is a timely replay of a previous episode all about estimated tax payments and what you need to know. With the next due date around the corner on April 15th, it felt like the perfect time to bring this one back. Whether this is your first year making estimated tax payments or you need a refresher, this episode breaks it down for you. Let's make sure you're prepared, confident, and not caught off guard when tax time comes around.In this episode, I cover: How to determine if you need to make tax payments, how to calculate them, and what factors impact your tax liability The difference between your tax liability and the balance due, otherwise known as refunds The critical importance of estimated tax payments, keeping key dates of April 15th, June 15th, September 15th, and January 15th of the following year in mind How much to set aside for taxes and how to manage your expenditures effectively Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/need-to-knowResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  31. 61

    Shifting to Think Like A Business Owner

    In today's episode, we're exploring a critical transformation in how you approach your business—shifting from merely running a business to starting to think like a business owner. This shift is something that came up in my group program, Profit Shift, and it really struck me because it's something that can completely change the trajectory of your business.I know this shift well because I've lived it myself in my own journey. It's easy to let each decision stand alone, but when they all start flowing together, that's when we start moving towards our bigger goals and seeing real impact.In this episode, I cover: The importance of balancing creativity with strategy and advocating for a budget that allows experimentation without compromising profitsHow to leverage your natural strengths to make earning money more effortless and fulfillingPractical questions to consider that will help you think like a business owner Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/think-like-a-business-owner Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  32. 60

    Beyond Budgeting: A More Aligned Way to Manage Your Money

    What if your approach to money could be less about control and more about trust? After years as a CPA, I realized that the conventional methods focusing solely on structure and discipline often lead to stress and anxiety. This episode explores a revolutionary shift in mindset: going beyond budgeting and balancing masculine energy, which offers structure and discipline, with feminine energy, which encourages flow, intuition, and trust in financial decision-making.In this episode, I'm sharing how these energies influence our relationship with money and how they can coexist beyond budgeting without the strain of constant micromanagement. This isn't just about money management; it's about transforming your financial journey into one that's nurturing, aligned, and truly reflective of who you are.In this episode, I cover: How to balance masculine and feminine energies in your financial life, crafting a relationship with money that emphasizes ease and abundance over control and rigidityThe concepts of masculine and feminine energies and how they influence our relationship with moneyHow thinking beyond budgeting can lead to sustainable financial well-being, aligning with your personal values and life's natural cycles Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/beyond-budgetingResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  33. 59

    Breaking the Silence: How Talking About Money Helps Women Earn More

    In this episode, we're diving into a topic that has kept so many women stuck in an under-earning cycle: the belief that talking about money is bad. So today, I'm sharing my journey of uncovering this mindset, why so many women struggle with it, and how we can shift into confidence and power when it comes to talking about money. Historically, women being financially independent has been a radical act. So, if you want to celebrate Women's History Month in an impactful way, start talking about money (including reaching out to me on social media if you don't have anyone else to talk to). If we don't talk about money, we don't learn about it. And if we don't learn about it, we don't change the results we get. In this episode, I cover: How societal norms have historically discouraged women from talking about money, contributing to the gender pay gap and financial undervaluationInsights into breaking free from these outdated beliefs and adopting a mindset that celebrates financial independence and openly talking about moneyHow changing our beliefs and mindset around financial matters can create a world where women thrive financiallyConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/talking-about-money Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  34. 58

    What Your Tax Refund (Or Balance Due) Really Means

    In today's episode, I'm sharing a fresh perspective on your tax refund and balance due amount and how they don't tell the whole story about your overall tax situation. Learn how to navigate your tax return confidently and why focusing on your tax liability is key to sound financial management. I want you to transform your approach to taxes to ensure you're not just chasing a refund but strategically managing your financial obligations.In this episode, I cover: Secrets to mastering your tax liability and maximizing your tax refunds with actionable insightsEssential components of Form 1040, emphasizing the critical role of your adjusted gross income (AGI) as a benchmark for unlocking tax credits and deductionsHow understanding the nuances between deductions and credits can directly impact your taxable income and the total tax owedThe importance of managing your withholdings to avoid surprises and maintain your financial stability throughout the year Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/tax-refundResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  35. 57

    Finding Alignment in Business and Life

    In today's episode, I'm exploring the essential theme of alignment across all facets of life, from relationships to business and finances. Inspired by a thought-provoking reel from relationship expert Max Trombley, I'm examining how stepping back from our daily routines can help us recognize areas that are out of alignment before reaching a breaking point. I'm also sharing about reclaiming the power over our own happiness rather than relying on external factors or individuals. By cultivating goodness in our lives, no matter how small the gesture, we can start nurturing the life and business we aspire to achieve today. Let's embrace the concept of living fully now rather than postponing happiness for some elusive future.In this episode, I cover: How to identify areas where your actions and goals are out of alignment and learn practical strategies to realign themHow to shift your perspective, build self-trust, and find joy in the present rather than waiting for external circumstances to changePractical strategies like hosting a "money date" to positively engage with your finances and conducting weekly check-ins to identify what truly energizes or drains you Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/alignmentResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  36. 56

    Leaning into Human Design and My Journey as a Projector

    In today's episode, I'm sharing my journey of aligning my business strategies with my human design patterns, which has led to greater clarity, ease, and profitability. You'll hear about the pivotal moment when I learned to wait for invitations, attracting ideal clients even during tough times. Personal and professional fulfillment can come from creating a business model that truly resonates with who you are.In this episode, I cover: How building a business strategy that resonates with one's energy can lead to both personal and professional fulfillmentThe importance of surrounding yourself with positive energy to support your visionsWhy embracing rest is productive and how it can lead to overcoming burnout and finding balance in a high-energy world Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/human-designResources & Links:Learn more about Rhannon JankeGet Your Human Design Chart Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  37. 55

    How to Fund Your Retirement as a Business Owner—Without Stress or Overwhelm

    In today's episode, I transform the intimidating concept of retirement planning into an empowering tool for business owners. Whether you're just starting out or have been in business for years, this episode promises to equip you with practical strategies to align your business with your retirement goals. It's not about waiting for the "right time" to save; it's about taking consistent, strategic steps now for a brighter financial future. Tune in and gain the confidence to take charge of your financial destiny, making your business the cornerstone of a fulfilling retirement.In this episode, I cover: How your business can be a powerful tool for building long-term wealth and financial securityWhy starting your retirement planning now can make the process less daunting and more rewardingPractical steps to begin securing your financial future, even if your business income varies Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/fund-your-retirement Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  38. 54

    Embracing Feminine Energy: The Power of Vulnerability and Healing

    In this episode, I’m sharing how finding out that I was going to be a mother to a daughter led me to explore the often-overlooked power of feminine energy in a world largely driven by masculine ideals. This episode is a heartfelt reflection on embracing this softer strength and understanding how it reshapes our lives and businesses. I share my journey of unlearning old conditioning and trusting in the natural rhythms of life, inviting you to consider how true abundance really comes from nurturing our energy to give from a place of overflow.In this episode, I cover: The profound process of unlearning conditioned behaviors, understanding our natural rhythms, and redefining abundanceThe true meaning of abundance—where profitability is about nurturing our energy to give from a place of overflow rather than depletionThe importance of stepping away from rigid structures and embracing the unstructured, playful nature of feminine energyConnect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/feminine-energy/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  39. 53

    Finding Safety Within: The Foundation for Financial Freedom

    In this episode, I explore the profound connection between money, security, and our internal sense of safety. I'm sharing personal insights from my path of healing and self-discovery, highlighting the misconception that financial success alone equates to security. Tune in to discover the vital role of internal acceptance, how it shapes our foundation for financial freedom, and the significance of setting boundaries and crafting supportive environments.In this episode, I cover: The myth that money alone can guarantee safety and the profound link between financial freedom and internal peaceThe essential process of embracing inner acceptance before seeking external validationPractical steps to cultivate safety both internally and externally, underscoring the importance of self-care and boundaries Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://hansenllc.net/financial-freedomResources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  40. 52

    By the Numbers: Looking Back on 8 Years in Business

    Starting a business can be a daunting journey, and doing it while managing the whirlwind of family life is even more challenging. My story begins with a pivotal moment in 2016 and the decision to launch my own business venture.This episode is all about looking back and sharing the honest numbers behind my eight-year journey, offering a unique perspective on growing a business deliberately and sustainably. From the early stages of juggling clients and young kids to the critical transitions that shaped my path, this episode is an inspiration for anyone seeking to align their professional and personal lives.In this episode, I cover: The significance of hiring support and streamlining operations, which set the stage for ongoing successHow my business thrives on a model that maintains a 70% gross profit margin, allowing me to prioritize family and personal valuesLooking back on 8 years of slow, steady, and value-driven growth Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/looking-back/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  41. 51

    Reflections on 2024: Key Turning Points in Business and Personal Growth

    In this episode, I'm reflecting on key turning points that have shaped my business journey through the years. I'm sharing the two transformative concepts that have not only impacted my financial success but have also brought significant changes to my mindset and daily life. The first turning point was addressing the underlying beliefs that keep us stuck, which requires more than just solving surface-level problems. The second major turning point was learning to ask for specific help and investing in targeted expertise that addressed my areas of struggle, such as mindset coaching, therapy, sales training, and system optimization. The lesson here is that targeted help in crucial areas can create a lasting impact, fostering growth and self-sufficiency in business management.In this episode, I cover: The deep-seated beliefs that kept me stuck and seeking specific, expert assistance in areas like mindset coaching, therapy, and sales training led to meaningful changeHow these key turning points have not only transformed my life but also the lives of my clientsInvesting in specific help to set up systems and tools, my clients experienced a shift from fear and avoidance to empowerment and confidence, which allows them to lead their businesses with intention and insight Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/key-turning-points/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  42. 50

    From Avoidance to Empowerment with Jayde Reilly

    Jayde Reilly, the dynamic force behind Midwest Herdsman, joins us to share her remarkable journey of transformation from avoidance to empowerment in her business. Jayde candidly recounts her early struggles with financial management and her transformative experience with the Profit Shift program, which helped her gain the clarity and skills necessary to strategically price her services and enhance the profitability of her ag marketing venture. Within the supportive environment of the Profit Shift program, participants, including Jayde, learned to confront their financial data head-on, transforming uncertainty into confidence. By focusing on high-profit projects and making informed decisions, these women were able to reshape their business strategies for greater fulfillment and efficiency.In this episode, we cover: Jayde's courageous decision to join the Profit Shift program and the remarkable clarity she's gained in planning her services strategicallyWhy the small group format of the business coaching program, Profit Shift, offered participants, including Jayde, individualized attention that allowed them to align their professional goals with personal aspirationsThe value of shared insights in a group setting, especially in tackling common hurdles like pricing and mindset shifts, and highlight the financial roadmap exercise as a pivotal tool for setting and adapting business objectivesThe importance of a supportive environment like the Profit Shift program, where participants learn to confront their financial data head-on, transforming from avoidance to empowerment Connect with Jayde:Check out her websiteFollow her on InstagramConnect on Facebook Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/from-avoidance-to-empowerment/Resources & Links:Episode 31: A Client Story Gaining Financial Clarity with Alyssa WalshJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  43. 49

    Burnout Isn’t the End: My Journey to Finding Joy in Business Again

    We're getting personal in today's episode. Picture this: you're navigating the chaos of running a solo business while juggling the demands of family life during a global pandemic. It's the perfect recipe for burnout.In this episode, I'm sharing my journey out of burnout and setting boundaries to rebuild my accounting business. The journey wasn't always clear, but taking the first step toward transformation was vital. Through the support of a business coach and therapy, I redefined my business model and mindset, which allowed me to revamp my services, streamline operations, and rediscover joy in my work, all while keeping family at the core. In this episode, I cover: The power of confronting fears, redefining boundaries, and overcoming burnoutHow seeking support from a business coach and starting therapy taught me to raise my rates and prioritize alignment over hustle, ultimately creating a business that aligns with my values and allows me to spend quality time with my familyThe transformative impact of delegating responsibilities and consulting experts to lighten your load while acknowledging that rest is not a weakness but a vital component of productivityHow to recognize burnout as a signal for change and take the first steps toward a balanced life and business Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/burnout/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  44. 48

    The 15hr Work Week with Erica Goode

    Today, I have a fellow CPA, Erica Goode, on the podcast to talk about her 15hr work week and how she has created space for all the other things she wants to be doing in life. Her story is such a great example of why we start our businesses in the first place and ensure we have our priorities set for the things we want to do. In this episode, Erica shares her story of leaving behind the rigidity of the 9-to-5 grind to craft a business that beautifully aligns with her personal life by working a 15hr work week. She opens up about the importance of setting boundaries to avoid burnout and how she's grown her business at a pace that fits her children's schedules. We explore the liberating concept of embracing unconventional business growth. We emphasize the significance of listening to one's own heart rather than external pressures and creating a work-life balance that suits individual needs.In this episode, we cover: The critical importance of aligning business goals with personal aspirations, particularly for those approaching significant life changes like retirementBenefits of maintaining a smaller client base to foster deeper relationships and the magic of time blocking as a strategy to achieve a 15hr work weekSocietal pressures that glorify relentless ambition and overwork, especially within the CPA industry, and realizations about redefining success on our own termsThe importance of listening to one's own heart, understanding unique talents, and creating a fulfilling career path tailored to individual needs Connect with Erica:Check out her websiteFollow her on LinkedInListen to her Podcast Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo!Find the complete show notes here: https://www.hansenllc.net/15hr-work-week/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  45. 47

    The Best Tax Strategy: Solid Bookkeeping

    In this episode, I reveal the secret to minimizing your tax burden by mastering the often-overlooked art of meticulous and solid bookkeeping. Forget flashy tricks and buzzworthy hacks—this episode promises to reveal why detailed financial records and organized bookkeeping are your most powerful tools for keeping more of your hard-earned money. Discover how separating your business banking from personal finances can streamline the tracking of expenses and prevent the nightmare of missed deductions. We dive deep into the importance of accurate expense categorization and the costly consequences of overstated income. So tune in to harness the full potential of accurate bookkeeping and keep more of your hard-earned money.In this episode, I cover: The surprisingly transformative power of meticulous financial records and how something so unglamorous can be a game-changer in minimizing taxesThree crucial reasons why solid bookkeeping is the best tax strategy and the common issues it can help prevent, including missed deductions and overstated incomeHow improper bookkeeping can lead to inflated income figures and unnecessary tax payments and the importance of correctly categorizing expenses to avoid costly errors Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/the-best-tax-strategy-solid-bookkeeping/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  46. 46

    Unpacking Your Money Story: How Upbringing Shapes Financial Decisions with Rene Morozowich

    This episode explores the powerful influence of money stories and mindset on our financial decisions and entrepreneurial journeys. Rene Morozowich is here today to talk about her transition from corporate America to running her own business and how our upbringing and other life experiences impact our financial decisions. We discuss how our upbringing and personal experiences shape our financial decisions and narratives, often without us even realizing it. Her story is one of navigating dissatisfaction with the rigidity of corporate jobs and embracing the control and flexibility that come with entrepreneurship.Rene loves helping service businesses showcase their offerings by building and supporting websites and collaborating on email marketing.In this episode, we cover: The essential aspects of financial planning and how they're crucial for those transitioning from traditional employment to freelancing or business ownershipWhy understanding taxes, managing operating expenses, and setting realistic service prices are key components to shaping our financial decisions and preventing unexpected financial hurdlesThe importance of trial and error in building a successful business, recognizing that success is not linear and requires continuous adaptationThe significance of not becoming too reliant on a single platform and maintaining boundaries between personal and professional life Connect with Rene:Check out her websiteFollow her on LinkedInFollow her on Twitter Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/financial-decisions/ Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  47. 45

    What Does Year-End Tax Planning Look Like?

    Year-end tax planning doesn't have to be overwhelming. In this episode, we're continuing our tax series by diving into year-end tax planning, what it is, why it matters, and what it involves. (If you haven't already, go back and listen to episode 42, Your Guide to Individual Tax Brackets, first.)As the year winds down, it's the perfect time to assess your financial situation and confidently prepare for the upcoming tax season. We'll explore how to gather and evaluate your income data and pinpoint which tax brackets will apply to you. This comprehensive evaluation will help you understand your current financial standing and prepare for any surprises that may arise when tax season arrives.In this episode, I cover: The critical process of identifying deductions, such as retirement contributions and self-employed health insurance premiums, that can reduce your taxable incomeHow to review estimated tax payments or withholdings to determine if there's a balance due or if you've overpaid and might expect a refundSharp tactics to optimize your year-end tax planning and minimize liabilities, ensuring clarity and control as you approach tax season Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/year-end-tax-planning/ Resources & Links:Episode 42: Your Guide to Individual Tax BracketsJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  48. 44

    Connecting with Your Customer Through Your Email List with Lindsay Hope

    Your email list is a powerful tool when it comes to building relationships with your customers and, in turn, your business. In this episode, email strategist Lindsay Hope is here to discuss strategies for building those sustainable business relationships through effective email communication. We explore ways to gather audience insights, maintain consistent and valuable communication using your email list to prevent burnout, and ensure a healthy work-life balance, all while keeping your message relevant and impactful.In this episode, we cover: How crafting emails that prioritize the recipient's needs can transform your business relationships and deepen audience connectionsThe delicate balance of maintaining value-driven, consistent email communication to avoid burnout, including tips on task batching and creating space for personal well-being amidst professional demandsEffective methods for growing your email list, moving beyond traditional lead magnets to offer genuine value through multi-day courses and strategic collaborationsHow the evolving landscape of email marketing, including privacy law changes and Apple's iOS 18 update, is reshaping how we connect Connect with Lindsay:Check out her websiteFollow her on LinkedInFollow her on Instagram Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/email-list/ Some links referenced below may be affiliate links, which means I may receive a small commission at no extra cost to you. Thank you for your support! Resources & Links:Uncover Hidden Revenue in Your Email ListGet 50% off Flodesk for your first year with this referral linkJoin our weekly newsletter, Millionaire MindsetLearn more about our Services

  49. 43

    Your Guide to Individual Tax Brackets

    As we wrap up the first round of Profit Shift and prepare for the year-end financial hustle, we're pulling back the curtain on the intricacies of tax brackets. By understanding how your income is taxed progressively, you can confidently navigate the financial landscape and ensure you're making savvy decisions for your business and personal finances. Whether your income is solely from your business or combined with your spouse's earnings, knowing how each dollar is taxed is invaluable for strategic cash flow management.In this episode, I cover: The complexities of the US tax system and a fundamental understanding of tax bracketsPractical examples to illustrate how your income is distributed across these tax brackets, making it clear how you benefit from lower tax rates on initial earnings before moving up the "bracket stairs"The insights you need to manage your taxes better, ensuring that your hard-earned income isn't lost to confusion or misinformation Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net  Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/individual-tax-brackets/ Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

  50. 42

    Live Coaching Session: “I Have Money in the Bank”

    Today, we have a fun episode for you because my guest, Patricia Viscount, is letting me coach her through some mindset shifts related to the finances of her copywriting business. I love these live coaching episodes because it's why I do what I do, but they also showcase that whatever you might be struggling with is not unique to you, and you may hear yourself while you hear Patricia talk.In this live coaching session, Patricia opens up about the challenges of shifting from the security of a regular paycheck to independently managing business finances. She candidly shares her struggles with impulse spending on training and memberships, often overlooking the return on investment, which led to an uncomfortable level of debt despite her natural inclination to save. With 2024 on the horizon, Patricia has decided to implement a budget for the first time in eight years, focusing on mindful spending and strategic financial decisions that propel her business forward. In this episode, we cover: Patricia's raw reflections on impulse spending, the burdens of debt, and the pivotal realization that led her to implement a budget for the first time in nearly a decadeThe need for strategic investments that genuinely propel a business forwardPatricia's newfound commitment to financial discipline, focusing on mindful spending and the art of saying no to tempting offers that promise quick returns but often lead to financial strainBuilding financial resilience by customizing strategies that fit Patricia's unique business needs, such as balancing debt repayment with savings growth and consistently paying herself Connect with Patricia:Check out her website : http://www.patriciaviscount.com/ Follow her on LinkedIn Connect with Sheila:Follow on Instagram @sheila.hansen.cpaCheck out our website https://www.hansenllc.net Make sure to hit subscribe/follow so you never miss a convo! Find the complete show notes here: https://www.hansenllc.net/live-coaching-session/Resources & Links:Join our weekly newsletter, Millionaire MindsetLearn more about our Services

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ABOUT THIS SHOW

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and b

HOSTED BY

Sheila Hansen

Frequently Asked Questions

How many episodes does Profitable Women have?

Profitable Women currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Profitable Women about?

If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and...

How often does Profitable Women release new episodes?

Profitable Women has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Profitable Women?

You can listen to Profitable Women on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Profitable Women?

Profitable Women is created and hosted by Sheila Hansen.
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