PODCAST · arts
Published by Greenleaf Book Group
by Tanya Hall, CEO of Greenleaf Book Group
A podcast about book publishing and author branding.
Episodes
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What Anthropic's $1.5B Copyright Settlement Means for Authors and the Future of Publishing
Roughly 465,000 books were obtained illegally and used to train the generative AI model Claude. After a class action lawsuit, Anthropic has agreed to settle and pay $1.5B to impacted authors. You might be one of them! In this episode of Published, Greenleaf Book Group CEO Tanya Hall explains...
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100th Episode Special: Tanya Hall on the Hybrid Publishing Revolution
Since the Published by Greenleaf Book Group podcast began in 2017, Greenleaf CEO Tanya Hall has interviewed one expert in the publishing industry every single month. Over that time, she's educated and empowered thousands of authors at all levels of experience to hone their craft and navigate the...
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IBPA Raises the Bar for Indie Author & Publishers | Tools, Standards, and Support
Welcome back to Published. Today we're joined by Christopher Locke, Director of Membership & Member Services at the Independent Book Publishers Association. The indie publishing landscape has changed dramatically in recent years, and IBPA's resources have helped educate authors and hold…
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New to Publishing? Start Here! | What Publishers Wish Authors Knew
Today we're joined by Justin Branch, Director of Publishing Strategy at Greenleaf Book Group. Justin plays a pivotal role in guiding authors through the early stages of publishing by customizing proposal tailored to their books' unique needs. In this episode, he tackles the most common questions...
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Sticky Note Outlining: Write Your Book Right (the FIRST Time!)
Bestselling author and book coach Stacy Ennis joins the podcast to share her sensory-driven method for helping authors create the outline they need to write their book right the first time. By taking your time, figuring out who your "one reader" is to keep your audience and market demand top of...
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How Publishers Find the Perfect Editor or Ghostwriter for You with Rose Friel
In this episode, we'll talk about what authors should look for in an editor, when it makes sense to work with a ghostwriter, and how the matchmaking process works behind the scenes at a publisher. Today we're joined by Rose Friel, a publishing consultant at Foreword Literary Consulting. With a...
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Gain Valuable Data to Convert Readers to Clients with a Book Funnel
Today we're joined by Michael Ebeling, who has developed The Author's Business Formula, an approach that combats two of the most challenging parts of promoting a book: maintaining momentum after the launch, and converting readers into clients. In this episode, Michael will share how you as an...
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How to Co-Author Like a Pro with Bestselling Ghostwriter J. D. Barker
Today on the Published Podcast, we're joined by international bestselling fiction author J. D. Barker. J. D. is best known as a suspense thriller author and has collaborated with Dacre Stoker, Christine Daigle, E.J. Findorff, and most frequently, James Patterson. In this episode, we will discuss...
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Best of 2024 Wrapped: Publishing Advice for New and Experienced Authors
In 2024, the Published Podcast welcomed experts from every corner of the publishing industry to share advice every author needs to know. As we look forward to another year of the Published podcast, we're returning to some of the best publishing advice of the year. This episode highlights…
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Break into Bookstores as an Indie Author with Valerie Howard
Today we're joined by Greenleaf's own Valerie Howard, a distribution account executive who helps our authors navigate the confusing world of book distribution. Brick and mortar retailers have a high barrier to entry, especially for independent and debut authors, but in this episode Valerie will...
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Behind the Scenes of Book Awards Judging with Panelist Jennia D'Lima
In this episode, we're discussing book awards and how authors can earn their accolades. As an awards judge for three book award programs, Jennia D'Lima will share her behind-the-scenes knowledge of how winners are selected and how to stand out to judges. Show notes and transcript Check out…
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Book Proposal Writer Explains How to Stand Out in a Crowded Market
With thousands of books being released every day, an author's work can get buried unless they find a way to stand out. In this episode, proposal writer Salwa Emerson will discusses how to distinguish yourself in a saturated market and find your unique offering. 🌿Transcript and show notes:...
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Blog Your Way to a Book Deal or Bestseller with Jane Friedman
Publishing industry reporter Jane Friedman discusses her experience as an author and blogger and shares how writers from either background can leverage their work into a book, or turn their book into shareable online content. Jane Friedman's decades of editing, publishing, and consulting…
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Crafting the Perfect Book Title and Subtitle with Maggie Langrick
A book's title is one of the most important elements to get right, and one of the trickiest. A great title should communicate the promise of the book and who it's for to attract the intended audience — all in a few catchy and memorable words. Maggie Langrick, a creativity coach and founding...
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Compare Book Printing Costs, Quality, and Timelines with Angela Olmeta
In this episode, Greenleaf's Print Production Specialist Angela Olmeta explains what goes into printing books and what authors should keep in mind if they're planning to do so on their own. There are a number of production factors that impact the final product of a book, from design elements that...
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Personalize Outreach on Substack and Booktok with Author Claire Isenthal
Success comes down to how much an author is willing to pound the pavement and show up for their own work. Today we're joined by Greenleaf author Claire Isenthal to share the ways she's tailored her content and outreach across different social media platforms to drive book sales, especially…
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Master LinkedIn to Reach More Readers with Owen Sammarone
We all know the benefits of social media and building a landing page for your readers. LinkedIn is a platform that does it all if you know how to use it. Today we're joined by Owen Sammarone, founder and CEO of Unleash The Knowledge, a digital community for nonfiction authors to expand their…
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Sell Your Book Around the World with Foreign Rights Agent Terrie Wolf
If you want your book to be read around the world, there's a good chance you'll need to publish versions in different countries. In this episode, foreign rights agent Terrie Wolf explains the difference between foreign and translation rights, how to negotiate with publishers outside your country,...
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Who Can Copyright a Book by ChatGPT? Lawyer Explains Court Rulings on AI
Today we're joined again by Greenleaf's legal counsel, Guy Muller, to explain the most recent developments related to copyrighting books produced with AI in the US, and address everything authors need to know about protecting themselves and their work. For more information, visit...
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How to Secure "Perfect" Book Reviews with Goodreads Giveaways
For episode 82 of Published, we're turning back time and revisiting one of our favorite episodes. In episode 60, we spoke with Mimi Chan from Goodreads about how the platform can elevate your book promotion strategy. She shares tips and tricks to get more reviews, what a "perfect" book rating…
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Best of 2023 Wrapped: Publishing Advice for New and Experienced Authors
In 2023, we interviewed over a dozen publishing industry experts for their insights on investing in the production of a book, self-promotion through interviews, podcasting, and social media, and distribution into bookstores and libraries. As we look forward to another year of the Published…
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All About Libraries and How They Support Authors with Christina Nelson
Librarian Christina Nelson from the Austin Public Library draws from her experience overseeing collections and acquisitions to share how to get your book into libraries, how to coordinate an author event at your local library, and how authors and libraries support each other. Find our show notes…
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Build Effective Author Newsletters and Websites for Networking Success with Victoria Montemayor
Today we're joined by Victoria Montemayor, the founder and CEO of The Storytelling Specialist, which provides website design to help brands connect with an audience. Victoria shares how to tell a story with an author website, LinkedIn, and newsletters to develop your network.
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Create and Monetize a Podcast Based on Your Book with Doug Sandler
Welcome to episode 78 of Published! Today we're joined by Doug Sandler, CEO of Turnkey Podcast Productions and co-host of The Nice Guys on Business Podcast. Doug will answer your questions about how podcasting can build an author platform, and tips to succeed.
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Barnes & Noble Buyer Cal Hunter Shares How to Get Bookstores to Stock Your Book
Today we're joined by Cal Hunter, Manager of Marketing and Corporate Partnerships at Barnes & Noble's flagship Fifth Avenue store in New York City. He'll share insights from his experience as a buyer and explain what exactly bookstores are looking for… and what they tend to avoid.
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How ChatGPT and AI Can Boost Your Writing with Bestselling Author Elisa Lorello
Today we're joined by Elisa Lorello, a bestselling novelist and author of The AI Author Assistant. Elisa will share her insights about ChatGPT and some of the unexpected ways it can benefit writers.
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Ghostwriter, Book Coach, or Editor? Find the Right Support with Kevin Anderson
Today we're joined by the CEO, Editor-in-Chief, and namesake of Kevin Anderson & Associates, a team of publishing experts who provide ghostwriting and other services to shepherd authors through the writing and publishing process. Being able to lean on the experience, knowledge, and skills of...
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Published Podcast Ep. 74 | How to Prevent and Overcome Creative Burnout with Lindsey Clark
Welcome to episode 74 of Published. In this episode, editor Lindsey Clark will describe the causes and symptoms of burnout and ways to recover from it. She'll also explain how to manage stress and lean on others to prevent creative burnout altogether.
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Published Podcast Ep. 73 | Tap into BookTok and Bookstagram through Influencer Marketing with Danielle Green
Welcome back to Published! Today we're joined by Danielle Green, a book influencer and brand strategist at Greenleaf. She speaks about reader communities on social media, how authors can use TikTok and Instagram to promote their books, and how to collaborate with book influencers.
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Published Podcast Ep. 72 | Media Training 101 with Kayleigh Lovvorn: Promote Your Book
Welcome back to Published! Today we'll be talking about media training and interviews with one of Greenleaf Book Group's digital media outreach strategists, Kayleigh Lovvorn. Today's episode is a crash course on media training to teach you how to talk about your book and yourself as an author...
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Published Podcast Ep. 71 | Publishing Consultants Answer: How Much Should I Invest in My Book?
Welcome to Episode 71 of Published. Today we have our consulting team on the podcast to shepherd us through questions related to investing in the production of a book. Different publishing models have different degrees of required investment by the author, and different potentials for ROI. Most...
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Published Podcast Ep. 70 | Best of 2022: Publishing Advice for New and Experienced Authors
Welcome to Episode 70 of Published. Today we'll be looking back at our episodes over 2022 and remembering the insight our guests have shared. Our mission on Published is to demystify the publishing industry for authors, and over the past year, we've pulled back the veil on becoming a bestseller,...
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Published Podcast Ep. 69 | How to Handle Manuscript Rejection from Publishers and Literary Agents with Jen Rios and Lee Reed Zarnikau
Welcome to episode 69 of Published. Today I'm speaking with two members of the Greenleaf family: Jen Rios, our director of marketing, and Lee Zarnikau, one of our editors. We'll be discussing rejection in the publishing world from a marketing and editorial perspective to explain why a book might…
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Published Podcast Ep. 68 | What to Consider Before You Launch an Audiobook with Madi Mullen from Libro.fm
Welcome to Episode 68 of Published. Today, I'm speaking with Madi Mullen, a product manager at Libro.fm, an audiobook company that splits profits with local independent bookstores. Madi will tell us about present trends in audiobooks, what the benefits and drawbacks are for authors making...
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Published Podcast Ep. 67 | Answering Your Book Distribution Questions with Tanya Hall & David Endris
Today we're back with another Q&A episode for you. In this episode we discuss the ins and outs of book distribution and help authors navigate the best ways to share their books with the world. We'll also go over how to connect with wholesalers and distributors, what it takes to get a book into...
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Published Podcast Ep. 66 | Explaining the Publishing Antitrust Trial and What it Means for Authors with Janet Goldstein
In this episode, we discuss the Department of Justice's lawsuit against Penguin Random House and Simon & Schuster in response to their proposed merger. Some argue that the billion dollar deal would mean that instead of there being a competition between the two big publishers to acquire titles,...
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Published Podcast Ep. 65 | Tips and Tricks to Become an Amazon Bestseller with Scott James
Have you ever wondered how to get your book on an amazon bestseller list? In today's episode, publishing expert and guide Scott James discusses the ins and outs of the amazon bestseller algorithm and how you can hit a bestseller list. From finding the right subcategories, to driving up your...
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Published Podcast Ep. 64 | How to Avoid Legal Risk When Publishing Your Book with Guy Muller
Welcome to Episode 64 of Published. Today we're talking to Greenleaf's General Counsel, Guy Muller, about the biggest legal issues he sees authors face and why it's important to keep an eye out for them when working on your book. Guy explains each of these legal concerns, why they matter, and how...
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Published Podcast Ep. 63| How to Find Time to Write Your Next Book
This episode focuses on finding the time to write your book when you've got a demanding schedule, and why it's worth doing so despite the demand it places on your time. Like any significant undertaking that's worthwhile, writing a book requires focus and a plan—but the end result can be life...
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Published Podcast Ep. 62 | Answering Your Publishing Questions with Tanya Hall & David Endris
How do I price my book? How do I become a bestseller? How do I know if I can trust a publisher with my work? What do publishers look for when evaluating submissions? If these are questions you've had as an author, this is the episode for you. Today, our in-house publishing consultant, David…
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Published Podcast Ep. 61 | How To Write a Memoir People Want to Read with Lee Zarnikau
Today, I'm speaking with one of Greenleaf's editors, Lee Reed Zarnikau. Lee will tell us how to piece together a memoir and give us her insights into the dos and don'ts of memoir writing from an editor's perspective. If you're someone with an interesting life story, you may have been told by...
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Published Podcast Ep. 60 | How to Promote Your Book Successfully Using Goodreads with Mimi Chan
Goodreads is well known to many readers as a great place to find book reccommendations and reviews, but today we're going to talk about how it can also be a great tool for authors. New authors may not realize that Goodreads has a robust Author Program that you can use to run giveaways, interact...
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Published Podcast Ep. 59 | How a High-Quality Book Design Can Improve Your Book's Success with Neil Gonzalez
The old saying goes "never judge a book by its cover," but of course, we all know in the book industry that is exactly what happens. An eye-catching cover is key to attracting a reader and making sure your book is taken seriously. Today, I'll speak with Greenleaf's Art Director, Neil Gonzalez,...
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Published Podcast Ep. 58 | How to Write an Effective Outline for Your Book with Erin Brown
Welcome back to Published! In this episode we talk to Erin Brown, the executive editor at Greenleaf Book Group. She discusses the key to writing a book outline, what a book outline template might look like for a new author, and how to approach writing an effective book outline for both fiction…
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Published Podcast Ep. 57 | The Top Book Marketing Trends and Tips for 2022 with Kesley Smith and Corrin Foster
For our final episode of the year, we have two guests, Corrin Foster, Greenleaf's Director of Branding and Marketing, and Kesley Smith, Greenleaf's Director of Business Development and Corporate Communications. Today we'll talk about top book marketing and author branding tips and trends for the...
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Published Podcast Ep. 56 | How to Get Involved with Book Festivals and Events With Matt Patin
Today, I'll speak with Texas Book Festival's literary director, Matthew Patin. Matt will tell us all about the Texas Book Festival and how independent authors can get involved.
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Published Podcast Ep. 55 | How to Write a Bestselling Book Series with Susan Wittig Albert
Today I'll speak with Susan Wittig Albert, the author of the popular China Bayles Mysteries, the Darling Dahlia Mysteries and many other must-read books spanning the mystery, historical fiction, and nonfiction genres. As well, Susan will tell us all about her own writing process while offering...
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Published Podcast Ep. 54 | How to Create a Winning PR Strategy with Sam Ofman
Today, I'll speak with Greenleaf's Digital Media Strategist, Sam Ofman, about book publicity and how it has changed in recent years. Sam will tell us about the impact a strong PR campaign can make for an author and their book, and how you can get started on your PR efforts.
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Published Podcast Ep. 53 | How to Grow an Engaged Social Media Community with Nick Hutchison
Today I'll speak with Nick Hutchison, the founder of BookThinkers, an online book community focused on highlighting personal development and growth titles. Nick will tell us all about BookThinkers and how he and his team have built a successful book influencer platform.
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Published Ep. 52 | How to Make Your Book Proposal Stand Out to Agents and Publishers with Jennie Nash
This is the second part of our two episode special with author and book coach, Jennie Nash. If you haven't listened to part one yet, go back and check out episode 51. In today's episode, Jennie picks up where we left off and dives deeper into the topic of book proposals, sharing her insight into...
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Frequently Asked Questions
How many episodes does Published by Greenleaf Book Group have?
Published by Greenleaf Book Group currently has 101 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Published by Greenleaf Book Group about?
A podcast about book publishing and author branding.
How often does Published by Greenleaf Book Group release new episodes?
Published by Greenleaf Book Group publishes regularly with 101 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Published by Greenleaf Book Group?
You can listen to Published by Greenleaf Book Group on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Published by Greenleaf Book Group?
Published by Greenleaf Book Group is created and hosted by Tanya Hall, CEO of Greenleaf Book Group.
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