PODCAST · business
Rankable
by iPullRank
Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
Episodes
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Chapter 20: The Future of AI-First Discovery and Advanced GEO - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 20 explores the future of AI-first discovery and how advanced Generative Experience Optimization (GEO) will shape the next era of search. The discussion looks at how search is moving beyond the...
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Chapter 19: Trust, Truth, and the Invisible Algorithm – GEO's Ethical Imperative - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 19 explores how hallucinations, misinformation, and hidden biases in AI-powered search are reshaping what trust and authority mean online. The discussion looks at examples from Google’s AI...
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Chapter 18: The Content Collapse and AI Slop – A GEO Challenge - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 18 looks at the growing crisis of AI-generated content and the way it is reshaping discovery systems. We examine how “AI slop” is flooding the web, from faceless YouTube channels to SEO farms...
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Chapter 17: Agency and Vendor Selection for GEO Success - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 17 explores how to evaluate and select agencies and vendors for Generative Engine Optimization in an era where traditional SEO metrics no longer tell the full story. The discussion highlights...
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Chapter 16: Redefining Your SEO Team to a GEO Team - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 16 looks at what it takes to evolve from a traditional SEO team into a GEO team built for AI-driven search. The discussion explores how core SEO assumptions—rankings drive revenue, more pages...
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Chapter 15: Simulating the System for GEO Insights - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 15 explores how simulation can give marketers an edge in Generative Engine Optimization by letting them test how AI-driven search systems retrieve, interpret, and present content before it goes...
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Chapter 14: Query and Entity Attribution for GEO - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 14 explores how attribution works in a generative search environment where the visible query is only the surface and the real retrieval happens behind the scenes. The discussion looks at query...
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Chapter 13; Tracking AI Search Visibility (GEO Analytics) - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 13 focuses on how to measure visibility in generative search engines, where the challenge is no longer about keyword rankings but about whether your content shows up inside AI-generated…
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Chapter 12; The Measurement Chasm: Tracking GEO Performance - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 12 focuses on the “Measurement Chasm,” the gap between optimization efforts in Generative Engine Optimization (GEO) and the business results most teams track. The discussion explains why...
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Chapter 11: Content Strategy for LLM-Centric Discovery (GEO Content Production) - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 11 looks at how to build a content strategy for LLM-centric discovery, where AI systems—not just search engines—are the ones retrieving and synthesizing information. We explore how GEO content...
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Chapter 10: Relevance Engineering in Practice (The GEO Art) - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 10 explores Relevance Engineering in practice, showing how to apply GEO principles to create content that is retrievable, extractable, and visible in AI-driven search. We begin with semantic...
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Chapter 10: Relevance Engineering in Practice (The GEO Art) - AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 10 explores Relevance Engineering in practice, showing how to apply GEO principles to create content that is retrievable, extractable, and visible in AI-driven search. We begin with semantic...
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Chapter 09: How to Appear in AI Search Results (The GEO Core) - AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 9 focuses on how to appear in AI search results, outlining the GEO core practices that determine inclusion in generative answers. We start with the GEO Inclusion Checklist, where technical...
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Chapter 08: Query Fan-Out, Latent Intent, and Source Aggregation - AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 8 explains query fan-out, latent intent, and source aggregation — the mechanics that turn a single user query into dozens of sub-queries driving generative answers. We explore how systems…
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Chapter 07: AI Search Architecture Deep Dive: Teardowns of Leading Platforms - AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 7 takes a deep dive into the architecture of leading AI search platforms, breaking down how each system retrieves, ranks, and synthesizes information. We start with the core Retrieval-Augmented...
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Chapter 06: The Evolution of Information Retrieval: From Lexical to Neural - AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 6 traces the evolution of information retrieval from simple lexical matching to today’s neural systems that power generative search. We start with the foundations of inverted indexes and…
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Chapter 05: The Unassailable Advantage: Why Google is Poised to Win the Generative AI Race - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 5 explains why Google is uniquely positioned to dominate the generative AI race. We look at how Google’s advantage comes from its proprietary data scale, first-party chips (TPUs), and a…
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Chapter 04: The New Gatekeepers and the GEO Landscape - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 4 examines the new gatekeepers of discovery and how Generative Engine Optimization (GEO) is reshaping visibility across platforms. We break down Google’s dominance with AI Overviews, AI Mode…
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Chapter 03: From Keywords to Questions to Conversations – and Beyond to Intent Orchestration - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 3 explores the progression from keywords to questions, to full conversations, and now to intent orchestration. We examine how search moved from simple keyword matching to intent recognition,...
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Chapter 02: User Behavior in the Generative Era: From Clicks to Conversation - The AI Search Manual
This episode is part of the AI Summary series covering the AI Search Manual chapter by chapter. Chapter 2 examines how user behavior is shifting in the generative era, where people rely less on clicks and more on synthesized answers. We discuss the impact of Google’s AI Overviews, which now...
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Chapter 01: Introduction: The Fall of the Blue Links and The Rise of GEO - The AI Search Manual
This episode is part of the AI Summary series, which covers iPullRank's AI Search Manual chapter by chapter. Chapter 1 examines how search has evolved from “10 blue links” to AI-driven answers, altering how audiences discover and evaluate brands. We trace the evolution from Universal Search and…
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How AI Mode Works
Special Episode - courtesy of Notebook LM
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Real Editing Advice for People that Don’t Hate AI ft Erica Schneider
Cut through the bullshit of online gurus. Erica Schneider provides frameworks, processes, and examples that actually help content creators edit their stuff to make it more attention-grabbing, interesting, and helpful. In this episode, she shares her personal editing rituals, how the hell you get...
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AI Integrated Into Your Professional Life ft Christian Ward
In episode 130, Christian Ward joins Garrett for a deep dive into the application and impact of AI in both personal and professional spheres. Christian is bullish on AI in daily operations, highlighting its power to enhance learning, decision-making, and efficiency through real-world…
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How To Interpret SEO Correlation Studies ft. Erika Varangouli
In episode 129, Erika Varangouli shares the time, effort, and marketing discussions that went into Semrush's 2023 Ranking Factors study. Too often, uninformed SEOs will use statistics from these correlation studies and use them to serve their own agendas despite them not proving causation. Erika...
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Don't Pigeonhole Your Freaking Case Studies ft. Joel Klettke - Rankable Ep. 128
In episode 128, Joel Klettke of Case Study Buddy drops by to discuss the underrated value of the case study for SEO and beyond. Joel argues that a well-designed customer story is not a fluff piece. How do your buyers talk? Should you use jargon in your customer stories? Klettke shares his...
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Don't Burn the Environment With Your Digital Footprint ft Chris Butterworth
In episode 127, Chris Butterworth stops by to shed light on the critical yet often overlooked topic of digital sustainability. Chris discusses the importance of education around digital sustainability and strategies to impact change and the carbon footprint of your company. He also addresses how…
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An Optimist's View on Generative AI, Content, and SEO ft Ryan Law
In episode 126, Ryan Law of Ahrefs stops by to discuss the complexities and potential of Generative AI in content creation and SEO. Ryan shares insights on how SEO will be impacted by generative AI content and whether it will devalue SEO as a channel in the future. We also discuss what this means...
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Your Brand, Search Intent, and the Content Arms Race ft Victor Pan
In episode 125, Victor Pan of HubSpot joins the show for a deep exploration into the world of search intent and its broader implications. Victor shares some insight into the Department of Justice's lawsuit against Google, examining its relationship with search intent. He provides some valuable...
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Topic Maturity, Information Gain, and Search Intent ft Bernard Huang
In episode 124, we're joined by Bernard Huang of Clearscope to dissect the evolving landscape of search and AI. Bernard chats with us about the past year's developments in search and AI and weighs in on whether Google is finally mastering search results. We also discuss his predictions for…
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The Scary Potential of Generative AI on Content ft Kristin Tynski
In episode 123, we welcome Kristin Tynski for a deep dive into the dynamic world of Generative AI. We chat about the wealth of new developments over the last year in Generative AI and some key takeaways from OpenAI’s Dev Day presentation earlier this month. Kristin shares some thoughts on how...
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The Messy Middle Ground of Google Ads ft Susan Wenograd
In episode 122, Susan Wenograd takes the stage to share her profound insights into the dynamic world of Google Ads. Susan shares thoughts on the current state of Google Ads, providing a comprehensive overview of the latest trends and developments and discusses how to expertly navigate some of…
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Ethical Considerations for LLMs and Generative AI ft Britney Muller
In episode 121, Britney Muller of Data Sci 101 takes the stage to unravel the complex world of artificial intelligence and LLMs, guiding us through the most critical aspects of this cutting-edge technology. Britney shares her thoughts on the ethical risks that AI poses and the actionable…
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Schema Value in SEO Beyond Rich Snippets ft Dave Ojeda
In episode 120, Dave Ojeda stops by to chat about the intricacies of Schema markup. Dave emphasizes the value of Schema and its role beyond enhancing search engine visibility. We discuss entities and the relationship they have with semantic Schema markup as well as how they enrich the context of...
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Enterprise Level Technical SEO Audit Software ft Serge Bezborodov
In episode 119, Serge Bezborodov of JetOctopus joins the show for an enlightening conversation about technical SEO at the enterprise level. Serge shares thoughts on the uniqueness of technical SEO and discusses the critical data types that hold significance in the space. We discuss key features…
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A Crash Course in GA4 Management for SEO ft Brie E Anderson
In episode 118, Brie Anderson of BEAST Analytics joins the show to talk Google Analytics 4 (GA4) and its impact on SEO. Brie shares thoughts on the issues with GA4 auto-migration and discusses how to rethink measuring your digital presence. We also explore the fundamental differences between...
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AI-Powered Conversation Intelligence for SEO ft Jason Tatum
In episode 117, Jason Tatum, VP of Product at CallRail, joins the show to discuss AI-Powered call tracking and how it can be used to uplift your SEO efforts. Jason highlights the valuable relationship between AI-powered call tracking and SEO, emphasizing the identification of patterns and trends....
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SEO is Relative: Modern Search Intent ft Lyndon Nelson-Allen
In episode 116, Lyndon Nelson-Allen stops by the show to have an in-depth discussion about search intent. Lyndon sheds light on what SEOs often misunderstand about search intent and provides insights into how Google approaches and evaluates intent using various signals and factors. We also chat...
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Google Bias Under the Microscope ft Jack Chambers-Ward - Part 1
In episode 115, Jack Chambers-Ward of Candour joins the show to chat about bias in Google search results and how these results are influenced by our own biases. We discuss the influence of language in search queries and examine the potential biases associated with Large Language Models. We also...
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Unlocking Small Business ChatGPT Superpowers ft Christoph Cemper
In episode 114, Christoph Cemper, founder of prompt library AIPRM, stops by to talk ChatGPT, AIPRM, and the power small business can harness with generative AI. Christoph sheds light on what small businesses need to understand about how these generative AI tools work and emphasizes the importance...
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The Misunderstood Intersection of SEO and UX ft Adriana Stein
In episode 113, Adriana Stein stops by the show to dispel misconceptions and explore the dynamic relationship between UX and SEO. Adriana shares some thoughts on the impact of popups & paywall sites on rankings and the importance of audience research when it comes to the success of your product.…
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Change Management, Operations, and SEO ft Tess Voecks
In episode 112, Tess Voecks of Local SEO Guide joins the show for a discussion about the importance of project management and how it relates to SEO. Tess emphasizes the need for businesses to organize themselves effectively before starting any project and highlights a few common mistakes that...
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Building Out Your SEO-Driven Content Strategy ft Jacob Clarke
In episode 111, Jacob Clarke of NerdWallet stops by for an insightful discussion exploring the key elements of a successful SEO content strategy. Jacob shares the most important factor to prioritize in your SEO content strategy and practical tips on how to get started effectively. We discuss…
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Indexing at Scale with Programmatic SEO ft Anna Uss
In episode 110, Anna Uss joins the show to explore the fascinating world of programmatic SEO. We discuss the most common use cases of programmatic SEO and its immense value in transforming your digital strategy. Anna shares practical steps to implement programmatic SEO within your organization,...
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The New Google Search Generative Experience ft Barry Schwartz
In episode 109, Barry Schwartz joins the show to dive deep into the key highlights and takeaways from the recent Google I/O event. We explore the potential impact of Google's new Generative Experience, discuss first impressions from the SEO community, and analyze how these advancements will shape...
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Brand Consistency in Generative AI Content Marketing and SEO ft Krista Doyle
In episode 108, Krista Doyle of Jasper stops by to discuss how SEOs and Content Marketers should be using generative AI while trying to maintain brand consistency. Krista gives some great advice for those looking to stay ahead of the curve in AI and shares some insight into how generative AI can…
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Misconceptions by SEOs on LLMs and ChatGPT ft Marianne Sweeny
In episode 107, Marianne Sweeny joins the shows to discuss the ways in which SEOs are misunderstanding LLMs and how you can look at things differently to achieve success. Marianne shares thoughts on how SEOs should be using some of these generative AI tools like ChatGPT and whether SEOs can do...
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Big Brand Link Building in the Age of Generative AI ft Jeremy Moser - Episode 106
In episode 106, Jeremy Moser stops by the show to share some insight into how link building for large brands is evolving in the era of generative AI. Jeremy discusses how Google is valuing links as a ranking factor and whether purchasing links is a sustainable strategy in 2023. We also dive into...
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Working with Your Devs on JavaScript SEO Bugs ft. Jamie Indigo - Episode 105
In this episode, Jamie Indigo joins the show to share some thoughts on how you should communicate and engage with your dev team to improve your JavaScript SEO. Jamie gives some insight into where most SEOs go wrong with JavaScript and the approach you should be taking to identify and analyze JS…
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Keep Calm and GA4 (Or Lose Your Mind in July) ft. Jess Joyce - Episode 104
In episode 104, SEO consultant Jess Joyce stops by the show to ease our minds in the race to migrate to GA4 before Google sunsets Universal Analytics in July of this year.Jess shares the key differences that SEOs need to be paying attention to within the GA4 dashboard and the ways in which...
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ABOUT THIS SHOW
Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
HOSTED BY
iPullRank
CATEGORIES
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Frequently Asked Questions
How many episodes does Rankable have?
Rankable currently has 153 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Rankable about?
Welcome to iPullRank's Rankable Podcast, where we discuss various hot topics regarding SEO and digital marketing with esteemed members of the marketing community.
How often does Rankable release new episodes?
Rankable publishes regularly with 153 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Rankable?
You can listen to Rankable on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Rankable?
Rankable is created and hosted by iPullRank.
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