PODCAST · business
Real Estate Re-Defined
by Will Grimes and Eli Schmidt
Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses.This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and the tools that actually get you in more conversations and help you close more deals. On top of that
Episodes
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TRT, Peptides & Performance: The New Playbook for Health-Minded Entrepreneurs
In this episode of Real Estate Re-Defined, we unpack the emerging performance strategies that are helping high-performing realtors, entrepreneurs, and busy professionals operate at their physical and mental best. From testosterone replacement therapy (TRT) and peptides to supplements, nutrition,...
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YouTube Strategy for Real Estate Agents | How We Built a Multi-Million Dollar Real Estate Brand with YouTube
In this episode of Real Estate Redefined, Will Grimes and Eli Schmidt break down exactly how they’ve built a multi-million-dollar real estate business through YouTube — without cold calling, paid leads, or chasing Zillow referrals. They share how long-form, authentic video content has transformed...
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How We’re Re-defining Real Estate in the Age of YouTube & AI
In this episode, we dive into how the real estate industry is evolving—and how agents can stay ahead by embracing modern tools. We share why we rebranded the podcast to Real Estate Redefined, what it means to align your brand with your business, and how we’re leveraging platforms like YouTube and...
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Gene Volpe on AI, Real Estate, and Building a Business That Lasts
In this episode of Re-Define, Will and Eli catch up with marketing pro Gene Volpe for a real, unfiltered conversation about how the business landscape has shifted post-COVID. Gene talks about why the pandemic forced him to double down on essentials, how AI is changing the game (but not replacing...
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If You Sh*t Your Pants, Don’t Sit in It
In this episode, Will and Eli open up about what it’s really like to navigate major transitions — in business, in life, and within yourself. They dig into what it means to stay grounded when things feel chaotic, and why emotional awareness isn’t just a buzzword — it’s survival. From lessons…
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How LPT Became the Fastest Growing Brokerage—and What Aperture Means for Luxury Real Estate w/ Michael Valdez
In this episode, we sit down with Michael Valdez, CEO of LPT International, to talk about the explosive growth of the fastest growing real estate brokerage in the world. Michael shares the story of his own journey—from his early days in finance to leading global expansion for one of the largest...
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Why we moved to LPT and Aperture
In this episode, we break down why we made the move—one of us to LPT, the other to Aperture—and why we think it’s the best move for agents right now. We talk honestly about what wasn’t working at EXP, what LPT and Aperture are doing differently, and why leadership—not comp plans—is what actually...
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Real Estate Reimagined: Inside-Out Growth for 2025 w/ JT Fore Pt. 1
In this powerful and introspective episode of Redefine, Will Grimes and Eli Schmidt sit down with longtime collaborator JT Fore for a raw, transparent conversation about the evolution of real estate, entrepreneurship, and personal growth. The trio shares pivotal career moments, leadership…
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Conviction Vs. Convincing
In this reflective and honest episode of Re-Define, Will and Eli dig deep into their own journeys to unpack the profound difference between conviction and convincing. They share openly about moments in their personal lives and careers when they found themselves pushing too hard to persuade…
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Will Grimes on Sacrifice, Leadership, and Building a Bulletproof Mindset | Your Playbook Podcast w/ Alan Gordon
Today's episode features Will Grimes on the "Your Playbook Podcast" with host, Alan Gordon. In this episode of Your Playbook Podcast, host Alan Gordon sits down with Will Grimes, co-owner of Mile High Property Brothers and leader of Legit Agents, to discuss his journey from military service to...
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181: More Than Meets the Eye - Owning Your Unique Journey
In this episode, Will Grimes and Eli Schmidt take a nostalgic trip down memory lane, reflecting on their personal and professional evolution. From their brand-new podcast set to childhood experiences in music, sports, and the Marine Corps, they explore what it means to be multifaceted in life and...
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180: Stop Thinking Like an Employee: The CEO Playbook for Agents
In this episode of Re-Define, hosts Will Grimes and Eli Schmidt break down what it truly means to have a CEO mindset as a business owner—especially for real estate agents. They challenge agents to move beyond the "transactional mindset" and start thinking like business owners, focusing on…
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179: Secrets Of A Veteran Real Estate Agent - Tina Hare
In this episode, we welcome back our good friend, Tina Hare, for her second appearance on the podcast! With over 20 years of experience in the real estate industry and a track record as the #1 agent for a major brokerage five years in a row, Tina is a powerhouse of knowledge and expertise. She...
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178: Redefining What Success Means to You
In this episode of Re-Define, hosts Will Grimes and Eli Schmidt kick off a fresh chapter with engaging discussions on personal growth, navigating busy schedules, and balancing day jobs with passion projects. They share their candid thoughts on creative processes, the challenges of finding...
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177: Saying Goodbye
This is the final episode of Day One Dollar Zero.
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176: From the Marine Corps to Building Million-Dollar Homes: Austin Hancock’s Story
In this episode, Will Grimes and Eli Schmidt sit down with Austin Hancock, a Marine Corps veteran turned successful real estate investor and performance coach. Austin takes us on his journey from a rebellious youth in Oklahoma to finding discipline in the Marines, and later channeling those…
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175: How to Negotiate College Tuition and Save Big: A Conversation with Kelly O'Connor
Ever wondered if college tuition is negotiable? In this episode of Day One Dollar Zero, we sit down with Kelly O'Connor, founder of College Money Academy, to unravel the complexities of financing a college education. Kelly shares groundbreaking strategies to help families reduce the cost of...
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174: Lessons from Navy SEAL and French Foreign Legionnaire - Taylor Cavanaugh
In this episode of Day Dollar Zero, Will Grimes and Eli Schmidt sit down with Taylor Cavanaugh, whose life sounds like it's straight from a movie. From serving as a Navy SEAL to joining the French Foreign Legion, Taylor’s journey is filled with incredible highs and humbling lows. The conversation...
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173: Real Estate Growth Strategies: Leveraging YouTube, Coaching, Leadership w/ Sam Caudle
In this episode, Will Grimes and Eli Schmidt are joined by Sam Caudle, a successful agent on their Legit Agents team and host of a YouTube channel based in Tampa, Florida. Sam shares his journey of moving to Florida, building his real estate career from scratch, and establishing a strong YouTube...
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172: Make Credit Cool Again w/ Dylan Shively
Episode Summary In this episode, hosts Will Grimes and Eli Schmidt dive into the world of credit repair with industry expert Dylan Shively. Known for his no-nonsense approach to fixing credit issues, Dylan shares insights into common credit mistakes, misconceptions about credit scores, and the...
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171: How to Build an Award Winning Real Estate Business with Tina Hare
Episode Summary: In this episode of Day One Dollar Zero, we sit down with Tina Hare, a powerhouse in the real estate world with five time #1 agent in the world championships under her belt. Tina shares her journey from her first “Day One, Dollar Zero” moment in real estate to building an…
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170: Say No to Grow: The Power of Boundaries in Business
In this episode, Will and Eli dive into a conversation about the upcoming "Bulletproof Your Business" event, and touch on strategies for creating a sustainable, resilient real estate business. The hosts also reflect on the importance of clear communication and setting boundaries in business, all...
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169: The Marine Corps Guide to Building Business Leaders w/ Staff Sergeant Nichols
In this episode, Will Grimes and special guest Staff Sergeant Michael Nichols, a former Marine Corps Drill Instructor and current Director of Military Operations at F45, dive into powerful stories of leadership, discipline, and transition from military to civilian life. The discussion explores…
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168: Eric Kulbe’s Playbook for Success: Lessons from Pro Sports and Business
In this episode, Will and Eli sit down with Eric Kulbe, a well-established professional in the mortgage and real estate. Eric opens up about his journey from playing professional baseball to becoming a successful lender, while constantly seeking ways to better himself, both personally and...
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167: Growing In and Out of Circles: When to Let Go
In this episode of Day One Dollar Zero, Will Grimes and Eli Schmidt dive into the concept of “circles” — the personal and professional relationships you grow into, grow out of, and protect. They share real-life experiences of navigating friendships and business partnerships that tested their…
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166: How To Win in Real Estate: Your Top 5 Questions Answered
In this episode, Will Grimes and co-host Eli Schmidt dive into the top five questions they frequently receive from real estate agents. Will leads the discussion with Eli providing his insights and expertise throughout. The episode begins with some light-hearted stories about family life before...
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165: How to Be 40 and Beyond: Insights from Author Noah Dean
Episode Summary: In this episode, Will Grimes and Eli Schmidt sit down with Noah Dean, author of "It's a Process," to discuss the significance of turning 40, the journey of self-discovery, and the importance of faith and ownership in shaping our lives. Noah shares his personal experiences, from...
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164: Brian Davila - Finding Fulfillment Through Faith and Business
Brian Davila is a Real Estate Investor, Entrepreneur, and partners with Ryan Pineda. In this conversation, Will and Eli discuss Brian's path to entrepreneurship and real estate investing. They talk about Brian's experience as a realtor, his failed venture with a barbershop, and his transition to...
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163: Boxing, Conspiracies, and Spiritual Warfare
We had some fun in this podcast! With so much going on in the world right now, we wanted to take an episode just to catch up on some of the latest hot topics. We discuss various topics, including the Jake Paul fight, the business of boxing, and the role of ego in real estate. We also touch on...
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162: Patience and Pace in Business
The conversation revolves around the concept of patience and pace in business. Will and Eli discuss the importance of understanding that being patient does not mean being complacent or slowing down. They emphasize the need to maintain a steady pace while also taking on one big project each year…
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161: Michael Griffin - Flipping Homes, Creating Wealth, and Saying "NO"
In this episode, Will, Eli, and Michael Griffin, a massively successful house flipper and owner of multiple businesses, share their journeys in real estate and entrepreneurship. They dive into the crucial role of planning for both personal and professional growth and explore the unique...
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160: The Power of Gratitude in Coping and Growth
Will and Eli and discuss the importance of gratitude, especially during difficult times. They share personal experiences of loss and how gratitude helped them cope and grow. They emphasize the need to express gratitude through actions, not just words, and to have a plan of action to show…
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158: Real Estate Rockstars Interviews Will Grimes
Will Grimes closed 34 deals as a new real estate agent without buying any leads. On today's Real Estate Rockstars, we dissect a different approach to winning business as a new Realtor. Listen and learn how Will won dozens of new clients via social media and his simple, authentic approach to SOI....
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157: Jimmy Rex Interviews Will Grimes
This episode is from the Jimmy Rex show, featuring an interview with Will Grimes. Enjoy some insights into what is the driving force behind Will and all of his endeavors.
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156: An Interview w/ Will Grimes - Featuring: Cody Lanier from the Bearded Monkey Podcast
Today's episode is a special one. Our guest is Cody Lanier with the Bearded Monkey Podcast. Cody and Will have a shared background in the police department. In this episode, Cody sits down with Will to learn more about his background and share some stories from their past.
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155: Efficient Versus Effective
Today's episode is a conversation about the differences between being efficient at something and being effective. While it’s great to be efficient, we talk about why being effective is the real key. In leadership roles especially, your main job is to make sure everyone's not just busy, but busy...
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154: CEO of eXp Realty - Leo Pareja
Today's guest is non other than the new CEO of eXp Realty, Leo Pareja! We were super excited to have Leo on today's episode to discuss his new role as CEO. Leo comes from a past of running a massively successful real estate team and creating one of the biggest tech companies in real estate…
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153: Cake Maker, and How To Take A Cream Pie
Today's episode is with Christopher Angiolillo aka the DunKing. Chris is the owner of an impressive 11 Dunkin Donuts locations. He shares with us his experience with the franchise and the ups and downs of leadership within the franchise model.
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152: Dealing With Uncertainty In Business
This episode is for real estate agents and entrepreneurs looking for some guidance on navigating the ups and downs of the market and entrepreneur life. We also discuss on the often-overlooked truth about the so-called security of corporate jobs versus the entrepreneurial path. Whether you're just...
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151: Poise Under Pressure | Maintaining Your Values On The Rise To The Top
How are you maintaining poise under pressure? Today's discussion goes into relationships, growth, and how you handle the pressure of the day to day stressors that you're sure to encounter.
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150: Risk, Reward, and Real Estate
Dive into this raw, unfiltered episode of entrepreneurship with "Risk, Reward, and Real Estate" as we peel back the layers of necessary risks in the business world, revealing the gritty path to success. Today's conversation revolves around the leap from comfort to the unpredictable world of...
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149: The Evolution of Instagram: Connection Over Consumption with Michelle Berman
In today's immersive chat with the incredible Michelle Berman, we dove deep into the essence of true connection in the age of social media. We explored Michelle's visionary strategy for transforming Instagram from a mere platform of consumption to one of meaningful connection. Drawing on her…
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148: Your Environment MATTERS
Today's conversation revolves around the critical role your environment plays in achieving greatness, with real-life examples from the real estate sector to the military. Whether you're an aspiring entrepreneur or a seasoned business professional, this episode shares plenty of insights on...
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147: Leap of Faith: Transform Your Life with Jimmy Rex
Today we're diving into the world of real estate and personal development with influencer Jimmy Rex! He shares his journey from $120k in debt to elite agent status, what prompted his pivot into coaching for men's empowerment, and the life-changing value of facing fears head-on. Jimmy gives rare...
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146: 2024 Vision: Pivots & Strategies for Ambitious Entrepreneurs
Join us as we delve into the pivotal lessons from the past year and unveil our dynamic blueprint for 2024, tailored for the ambitious entrepreneur within you. 🚀 This episode of our podcast isn't just another session—it's a candid, fireside chat at home, reflecting on the raw and real moments…
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145: Dollars and Sense: The Guide to a Richer Life w/ Anthony Ficarra
Today's guest is our good friend Anthony Ficarra. With a background as a lineman who moved into the world of finances and life insurance...this guy has some stories to tell. More importantly, the way he's able to break down finances, wealth, and life insurance resonates with everyone. Enjoy this...
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144: Are You Cut Out For Business?
Today's episode is a free-flowing conversation about what it takes to succeed in business and if it's even something that you're actually cut out for. It's not for everybody, and that's ok. Will and Eli discuss their own personal outlook on the topic as well as share some personal experiences on...
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143: Saying "No" - How to Maintain The Course and Minimize Distractions
On today's episode we talk about the art of saying "no" and the impact it can have on your business. On your journey, you're going to encounter opportunities and distractions. Knowing when to say "yes" and when to say "no" is exactly what we'll help you determine. Depending on the phase, either…
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ABOUT THIS SHOW
Real Estate Re-Defined is the podcast where we cut through the noise and show you what it really takes to win in real estate today. Hosted by Eli Schmidt and Will Grimes — a Marine Corps veteran who brings a no-BS leadership approach — we share the strategies, systems, and mindset shifts that have helped us and countless other agents grow real, sustainable businesses.This isn’t about cold calling scripts or outdated tactics. We’re talking modern branding, social media, YouTube, automation, and the tools that actually get you in more conversations and help you close more deals. On top of that
HOSTED BY
Will Grimes and Eli Schmidt
CATEGORIES
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