PODCAST · arts
Pros Talking Prose
by Stacey Smekofske
Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry.Good thing you don’t have to figure it all out alone.Pros Talking Prose is your backstage pass to the writing and publishing world, hosted by seasoned pros Stacey Smekofske and Troy Lambert.We’ll help you skip the mistakes, laugh through the chaos, and build the writing career you actually want without the smoke and mirrors.New episodes every week. Therapy not included — but highly encouraged.
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Your Editor Is Protecting Your Feelings (Not Your Sales)
Most authors believe a simple idea: “If my book is good, it will sell.” That belief is costing authors thousands of dollars. In this episode of Pros Talking Prose, we break down the real reason most books don’t sell—and why your editor may not be telling you the full truth about book sales, publishing expectations, and author profitability. What we cover: • Why don’t good books sell? • Can editors predict book sales? • Do authors make their money back after editing? • What does it actually take to sell books in today’s market? • What is the difference between writing a good book and building a sellable product? Key takeaways: • A well-written book is not the same as a marketable book • Editors focus on craft, not sales strategy • Most authors underestimate the business side of publishing • Book sales depend on positioning, packaging, and audience alignment • The publishing industry operates on a power-law distribution (few winners, many low sellers) This episode is for: • Indie authors and self-published writers • Authors preparing to hire an editor • Writers frustrated with low book sales • Anyone building an author business instead of just writing a book The Truth about Publishing is that most authors: • Overspend on editing without a sales strategy • Expect their editor to guide business decisions • Skip critical steps like market positioning and audience targeting Your editor can improve your manuscript, but they cannot guarantee book sales. Resources: If you want to learn how to: • Build a profitable author business • Position your book in the market • Understand metadata, pricing, and discoverability Visit: https://printtopro.com Join our free Power Sessions & Craft Lab trainings #SelfPublishing #BookMarketing #WritingAdvice #IndieAuthor #AuthorBusiness #PublishingIndustry #AmWriting #WritersLife #BookSales #AuthorTips #CreativeBusiness #WritingCommunity #AuthorTube #AIinPublishing #ContentStrategy
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ABOUT THIS SHOW
Writing a book is hard. Publishing it is even harder. Succeeding as an author? That’s practically wizardry.Good thing you don’t have to figure it all out alone.Pros Talking Prose is your backstage pass to the writing and publishing world, hosted by seasoned pros Stacey Smekofske and Troy Lambert.We’ll help you skip the mistakes, laugh through the chaos, and build the writing career you actually want without the smoke and mirrors.New episodes every week. Therapy not included — but highly encouraged.
HOSTED BY
Stacey Smekofske
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