Randall Reilly Driver Recruiting Audio Articles

Episodes

1. 39

   Stop Getting Ghosted!!!

   While ghosting has been around for a while, the practice has increased in recent years, and not just in the trucking industry. A survey conducted by Indeed between March 2020 and February 2021 showed that due to the COVID-19 pandemic, 77% of employers surveyed acknowledged that they had been...

   May 13, 2022

   6m
2. 38

   The Currency of Fleet Reputation (Part 2)

   The more drivers we lose, the more we have to spend to hire new drivers. And referrals are connected to hiring costs. The lower our referral rate, the more we spend to bring on those additional drivers. Turnover and referral rates are at the very least loosely linked. But is there more to it than...

   Feb 28, 2022

   5m
3. 37

   Need Drivers? You Better Know What They Care About!

   Jan 18, 2022

   4m
4. 36

   Where Have All The Truckers Gone

   Randall-Reilly and Michigan State University researchers worked together to try and answer the question, "where have all the truckers gone?" This is what they found. A full research breakdown is available in PDF form on the blog article main page.

   Dec 15, 2021

   2m
5. 35

   Don't Fall For The Driver Recruiting Placebo Effect

   What do I mean by a driver recruiting placebo? The main point I mean to make here is you can’t let your fleet fall into the trap of focusing solely on cost. Far too often we see fleets zero in on pursuing cheap leads. Cheaper leads = cheaper hires, right? Much like the patient downing sugar…

   more
   Sep 30, 2020

   8m
6. 34

   Understanding Lead Velocity Is Crucial

   Understanding Lead Velocity Is Crucial (Audio Article) by Randall-Reilly Driver Recruiting

   Jun 11, 2020

   7m
7. 33

   Stay Top Of Mind

   Right now is exactly the time you need to double down and do what you can to reach drivers and establish a relationship with them. Even if you’re not actively seeking drivers at the moment, you can’t afford to fall off the map completely!

   Jun 4, 2020

   6m
8. 32

   3 Coronavirus Changes that Can Lead Fleets to Success Moving Forward

   What can your trucking fleet learn from the changes made because of the coronavirus outbreak?

   Apr 23, 2020

   9m
9. 31

   Adapting Your Driver Recruiting To The Coronavirus

   Discover top questions asked by drivers linked to the coronavirus and how your fleet can adjust its driver recruiting practices during the outbreak.

   Apr 9, 2020

   7m
10. 30

    Coming Together in the Fight Against Coronavirus

    Discover how trucking companies and others are giving back to truck drivers during the coronavirus and share how you are thanking our truckers.

    Mar 31, 2020

    6m
11. 29

    We Will Beat Coronavirus. #TogetherWeTruck

    How has coronavirus affected your truck driver recruiting? Share how you have adjusted your truck driver recruiting strategy to help us compile best practices to adopt during the coronavirus pandemic.

    Mar 26, 2020

    2m
12. 28

    Coronavirus Is And We Need Our Truckers More Than Ever

    Your truck drivers are a key factor in defeating the coronavirus and its impacts on the industry, now is the time to show them your appreciation and value.

    Mar 20, 2020

    7m
13. 27

    How To Talk About Your Recruiting Budget

    Discovering how to talk about your truck driver recruiting budget is important in the success and securement of that budget.

    Feb 5, 2020

    3m
14. 26

    The Currency Of Fleet Reputation

    The "drivers are a commodity” mindset will, of course, change the way you treat your drivers. And not for the better. Drivers know when they are being treated as such and don't appreciate it. It leads to them feeling undervalued or even resentment towards your fleet. Over time these type of...

    Jan 22, 2020

    5m
15. 25

    8 Truck Driver Recruiting Tactics For Small Fleets

    As a small fleet, it is difficult not to get lumped in with bigger fleets when it comes to content on how to improve, best practices, how to manage leads, and so on. You may not need to know how to empower your recruiting team or efficiently manage a large volume of leads because you may not have...

    Nov 12, 2019

    8m
16. 24

    The Influence You Did Not Know You Had Over The Buyer's Journey

    Despite how much we marketers want to be a part of every step of a prospect’s purchasing process, aka the buyer’s journey, it just isn’t possible. But there are ways to find out more information and influence a potential customer's buyers journey. We'll be talking about one of those techniques...

    Oct 2, 2019

    4m
17. 23

    4 Ways Small Fleets Can Build Strong Referral Programs

    It can be difficult to convince a driver you are the right fleet for them. However, there is a way to persuade them that has proven to be successful for many fleets. Let your drivers do the talking.

    Sep 16, 2019

    8m
18. 22

    Trucking's Top Rookie for 2019 Is . . .

    This year’s Great American Trucking Show has come and gone. One of the many featured events at this year’s show was the announcement of the 2019 Mike O’Connell Trucking’s Top Rookie Award.

    Sep 3, 2019

    1m
19. 21

    Don't Miss Out On The 2019 Great American Trucking Show

    GATS presents a unique opportunity for trucking professionals of all kinds to come together and experience all things trucking. This year’s event boasts a variety of attractions, exhibits, and educational sessions designed to cater to all facets of the trucking industry.

    Aug 13, 2019

    2m
20. 20

    How To Benchmark Your Online Advertising

    When it comes to advertising online, it can be difficult to tell if your efforts are really working. You get this report from your vendor that shows all these results and metrics, but it can be hard to determine which of these results truly indicate success. It leaves you wondering if your online...

    Aug 7, 2019

    6m
21. 19

    Read Watch Or Listen: Consume Great Content the Way You Want

    Whether you prefer to read, watch, or listen we have you covered. Check out the new content over on our Randall-Reilly YouTube Channel, or catch each new installment right here on the blog as they are released. Enjoy an audio article on the blog, or over on SoundCloud or through Apple Podcasts;...

    Jul 31, 2019

    2m
22. 18

    Maximize Your Driver Lead Value

    How do you approach your recruiting? Are you investing in trying to find and hire the absolute best drivers for your fleet, or are you simply trying to reach as many drivers as you can and go from there? It seems like a lot of fleets out there are taking the second approach.

    Jul 24, 2019

    5m
23. 17

    How Efficient Is Your Driver Recruiting Process?

    No trucking fleet turns 100% of their leads into hires. That means there is always a percentage of leads lost throughout the recruiting process. So how can you reduce the number of lost leads?

    Jul 23, 2019

    7m
24. 16

    3 Unique Ways To Recruit Drivers

    Keeping your trucks on the road with the drivers you need is a difficult task. The driver pool of quality drivers is limited and every time a competing fleet hires a driver that limited pool becomes even smaller. How can you keep from falling behind?

    Jul 22, 2019

    5m
25. 15

    Defining The Right Driver

    Efficient recruiting starts with finding the right drivers for your fleet. The issue is that not enough fleets realize that having the right qualifications is not the only factor that defines ‘the right driver’. If you don’t factor in ‘right place’ and ‘right time’, the right driver can become...

    Jul 17, 2019

    8m
26. 14

    Why Aren't Your Driver Leads Converting?

    There are a myriad of possible reasons a lead may not work out for you, but from all of our dealings with fleets over the years we’ve come up with a couple major reasons or roadblocks as to why your driver leads aren’t converting.

    Jul 10, 2019

    11m
27. 13

    Start Your Recruiting Year Off Right

    It happened. Another year is gone. 2018 we barely knew ye. Now that the new year is here it’s time to shake off the holidays and get back to work. And if you’re in the market for new drivers, which if you’re a fleet you are, January could be one of the best times for you hire drivers all year.

    Jul 1, 2019

    4m
28. 12

    Last Chance To Nominate Trucking's Top Rookie

    Don’t miss out on your chance to nominate your pick for trucking’s top rookie. All nominations must be submitted to Trucker’s News by 5pm E.T. on Friday June 28, 2019.

    Jun 25, 2019

    1m
29. 11

    Why Are Your Truck Driver Recruiters Failing?

    There are many factors that can end up influencing your driver recruiting. One of the most impactful factors is the driver recruiters themselves.

    Jun 24, 2019

    8m
30. 10

    What Really Affects Your Cost-per-Hire?

    There’s a common assumption that if you increase or decrease certain metrics (e.g. click through rate, cost per lead, conversation rate, etc.), it reduces the cost of hiring a driver. But is there any truth behind that assumption?

    Jun 18, 2019

    8m
31. 9

    What Can LeadConnect Do For You

    The team behind LeadConnect and all the various iterations of campaigns available have worked hard to figure out the best way to reach the right candidates for any given fleet.

    Jun 18, 2019

    8m
32. 8

    Trucking's Next Top Rookie

    It is time to nominate your pick for the 2019 edition of The Mike O’Connell Trucking’s Top Rookie Award. The winner will receive $10,000 as well as other prizes. In addition, nine other finalists will receive $1,000 and prize packages.

    Jun 11, 2019

    1m
33. 7

    3 Ways To Build A More Efficient Recruiting Budget

    Over the years, we’ve come to find that if your budget is falling short and you aren’t meeting your recruiting goals, it generally comes down to a few key issues. With that in mind, let’s talk about three ways to build a more efficient driver recruiting budget.

    Jun 10, 2019

    8m
34. 6

    Reduce Friction In Your Driver Recruiting

    The more you do to reduce the friction in your process the better off you will be. The most important thing you can do is streamline your process to eliminate roadblocks and increase your overall recruiting efficiency.

    Jun 6, 2019

    7m
35. 5

    What's Your Recruiting Win

    The best way to start improving your recruiting is by figuring out exactly what that path is for you. What method is it that produces the best results? In other words, what’s your recruiting win.

    Jun 5, 2019

    5m
36. 4

    Technology's Place In Your Recruiting

    We live in such a technology-driven world that it’s impossible to run your business without it. What role should today's tech play in your driver recruiting strategy?

    May 31, 2019

    5m
37. 3

    Reducing Driver Orientation No - Shows

    The idea that it is still possible to lose potential hires when so deep into the recruiting process can be daunting. But thankfully, there are ways to combat this issue and increase your chances of getting drivers to show up to your orientations.

    May 30, 2019

    6m
38. 2

    What Can You Learn From Driver Turnover?

    There are always going to be some factors that cause drivers to jump ship that you simply can’t change. Higher sign-on bonuses or pay that you can’t match will likely always trump what you have to offer. But with the help of data you can try to increase your chances of landing drivers you can...

    May 28, 2019

    5m
39. 1

    Evaluate Your Recruiting With More Than Cost

    Far too often, trucking fleets fall into the trap of focusing solely on metrics like cost-per-lead and cost-per-hire. While the costs of leads and hires is definitely a factor, you need to look at value and measure more than costs.

    May 21, 2019

    5m