Raising Wealth: Money Moves for Parents – Powered by Advertising Week and Tiny Organics

Kim Kreuzberger has spent her career inside some of the most recognizable names in lifestyle and consumer brands — from Condé Nast and InStyle to Goop to Cravings by Chrissy Teigen. On Raising Wealth, she talks about what working at the intersection of media and celebrity taught her, why she ultimately made the leap into entrepreneurship, and the concrete savings strategy she started before her kids turned five. Plus: what she's telling her children about the rising cost of college and encouraging them become the very best at what they do.

Kimmi Chex has become a recognizable face in sports media, but the path to NFL Network wasn't a straight line. On Raising Wealth, Kimmi opens up about building a high-visibility career in entertainment, the trade-offs she made by becoming a mom in her 20s, and the moment having children changed how the industry saw her — and how she saw herself.

Melody Lee didn't grow up knowing a role like CMO of Mercedes-Benz USA was available to her. On Raising Wealth, she traces the path from her upbringing by immigrant parents to leading one of the most iconic brands in the world. We talk about building a career at the intersection of luxury, culture, and corporate America, how becoming a mother recalibrated her appetite for risk, and the hard money lessons she had to learn along the way.

On Raising Wealth, Allison Ellsworth breaks down the journey of building Poppi into a $2B PepsiCo acquisition. We explore the financial strategy behind the growth, key decision points in scaling a consumer brand and how she approaches wealth creation as a founder and parent.