PODCAST · business
Profitable Women
by Sheila Hansen
If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and b
Episodes
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Redefining Success Beyond Salary, Titles, and Career Growth with James Begley
What happens when the definition of success you’ve been working toward no longer feels like the one you want? In this episode of Profitable Women, I’m joined by James Begley, founder of BrightBurst Strategies, to talk about his transition from corporate America into entrepreneurship and the...
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Not all Rainbows and Unicorns, Expanding Your Identity
What if growth doesn’t always look like confidence, clarity, and forward momentum? Sometimes, it looks like noticing the moment you want to shut down, retreat, or fall back into an old pattern and choosing to respond just a little differently. In this episode, Sheila shares from the messy middle…
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Can The Business Afford The Life You Are Building?
What does your business actually need to financially support the life, growth, and opportunities you want to create? In this episode of Profitable Women, we’re continuing our conversation about capacity by looking at financial capacity and why it’s about so much more than simply asking, “Can I...
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Your Energy Is A Business Resource
What if the way you work isn’t just about how much time you have, but how much energy you have available? In this episode of our capacity series, we’re talking about energetic capacity and what it looks like to build a business that works with your natural energy instead of constantly asking you…
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What If You're Not Actually Behind?
What if you’re not actually behind? What if the math around your time is simply wrong? In this episode of our capacity series, we’re talking about time capacity and what it looks like to build a schedule around the fact that you’re a human—not a machine. We’ll explore: Why “I’m behind” isn’t…
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Can Your Business Hold What You Want?
Welcome Back to Profitable Women: Let’s Talk About Capacity Profitable Women is back. After taking some time away, I’m returning with a new perspective on business growth and a question I’ve been thinking about a lot: Do we have the capacity to hold what we say we want? In this episode, I share...
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Honoring the Season I'm In
As the year winds down, I find myself reflecting deeply, prompting a heartfelt decision to pause the Profitable Women podcast temporarily. This isn't a goodbye, but honoring the season I’m in, allowing for rest, reflection, and clarity. I'm stepping into a season where I can savor the last…
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Color Outside the Lines: Personal Style as a Business Strategy with Ellie Steinbrink
In today’s episode, I welcome Ellie Steinbrink, a personal branding expert and stylist who empowers female entrepreneurs through the lens of style. With a background in psychology, marketing, and branding, Ellie helps women develop a personal style that feels authentic and truly supports their...
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Starting a Business in College: Harmony Media's Story with Makenna Campbell
In today’s episode, I’m joined by Makenna Campbell, founder of Harmony Media, as she shares her story of starting a business while still in college. Makenna takes us back to her roots in agribusiness, where she originally planned for a career in sales, until a pivotal internship at a small co-op...
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Seasons of Business: How Janet Berry-Johnson Followed Her Curiosity Into a New Calling
In today's episode, I am joined by Janet Berry-Johnson, a CPA turned financial educator and daily money manager. She shares her journey from traditional accounting to launching Firefly Financial Organizing in 2024. Janet and I talk about the complexities of money mindset among the aging…
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Flowers and Farts Featuring the Hansen Kids
Today, we have a very special episode with my kids. We're doing an exercise that we typically do at the dinner table every night called "flower and fart" for the day. It's our chance to do a little temperature check on what went well for the day, what we enjoyed, and what brought joy or…
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Perspective Shifts: Finding Beauty and Creating Community with Ariel Panowicz
In today's episode, I am joined by Ariel Panowicz, a talented photographer and creative director from Omaha, Nebraska, who shares her inspiring journey in the creative field. Ariel's work is renowned for its vibrant portrayal of people and places, finding beauty in ordinary moments and…
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Burnout: Is It Time to Shed?
In this episode, we're diving into something really close to my heart: dealing with burnout in entrepreneurship. I'm learning so much more about energy, moons, astrology, and how that energy plays into this. This year, specifically 2025 going into 2026, there is a transition to shedding and…
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From Solo Designer to CEO: Building a Thriving Luxury Design Firm with Courtney Otte
I'm thrilled to welcome one of my longtime clients, Courtney Otte, to the podcast today. Courtney is a powerhouse juggling life as a mom of three young kids, a military wife, and the creative force behind Modern Hive Interior Design in Omaha, Nebraska. In this episode, we dive into how Courtney...
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Stepping Away to Step Forward: What Changed After 10 Days Off
In this episode, I'm sharing what I learned from stepping away from my business. You'll hear how this break revealed aspects that were misaligned with my values and my plans for integrating more regular downtime into my schedule. The time away reinforced the importance of trusting my team and the...
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I Left My Business for 10 Days... And It Didn’t Burn Down!
For those of you who have been on the edge of your seat week by week, waiting to find out how it went when I left my business for ten days… Guess what? We survived! Not only did we survive, but I think we thrived! In this episode, I share the journey of how I left my business for ten days and the...
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Stop Avoiding the Thing: You’re Not Incompetent
In today's episode, I discuss the common misconception that everything needs to be perfectly organized before delegating tasks like bookkeeping to an expert, which can lead to a cycle of avoidance and overwhelm. By addressing the fear of being incompetent and recognizing that experts can handle...
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Taking Maternity Leave as a Business Owner with Jill Carr
In today's episode, I am so excited to welcome Jill Carr as a guest in this little mini-series on taking a break from your business. Jill recently took a 12-week maternity leave from her business to welcome a new family member, completely disconnecting from her business. She shares her journey of...
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Getting It Out of Your Head: The First Step to Delegation
Do you ever feel like you're constantly juggling tasks, afraid to step away from your business even for a moment? In today's episode, I'm diving into the topic of delegation. As we consider taking a break and building a sustainable business, there will be moments or situations that require...
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From “I’ve Got It” to “Can You Help?”: Building the Muscle of Asking
In today's episode, I'm sharing my experience in building the muscle of asking for help and the power of delegation. I'm reflecting on how the practice of asking for help became essential in my business and family life. I started with low-stakes situations to become more comfortable with…
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I Am Leaving My Business... For 10 Days!
Turning 40 is a special milestone, and what better way to celebrate than by embarking on a much-needed, unplugged European adventure? In today's episode, I'm sharing three specific things that I've been doing to help prepare and plan for leaving my business. It has been no small feat, involving...
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Hot Take: Hourly Billing Is a Disservice to Your Client
In today’s episode, I’m tackling a hot topic—hourly billing for project-based service contracts. My frustrations with this common pricing model stem from its tendency to create a misalignment of interests between service providers and clients. I encourage you to shift towards value-based pricing,...
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40 Lessons from 40 Years: What Life Has Taught Me (So Far)
Today, I'm celebrating my 40th birthday by sharing 40 life lessons gathered over the past four decades. This episode captures what life has taught me through major life changes, from corporate climbs to entrepreneurship, marriage, divorce, and parenthood. As I share these life lessons, I…
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Pricing Mindset: Value, Energy, and Profit
Today, I'm diving into one of the most emotionally charged topics we can have as female business owners, and that is pricing. I'm talking about how to align your pricing with the value, the energy, and the profit you want to make in business. Because here's the thing, you're not just setting a...
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Building a Sustainable Business with Profit Shift: Makenna Campbell’s Story
In today's episode, Makenna Campbell is joining me to discuss how Profit Shift has equipped her to build a sustainable business. Makenna opens up about the common challenges she faced as a new business owner, particularly around financial sustainability and tax management, and how a strong...
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Overwhelmed by Business Finances? You Are Not Alone!
Have you ever felt like your business finances are a puzzle you're not meant to solve? You're not alone! In this episode, I'm introducing Profit Shift, a game-changing four-month group coaching program crafted for women eager to demystify their business finances. If you find yourself overwhelmed…
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Take It All Apart with Lindsay Leahy
In today's episode, I am joined by Lindsay Leahy, founder of the Restoration Project, a women-owned coaching and consulting practice, as she shares her passion for empowering female business owners. We discuss the common trap high achievers fall into—overlooking their current successes in favor…
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The Truth I Haven’t Been Sharing (And Why That’s Changing)
In today's episode, I'm revealing the truth about what happened when I finally realized that I was building my business on someone else's blueprint, definition of "enough," and measure of success. I'm laying it all out there; the good, the hard, the quiet decisions that no one saw me make, the…
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What’s Really Holding You Back? Trust, Systems, Vision, and Talent with Sarah Bohnenkamp
In today's episode, I sat down with the remarkable Sarah Bohnenkamp, an expert in strengths-based leadership and strategic planning whose mission is to help people become "anti-average." Sarah shares her top four indicators for discovering what's really holding you back. We explore why trusting...
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Be Curious, Not Judgmental
Today's episode is inspired by one of the best scenes from the TV show Ted Lasso. Ted shares a story about seeing a quote by Walt Whitman, which says, "Be curious, not judgmental." The quote struck me! It's an incredible mindset shift, especially when we turn it inward. Curiosity can help us...
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Finding Joy in the Journey with Kiah Twisselman Burchett
In today's episode, I am teaming up with Coach Kiah to share our personal journeys from being "recovering overachievers" and breaking free from the overwhelming cycle of hustle and burnout. Kiah emphasizes the concept of the "arrival fallacy," the misleading idea that reaching specific goals will...
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A Pause, a Shift, and a Thank You to My Former Self
In today’s episode, I share my personal experience of embracing a pause and a shift. It was during a recent pause that I found the clarity I needed to redefine what this new phase of life post-divorce could look like. I share the key shifts that occurred, embracing growth, taking risks, and...
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What Happens When You Trust Yourself
In today's special episode, I'm reflecting on this tax season and what I really leaned into and learned. After 18 tax seasons, this was the year that I got out of my head and trusted myself in a way I'd never done before. Trusting myself involved bringing on a full-time staff member, showing up...
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Scarcity vs. Strategy: A Better Way to Think About Taxes
I have a confession for you: I am a CPA who doesn't enjoy talking about tax deductions. But there is a better way to think about taxes. In this episode, I'm sharing three ways to shift from a scarcity mindset to one of abundance. I want you to think about the greater possibilities beyond simply...
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What If It Goes Right?
Today, you are getting the raw thoughts as they come out of my head about possibilities and the question, "What if it goes right?" I heard a song recently that I had not heard before, and it was called What Could Go Right by Thomas Rhett and Lanie Gardner. As I was listening to this song, I...
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What You Need to Know About Estimated Tax Payments
Today's episode is a timely replay of a previous episode all about estimated tax payments and what you need to know. With the next due date around the corner on April 15th, it felt like the perfect time to bring this one back. Whether this is your first year making estimated tax payments or you...
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Shifting to Think Like A Business Owner
In today's episode, we're exploring a critical transformation in how you approach your business—shifting from merely running a business to starting to think like a business owner. This shift is something that came up in my group program, Profit Shift, and it really struck me because it's…
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Beyond Budgeting: A More Aligned Way to Manage Your Money
What if your approach to money could be less about control and more about trust? After years as a CPA, I realized that the conventional methods focusing solely on structure and discipline often lead to stress and anxiety. This episode explores a revolutionary shift in mindset: going beyond...
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Breaking the Silence: How Talking About Money Helps Women Earn More
In this episode, we're diving into a topic that has kept so many women stuck in an under-earning cycle: the belief that talking about money is bad. So today, I'm sharing my journey of uncovering this mindset, why so many women struggle with it, and how we can shift into confidence and power when…
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What Your Tax Refund (Or Balance Due) Really Means
In today's episode, I'm sharing a fresh perspective on your tax refund and balance due amount and how they don't tell the whole story about your overall tax situation. Learn how to navigate your tax return confidently and why focusing on your tax liability is key to sound financial management. I...
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Finding Alignment in Business and Life
In today's episode, I'm exploring the essential theme of alignment across all facets of life, from relationships to business and finances. Inspired by a thought-provoking reel from relationship expert Max Trombley, I'm examining how stepping back from our daily routines can help us recognize…
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Leaning into Human Design and My Journey as a Projector
In today's episode, I'm sharing my journey of aligning my business strategies with my human design patterns, which has led to greater clarity, ease, and profitability. You'll hear about the pivotal moment when I learned to wait for invitations, attracting ideal clients even during tough times....
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How to Fund Your Retirement as a Business Owner—Without Stress or Overwhelm
In today's episode, I transform the intimidating concept of retirement planning into an empowering tool for business owners. Whether you're just starting out or have been in business for years, this episode promises to equip you with practical strategies to align your business with your…
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Embracing Feminine Energy: The Power of Vulnerability and Healing
In this episode, I’m sharing how finding out that I was going to be a mother to a daughter led me to explore the often-overlooked power of feminine energy in a world largely driven by masculine ideals. This episode is a heartfelt reflection on embracing this softer strength and understanding how…
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Finding Safety Within: The Foundation for Financial Freedom
In this episode, I explore the profound connection between money, security, and our internal sense of safety. I'm sharing personal insights from my path of healing and self-discovery, highlighting the misconception that financial success alone equates to security. Tune in to discover the vital…
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By the Numbers: Looking Back on 8 Years in Business
Starting a business can be a daunting journey, and doing it while managing the whirlwind of family life is even more challenging. My story begins with a pivotal moment in 2016 and the decision to launch my own business venture. This episode is all about looking back and sharing the honest numbers...
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Reflections on 2024: Key Turning Points in Business and Personal Growth
In this episode, I'm reflecting on key turning points that have shaped my business journey through the years. I'm sharing the two transformative concepts that have not only impacted my financial success but have also brought significant changes to my mindset and daily life. The first turning…
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From Avoidance to Empowerment with Jayde Reilly
Jayde Reilly, the dynamic force behind Midwest Herdsman, joins us to share her remarkable journey of transformation from avoidance to empowerment in her business. Jayde candidly recounts her early struggles with financial management and her transformative experience with the Profit Shift program,...
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Burnout Isn’t the End: My Journey to Finding Joy in Business Again
We're getting personal in today's episode. Picture this: you're navigating the chaos of running a solo business while juggling the demands of family life during a global pandemic. It's the perfect recipe for burnout. In this episode, I'm sharing my journey out of burnout and setting boundaries to...
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The 15hr Work Week with Erica Goode
Today, I have a fellow CPA, Erica Goode, on the podcast to talk about her 15hr work week and how she has created space for all the other things she wants to be doing in life. Her story is such a great example of why we start our businesses in the first place and ensure we have our priorities set...
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ABOUT THIS SHOW
If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and motherhood. This podcast is to educate you on the financial side of running a profitable and sustainable business. It is a safe place where you are seen and heard in your fears as a business owner. We will talk about the money stories that are showing up in your everyday business decisions and allow ourselves to get curious about the numbers to welcome financial abundance in our lives. You can expect to find episodes about mindset, financial strategy, and numbers all with the goal of aligning our business to our life. If you believe in what you do and want to make it sustainable while building wealth, Profitable Women is the podcast for you! Your host, Sheila Hansen, is a CPA, certified coach, and b
HOSTED BY
Sheila Hansen
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Frequently Asked Questions
How many episodes does Profitable Women have?
Profitable Women currently has 97 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Profitable Women about?
If you find yourself avoiding conversations about money, are burnt out from working all the time, wonder where all your cash goes, and are tired of not paying yourself consistently, you are in the right place. Profitable Women is for those who don't want to choose between their career and...
How often does Profitable Women release new episodes?
Profitable Women has 97 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Profitable Women?
You can listen to Profitable Women on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Profitable Women?
Profitable Women is created and hosted by Sheila Hansen.
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