Promote, Profit, Publish
by Juliet Clark
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.The truth….If you’re only about t
Episodes
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Avoid Author Burnout: Detailed Annual Planning Strategies For A Successful 2027
Most authors don't plan their year in advance—they simply react to it, only to find December arriving with missed launch targets and unfinished projects. Effective author year planning isn't about rigid discipline; it's about deciding your sequence and taking control of your calendar before time...
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Where AI Belongs In Your Author Business: Monetizing Your Book Beyond Writing
Most authors treat a finished book as a static monument to be printed and shelved after launch day, but sustainable revenue comes from treating it as a living document. In this episode, host Juliet Clark explains how nonfiction and fiction writers can transform a single manuscript into a reusable...
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Be Found By The Perfect Reader: Why Authors Need A Podcast For Search & AI Visibility Go Beyond The Launch
Search visibility determines whether your book keeps selling or gathers dust after launch day. You poured your heart into your manuscript, but search engines and modern AI tools crave fresh, consistent content to recommend your brand. Host Juliet Clark welcomes podcast strategist Tracy Hazzard to...
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From New Subscribers to Loyal Fans: Mastering Author Email Automation And Engagement
Sending a single broadcast email to your subscriber list won't drive long-term book sales. Host Juliet Clark breaks down why relying on one-off newsletters fails and how proper Author Email Automation creates a reliable pipeline for your releases. You'll learn the critical difference between...
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Why Q4 Is the Worst Time To Launch Your Book And What To Do Instead
Releasing a new manuscript during the fourth quarter seems like a smart holiday move, but executing a Q4 Book Launch Strategy during peak ad season can ruin your sales potential. Host Juliet Clark reveals why holiday noise, extended printing delays, and skyrocketing ad costs make November and...
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From SEO To GEO: Helping Experts Stand Out In The Age Of AI
Traditional search engine optimization isn't enough to keep your business visible in today's digital world. Host Juliet Clark welcomes AI visibility strategist Amy Yamada to discuss how authority-level experts can adapt to generative engine optimization. Web traffic is shifting as potential…
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Direct Sales and Author Control The Future of Audiobook Publishing
Authors face massive challenges with low royalties and zero pricing flexibility when using traditional distribution channels. Host Juliet Clark sits down with guest Becky Parker Geist, Founder and CEO of Pro Audio Voices, to discuss how authors can regain audiobook publishing control through…
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From Book To “Living Document”: Using AI To Engage, Capture, And Convert Readers
Authors often struggle to maintain a direct connection with their readers after published work hits the marketplace. Host Juliet Clark speaks with guest Domingo Silvas, CEO and co-founder of Praxis AI, about how Interactive Book AI transforms traditional manuscripts into dynamic digital…
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Platform Building, Book Awards, And Marketing That Works
Host Juliet Clark joins international best-selling author Patrick Snow at a Mary West Network event to explore scalable strategies for building an author platform. Many writers publish books without an established audience, often resulting in stagnant sales. Since relying solely on print…
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Guaranteed Podcast Interviews for Authors: Inside Jackie Lapin’s Process
Host Juliet Dillon Clark sits down with booking expert Jackie Lapin to reveal the secrets of landing high-impact Podcast Interviews that actually drive book sales. If you're tired of struggling with Amazon's constantly shifting algorithms, getting your message onto external platforms is the…
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A Fiction Release Playbook: Building Lists, Reviews, And Momentum
Many authors publish their books only to find them languishing on Amazon without a single sale. Juliet Dillon Clark shares her exact, proven Fiction Release Playbook to help you build list momentum and secure early reviews. You'll learn how she leveraged targeted Facebook ads, book funnels, and...
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Your Funnel Isn't Broken - It's Empty
Many non-fiction and fiction authors struggle with stagnant book sales because they focus on designing pages rather than driving consistent visitors. In this session, host Juliet Clark breaks down why Amazon algorithm changes require external visibility rather than internal site ads. You'll learn...
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Why Simplicity Scales And Complexity Fails In Your Coaching Business By Samantha Riley
Scaling a business requires more than just hard work and grit. You need to shift your identity from an operator to a scalable business owner by building the right foundations. Samantha Riley, a business growth strategist and creator of the Aligned Scale Method™, joins us to discuss how to stop...
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Email Lists Vs Social Media: Boosting Your Book Sales As An Author
Serious authors treat their email list as their most valuable asset, yet many overlook list building while wondering why their book sales stall. While social media algorithms can bury your content and jeopardize your visibility, an email list provides a direct, permission-based connection to your...
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The True Value Of Human Editors And Coaches In the Publishing Process
Writing a book on your own without professional guidance often leads to unforced errors, which is why hiring human book editors is essential to avoid the trap of AI writing tools. Host Juliet Clark connects with industry leaders Ally Berthiaume, Karen Strauss, and Patrick Snow to discuss how a...
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Elevate Your Book Success With Book Fest Awards, Author Marketing Insights, And AI Discussion
Are you wondering if entering your manuscript in book awards is truly worth the effort? Join host Juliet Clark as she sits down with the founder of Black Château Enterprises and The BookFest®, Desireé Duffy, to uncover the true value of recognition in the publishing industry. They discuss why...
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Why Your AI-Written/Published Book Isn’t Selling (And How To Fix It)
Are you struggling to get traction with a self-published manuscript? AI book marketing strategies often promise instant success, but many authors find themselves stuck with finished books that simply aren't selling. Host Juliet Clark breaks down the "lottery" mindset that keeps new authors from...
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Build It. Share It. Grow It. With Snowtree Media
Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is...
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The Fortune Teller's Daughter: Crafting Fiction From Real Experiences And Funnel Building Tips
Juliet Clark’s second fiction book this year just came out, and you can download it for free at JulietDillonClark.com. But before you do, perhaps you want to know its backstory? Juliet shares how real-life experiences inspired her to write The Fortune Teller’s Daughter, as well as how her…
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Leveraging AI To Boost Book Sales And Engagement: Domingo Silvas On Praxis Platform
You’ve spent months—maybe years—writing your manuscript. But publishing is only the beginning. The real challenge is reaching the right readers and turning attention into lasting connection. What if your book wasn’t static, but a “living document”—an interactive extension of your brand that…
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Building A Fiction Author Platform In 2026: Lessons From Publishing Dark Granny
Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding,...
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Affordable Business Collaboration: Inside Rebecca Bertoldi’s $7 Growth And Collaboration Club
The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi, a StoryBrand certified guide, introduces her low-cost, high-value Growth and...
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The Perfect Reader Playbook: Boost Book Sales With Smart Audience Building
Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it…
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Sustainable Book Success On Amazon: Rethinking Launch Spikes And Bestseller Moments
Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially changed the game, moving away from short-term "launch fireworks" toward a long-term performance...
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Content That Feeds The Amazon Algorithm
Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to…
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Amazon Algorithm Changes: What Authors Must Do Now
May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping giant is moving away from bestselling campaigns and more into organic engagement and online traffic....
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How To Use Your Book As A Marketing Tool To Attract More Sales Revenues To Your Bank Account
Your book is not just intended to be read by your target audience. You can also push its purpose to the limit by using it as a marketing tool. Juliet Clark is joined by Patrick Snow, an international best-selling author and book marketing coach, who explains why giving away your book is one of…
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Unlock the Power of Your Author Platform Panel Discussion: Book Writing, Platform Building & Beyond
Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark...
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From Idea To Bestseller: Karen Strauss Reveals The Path To Profitable Publishing
Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write, publish, distribute, and promote their books through her firm, Hybrid Global Publishing. She joins…
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Navigating Book Marketing With Atina Van der Veen: TikTok, BookTok, And Authentic Creator Campaigns
Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators. Antina…
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Maximize Your Author Authority: The Content Brand Voice AI Masterclass
Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of...
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Leadership Ledge: Tess Fyalka’s Practical Strategies For New Leaders And Corporate Workshop Success
Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is...
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Book Contracts & Copyright In 2026: What Every Author Needs To Know
Books are now being written using AI, which raises a rather important question: can you secure book contracts and copyrights with this kind of content? Juliet Clark explains when AI-generated content is eligible for contracts and copyright without losing its authentic human touch. She breaks down...
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Shortening Your Coaching Journey: Mindset, Business Planning, And Success Strategies
Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of Enlightened Success Institute, who shares her story from having a zero-business background in healthcare…
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Parenting Differences Across Cultures And Christine Silverstein’s Universal Values For Families
Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach, Master Neuroplastician, and inductee into the Columbia University Nursing Hall of Fame — shares what…
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Step-By-Step Guide To The Perfect Reader Playbook For Coaches And Authors
Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the...
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Unlocking Reader Loyalty: Build Genuine Connections And Long-Term Fans For Your Book
If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections, celebrate small wins, and craft messaging that feels personal, not pushy. From building your ideal…
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Why Most Authors Fail At Marketing And How To Layer Your Strategy
You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over...
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Life Storms Explained: Finding Your Clear Sky With Tracy Doyle’s Aurora Method
High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of emotional exhaustion, you're not alone. We sat down with author, entrepreneur, and emotional wellness...
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Success Mindset For A Brand New Year
Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led...
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Avoid Costly Errors: What Every Author Needs Before Engaging A Publisher
Stop gambling with your book budget! The key to successful and affordable publishing is knowing how to preempt the costly errors that plague new authors. Host Juliet Clark delivers a frank breakdown of the crucial steps you must complete before submitting your manuscript. She reveals the…
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Innovate & Elevate: Book Marketing Leaders
Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of...
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Essential Book Marketing And Genre Insights For Indie Authors In 2026
Ready to make 2026 your best publishing and book marketing year yet? In this essential guide, host Juliet Clark dives deep into the hottest trends shaping the publishing world. From the explosion of genre-bending fiction (think Sci-Fi Mystery and Romantic City!) and the ongoing demand for...
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Building Your Community of Readers & Raving Fans
Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your…
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Digital Daze: Parenting Strategies For Healthy Technology Use And Stronger Family Bonds
Get ready to end the struggle and find the balance in your tech-driven family life! Digital Daze is every parent's essential guide to creating a productive relationship with screen time and stronger family bonds. We welcome Martial Peter, founder of Neuro-Synchronology™—a pioneer in harmonizing…
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Seven Income Streams Every Author Needs for a Thriving Business
Stop leaving money on the table! Uncover the seven income streams every author needs to build a truly thriving business. Juliet Clark shares her secrets for diversifying revenue, building an engaged audience, and confidently converting clients. This episode is packed with practical advice for...
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Creative And Practical Ways Authors Can Prepare For A Profitable Launch And Marketing In 2026
Most authors make one critical mistake: treating their book as a business plan. For a truly profitable launch and marketing, you can't rely on royalties alone—which often net just $1-$3 per copy. The reality is you need a stable, income-generating business built around your book, and that…
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Time-Saving Shortcuts To Securing A Ton Of Podcasts For Your Book
Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an...
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Seven Essential Pillars To Build Your Author Platform And Boost Book Sales
If you want to achieve high book sales, simply publishing and putting it on sale is not enough. You must also be willing to do the hard work of creating a strong and impactful author platform. Juliet Clark discusses the seven essential pillars in creating your own author platform, which allows…
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How LaunchMaster Simplifies Book Marketing And Boosts Amazon Sales
Book marketing doesn’t have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book...
About this show
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up.Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book.The truth….If you’re only about t
Hosted by
Juliet Clark