Pure Gold Marketing
by Pure Gold Films
Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.
Episodes
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Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan
Discover how Scott Keenan, Director of Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative. Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent. He also...
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Planning a corporate video: a day in the life of a Production Coordinator
In this episode, Edwin sits down with Pure Gold Films’ very own Production Coordinator Kit Whyte, who gives a behind the scenes look at essential elements of pre-production and planning for corporate and commercial video productions. Kit discusses the critical role of turning corporate marketing...
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How Chris developed WesTrac's first content marketing strategy
Learn how digital marketing specialist Chris Gander develops effective marketing and content strategies at WesTrac, the importance of detailed briefs, and the value of partnerships in content production. Chris also shares his experiences with influencer partnerships, including a collaboration…
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How Aletek's Marketing and Sales teams joined forces to grow in Australian mining with Arnie Hill
National Sales Manager Arnie Hill shares how improving collaboration between sales and marketing teams leads to achieving better business outcomes, how mining companies can avoid cringy hard sells on LinkedIn, how to use targeted feedback to meet and exceed customer needs, and the key ways to add...
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Mastering brand vision in rail and construction
Aussie marketing and comms pro Billie Stanic chats with Edwin about the key strategies that drove marketing success on major projects like the Carmichael Rail Network and Inland Rail, sharing her approach to capturing brand vision, building meaningful campaigns, and the importance of staying true...
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Marketing for Australian mining and heavy machinery with Ashley Lioubachevskii - Ep01
In this first episode of Pure Gold Marketing, host Edwin Davis chats with Ash Lioubachevskii, Marketing and Communications Manager at Centurion Transport. Ash shares her journey through various marketing roles and about her time as Digital Marketing and Content Manager at Cat machinery dealership...
About this show
Dive into the world of marketing for Australian industry with host Edwin Davis, featuring a new expert guest every episode. From mining to machinery, construction, technology and transport, join us as we uncover insights from the legends shaping the future of B2B corporate marketing. Tapping into a wealth of vast experience and wisdom to bring you valuable insights and perspectives, every episode is worth its weight in marketing gold.
Hosted by
Pure Gold Films