Real Marketing Bull
by Bo Bennett and Ryan Levesque
Welcome to Real Marketing Bull: A humorous but REAL look at hype, exaggeration, lies, deceit, and CRAP marketers throw at us. With the advent of the internet, it has never been easier for people start "businesses". With this ease comes ease of abuse of the system. We have slowly started to accept shady marketing as the "norm". No longer. It is time to expose this real marketing bull and have some fun in the process!
Episodes
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Episode #11: Book Bull
We're back after a 6 year hiatus! If you buy books (and we hope you do), you need to be aware of the bull pulled by some authors to make you think their book is better than it actually is. Ryan and I own and run eBookIt.com, so we know what we are talking about. See the complete description at...
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Episode #10: Free Trial My Astroturf
The Free Trial Offer. Isn't it wonderful that so many marketers are so kind as to give us all free products and services? Well, not really. Free trial marketing is a very powerful technique used to get business. It could be very consumer friendly -- but it usually isn't. Find out what to look out...
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Episode #9: The Ol' Bait and Switch
Listen to this episode. You will discover the secrets to making millions of dollars. You will hear recently discovered tapes from the government about alien life on earth. You will find out who actually shot Kennedy. See the complete description at <![CDATA[<a...
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Episode #8: Puffery the Magic Dragon
Without question, this is the best podcast in the world. There you have it... puffery at it's best. An entirely subjective statement that no reasonable person would take as fact... or would they? Many marketers cross the line of harmless puffery into deception and outright lying. Find out what…
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Episode #7: Donation Pressure at the Checkout Counter
"Would you like to donate $1 to the 'save the worms' foundation?" You probably don't, but do anyway to avoid the awkward social situation of declining an offer that would make you look like a heartless moron. But should you feel that pressure? Is it right for retail establishments to put you in...
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Episode #6: Celebrity Endorsements
What do Catherine Zeta-Jones and T-mobile have in common? Answer: a 20 million dollar contract! Why would a company like T-mobile pay that much for an endorsement? Why would YOU use the service because an actress is? Consumer behavior is strange, fueled partly by logic but mostly by marketing…
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Episode #5: Extended Warranties, Service Contracts, Bull Poop
Extended Warranties, or "Service Contracts", are a very lucrative business. But does this help or hurt you, the consumer? Find out what bull is used the marketing of these programs and arm yourself with some good info before your next encounter with a blue-shirted checkout kid. See the complete...
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Episode #4: Coaching Bull
Coaching, including executive, business and so-called "life coaching", is a growing industry. As a fairly young and self-regulated industry with no central or universally recognized industry association, opportunity abounds for scammers looking to coach you to the next level of success, or even…
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Episode #3: Sales Letter Bull
How many times have you come across an obnoxiously long web page that reminds you of a never ending roll of toilet paper? Chances are, it was a sales letter. Sales letters are used to sell a certain kind of product to a certain kind of audience. Join Bo and Ryan as they dig deep into the bull of...
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Episode #2: Twitter Bull
Twitter is an amazing tool for both personal and business networking. But like any Internet-based tool, it can, and is, abused. Join Bo and Ryan as they expose some of the current marketing bull surrounding Twitter, like "getting 17,000 followers in 90 days", hot chicks who are really shady...
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Episode #1: Introduction to Real Marketing Bull
Welcome to Real Marketing Bull: A humorous but REAL look at hype, exaggeration, lies, deceit, and CRAP marketers throw at us. This is the first episode that sets up this podcast. It is going to be one fun ride! See the complete description at <![CDATA[<a...
About this show
Welcome to Real Marketing Bull: A humorous but REAL look at hype, exaggeration, lies, deceit, and CRAP marketers throw at us. With the advent of the internet, it has never been easier for people start "businesses". With this ease comes ease of abuse of the system. We have slowly started to accept shady marketing as the "norm". No longer. It is time to expose this real marketing bull and have some fun in the process!
Hosted by
Bo Bennett and Ryan Levesque
Categories