Episodes
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Revolutionizing Health & Fitness: RFK’s Reforms, Retention Tactics, and Industry Insights
In this episode of Real Talk with Real Fit Pros, Jonathan, Josh, and Andrew explore the future of health and fitness in the wake of recent political shifts. From RFK’s potential reforms to the FDA and food industry to strategies for retaining clients in challenging times, this episode is a...
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Big Pharma in Fast Food: Ozempic, Weight Loss Trends & Staying Grounded Through Election Chaos
In this episode of Real Talk with Real Fit Pros, Josh and Jonathan tackle the intersection of Big Pharma and fast food as the weight loss drug Ozempic gains popularity. With brands like Smoothie King tailoring “Ozempic-friendly” menus, the fitness industry faces new challenges. We discuss the...
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Thriving in Chaos: Positive Mindset Routines, Economy Monkey px & Finding Focus in Fitness
In this episode of Real Talk with Real Fit Pros, Jonathan, Josh, and Andrew tackle the wild ride of today’s world, covering topics like “Economy Monkey px” and the importance of positive mindset routines to stay grounded. They share personal stories on maintaining mental resilience and reveal...
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How VR is Transforming Fitness: Fit XR, Olympic Controversies & Viral Trends
In this episode of Real Talk with Real Fit Pros, we explore how virtual reality is making waves in the fitness space, with companies like Fit XR offering virtual workout classes that bring the gym experience right into your living room. Could this be a new revenue stream for gym owners? We break...
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The Comeback Episode: Real Talk with Real Fit Pros Returns!
Real Talk with Real Fit Pros is back and better than ever! In this special comeback episode, host Jonathan Lautermilch introduces new co-hosts, Josh Riggs and Andrew Carlson, who bring a wealth of fitness and business experience to the table. In this episode, we’re tackling: The recent 50% price...
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Real Journeys, Real Fitness with Malachy Kelly
Dive into the inspiring world of Malachy Kelly in this episode of "Real Journeys, Real Fitness," hosted by Jonathan. This engaging conversation covers Mal's journey from fitness to entertainment, filled with anecdotes and insights. Discover Mal's personal life, including his long-term partnership...
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Bridging The Gap Between Medicine And Fitness with Amy Wilson
Join Jonathan & Amy as they journey through Amy's transformative 30-year path from pharmacy to aerobics. The podcast shines light on past dieting misconceptions and the paradigm shift towards holistic health. Amy, wearing both pharmacist and fitness expert hats, champions proactive health over a...
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From Fit Pro To COO with Ben Ludwig
Join Ben and Jonathan as they journey through the fitness realm. From Ben's rise as a personal trainer to becoming a fitness CEO, to the dance of sales and leadership, they shed light on the industry's intricacies. Delve into the essence of creating a memorable company culture and the balance...
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From News Reporter To 6 Figure Fit Pro with Victor Fernandes
Dive into the latest episode of "Real Talk of Real Fit Pros" where Jonathan and Victor delve deep into an engaging conversation. The pair reminisce on Victor's transformative journey, charting his shift from a 24-year journalism career to establishing his mark as a FitPro. At the heart of this...
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From Fit Pro To Hollywood! with Dr Slava Shut
In this engaging podcast episode, Jonathan delves deep into the multifaceted journey of Slava, a passionate individual who transitioned from dreams of medicine to the realms of sports medicine and physical therapy. The duo touches upon their shared experiences, from starting in personal training…
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The Power of Self Education As An Entrepeneur with Sam Visnic
Join Jonathan as he delves deep into Sam's fascinating transition from a former "skinny kid" to a certified personal trainer in the bustling 24-hour fitness clubs of Las Vegas. However, the corporate world wasn't for Sam. We follow his audacious shift to independent training, shunning corporate...
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Building The Plane In The Air, The Way Of The Entrepreneur with Thalia Watkins
In this enlightening episode, Jonathan and fitness entrepreneur Thalia trace her dynamic journey from an Army National Guard member to a thriving personal trainer. The duo delve deep into Thalia's aspirations, emphasizing the importance of having a solid plan and the transformative choices she...
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The Journey from Fit Pro to Biz Pro with Ash Burleigh
In a heart-to-heart chat, Jonathan and his guest, Ash Burleigh, dove deep into the world of online training and business coaching for trainers. Ash shared his remarkable journey, starting as a coach in the adventure industry and then transitioning into a successful personal trainer. But he didn't...
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Backbone Secrets with John Welch
Join Jonathan Lautermilch and John Welch for this episode where they discuss how to 10x fitness clients' movement, performance, and quality of life through "Backbone Secrets." John Welch has 20+ years of experience as a CHEK Practitioner and a Neuromuscular Reprogramming Specialist and is the...
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FU Money
The fortune is in the follow-up, and in this episode, Jon and Marc discuss the importance of short-term and long-term follow-up with everyone who has ever shown interest in your services. Far too many coaches reach back out once or twice, then write people off as "lazy" or say things like "they...
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The Age of A.I.
The scamdemic caused a major shift in the fitness industry. With the launch of ChatGPT (and other similar software), we are experiencing the next big change in the fitness game. Artificial Intelligence software is here to stay. The utility is endless, and we’ve already seen it spit out…
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Becoming an Author
One of the most powerful ways to establish yourself as an authority is to become a published author. In this episode, Jon & Marc discuss their upcoming book collaboration that includes nine other fitness badasses! The book, aptly named Real Talk With Real Fit Pros, is an avenue for these coaches…
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Relevancy in Social Media
The news cycle seems to be ramping up again with extremely polarizing topics. From a former President being arraigned, Andrew Tate released from jail, and a trans person on a beer can, there is no lack of shenanigans occurring in our world. While you don’t need to have an opinion or take a stance...
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S.W.O.T. Analysis
Continually growing your business is no small task. Oftentimes we’re too far in our business to see what’s really working, what’s not working, where we need help, and where we have opportunities for growth. In this episode, Jon & Marc discuss the benefits of doing a quarterly SWOT analysis, what...
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Riches in the Niches: A Conversation w/ Brian Gryn
On this episode, Jon and Marc have the opportunity to interview seasoned fit pro Brian Gryn. Brian Gryn is an intermittent fasting expert, wellness coach, author, human movement specialist, and host of the Get Lean Eat Clean Podcast. He has spent over 20 years in the health and fitness industry....
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You Don't Have to Be Like Them
In a world of IG Fitness "Influencers," it can be easy to think you have to show T&A, be insanely outlandish, gym shame others, or whatever other latest "trendy" thing is happening, to get attention on you and your business. In this episode, Jon & Marc discuss the perils of social media, and how...
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Strong By Design: A Conversation with Chris Wilson
In this episode, Jon and Marc have the pleasure of interviewing Chris Wilson, a fitness professional of 25 years. From working the front desk of a gym after graduating college to working alongside industry leaders such as Charles Poliquin & Mike Westerdal, Chris has certainly demonstrated a love…
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Strong Things
Recently, Real Talk w/ Real Fit Pros co-host Marc Zalmanoff did a strongman competition and you can bet your ass there were some lessons learned! In this episode, Jon asks Marc to share the experience and dives into how this competition translates to fitness, business, and life. Enjoy!!
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The Whale
If you didn't know, there's a new movie out with Brendan Fraser called "The Whale" where he plays a 600lb man. Suffice to say, from a health and wellness standpoint, this brings a certain conversation to the forefront. Tune in as Jon & Marc discuss fatphobia/fat shaming, how fitness professionals...
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Episode 100!!!
In this episode, Jon and Marc celebrate the 100th edition of the Real Talk w/ Real Fit Pros Podcast! Starting in December of 2020 with the only thought in mind to add value to fellow fit pros and help them get what they’re worth, The Fit Pro Bros have hit 100 episodes and over 40 interviews along...
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Rapid Fire w/ The Fit Pro Bros
The Fit Pro Bros mix it up a little to kick off the new year and do a little word association/rapid fire questions. Jon gives his unfiltered reactions and words of wisdom to common things we hear from fellow fit pros. Tune in and rev up your business toolbox with some truly helpful advice. ENJOY!
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Intentionality
In business and in life, you can’t just expect things to happen the way you want without setting intentions toward those things. In this episode, Jon & Marc discuss the importance of setting clear targets and objectives, then breaking those down into the daily activities needed to create success....
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Why We Do What We Do
It’s difficult at times to see the big picture of why we build a business for ourselves. Long night, early mornings, struggles that stress us out, more month than money. We oftentimes want to throw in the towel more than people realize. But every now and then life happens and reminds us exactly…
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The Liver King
One of the hardest things to do in the marketplace is to gain trust. Even harder is REgaining trust after it’s been broken. In this episode, Jon & Marc discuss the latest drama surrounding the polarizing Liver King, who has made quite the name for himself this year in the health and fitness...
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Do These Two Things NOW to Grow Your Business
The holiday can be a very lucrative time for your fitness business if approached with the proper strategy and intention. Tune in as Jon & Marc discuss two very specific strategies you can deploy right now to finish the year strong and set yourself up for a great start to 2023! Enjoy!!
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Thanksgiving Edition
It’s Thanksgiving week, which means there’s no better topic to talk about than gratitude. Tune in as Jon & Marc get personal on what they’re grateful for, and why gratitude matters so much for your overall success. Happy Thanksgiving everyone Enjoy!!
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You Get Paid for Done
Oftentimes we confuse our actual working hours for productivity. As a fitness coach, we get paid for the result. Whether it takes you 12 hours to help a client or 1 hour to help a client, if they are achieving their goals as a result of your guidance, then you’re serving your role and providing…
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Dos and Don'ts of Social Media
Have you ever read a post on Facebook that made you shake your head and ask yourself “Why would someone put that out there??” We all have! There’s a time and place to share you and your story, and all the time is not the right answer. You can absolutely be authentic, but if you’re using social...
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How to Do All the Things
The tasks of life can often seem never-ending. One of the most common issues we hear from fellow fit pros, especially those who run their own business, is finding time to get everything done. Social media posting, admin work, actually training your clients, spending time with your significant...
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Organization and Time Management: A Conversation w/ Emily Kimbrough
As a business owner, one of the most difficult things is managing your own self. From time to tasks to keeping everything organized, it can be a daunting endeavor to even know where to start. On this episode, Jon and Marc interview Emily Kimbrough, owner of Organized Business Solutions. Having…
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Celebrate Your Wins
We are always our own worst critics. Oftentimes we focus so much on the one or two things that didn’t go right and totally neglect the 17 things that DID go right. In this episode, Jon and Marc discuss the importance of celebrating your wins, no matter how big or small, and giving yourself the...
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Social Media Reminder
You don’t always have to like it to like it! When it comes to social media, there’s no better way to address a wide audience of people on a daily basis. It’s not the only way to market yourself, but it’s a great way to show up and add value on a consistent basis to your ideal client. Tune in as…
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Focus for Q4
We are approaching the 4th quarter of the year, and in the fitness industry, things typically go one of two ways for fit pros. Make. Or break. While it should be business as usual, there are definitely things you can be doing to position you and your business appropriately and show up to serve in…
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Live Event Recap
On September 15th & 16th, 2022, Jon and Marc hosted the first annual Fit Pro Collective LIVE event! This two-day extravaganza was a success, a learning experience, and truly made an impact on many fellow fit pros. The lineup of speakers was incredible and the overall theme of working on the…
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F**K A RECESSION!
If you watch the news or scroll too much social media or listen to people who have lost their passion in life, you can easily be led to believe the economic sky is falling and everyone should be hoarding their money like Scrooge McDuck! However, as fitness professionals, people still need our…
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Don’t Be a DM Douche
When promoting your fitness services, there may not be a “right” and “wrong” way by definition, but there are certainly strategies more fruitful than others if you intend to build a long-lasting business. In this episode, Jon & Marc tell the story of someone who just couldn’t help themselves from...
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3 Things You Should Be Doing RIGHT NOW to Grow Your Business
Knowing the cyclical nature of the fitness industry is one of the keys to operating a successful business long-term. You should always be adding value to the marketplace and building your brand, but there are certain times of the year that are crucial for growing your clientele. In this episode,...
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Caffeine and Kilos: A Conversation w/ Danny Lehr
With 14 years of gym owner experience, Danny Lehr knows a thing or two because he's seen a thing or two. For someone who operates with abundance and is driven in all he does, he also owns Caffeine and Kilos, an active lifestyle brand that compliments his commitment to fitness and serving others.…
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Scaling Your Fitness Business
At some point in your career, you’re going to realize you either have to settle for what you’re doing and no more than that, or it’s time to scale. Hopefully you choose the latter! In this episode, Jon & Marc discuss the ins and outs of scaling. What does it mean? Where should you start? How do…
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Serve People’s Problems
As a fit pro, it’s easy to get caught up in building a business you THINK you should be building, instead of the one you actually want to build. This can lead to overworking yourself. You could end up offering solutions with the intention of filling your bank account, not fulfilling your client’s...
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Fighting Fire with Strength: A Conversation w/ Matt Venema
Public service jobs are often preceded by an undeniable calling, and for Matt Venema, it was no different. A combination of family history, searching for purpose, and the events of 9/11 led Matt to what is currently an 18 year career in firefighting. In this episode, Jon and Marc talk with Matt...
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Behind the Fitness Lens: A Conversation w/ Mason Bendewald
Over the years, the fitness industry has been revolutionized by fit pros on camera. On this episode, Jon and Marc had the pleasure of interviewing one of the pivotal individuals on the P90X production crew, Mason Bendewald Mason shares some awesome stories of working with industry icon Tony…
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Podcasts SUCK: A Conversation w/ Sebastian Rusk
In this episode, Jon & Marc had the pleasure of talking with podcast superstar Sebastian Rusk. In the ever-competitive landscape of the fitness industry, there are a few key strategies any fit pro can utilize to easily separate themselves from the competition. Having a podcast is one of them....
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From Bulgaria to Fit Pro: A Conversation w/ Ivan Cholakov
In this episode, Jon and Marc had the pleasure of speaking with fellow fitness professional Ivan Cholakov. Ivan is an immigrant from Bulgaria and has one hell of a story to share. He had an opportunity to come to the United States in 2012 and quickly realized the potential to follow his passions...
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Mills Knows Bills: A Conversation w/ Mills Bender
At fitness professionals, it’s not always how much you make, but how much you keep! Unfortunately, most of us are never taught proper money literacy, and although we may have a solid revenue generating business, if we don’t know how to manage that money properly, we will always struggle. In this...