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PODCAST · business

Proof of Impact

by Adastra

Real stories. Measurable business outcomes.Conversations with business and technology leaders about the transformations, decisions, and partnerships that deliver meaningful results. Through real-world experiences and lessons learned, the podcast explores how enterprises turn ambition and technology into business impact.

Publisher-supplied feed metadata · PodParley refreshed Oct 21, 2026 · Source feed

Episodes

  1. “The Best Airlines Will Use AI to Build Trust, Not Just Revenue,” Says Shingai George, Aviation Expert

    Shingai George, Aviation Consultant specializing in data analytics, AI, and sustainability, shares how modern data platforms, AI-driven decision-making, and shared data ecosystems are helping the aviation industry adapt to a new era of geopolitical volatility, regulatory pressure, and...

  2. "Context is King," Says Chris Peart, Snowflake

    Chris Peart, Sales Leader at Snowflake Canada, shares how unified data, governed context, and agentic AI are reshaping how enterprises turn information into action. He explains why "context is king" as frontier models become commoditized, how a single AI Data Cloud across AWS, Azure, and GCP...

  3. “The technology is good enough. The real hurdle now is people, fear, and change management,” says Shannon Bell, CIO, OpenText

    Shannon Bell, EVP, Chief Digital Officer and Chief Information Officer at OpenText, shares how “information first” thinking, simplicity, and agentic AI are reshaping how large enterprises work. She explains why most enterprises don’t have an AI problem but an information problem, how to go slow…

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  4. "Start with Business Challenges, Not Solutions," Says Justin Rister, Microsoft

    Justin Rister, Senior Cloud and AI Specialist at Microsoft, explains why leaders should start with business pain points, not technology. He shares how Fabric unifies the analytics stack for teams of all skillsets, why Databricks and Fabric are a better-together story, and how an AI layer on…

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  5. "31,000 customers have adopted Fabric in the last two and a half years," says Tamer Farag, Microsoft

    Tamer Farag, Global Fabric Partner Lead at Microsoft, shares how the fastest-growing analytics platform in the world is helping 31,000 customers unify fragmented data estates and unlock AI value. He highlights why you don't need to move your data to govern it, how mirroring is offered free to...

  6. "Helpful, not creepy: personalization that earns trust," says Kevin McCurdy, Global CPG Partner Lead, AWS

    Kevin McCurdy, Global Partner Lead, Consumer Goods, AWS, shows how Gen AI, trusted data, and risk-based guardrails turn experiments into repeatable CPG value. He highlights AWS and partner capabilities (Amazon Bedrock, SageMaker, secure integrations) with real wins such as demand forecasting,...

  7. “Good enough to start, governed enough to scale," says Rehan Shah, AWS

    Rehan Shah, General Manager and Head of Channel and Partner Sales for US Greenfield at AWS, explains how the right mix of AI tools, trustworthy data, and strong controls turns early AI trials into real business results. He shows how AWS provides access to top models, better value, responsible AI...

  8. “Think of it as a three-layer cake: platform, data, AI,” says Glenn Remoreras, CIO, Breakthru Beverage Group

    Glenn Remoreras, EVP, Chief Information Officer at Breakthru Beverage Group, shares how a cloud-first “platform, data, AI” architecture and executive-led AI readiness turn market pressures into value. He highlights migrating 300+ services to AWS, why the data layer is the most critical…

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  9. "The car is becoming a smartphone on wheels, an extension of your living room," says Chris-Markus Kratz, AWS Global Director of Automotive and Manufacturing

    Chris‑Markus “CMK” Kratz, AWS Global Director of Automotive and Manufacturing, explains how outcome‑first, customer‑obsessed transformation and ecosystem partnerships are reshaping the industry. He details the shift to software‑defined vehicles and the car as a proactive companion, how GenAI is...

  10. AI makes no sense without customer impact. Implementing it just for the sake of technology is a dead end (Jan Vacek, DHL)

    Logistics is one of the industries where AI has enormous potential–but also high demands for security, integration, and real customer impact. “We don’t implement AI because it’s a trend. Every solution must improve the service for the customer,” says Jan Vacek from DHL in a new episode of the...

  11. "It’s not about replacing people—it’s about empowering people," says Kevin Harmer, Chief Cloud Officer at Adastra

    Kevin Harmer, Adastra’s Chief Cloud Officer, demystifies Agentic AI and a three‑horizon path—from insights and augmentation to enterprise automation—guided by managed autonomy, human‑in‑the‑loop controls, and confidence thresholds. He shows how to move beyond Copilot to an enterprise agent...

  12. Don’t wait for perfect data—start, then improve (Sam Wong, Mark Anthony Group)

    Sam Wong, Senior Director of Data and AI at the Mark Anthony Group, explains how a business-first AI incubation program can turn experiments into production value. He outlines a five-part framework, the importance of executive and business sponsorship, partnering with a vendor ecosystem, and...

  13. Gorillas with Digital Wallets: How AI Helps Understand the Needs of Other Species (Jonathan Ledgard, Tehanu)

    Humans express their interests through money. Can animals do the same? And can artificial intelligence truly recognize what animals need? Jonathan Ledgard, writer, former foreign correspondent for The Economist, and founder of the technology start-up Tehanu, believes they can. In the new episode…

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  14. The Future of Data Platforms? SaaS and AI, says Adam Wojtkowski from Snowflake

    Just a few years ago, corporate data systems were more like a “darkroom” – a place to store mandatory data for regulators and reporting. Today, companies are moving to the cloud and completely rethinking how they work with data. “The difference between the past and today is like night and day.…

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  15. Fabric unifies data work: one version for reporting, SQL, and AI (Lars Andersen, Microsoft)

    Just a few years ago, companies built data warehouses primarily for reporting. Today, the situation is different: data has become a strategic asset and the key to unlocking AI. “Many organizations are only beginning the journey to make their data truly AI-ready. And this is exactly where Fabric...

  16. AI-Ready Data Starts with Observability, Not Governance, says Elton Martins, former data leader at the NFL and Genius Sports

    Elton Martins, former data leader at the NFL and Genius Sports, joins Mark Kohout to explore the rising discipline of data observability. From detecting silent failures in data pipelines to enabling AI-ready data ecosystems, Elton shares real-world lessons from scaling data platforms across...

  17. Thanks to data governance, our analysts spend 50% less time on analysis, Says Pavlína Vajgarová from Česká spořitelna

    How do you measure the success of data governance? Where do you find both the technical and “human” profiles for the team? And why should data governance be a natural part of work — not just another extra activity? In the podcast, Pavlína Vajgarová, Data Intelligence Lead at one of the largest...

  18. We Manage Sustainability Like Finance – With Accurate Data and Clear Impact, Says Kerstin Heinrich, KUKA

    Tracking ESG data in Excel? With over 100 sites in 50 countries, that simply wouldn’t work at KUKA. “To manage ESG effectively, it’s not enough to just collect data. We need to understand the impact – across divisions, regions, and products,” says Kerstin Heinrich, Head of Corporate…

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  19. "IoT now spans the entire supply chain, delivering insights into product and customer lifecycles," says Petr Blabla, Adastra

    The rise of the Internet of Things (IoT) is transforming how businesses collect and utilize real-time data, driving efficiency, sustainability, and innovation. Yet, implementing IoT solutions comes with its own challenges—from navigating complex data management issues to ensuring seamless...

  20. Cloud Stefan Lautenschlager (NETZSCH): First, Not Cloud Only—Moving to the Cloud was a Clear Strategic Decision for Us

    Cloud migration and advanced analytics are redefining how businesses leverage data, enabling shifts from traditional product sales to innovative service models. However, moving to the cloud brings its own set of challenges—cultural, technical, and strategic. How can companies navigate this...

  21. AI's integration into MDM shifts the focus of data teams towards more strategic issues, says Petr Žáček, Ataccama

    Master Data Management (MDM) and Artificial Intelligence (AI) are transforming the way businesses manage and utilize their data, promising unprecedented efficiency and insights. But integrating AI into MDM is not without its challenges. How can companies ensure data quality and maintain ownership...

  22. Prove Personalization’s Business Value in Money, Not Just Marketing Metrics (Rasmus Houlind, Agillic)

    What is personalization? And what is it not? How can we break the silos between it and business when it comes to personalization? We discussed the topic with Erasmus Houlind, Chief Experience Officer at Agillic.

  23. Data Mesh Isn’t for Everyone: It Requires the Right Mindset and Organizational Structure, says Petr Žáček, Ataccama

    It sounds great. Each business unit owns and manages its own data, making it available for the rest of the company. This approach is essential for data mesh. But can large companies really achieve that? How realistic is it? Our guest today is Petr Žáček, Director of Product Management at Ataccama.

  24. Mazánek (Raiffeisenbank): We build data products and implement data mesh to enable business to be independent from IT

    He wants to create a world where businesses deliver real value without relying on IT. By democratizing data and creating a data mesh, he aims to achieve this vision. Get inspired by vision of Lukáš Mazánek, Chief Data Officer of Raiffeisenbank in the Czech Republic.

  25. Czech Republic Develops Sophisticated Ecosystem for Efficient Management and Automation of Services, Says Joe Appleton of ABSL

    The Association of Business Service Leaders (ABSL) was established in the Czech Republic ten years ago and currently represents over 100 member companies. How do these business service centers adapt to changes like digital transformation and sustainability to stay competitive, innovative, and...

  26. Peter Rizvi (Cloudera): From Legacy to Leading - Government's Journey to Cloud-Driven Innovation

    Cloudera is a hybrid data platform that operates in various cloud environments as well as on-premises. It provides secure data management and cloud-native data analytics. What are the experiences with clients from the public sector? We're going to discuss this with our guest, Peter Rizvi, account...

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ABOUT THIS SHOW

Real stories. Measurable business outcomes.Conversations with business and technology leaders about the transformations, decisions, and partnerships that deliver meaningful results. Through real-world experiences and lessons learned, the podcast explores how enterprises turn ambition and technology into business impact.

HOSTED BY

Adastra

CATEGORIES

Frequently Asked Questions

How many episodes does Proof of Impact have?

Proof of Impact currently has 27 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Proof of Impact about?

Real stories. Measurable business outcomes.Conversations with business and technology leaders about the transformations, decisions, and partnerships that deliver meaningful results. Through real-world experiences and lessons learned, the podcast explores how enterprises turn ambition and technology...

How often does Proof of Impact release new episodes?

Proof of Impact has 27 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Proof of Impact?

You can listen to Proof of Impact on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Proof of Impact?

Proof of Impact is created and hosted by Adastra.
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