PODCAST · arts
Proof to Product
by Katie Hunt
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll ga
Episodes
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Quick Hit: How Aggressive Should I Get With My Holiday Marketing?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused,...
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464 | How to Grow Repeat Customers Instead of Always Chasing New Ones with Elizabeth Rees, Chasing Paper
How do you decide what to make next, what to cut, and where to put your limited time and money? For Elizabeth Rees, founder of Chasing Paper, the answer has come from her customers for nearly 13 years. She shares how customer feedback shaped her product format, her materials, her wholesale...
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Quick Hit: Should I Create My Own Gift Guide For the Upcoming Holidays?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused,...
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463 | How NY NOW’s New Ownership is Reimagining the Experience For Brands and Buyers with Dorothy Belshaw
Dorothy Belshaw has spent more than three decades in the gift, home, and trade show industries. She's led some of North America's biggest markets—from NY NOW to Atlanta Mart, and Las Vegas Market. Earlier this year, Dorothy partnered with industry veterans William Lacey and Karen Olson to acquire...
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Quick Hit: Is My Business Serving Me What I Really Want?
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because building a product brand doesn't follow a single pathway. There is no one-size-fits-all strategy that works for everyone because no two...
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462 | The 5-Day Exercise That Sets Your #1 Business Priority Every Quarter with Katie Hunt
Most product-based business owners do their strategic planning late at night or in the car with ten spare minutes. Or they make a big list of everything that needs fixing and try to work on all of it at once. Either way, a few months go by and it's hard to tell whether the business is headed…
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Quick Hit: How Do I Decide What New Products to Add to My Line?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused,...
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461 | How to Use Faire Without Paying Commission on Every Order with Katie Hunt
I've been having a lot of conversations lately, both private and public, about Faire. Some of you love the platform. Some of you hate it. And a lot of you are somewhere in the middle, trying to figure out your next move. Should I get on Faire? Should I get off? Should I let it run on cruise...
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Quick Hit: Do You Really Need to Know Everything Before You Start?
Today's episode is a short excerpt from a conversation with one of our incredible Proof to Product community members. I love sharing these conversations because building a product brand doesn't follow a single pathway. There is no one-size-fits-all strategy that works for everyone because no two...
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460 | Building a Cohesive Product Line with Amita Nair, Amicreative
When you're deciding which products to add to your line, you probably think about sales data first. But that's only part of the story. Amita Nair has built Amicreative into a cohesive, intentional brand by making product decisions from four angles: financial performance, design aesthetic, what...
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Quick Hit: How Can I Practice Self-Care During a Busy Work Season?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a…
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459 | What Happens When You Build a Successful Business You No Longer Want to Run with Lisa Congdon
Today I'm talking with someone I've admired for a long time— artist, author, illustrator, and creative entrepreneur Lisa Congdon. Lisa has been building businesses around her art for nearly 20 years, and in this conversation we talk about something that I think a lot of established brand owners...
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Quick Hit: How Do I Find My Unique Voice as an Artist When The World is Hard?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a…
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458 | How to Build Multiple Revenue Streams in a Product Business with Melissa Hyatt with Melissa Hyatt
What happens when one client makes up 85% of your income, and then that client cancels the contract? For Melissa Hyatt, that moment became the reason she built a business with several ways to earn. Melissa shares her path from design director at Waverly Fabrics to running her own stationery and...
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Quick Hit: Should I Be Collaborating More in My Business?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a…
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457 | The Cost of Not Doing Paper Camp with Katie Hunt
What did it cost you to not do Paper Camp last round? Not what it costs to join the program — we'll get to that. I'm talking about the other number. The invisible one. The wholesale orders you didn't land because your pricing wasn't dialed in. The reorders that never came through because you...
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456 | 690 Wholesale Accounts and We Still Found Money Left on the Table, Case Study with Rachel O’Neill, Loftipop
Thirteen years in business. Nearly 700 wholesale accounts. And the biggest shift Rachel O'Neill of Loftipop made this year was admitting her wholesale business was being run like a D2C channel. If you started in direct-to-consumer and layered wholesale on top, this episode will feel familiar....
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455 | From 3 to 50 Wholesale Accounts With a Day Job and a New Baby, Case Study with Sherry Lam, Sherry's Palette
"My business is too young for this." If you've ever said that about wholesale, this episode is for you. Sherry Lam joined Paper Camp with fewer than 20 SKUs, a handful of inconsistent accounts, a full-time day job, and a brand-new baby — and decided that was exactly the right moment to build her...
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454 | From 75 to 125 Wholesale Accounts including Her First Key Accounts, Case Study with Charina Cabanayan, Orchid & Pine
You know that moment when your business starts asking more of you than your systems can deliver? A key account shows interest, your line is scaling, and you can feel the gap between where you are and what's coming. That's exactly where Charina Cabanayan was when she joined Paper Camp — 75...
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Quick Hit: What Do I Do If My Wholesale Pitch Isn’t Working?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused,...
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453 | 2026 Faire Summer Market Recap with Katie Hunt
Here it is, your long-awaited, highly anticipated Faire market recap for this summer season. I've been watching brands in our community have wildly different experiences during this Faire market, and I've also been studying a lot of what people outside of our community have experienced. Some…
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Quick Hit: What Does It Take to Get Into My Dream Store?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating...
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452 | Are You Leaving Money on the Table? with Katie Hunt
Today's episode is going to be a little bit of tough love, but it is all in an effort to help you run your business more profitably and with more ease. Over the years, I have watched so many incredibly talented, hardworking product sellers that are underselling themselves. They're undercharging…
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Quick Hit: Why Are Systems So Important to Wholesale Success?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating...
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451 | Listening to Customers Without Letting Every Opinion Dictate your Direction with Kirstie Lee, A Jar of Pickles
Today's conversation is all about growing your business intentionally, experimenting with new ideas, and building a brand that evolves alongside you. Today's guest is Kirstie Lee, the founder of A Jar of Pickles, a product company that creates playful gifts and accessories that celebrate Asian...
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Quick Hit: Does Cold Mailing Your Products to Retailers Work?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating...
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450 | When Your Business Outgrows Its Space: Navigating Storage & Warehouse Options with Samantha Rubenstein, WareSpace & Jodi Kostelnik, The Neighborgoods
Today's conversation is for anyone who has ever looked around their home, their studio, or their storage unit and thought: “we officially have too much inventory and we are running out of space.” Today we're talking about what happens when your business starts to outgrow your space and how to…
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Quick Hit: What Are Some of the Biggest Benefits of Exhibiting at Trade Shows?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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449 | How to Get Wholesale Reorders From Retailers You Already Have with Katie Hunt
You have retailers sitting in your order history who bought from you six months ago and haven't heard from you since. Not because they were unhappy — because nobody followed up. Meanwhile you're on Instagram, tweaking your Faire shop, chasing people who've never bought anything. In this episode I...
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Quick Hit: What Makes a Retailer Say No to Buying Your Product?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating...
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448 | How Many SKUs Should You Have with Katie Hunt
Today I want to talk about SKU numbers because a question that I often get asked is how many SKUs should I have before I start selling wholesale? Unfortunately, the answer is it depends. Which I know you all want like a solid number and we do give some solid recommendations and guidance for like...
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We're on Summer Break!
The Proof to Product team is practicing what we preach and we are going on summer break for the next two weeks! We will be back in your ears soon and we are so excited about our upcoming episodes! In the meantime, we are gearing up for another round of our Paper Camp program which will start…
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Quick Hit: What Does Your Brand Story Have to Do With Wholesale Success?
Today's episode is a short excerpt from a previous conversation I had with one of our amazing Paper Camp students. I really love using this podcast to spotlight the incredible things that our students are doing because there is so much value in hearing how other product brands are navigating...
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447 | Embracing Change in Business & What It’s Like to Close Your Retail Shop with Audrey Woollen, Urbanic
This week I'm sitting down with returning guest Audrey Woollen of Urbanic and we're talking about navigating a huge business transition. About a year ago, Audrey decided to close her retail shop and we'll talk about that today. Audrey opens up about the difficult decision it was to close after...
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Quick Hit: What Should I Do When I’m Not Motivated To Finish The Tasks I Need To Finish?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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446 | How To Have a Successful First Wholesale Trade Show with Karen Sawyer-Meehan, Pier Six Press
Today's episode is a really practical conversation for anyone that is preparing for wholesale trade shows, especially if you're newer to exhibiting or you're trying to decide whether trade shows are the right next step for your business. I'm joined by Karen Sawyer-Meehan of Pier Six Press. She is…
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Quick Hit: Is Selling Wholesale Only For Large, Established Businesses?
I know you have a lot on your plate right now. You've got products to make, orders to ship, and about a hundred decisions that you're making every day. I do not take it lightly that you are spending time with me today and I want to thank you for being here. Today's episode is a short, focused,...
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445 | What Indie Retailers Want in Their Stores Right Now with Kimberley Yurkiewicz, Measure Twice
Today I'm joined by my friend Kimberley Yurkiewicz, owner of Measure Twice, an independent gift shop in Brooklyn, New York. Kimberley has worn a lot of hats in the consumer gift industry. Over the years, she worked retail managing large gift shops. She had a successful career as a sales rep. She...
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Quick Hit: How Can I Gain a More Holistic Understanding of What My DTC & Wholesale Customers Want?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand. And some of those conversations are just too juicy. They're too good to live in the archives. Today, I'm bringing one back. What you're about to hear is a…
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444 | Don't Call It Art with Austin Kleon
Today I am joined by best selling author Austin Kleon, the author of Steal like an Artist, Show Your Work, Keep Going, and his newest book, Don't Call It Art. This conversation feels timely because I've been hearing from so many people lately who are just feeling creatively exhausted. They've…
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Quick Hit: How Do I Differentiate My Products from Everyone Else?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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4 Ways To Increase Your Product Profit Margins with Katie Hunt [Replay]
Hey, friend. I'm pulling an amazing episode from the archives with over 440 episodes here on the Proof to Product podcast. There is a gold mine of information for you to help you grow your business, and, frankly, it can be hard to take it all in. Today's episode is a look back at a solo episode...
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Quick Hit: Do I Really Need Wholesale Terms & Conditions?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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443 | How to Confidently Raise Your Prices with Katie Hunt
Today we are diving into a topic that I know makes some of you really uncomfortable, but I need you to lean in and listen because this conversation is not only timely, but it is necessary. And honestly, it may save your business. We're talking about raising your prices. Now, before you convince...
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Quick Hit: Where Can I Find Grants to Help Fund My Business?
Over the years, we've had hundreds of conversations on this podcast about what it means to build a sustainable, profitable product brand and some of those conversations are just too juicy. They're too good to live in the archives. So today, I'm bringing one back. What you're about to hear is a...
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442 | How Kitsch, Boxfox, and Postable Are Segmenting Their Email Lists with Katie Hunt
Today's episode is pulled directly from a case study that I wrote and shared inside of our LABS community. The case study is about email segmentation. This is a really good example of the kinds of conversations we're having inside of LABS every single day. We of course talk about sales…
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Quick Hit: How Can I SEO Optimize My Products on Faire?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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441 | How To Protect Your Work as an Artist with Daniel Lachman, Justice for Artists
This week on the podcast, I'm joined by Daniel Lachman, founder of Justice for Artists. Daniel is an artist and a longtime Etsy seller who has dealt with his fair share of creative work being copied, and instead of just being frustrated by it, he has built an entire platform to help other…
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Quick Hit: Is Following Up When You Don’t Hear Back Annoying?
One pattern I've noticed time and time again after working with thousands of product brands across lots of different categories, is that while our products might be different or our tools and platforms might change, all of our core business foundations and fundamentals are not changing. And…
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440 | How to Stop Second Guessing Yourself with Tammie Bennett
Today's episode is for anyone who has been feeling stuck lately, overthinking decisions, second guessing yourself, or just not taking action the way you want to be taking action. If I'm being honest, this is something that I'm seeing more and more right now. The world feels heavy, things feel...
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ABOUT THIS SHOW
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a business that supports your best life.If you've ever asked yourself can I make money selling physical products? Am I ready to sell my products wholesale to stores like Target, Anthropologie, Nordstrom or Barnes & Noble? When should I consider hiring a sales team or sales reps? Can I really turn my passion into profits? Whether you're a just starting out on your business journey or you've been at it a while growing an empire, this show is for you.Proof to Product is like on-demand business school for product sellers spanning a wide range of industries. Whether you're in home decor, apparel, beauty, food & beverage, hand-made items, jewelry, consumer gifts or the stationery world, you'll ga
HOSTED BY
Katie Hunt
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Frequently Asked Questions
How many episodes does Proof to Product have?
Proof to Product currently has 520 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Proof to Product about?
Ranked in the top 1% of ALL podcasts, the Proof to Product podcast is your trusted resource for sustainable business growth - especially if you make and sell physical products!Join Katie Hunt, each week as she shares strategies & solutions to enhance your sales & marketing so that you're building a...
How often does Proof to Product release new episodes?
Proof to Product releases new episodes frequently with a large back catalog of 520 episodes. Check the episode list for recent publication dates.
Where can I listen to Proof to Product?
You can listen to Proof to Product on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Proof to Product?
Proof to Product is created and hosted by Katie Hunt.
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