PODCAST · business
Re-Imagining Online Business
by Fruition Growth Network
A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the people you serve. We will discuss topics like marketing strategy, content creation, pricing, and offers development through a new lens that puts values, people, and impact first.
Episodes
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You Have to Get Paid: Business Models, Pricing, & Building Offers People Can Actually Afford
It started on a walk, with Tristan half-yelling "what is it with people?"—why won't they get that marketing isn't about selling? But here's the catch Brooke named right back: the only reason most people care about marketing is that they need to get paid. So when we lead with "it's not about...
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The Things Every Solopreneur Needs to Hear Right Now
This episode is a gut check for solopreneurs navigating marketing, messaging, burnout, and the lies we’ve been sold about how to “do business right.” Heads up: This is a cannabis-friendly space. You’ll hear us mention it briefly in this convo. We don’t center it, but we also don’t hide it. If...
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Beyond the Binary: Reimagining Gendered Language in Marketing
In this episode, Tristan and Brooke unpack a deeply nuanced, often messy conversation about the use of the word women (or womxn) in values-driven marketing—and what it means when that word doesn't fit. We talk about the continued use of gendered language in spiritual, somatic, and entrepreneurial...
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Rethinking Niching & Pricing: Beyond Boxes, Buzzwords, & Business as Usual
This episode was not planned—but it needed to happen. In a spontaneous and electric conversation (recorded in early January), Tristan and Brooke riff on one of the most overused and misunderstood concepts in the online business world: niching. What unfolds is a real-time unraveling of binary...
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Season 2 Begins: Building Business in a Time of Collapse
Welcome back to Re-imagining Online Business! In this Season 2 opener, Tristan and Brooke reunite with a raw, reflective, and real-time check-in—and preview what’s ahead. This episode blends casual conversation with deeper questions about what it means to be entrepreneurs, facilitators, and…
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Episode 9: What Season 1 Taught Us About Doing Things Differently
In the season finale, Tristan and Brooke reflect on what they’ve learned over the course of Season 1 of Re-imagining Online Business. From shadowbanning myths and evolving content strategies to watching too much true crime and smoking cannabis on mic (yes, really—content warning!), this episode…
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Episode 8: Can You Really Run an Ethical, Anti-capitalist, Non-manipulative Business?
In this thought-provoking conversation, Tristan and Brooke dive into the complexities of claiming to run an "anti-capitalist" and "ethical" business. What do these terms actually mean, and how are they being used in today’s discourse? Is capitalism becoming a catch-all term to describe everything...
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Episode 7: How to Grow Your Work with Networking & Collaborations
Relationships are absolutely fundamental to any business. And yet so many online business owners often seem to be doing everything possible to bring in clients without having to make direct contact with other humans. The internet can make this particularly confusing, because the nature of...
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Episode 6: Content Marketing in 2024 (wtf is working?)
At this point most entrepreneurs and service-based business owners are familiar with the significance of content marketing, and yet many of might be wondering wtf is working as far as content marketing in 2024? (Seems to be an ongoing theme on the podcast, huh?!) The truth is there are different...
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Episode 5: What to Sell Online in 2024
At a time when people are spending less and less on non-essentials, how are service-based business owners considering offers design? What “worked” in 2020-2021, and even in 2022-2023, has shifted considerably. And we can’t simply change our prices in order to continue to meet and serve our...
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Episode 4: Pricing & Sales in 2024
It seems like every online business or marketing coach is talking about ethical pricing and sales these days. Wtf does it mean to be “ethical” when it comes to marketing and sales? And how do we actually price our work effectively? Hint: it’s not a matter of simply raising or lowering rates!…
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Episode 3: Marketing trends in 2024 (wtf is working?)
At this point most online service-based businesses know that engagement is down across all forms of marketing—all apps and all types of content. People are overwhelmed by choices more than ever before, and we have less tolerance for content that doesn’t feel human. So how do we retain clients and...
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Episode 2: The key to an engaging content strategy in 2024 (make it easy)
What stops the scroll in 2024? And how do we actually make our lives easier when it comes to our business and marketing when the landscape keeps shifting, our brains are literally being changed by smartphones, the internet, and social media, and attention and engagement are at an all-time low? As...
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Episode 1: We need to talk about entrepreneurship in 2024
Welcome to episode one of the new Re-imagining Online Business podcast! Join Brooke Monaghan and Tristan Katz in this initial conversation as they explore the complicated landscape of online business in 2024. Topics discussed: The vulnerable truth that running a business right now is often hard…
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Trailer: Welcome to Re-imagining Online Business
Welcome to Re-imagining Online Business, a new podcast from Brooke Monaghan and Tristan Katz. Join us as we discuss topics like digital marketing, pricing, content creation and more, all through a lens that acknowledges the state of our current world, the real circumstances of ordinary people...
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ABOUT THIS SHOW
A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the people you serve. We will discuss topics like marketing strategy, content creation, pricing, and offers development through a new lens that puts values, people, and impact first.
HOSTED BY
Fruition Growth Network
CATEGORIES
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Frequently Asked Questions
How many episodes does Re-Imagining Online Business have?
Re-Imagining Online Business currently has 15 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Re-Imagining Online Business about?
A show about growing your online business while having a human experience in our current world. Join us for conversations where we think critically about how to take focus off of what celebrity entrepreneurs are selling and orient toward your actual business, real world circumstances, and the...
How often does Re-Imagining Online Business release new episodes?
Re-Imagining Online Business has 15 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Re-Imagining Online Business?
You can listen to Re-Imagining Online Business on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Re-Imagining Online Business?
Re-Imagining Online Business is created and hosted by Fruition Growth Network.
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