PODCAST · business
Radically Transparent
by Oktopost
Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
Episodes
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Why AI is killing B2B authenticity (and how to fix it) with Marcela Quintela
Is AI turning your LinkedIn feed into a dystopian sea of sameness? In this episode of Radically Transparent, Marcela Quintela, Social Media Leader at Spectro Cloud, breaks down the growing problem of "AI slop" in B2B marketing and why sounding like everyone else is actively destroying brand…
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How to prove the ROI of executive branding (Without the attribution headache) with Ross Simmonds
In this episode of Radically Transparent, Ross Simmonds, CEO and Founder of Distribution.ai, stops by to explore what it really takes to scale executive branding with AI while keeping every post authentic and measurable. Ross explains how marketers can use AI to increase output without…
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How to build a “Marketing Brain” using Claude with Anna Fisher
Are you drowning in the nonstop pressure to adopt AI while staring down an aggressive quarterly pipeline goal? You aren't alone. In this episode of Radically Transparent, Anna Fisher, CMO of Kustomer, pulls back the curtain on how she is steering her marketing, SDR, and partnership teams to...
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Employer branding that actually drives hiring results with Daniel Callaghan
What really makes top talent choose and stay at your company? Daniel Callaghan, Global Employer Brand Manager at Payoneer, breaks down the human side of employer branding and how B2B companies can turn connections into lasting engagement on this episode of Radically Transparent.Marketing leaders...
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Is your brand LLM-ready? The death of the funnel with Lisa Vecchio
The traditional B2B funnel isn't just dying, it’s being rewritten by LLMs as a B2B marketing AI strategy that prioritizes brand equity and discoverability. Lisa Vecchio, Senior Director of Marketing at Veed, joins the Radically Transparent podcast to discuss why the C-suite is spiraling into 'AI...
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How to architect B2B influencer marketing for pipeline, not just impressions, with Justin Levy
Influencer marketing is not a brand play in B2B. It's a revenue engine. Host Jennifer Gutman sits down with B2B marketing leader and author Justin Levy to reveal how to architect influencer programs that drive pipeline, prove ROI, and secure lasting budget.
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How leading law firms stand apart with Roy Sexton
Vedder CMO, Roy Sexton, unpacks the tension many legal leaders face: the desire to differentiate while staying within the industry’s comfort zone. He shares how a “work with the willing” mindset helps drive change from within, turning hesitation into momentum. The result is not louder marketing,...
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Rebranding starts with listening (AI can help), with Michael Yehoshua
CMO of WiseStamp, Michael Yehoshua, shares why rebrands don’t fail because of bad design, but because marketers stop listening. In this episode of Radically Transparent, he explains how customer conversations became the foundation of WiseStamp’s magnificent rebrand. Michael also breaks down how…
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The truth about AI readiness in B2B marketing with Shaun Ma
Most B2B teams are racing to adopt AI but few are structurally ready for it. In this episode, Shaun Ma, VP of Digital Customer Engagement at Schneider Electric, joins Jennifer Gutman to break down the real AI readiness gap in B2B marketing. From unused data and fragmented tech stacks to unclear...
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How to become the AI architect of your marketing organization with Archana Dhankar
Archana Dhankar, a Global Marketing & AI Leader, a LinkedIn Top Voice, a TEDx Speaker, a Top 10 Marketing Influencer, and a B2B Social Media Rising Star, unpacks what it means to be a true AI architect in B2B marketing. For any B2B marketing leader aiming to lead with confidence in an AI-first...
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The Human-AI partnership: Why consistency is the future of customer experience with Tori Jeffcoat
Gainsight’s Director of Product Marketing, Tori Jeffcoat, unpacks the future of customer experience. Discover why delivering a consistent, unified experience across every touchpoint is the ultimate goal, and how AI can be a powerful partner in achieving it.
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Transforming low-performing marketing spend into high-impact growth with Marcy Comer
Chief Marketing Officer at Eagleview, Marcy Comer, takes the hot seat to reveal her proven approach to building a high-impact marketing budget strategy. Discover how she turns low-performing spend into growth opportunities using data, curiosity, and an insane amount of trust.
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B2B marketing creativity that converts featuring Chelsea Lassen
Chelsea Lassen once got a CEO recognized on Capitol Hill thanks to a TikTok strategy, and that pretty much sums up how she approaches marketing. She’s stepped into her new role as the Director of Content, Communications & Storytelling at Cority, where she’s helping the world’s most complex...
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When the market simply doesn’t fit featuring Ofir Bloch
VP of Corporate Marketing at WalkMe, Ofir Bloch, joins the Radically Transparent podcast to unpack his journey in building the “Digital Adoption Platform” category, the lessons learned along the way, and what every modern-day marketing leader should know to position their brand as a leader in…
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From sparkling water to SaaS: Emotional storytelling in B2B with Noa Magal Snir
VP Marketing at Neema and former marketing leader at SodaStream, Noa Magal Snir, explores the increasingly blurry line between B2B and B2C marketing. With a powerhouse background in both worlds, Noa shares how emotional storytelling in B2B, consumer-centric thinking, and brand identity are just…
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The new reality of B2B marketing leadership with Rebecca Cradick
Armis Vice President of Corporate Communications, Rebecca Cradick, joins the Radically Transparent podcast to explore what it means to lead in today’s complex B2B marketing environment, where lines between ownership are often blurred, expectations are high, and why gratitude just might be your…
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Balancing the three-legged stool of Analytics, Operations, and the Business with Saima Rashid
Saima Rashid, SVP of Marketing and Revenue Analytics at 6sense, joins the Radically Transparent podcast to answer an important question: Are you genuinely focusing on the right things when making decisions? Revealing why alignment between data, operations, and analytics teams is the secret to...
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Why executive voices are at the heart of your brand with Sara Lattanzio
Marketing powerhouse Sara Lattanzio, Head of Marketing at Stryber and LinkedIn creator with over 43,000 LinkedIn followers, joins the Radically Transparent podcast to uncover the secrets behind her personal brand success. She dives into how she’s approaching executive thought leadership and how…
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Cracking the code to efficient B2B growth with Steffen Hedebrandt
CMO of Dreamdata, Steffen Hedebrandt, stops by the Radically Transparent podcast to unveil key insights on efficient growth strategies and the evolving role of organic social media in the B2B buyer journey. He even reveals some of the most surprising benchmarks from his latest report, "10…
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Beyond the blog: Leveraging content to grow your B2B brand with Shelby Blitz
Shelby Blitz, Director of Content Marketing at HiBob stops by the Radically Transparent podcast to reveal a few invaluable insights into building impactful, human-first B2B content strategies that foster real brand growth and differentiate your brand in a competitive market.
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Building the backbone of B2B marketing for sustainable growth with Chris Peer
Chris Peer, the author of The Great 8 Pillars: ROI-Driven Marketing for Manufacturing Companies stops by the Radically Transparent podcast and brings his three decades of experience as an expert in B2B digital marketing and sales as the Founder, President, and CEO of the marketing firms SyncShow...
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The role of creativity in B2B Marketing with Wensy Antoli
LinkedIn for Marketing’s Creative Strategy Lead, Wensy Antoli, unveils the #1 secret to cutting through the noise in B2B marketing – creativity. In this captivating episode, Wensy shares how B2B brands can build trust, engage audiences and achieve measurable (and meaningful) outcomes simply by...
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Building trust and generating leads on LinkedIn: Metten de Vries’ top tips
Metten de Vries, Senior Enterprise Account Director of Marketing Solutions at LinkedIn, steals the show as he shares his expertise on best practices for using LinkedIn to generate and nurture leads effectively. Metten covers how to balance paid and organic strategies, optimize LinkedIn lead gen...
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The new norms of buyer engagement with Catie Ivey
Recently named on the 100 Powerful Women in Sales in 2024 by Demandbase and Women in Sales, Catie Ivey, CRO of Walnut dives into the transformative shifts in buyer behavior and their impact on go-to-market strategies. She also challenges us to think about what happens when leaders fail to rethink...
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Uniting revenue teams with Michelle Urwin
EVP of Marketing at Skai, Michelle Urwin, joins the Radically Transparent podcast to reveal how revenue leaders can break down silos and build a powerful, unified revenue strategy. With fresh insights on optimizing go-to-market plans and rethinking metrics, Michelle offers a roadmap to drive...
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Thrilled to Announce...You're Boring: Breaking Free from B2B Jargon with Chris Sheen
Chris Sheen, Director of Social at Celonis stops by the podcast to tackle one of the most common and often overlooked pitfalls in B2B marketing – jargon. With humor and candor, Chris discusses how marketing teams, despite their best intentions, fall into the trap of overusing phrases (especially…
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Becoming your audience’s favorite follow with Tyler Lessard
CMO of TechnologyAdvice, Tyler Lessard, has led award-winning marketing teams and created multiple B2B categories. He built the Sales Feed media network, scaling it to 150k+ engaged followers and fans, was recognized as a #FearlessMarketer by The Fearless 50 program created by Marketo, and...
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Marketing as a team sport: Breaking silos and leading with purpose with Eric Herzog
CMO at Infinidat, Eric Herzog, pulls back the curtain on the transparent realities of leading a marketing team and tackles the issue of marketing operating as a silo and how to resolve it. Drawing from his own experiences, he also contrasts the demands of B2B marketing with B2C, noting how…
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Taking the leap: Transitioning from lead gen to demand gen with Ilana Shabtay
Ilana Shabtay, VP of Marketing at Fullpath shares her experience in taking a risk and ungating all content assets to focus on creating more educated and sales-ready leads. She discusses the initial dip in leads and how she was able to set the right expectations and benchmarks to measure success...
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Decoding the mysteries of intent data with James Fletcher
James Fletcher, the visionary founder of JTF Marketing, joins this episode of Radically Transparent for an exclusive chat about the raw truths of intent data- a term that’s become somewhat of a “dirty word” in modern marketing. James doesn’t hold back as he reveals more about what tarnished…
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Unmasking thought leadership in law enforcement marketing with Lizzi Goldmeier
BriefCam's Lizzi Goldmeier, Director of Marketing, stops by the Radically Transparent podcast to explore the vital components that power a marketing strategy forward. Lizzi candidly shares that one of the most significant pieces of the puzzle to creating a powerhouse marketing machine is ensuring...
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AI and the Art of Meaningful Conversation with Ruth Zive
Liveperson's CMO Ruth Zive joins episode #147 of the Radically Transparent podcast and reveals an unexpected truth: the most powerful tool in business isn't advanced AI technology or sophisticated algorithms. It's the simple act of conversation. Ruth passionately discusses the nuances of…
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The Power of Partners: Transforming B2B Marketing with Kim Bolsoni
LinkedIn's Senior Partner Manager, Kim Bolsoni, explores the exciting world of partners at LinkedIn. She shares valuable insights into how dynamic collaborations with partners enhance the platform's utility, creating a second-to-none marketing experience for marketers and brands, alike. Kim also...
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The Power of Social Intent Data for Revenue Growth with Colin Day
Marketing leader Colin Day, Managing Director, EMEA of Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast to unravel how marketing leaders can effectively identify and capitalize on social intent signals…
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Choosing KPIs that matter & making them work with Patrick Barbera
Patrick Barbera, Director of Product Marketing at IntelyCare, dives head-first into the art of KPI selection and why, for marketing leaders, picking the right KPI to track is both an art and a science. He even explains how this choice can significantly impact the direction and success of your...
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The Intersection Between AI and Product Marketing with Sean Broderick
Sean Broderick, Director of Product Marketing at Sitecore, named in the Top 100 Product Marketing Influencers and Host of The Product Marketing AI Podcast unravels the challenges and transformations of artificial intelligence (AI) and the essential relationships required in an organization to…
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AI in Marketing: Friend or Foe? With Yael Klass
Yael Klass, Vice President of Corporate Marketing at Similarweb dives deep into the challenges and opportunities marketers face using AI for content creation. She demystifies AI's impact on the future of marketing and reveals the secrets behind her “Content Alchemist” initiative that has led to...
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Leading in the era of AI with Nuri Cankaya
Intel's Vice President of AI Product Marketing, Nuri Cankaya, enthusiastically explores the revolutionary impact of artificial intelligence (AI) on brands, individuals, and the marketing industry. His excitement for the future of AI is contagious as he shares stories and examples of the seismic...
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Winning Advocacy Strategies and Embracing AI with Rhonda Hughes
There’s no denying that AI is reshaping how marketers approach their content strategy. While some debate the drawbacks of these widespread tools, our upcoming guest believes that it's actually helping content professionals stand out and break through the noise! In this episode of Radically...
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How to Create Content that Stands Out and Performs
In today's highly competitive content landscape, marketers are faced with the challenge of not only creating content that stands out but performs. There is a solution– one that educates your audience, sets you apart from the competition, and positions you in the market as a thought leader.…
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How Marketing Leaders Can Maximize Revenue Generation
In this episode of the Radically Transparent podcast, Ken Powell, Chief Revenue Officer at K1X, shines a light on the connection point between marketing, sales, product, and client success. With his comprehensive 5 part operating system, he reveals the steps to create a frictionless experience…
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David Kung on Managing Priorities, Projects & Tactics with Limited Resources
David Kung, VP of Marketing at Bluescape Software, exposes some of the biggest marketing challenges he’s facing as he comes up against limited resources in today’s economy. “One step forward and two steps back is a great strategy when you’re walking the plank”, says David as he explains some of…
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Sarah Emmott on How Social Listening Paves the Way for a Winning Social Strategy
Sarah Emmott, Head of Brand for Work Management by Atlassian, one of Fast Company’s “Most Innovative Companies in the Workplace” joins the Radically Transparent podcast. She reveals how a deep dive into social listening paved the way for her organizations marketing milestones and successes. As…
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David Delaney Mayer on How B2B Video Strategies are Evolving
CEO of Elemmir, Forbes 30-under-30, and Emmy-nominated documentary filmmaker and poet David Delaney Mayer unravels the radically transparent truths behind modern-day B2B video marketing. He calls out why in a world where Chat GPT and AI are taking over messaging, it is more important than ever to...
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Lauren Gumport on the Secrets Top PR Professionals Use to Get Media Coverage
Lauren Gumport, Vice President of Communications and Brand at Faye reveals some of her top secrets for getting top-tier media coverage. She calls out how media professionals are busy people and why it’s up to marketers to make their job easier. One of the ways Lauren suggests marketers can build…
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Joe Morris on How Companies Win with Employee Advocacy
Joe Morris is the Head of Social Media and Employee Advocacy at Capgemini, a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. Throughout the episode, Joe dives into how he has rolled out a successful employee advocacy program...
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Eytan Buchman on Balancing Strategy and Tactics
Eytan Buchman serves as the CMO of Freightos, a B2B platform that is revolutionizing the trillion-dollar logistics industry with an online freight marketplace, heading up full marketing stack operations, from positioning and branding to digital and traditional marketing channels. Leading the...
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Dani Peterman on Are Social Media Managers Future CMOs?
Meet Dani Peterman, Brand Marketing Lead at Coho AI and a rising LinkedIn influencer with 7K followers. He joins the Radically Transparent podcast to talk about the evolution of organic social media and why social media marketing is so much more than content creation. He reveals the modern day...
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Talia Schmidt on How to Create and Boast a Brand Customers Trust
Introducing Talia Schmidt, Country Marketing Lead at Cisco, an expert in brand building and a featured guest on the Radically Transparent podcast. In this episode, Talia unravels why at the very core of understanding the effectiveness of brand trust is data. She battles with why it’s often easier...
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Cidney Falk on How Collaboration Creates Economic Opportunity for the Global Workforce
Cidney Falk, a leader in LinkedIn's Channel Partnerships team within the LinkedIn Marketing Solutions business stops by to share how she is flipping the script on what it means to show up to work and accomplish more with less - while staying sane in the process. In this episode, Cidney talks…
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ABOUT THIS SHOW
Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of B2B leadership-- including what keeps successful CEOs, CMOs and VPs up at night, professionally. The conversations are real, raw and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.
HOSTED BY
Oktopost
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Frequently Asked Questions
How many episodes does Radically Transparent have?
Radically Transparent currently has 171 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Radically Transparent about?
Radically Transparent, presented by Oktopost, is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe. Each episode shines a light on the inner workings of...
How often does Radically Transparent release new episodes?
Radically Transparent publishes regularly with 171 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Radically Transparent?
You can listen to Radically Transparent on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Radically Transparent?
Radically Transparent is created and hosted by Oktopost.
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