Promote, Profit, Publish

Are you struggling to get your book noticed in a sea of millions? Staci Deering and Nathan Brown from Snowtree Media join us to share practical digital marketing strategies designed to help authors build genuine, lasting momentum. They explain why moving beyond simple social media posts is essential, emphasizing the need for a centralized "information hub" to showcase your unique brand and personality. Staci and Nate walk us through how to take an honest inventory of your strengths—from blogging to public speaking—to turn cold traffic into a dedicated, warm audience. Juliet joins the conversation as they explore how to stay consistent, avoid the "salesy" trap, and effectively use your online presence to get your message in front of the right readers.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Juliet Clark’s second fiction book this year just came out, and you can download it for free at JulietDillonClark.com. But before you do, perhaps you want to know its backstory? Juliet shares how real-life experiences inspired her to write The Fortune Teller’s Daughter, as well as how her research brought her deep into the gypsy culture and the business practices of psychic shops.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

You’ve spent months—maybe years—writing your manuscript. But publishing is only the beginning. The real challenge is reaching the right readers and turning attention into lasting connection. What if your book wasn’t static, but a “living document”—an interactive extension of your brand that evolves with your audience?Today, Domingo Silvas helps us explore how AI is transforming the author journey—not as replacement, but as an augmentation tool that helps you:Turn pages into conversations with AI-driven book companionsScale marketing with automated, high-converting 30-day launch plansBuild a living document with dynamic content, CRM integration, and clear CTAsProtect your voice using specialized AI tools that reduce hallucinations and stay on-brandWhether you’re building a readership or converting clients, it’s time to rethink what your book can do—and how AI can amplify its impact.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Building a fiction author platform in 2026 is a fundamentally different game than it was a decade ago, evolving from basic promotion into a robust, data-driven ecosystem. In this episode, we pull back the curtain on the modern author’s toolkit, exploring how to leverage AI-assisted branding, targeted sales funnels, and strategic book launches to maximize reach without relying on outdated tactics. Whether you are a first-time novelist or a seasoned writer looking to modernize your promotion, you will learn the exact systems—from crafting effective landing pages and navigating algorithmic changes to executing high-converting book swaps—that turn an unknown manuscript into a sustainable, consistent business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

The digital marketing landscape has been revolutionized by algorithm updates and the rise of AI-generated content, making Meta ads increasingly difficult and costly while eroding consumer trust. Guest Rebecca Bertoldi, a StoryBrand certified guide, introduces her low-cost, high-value Growth and Collaboration Club as the essential solution, arguing that warm-introduction collaborations are the new advertisements. She reveals how applying StoryBrand's framework to find your "magic words" and focusing on low cognitive load messaging is now prioritized by platforms and can lead to massive sales boosts, demonstrating a 99% increase case study. Tune in to learn how to pivot from ineffective ad spend to strategic partnerships, master simple, trust-building communication, and leverage this vibrant community for networking, skill sprints, and finding power partners who can instantly scale your business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you tired of the traditional book launch model that feels more like shouting into a void than building a business? For years, authors were told to write in isolation, polish to perfection, and hit publish, only to watch their sales stall after week one. The reality is that the old "build it and they will come" strategy is broken. Today, Amazon has flipped the script, moving away from short-term sales spikes and instead rewarding authors who bring in external traffic through robust, long-term platform building.If you want to stop guessing and start executing, you need to understand the Perfect Reader Playbook. Success in the modern market isn't about luck; it's about mastering the five stages of reader awareness—moving your audience from being completely unaware to becoming your most loyal buyers. By shifting your focus from cold selling to relationship building, you can transform your book from a one-off project into a powerful engine for your coaching, consulting, or speaking business. Let’s dive into how you can stop the "long tail collapse" and start building an author platform that Amazon—and your readers—will reward mightily.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you still chasing that fleeting 'Amazon Bestseller' tag? If your book strategy relies on high-stress, expensive launch spikes followed by a sales crash, it's time to adapt. Amazon has officially changed the game, moving away from short-term "launch fireworks" toward a long-term performance horizon. In this post, learn exactly what Amazon's new algorithms are rewarding—from consistent, believable sales patterns and verified reader satisfaction to growing catalog engagement and building an unshakeable author platform. Stop focusing on launch week as a trophy and discover the critical steps for achieving sustainable book success on Amazon, today and into the future.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Sustainable success on Amazon has shifted away from the temporary "spike" of bestseller campaigns and toward a sophisticated long-game strategy driven by the A10 algorithm. This episode explores how authors can move from hoping the algorithm will notice them to giving it undeniable reasons to favor their listings through a strategic content ecosystem. By understanding the three big levers of the A10 AI—organic reach, organic engagement, and external traffic—authors can train Amazon to see their books as high-demand assets. The discussion breaks down a six-step framework for aligning off-platform content, such as podcasts, SEO-optimized blogs, and social media funnels, with on-platform elements like A+ content and search-intent metadata. When every piece of external content acts as a qualified referral, the algorithm rewards the listing with increased visibility, turning "Big Brother" Amazon into a powerful organic ranking engine for your brand.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

May 2026 saw some major algorithm changes at Amazon, and authors have to make some changes if they want to keep up and avoid having a tough time. Juliet Clark breaks down how the online shopping giant is moving away from bestselling campaigns and more into organic engagement and online traffic. Learn different strategies to work around the ever-changing algorithm and internet trends instead of simply buying a bunch of ads or hitting a list.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Your book is not just intended to be read by your target audience. You can also push its purpose to the limit by using it as a marketing tool. Juliet Clark is joined by Patrick Snow, an international best-selling author and book marketing coach, who explains why giving away your book is one of the most effective marketing strategies every author should know about. He breaks down different ways to create a world-class book (not just a bestselling one!), three award-winning book title formulas, and three different options for publishing. Patrick also talks about the importance of having a hardcover, how books can help secure speaking gigs, and why you must own the online domain name for your book title.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Everything has become algorithmic in today’s digital age – even your author platform. If you don't know how to utilize the right tools, navigate the vast internet space, and adapt to ever-changing customer demands, you will be left behind. For the first panel discussion of 2026, Juliet Clark gathers Tracy Hazzard of Podetize, Adanna Moriarty of ProBookLaunch, and Gary MacDermid, the Cash Flow Engineer. Together, they discuss how to expertly use AI technology to build an enduring author brand and expand your platform without losing human authenticity or draining your creative juices. They also explain how to determine your ideal clients, pinpoint your biggest competitors, and maintain a reliable author website anyone can easily visit.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Many aspiring authors have a big idea sleeping deep within their brains, but they have no idea how to turn it into a bestselling book. Karen Strauss helps these promising individuals to write, publish, distribute, and promote their books through her firm, Hybrid Global Publishing. She joins Juliet Clark to discuss how authors can achieve bestselling status by going beyond traditional publishing practices, learning the right financial planning strategies, and fully protecting their intellectual property. Karen also talks about her upcoming three-day event in May dedicated to guiding authors through the intricate processes of publishing, marketing, and funding.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling with book marketing in the age of BookTok and shrinking budgets? Today, we sit down with Antina van der Veen, founder of BookInfluencers.com and co-founder of ChallyPop, a specialized agency dedicated to connecting authors and publishers with book-focused creators.Antina shares her journey and reveals the secrets to authentic and effective promotion. Learn why User-Generated Content (UGC) campaigns are the genuine, less 'salesy' way to sell books, allowing companies to use creator creativity on their own corporate channels. We discuss the importance of aligning with the book community's values—which are open-minded and supportive of diversity—and why ChallyPop vets every book to ensure an authentic fit with their creators. Plus, Antina explains why compensating creators is not a bribe, but a necessary token of appreciation for their time and platform. If you want to leverage the power of specialized creator marketing and future-proof your book promotion strategy, this episode is a must-listen.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop letting your brand message fade into the background! Your book is a goldmine of authority, but without a clear brand identity, that value remains untapped. In this dynamic training, Tracy Hazzard reveals how to use AI quickly and simply to transform your author insights into a wealth of engaging brand assets. Learn to position yourself as the go-to expert in your field by creating a consistent, high-impact presence that boosts your discoverability and expands your network. Discover:Professional Brand Repurposing: Extract maximum value from your book’s core themes to create a year’s worth of brand-aligned content.Strategic Authority Building: Leverage brand identity to establish yourself as an industry leader through consistent messaging.Automated Brand Intelligence: See how AI tools can automate the heavy lift of brand definition, saving you time and ensuring professional clarity. Unlock the full potential of your expertise. Join Tracy Hazzard and learn how to use AI Content Brand Identity to captivate more readers and solidify your place as a leading voice in your genre.https://us02web.zoom.us/meeting/register/l5pR0j1ITdyj6txvelfwGA More About Your Mentor - Tracy Hazzard:Tracy Hazzard, Co-Founder of Podetize, is a leading authority in podcasting and media. With a wealth of experience from over 4,000 interviews featured in top publications like BuzzFeed and Inc. Magazine, Tracy is a sought-after mentor, speaker, and contributing writer. As Director of Applied AI for Podetize, Tracy provides unique insights into the intersection of technology, marketing, and media. With a talent for pinpointing the "bingeable factor"—the crucial element that drives audience engagement, loyalty, and sales—she offers authors a fresh perspective on creating compelling content and brand visibility.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you a new leader feeling overwhelmed, or a rockstar individual contributor who just got promoted and realized your old skills don't cut it? You're not alone. The transition to management is often described as "walking a leadership ledge"—a shaky, uncertain space where imposter syndrome is rampant and getting work done through others feels impossible.In this deep-dive interview, we sit down with Tess Fyalka, author of Walking the Leadership Ledge: The "NEW" Leader's Guide to Building Resilience and Confidence at Every Step. Drawing on 25 years of experience, Tess cuts through the theory to deliver practical, down-to-earth strategies for navigating the "messy middle" of leadership.We explore why being great at your job doesn't automatically make you a great leader, how to overcome the paralyzing fear of "not having all the answers," and the crucial shift from pursuing perfection to embracing progress. Plus, Tess reveals her secrets to successfully building a corporate workshop business—a question that stumps most experts.If you’re ready to trade the anxiety of the leadership ledge for solid footing and sustainable success, this is a must-read.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Books are now being written using AI, which raises a rather important question: can you secure book contracts and copyrights with this kind of content? Juliet Clark explains when AI-generated content is eligible for contracts and copyright without losing its authentic human touch. She breaks down how the current Copyright Law is implemented and how the most common book contracts are designed. Juliet also explores how to secure the right licenses to avoid legal headaches, how to keep your royalties, and the most common red flags to avoid in a book contract.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Are you struggling to bring your coaching journey to the next level? Stop treating it like a hobby and start creating your own business plan. Juliet Clark is joined by Lin Yuan-Su, Founder of Enlightened Success Institute, who shares her story from having a zero-business background in healthcare to building a multi-million dollar coaching business. They discuss why a sustainable business success requires a long commitment to training your mindset, building long-term relationships, and bringing value to others through prospecting. Gear up and learn why you need a well-crafted business plan, not just an engaging marketing plan.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Parenting may look different across cultures, but the values that build strong families are universal. In this episode, Dr. Christine Silverstein — behavioral health RN, peak performance coach, Master Neuroplastician, and inductee into the Columbia University Nursing Hall of Fame — shares what she learned translating her award-winning book, Wrestling Through Adversity,  into Arabic and how that journey revealed powerful truths about family, resilience, and raising capable children worldwide. From competitive youth sports and “everybody gets a trophy” culture to the deep reverence for family she encountered in the Middle East, Christine explores how mindful toughness, neuroplasticity, and mind-body healing can help parents guide children through adversity anywhere. This is a thoughtful, practical conversation for parents, coaches, and educators who want to raise resilient kids grounded in timeless values.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Implementing a psychographic marketing strategy is the only way to move beyond simple demographics and into the emotional triggers that actually drive a purchase decision. Gary MacDermid, an engineer-turned-marketing consultant, pulls back the curtain on the Perfect Reader Playbook to reveal the methodical science behind human behavior. He explains how his background in nuclear engineering influenced a data-driven approach to mapping the "Five Phases of Awareness," illustrating why most entrepreneurs fail by jumping to a solution before their audience even prioritizes the problem. This discussion provides a tactical roadmap for building an "army of content" designed to meet clients at every stage of their journey, ensuring that your messaging is received with clarity, emotion, and trust.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

If you’re ready to turn readers into loyal fans who actually stick around, this episode is for you. Juliet Clark dives into the real magic of reader loyalty—how to create emotional connections, celebrate small wins, and craft messaging that feels personal, not pushy. From building your ideal reader avatar to smart ways to show up consistently (even if social media isn’t your favorite), you’ll get actionable strategies to keep your audience engaged, transform casual readers into advocates, and grow your author platform in ways that actually work.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

You’ve poured your heart and soul into your book. It’s finished, polished, and ready for the world. So, why isn't anyone buying it? If you're an author (or any business person, for that matter) feeling frustrated by low sales and ineffective promotions, you’re not alone. The reality is, with over 100,000 books published every month, simply having a great book isn't enough—you have to be found.Most authors skip straight to the selling part, jumping right to pitching their product before laying the essential groundwork. This approach almost always fails.Today, we're diving into the science of marketing and the five crucial phases of promotion that separate successful authors from those who struggle. We'll reveal why skipping the initial unaware and problem-aware stages is the biggest mistake you can make, costing you trust, conversions, and long-term resonance. Stop working harder and start communicating more strategically. Discover how to layer your marketing for sustainable success, turning strangers into advocates—starting long before your book hits the shelf. Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

High-achieving women often find themselves caught in a relentless cycle of people-pleasing, perfectionism, and crippling burnout. If you’ve ever felt stretched thin, isolated, and on the brink of emotional exhaustion, you're not alone. We sat down with author, entrepreneur, and emotional wellness advocate Tracy Doyle to discuss her remarkable journey from profound personal trauma and corporate overwhelm to creating a life of calm, clarity, and confidence.In this powerful interview, Tracy unpacks the origin of her transformative book, Life Storms Finding Your Clear Sky, and reveals the core of her proprietary framework, the Aurora Method. This isn't just another self-help program; it's a profound, step-by-step guide to uncovering the deep-seated beliefs driving your unwanted reactions and helping you restore connection—first to yourself, and then to others. Get ready to learn how to turn your inner life storms into a path toward your own clear sky.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Your business success isn't luck—it's a conscious decision that starts with a success mindset for a brand new year. Juliet Clark welcomes Lin Yuan-Su, the founder of Enlightened Success Institute and a coach who famously built a multi-seven-figure business after making a powerful, spirit-led decision to leave her stable career as a registered dietitian. Lin dives into her "Success Trifecta," highlighting that Mindset is 80% of the game, followed by Aligned Strategy and then Action. She shares her personal journey from an employee-mindset to becoming a powerful business owner, underscoring why authors and entrepreneurs must stop treating their book as a costly hobby and start seeing it as a lucrative business. Lin also emphasizes the necessity of creating a solid plan, putting ongoing business activities onto your calendar, and setting a clear, detailed vision that includes both personal health and relationships for full-spectrum success.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop gambling with your book budget! The key to successful and affordable publishing is knowing how to preempt the costly errors that plague new authors. Host Juliet Clark delivers a frank breakdown of the crucial steps you must complete before submitting your manuscript. She reveals the expensive reality of skipping a professional editor who stays through formatting, the strict rules on AI-generated content, and the non-negotiable requirement for high-resolution images with commercial licenses. Learn why securing a cover mock-up, a current professional headshot, and edited endorsements a full three months in advance are vital to a professional and timely launch, reminding authors that the book they submit is the book they get back, so get all your ducks in a row.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Uncover the latest trends in book marketing innovation straight from three industry disruptors who are reshaping the author's journey. Juliet Clark sits down with Kathleen Kaiser of the ProBookLaunch; Desireé Duffy, founder of the PR agency Black Château and The BookFest; and Jared Kuritz, CEO of Strategies Public Relations and CMO of the cutting-edge audio platform Zoundy. They tackle the shift in publishing, beginning with the explosive growth of the audiobook market, which has now surpassed e-books in sales. They also explore new platforms like Zoundy that offer authors unprecedented marketing and list-building control. Learn why Kathleen asserts that marketing is a science and how her agency uses AI to automate media kit creation. Desireé highlights the resurgence of listicle articles and the enduring importance of human connection, even as technology speeds up. Finally, Jared breaks down the essential business model every author needs. He covers the critical mindset shift: building your community, not just selling your book, starting 12 to 24 months in advance.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Ready to make 2026 your best publishing and book marketing year yet? In this essential guide, host Juliet Clark dives deep into the hottest trends shaping the publishing world. From the explosion of genre-bending fiction (think Sci-Fi Mystery and Romantic City!) and the ongoing demand for authentic, human-written content, to leveraging cutting-edge AI tools for editing and marketing—we've got your roadmap. Discover the genres set to dominate, tech trends you can’t ignore,  and monetization strategies that work! If you're an author looking to lead, connect with readers, and reach your publishing goals, you need to hear this now. Tune in and get your 2026 strategy locked down!Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Every author dreams of readers who do not just buy their book once, but stay connected, share it with friends, and eagerly await the next release. Business connection specialist Shannon Procise discusses how to move beyond one-time sales and build a loyal community of raving fans around your work.We cover:Simple ways to connect with readers before, during, and after launchHow to use newsletters, social media, and events to build authentic relationshipsStrategies for turning casual readers into lifelong supporters and referral partnersReal-world examples of authors who have built thriving fan bases without burning outWhether you are just starting out or already have books in print, this discussion shows how to create a reader community that fuels both your impact and income.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Get ready to end the struggle and find the balance in your tech-driven family life! Digital Daze is every parent's essential guide to creating a productive relationship with screen time and stronger family bonds. We welcome Martial Peter, founder of Neuro-Synchronology™—a pioneer in harmonizing the conscious and subconscious mind—to discuss his vital new book. Martial explains that technology isn't the problem, but rather the bad use of it, and shares practical, bite-sized strategies on how to create "tech-free zones" like the dining table, how to detox your own phone addiction to model the right behavior, and how to replace screen time with engaging, fun activities. Plus, learn about his essential "get out of jail free card" concept for building a safe zone and a foundation of trust with your children to navigate the dangers of the digital world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop leaving money on the table! Uncover the seven income streams every author needs to build a truly thriving business. Juliet Clark shares her secrets for diversifying revenue, building an engaged audience, and confidently converting clients. This episode is packed with practical advice for non-fiction authors in the coaching space, exploring how to overcome financial susceptibility to outside risks, leverage overhead, and navigate seasonal dips. Discover how to make your business more interesting and gain peace of mind through multiple income streams, with examples like service-based, product-based, event-based, third-party, and automated revenue.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Most authors make one critical mistake: treating their book as a business plan. For a truly profitable launch and marketing, you can't rely on royalties alone—which often net just $1-$3 per copy. The reality is you need a stable, income-generating business built around your book, and that requires 12 to 18 months of focused, strategic planning.This episode is your call to action. Join Juliet Clark and learn how to start building an email list and audience now, diversify your revenue through courses and speaking, and use a four-pillar framework to turn intentions into profit. Stop just writing and start strategically planning your launch to ensure your creative work leads to a successful, scalable, and profitable business.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop wasting time with ineffective outreach and discover time-saving shortcuts to securing a ton of podcasts for your book. Industry veteran Jackie Lapin, leader of Conscious Media Relations’ Radio/Podcast Tours, breaks down the exact steps and essential materials authors need to become an irresistible guest, helping nearly 400,000 authors grow their businesses and sell more books. She reveals the structure of a perfect, one-and-a-half-page pitch letter with an irresistible "hook," the critical components of a comprehensive Media Kit (including the essential "20 questions"), how to write compelling, spam-avoiding subject lines, and the three key promotional items—your book, a free gift, and an upsell—you need to maximize your interview success and stand out in the crowded podcast landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

If you want to achieve high book sales, simply publishing and putting it on sale is not enough. You must also be willing to do the hard work of creating a strong and impactful author platform. Juliet Clark discusses the seven essential pillars in creating your own author platform, which allows you to establish an audience and start getting more visibility. She breaks down practical ways to navigate the ever-changing online algorithms, social media trends, and content creation approaches. Juliet also emphasizes the importance of building your own author website, email list, press kit, and a wide network of fellow authors.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Book marketing doesn’t have to be overwhelming, and thanks to LaunchMaster, it no longer is. In this episode, Juliet Clark talks with Kathleen Kaiser, co-founder of ProBookLaunch and president of the Writers and Publishers Network, about how their new AI-powered tool helps authors simplify book marketing, improve Amazon visibility, and reclaim time to focus on writing. From generating media kits and social posts to optimizing keywords and categories, LaunchMaster streamlines the entire process with precision and professionalism. Kathleen also shares expert insights on the latest Amazon algorithm changes, how to adapt your book’s metadata for better rankings, and why small adjustments can make a big difference in sales. Whether you’re a debut author or managing a backlist, this conversation shows how innovation and experience can turn book marketing into a seamless and successful system.Head on to Probooklaunch.com and use the discount code: PBL20Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Setting up a business for your book isn’t just smart, it’s essential. In this episode, Juliet Clark sits down with Aaron Scott Young of Laughlin Associates to explore why every author should treat their work as both a creative pursuit and a protected asset. Aaron breaks down how incorporating your book-related ventures—whether for speaking, consulting, or brand credibility—can safeguard your personal wealth, reduce tax liability, and position you as a true professional in the marketplace. Drawing from decades of experience helping entrepreneurs and authors build solid business foundations, Aaron explains how to separate passion from protection, creativity from risk, and hobby from enterprise. This conversation is a must-listen for any author ready to turn their intellectual property into a long-term business advantageLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Humanizing your funnels isn’t just about better conversions — it’s about building connections. In this episode, heart-centered marketing architect Rebecca Bertoldi joins Juliet Clark to show how marketers can create emotional, authentic experiences that make audiences feel seen and valued. Learn how to better understand your customer using simple research hacks, craft personalized journeys that speak directly to each subscriber, and remove false scarcity to build trust. Discover how to add transformational “aha” moments that turn casual readers into raving fans, and how spotlighting your audience as the hero can make them feel good about themselves — and about saying yes to you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Every author must master the right book marketing strategies if they want to reach their target readers and make their work known to the world. Juliet Clark is here to discuss the Superbrand Audience Accelerator program she has created with Gary MacDermid, which helps authors and even entrepreneurs in elevating their marketing approaches. She emphasizes the importance of long-term planning, consistent content creation, and getting professional help in building a strong multi-channel marketing. Juliet also discusses how to improve client experience analytics and use your book to direct readers to bigger ticket items.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

If you want to stay connected with your target audience and maintain a positive online reputation, staying up-to-date with today’s media trends is essential. If you know what’s hip and hot in the world of digital marketing, you are setting yourself up for success. Juliet Clark leads a panel discussion to uncover the latest updates you should know about. Joining her are three amazing industry leaders and media experts: Tracy Hazzard of Podetize, Jackie Lapin of The Historic Traveler, and Joie Gharrity of Joie G 113. Together, they explore the impact of AI on content creation, the importance of creating long-form content, and the power of video production through YouTube. They also share valuable insights on how to adapt to the ever-changing social media climate and the rapid shifts in audience behavior.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Most authors miss the real opportunity of publishing – your voice. Audiobooks outsell eBooks 3 to 1, and when paired with the right marketing, they don’t just tell your story… they build your authority. In this episode of Promote, Profit, Publish!, Juliet Clark sits down with Twin Flames Studios founder Tina Dietz, who has produced more than 500 audiobooks, and Zoundy co-founder Jared Kuritz, whose breakthrough platform helps authors promote, market, and sell those audiobooks with ease. Together, they reveal how you can:Create an audiobook that connects and convertsLaunch with powerful marketing that grows your audienceTurn your book into a platform for lasting profit and credibilityIf you’re ready to stop leaving money (and readers) on the table, this conversation will show you how to unlock the audiobook advantage.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Work-from-home habits can quietly fuel emotional eating and self-sabotage—especially when fear, stress, and constant multitasking keep the body stuck in “fight or flight.” Karie Cassell, a dietitian and bestselling author of The Domino Diet, shares how her integrative approach—rooted in nutrition, alternative medicine, and life coaching—helps people reset their relationship with food. Drawing on personal experience and decades in wellness, Karie breaks down why breath and mindset drive digestion, how to spot stress triggers, and her PAUSE method (pause and breathe, be aware, uni-task, slow down, enjoy with gratitude) to turn chaotic WFH routines into calm, conscious choices. She connects cravings to broader patterns like scrolling and spending, explains the “domino” chain from thoughts to results, and shows how aligning with what you love creates lasting, healthy habits.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Anthology books have become a powerful way for leaders, coaches, and visionaries to share their stories—and Melisa Keenan is helping them do it with heart and integrity. As a seven-time international and USA Today bestselling author and founder of Heart Open Publishing, Melisa blends her background in intimacy coaching with publishing to guide authors in creating multi-author books that are authentic, diverse, and impactful. In this conversation, she shares her journey from author to publisher, the lessons she’s learned about visibility, integrity, and inclusivity, and how she helps entrepreneurs leverage their books to build credibility, community, and sustainable business growth.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

AI is rewriting the rules, and the old SEO playbook is not cutting it anymore. If you want your content to show up in today’s search landscape, you need more than keywords – you need a smarter strategy. Long-time entrepreneur Iris Goldfeder is here to break down innovative content creation approaches to boost your online visibility amid the ever-evolving digital trends and search engine algorithms. From maintaining an engaging website filled with long-tail keywords to writing in first-person perspective to create an authentic connection, Iris explains everything you need to know to help people find you on the vast internet space.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

The work of an author does not end with writing and publishing a book – it goes even beyond that. Juliet Clark explores everything you must do to maximize your nonfiction book with Melody Ann Owen. She talks about the three types of potential book buyers and the effective marketing strategies to connect with them where they are. She breaks down how and when to treat your work as a product or a business asset, as well as the most valuable ways authors can use AI tools. Melody also emphasizes the importance of building your own platform, your so-called “castle,” instead of relying on existing social media sites where the rules and regulations are out of your control.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

The BookFest 2025 is streaming live on October 25th and 26th, bringing authors and readers together across the country. Juliet Clark sits down with its lead organizer, Desireé Duffy, to break down everything you should look forward to in this online gathering. She discusses how they are helping indie authors and self-published writers get the publicity they need, making the event a unique celebration of promising creations everyone should really check out. Desireé also talks about the BookFest Awards (which includes a children’s book category judged by kids) and the people who will speak at the event (which includes Juliet Clark).Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Authors must learn how to build the right sales funnels to attract the right audience and maintain a steady source of profit. Rebecca Bertoldi is here to present the most effective and efficient funneling strategies while you write your book and build your author brand. She explains how to build your landing pages, maximize your social media reach, make your website mobile-friendly, and take advantage of automated processes. Whether you are a beginner in funnel strategies or looking for practical advice to elevate your current sales process, this discussion is for you.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Authors certainly know how to write their book, edit their drafts, go through the publishing process, and market it to their target readers. However, the messaging alignment is often overlooked, and this messes up your entire author brand. Writing and strategy coach Amber Parr Burdett is here to discuss how to build a solid foundation for your alignment – the missing link between your message, book, and marketing. She explains the four pillars of building a lasting message and making a real impact in the lives of your audience. Amber also talks about the right way to determine your ideal reader, craft a personal vision, and create actual emotional weight through your writing in today’s noisy world.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Every entrepreneur eventually hits a wall—and it’s usually built from broken systems, poor cash flow, and mindset traps. Amanda Taylor, founder of Metropolis Business Development, joins the show to unpack how entrepreneurs can stop duct-taping their business together and start thinking like long-term wealth-builders. She shares the essential frameworks for building systems, pricing confidently, managing cash, and shifting your thinking to move from burnout to sustainable success. Whether you're a solopreneur or scaling fast, this conversation delivers the clarity and tough love every entrepreneur needs.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Many writers have the most amazing concepts that rarely see the light of day. What is the right process for turning those brilliant ideas deep inside your head into reality? Award-winning children’s author Kristy Boyd Johnson breaks down everything you need to consider before starting your masterpiece, from determining your audience and genre to overcoming different kinds of book-killing habits. She also talks about the importance of putting the right amount of “sparkle” into your work, why putting jargons is a big mistake in writing, and how to find the right editor to help you out.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

There are tons of ways to build and boost your author brand, especially with the help of the many digital tools available right now. Juliet Clark highlights three ways to do this with three experts: Leisa Reid for speaking gigs, Tom Hazzard for podcasting, and Fran Asaro for YouTube content. Together, they discuss how to capture the attention and interest of your target readers through these widely different yet equally impactful methods. Discover practical strategies for building your author platform through the right speaking methods, content repurposing, audience engagement, and more. They also share the different tools they use to make their content creation processes much easier, simpler, and faster.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Ready to ignite your author journey and turn your book into a powerful online course? This compelling discussion, originally a webinar with Waterside and Arkhub.io, reveals the incredible potential for authors to generate new revenue streams and expand their reach. Hear directly from Gayle Gladstone of Waterside and Johanna Maaghul, founder of Arkhub.io, as they share insights on how to monetize your intellectual property. Plus, gain expert strategies for platform building, content creation, and leveraging crucial power partners from Super Brands Publishing. This special episode offers practical advice to help you cultivate a robust author platform and maximize your impact in the digital landscape.Love the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/

Stop wrestling with tangled plotlines and scattered notes—visual story planning is here to save your writing life! Join us as sci-fi fantasy author and inventor, Cameron Sutter, shares how his popular visual story planning software, Plottr, helps writers organize their entire series, from character arcs to world-building details, and introduces Storysnap, which automatically generates detailed outlines and even simulated beta reader reviews from your completed manuscript.Here's a 15% off discount for Plottr: SPP25 And here's a 30% off discount code for Storysnap: SPP25SSLove the show? Subscribe, rate, review, and share! https://superbrandpublishing.com/podcast/