Prosper Insights - Consumer Futures

PODCAST · business

Prosper Insights - Consumer Futures

Each month Prosper surveys over 8,000 US consumers on a broad selection of spending intentions and retail behaviors. Our unique ‘fill in the blank’ write in questions combined with our emotional drivers, like impulsivity and happiness, result in a data bank used by leading brands, retailers, marketers and financiers to understand the dynamic and ever-changing consumer.

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    Prosper Insights AI & Innovation Briefing 2026 E26

    The AI Paradox: World-Class Algorithms and Second-Class DataThis podcast explores a significant disconnect in the tech industry, where businesses are aggressively increasing AI spending despite a sharp rise in project failures. This "AI Paradox" occurs because organizations frequently deploy sophisticated algorithms on a foundation of low-quality, unorganized, or insecure data. Beyond technical hurdles, the research highlights a lack of clear business objectives and widespread employee anxiety regarding data privacy and job security. To bridge this execution gap, leaders are advised to prioritize rigorous data governance and intentional, outcome-based strategies over simple financial investment.

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ABOUT THIS SHOW

Each month Prosper surveys over 8,000 US consumers on a broad selection of spending intentions and retail behaviors. Our unique ‘fill in the blank’ write in questions combined with our emotional drivers, like impulsivity and happiness, result in a data bank used by leading brands, retailers, marketers and financiers to understand the dynamic and ever-changing consumer.

HOSTED BY

Phil Rist

CATEGORIES

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