PODCAST · business
Real-World Branding
by Bill Gullan
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
Episodes
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Leading with Insights with Leslie Willis of DIRECTV
We sit down with Leslie Willis, Senior Lead of Insights and Competitive Intelligence at DIRECTV. Even as the fundamentals stay the same in an industry and a category that is rapidly shifting, Leslie's experience on the supplier-side and in client-side roles has shaped her path and led her to…
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Channeling the Consumer Voice with Jordan Cusner
Jordan Cusner talks to us about his career journey – from music to law to the supplier side to insights leadership at big brands – and the unique wiring that enables researchers to be effective and fulfilled.
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Wired for Research with Jennifer Avery of Universal Destinations and Experiences
Jennifer Avery takes us through her career journey and into her role as Senior Vice President of Strategy & Insights at Universal Destinations and Experiences. Jennifer shares her perspective on what it takes to thrive in insights, the difference between "smart" and "dumb" research, and her take…
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A 2024 Roundtable Review with Fellow Finches John Ferreira and Lauren Collier
President Bill Gullan, Chief Insights Officer John Ferreira, and Chief Experience Officer Lauren Collier. We consider the trends we've seen over the past year and the necessity of approaching research, and AI in particular, with the human (consumer and employee) experience in mind. Download our...
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Navigating Work Life Balance with Nina Kentsis, Director of Client and Market Insights at UBS Bank, US
Join us as Nina Kentsis takes us through her career journey on the supplier side, in the client world, and into her present role at UBS Bank. A modern-day Renaissance woman, along the way she also became an accomplished screenwriter! Join us to hear more!
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Data-Fluent Storytelling with Rebecca Farabaugh
Join us as Rebecca Farabaugh, from Allegheny Health Network in Pittsburgh, takes us through her career journey and into her present role. She'll share her passion for insights and, importantly, how stories help bring data to life.
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Listen Up! Audio Insights with Idil Cakim of Audacy
Join us as Idil Cakim, SVP of Insights at Audacy, takes us through her career journey and into her present role – which blends the traditional resonance of audio with progressive formats such as podcasting.
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Using Insights to Help News Organizations Break Through - With Nicole Rocchio of Google
Join us as Nicole Rocchio, Global News Consumer Insights Lead at Google, takes us through her career and the unique initiative she leads – which helps news organizations use insights to connect with readers. With so much going on in the world, Nicole shares the thinking behind this initiative and...
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Taking a Global Approach with Sonny Sethi of Zip Co
Join us to hear from Sonny Sethi, Senior Director of Marketing Research at Zip Co in Australia. Sonny shares stories and philosophies from his career across categories and markets – and his thoughts on where the industry is going. We hope you enjoy the show!
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Insights For Impact with David Iudica of Citi
We catch up with David Iudica, SVP of Research and Insights for Retail and Wealth at Citi. Join us as David walks us through his fascinating career and discusses the tools and mindsets he finds most valuable. We hope you enjoy the show!
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Putting Guests at the Center - with Elizabeth Oates of ULTA Beauty
On this episode, we catch up with Elizabeth Oates, Vice President of Consumer Insights and Guest Services at ULTA Beauty. Join us as Elizabeth walks us through her career and talks about her role driving customer centricity at the largest beauty retailer in the U.S.. We hope you enjoy the show!
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Channeling the Voice of the Customer with Brittany Kennedy
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world's global foodservice leader. We hope you enjoy the show! Download our 2024…
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Innovation Through Insights with Matt Thell of General Mills
On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he's…
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Champions of Purposeful Change Trailer - New Podcast Coming Soon
We're evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact - especially those making a difference in Insights roles. We started in 2014 and have over one hundred...
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Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo
On this week's episode of Real World Branding, Bill Gullan President of Finch Brands and podcast host talks Insights Socialization with Victoria Ng, Director Consumer Insights at Sodexo. After engaging in and investing in research, there is still more work to be done to translate data into...
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Owning the Next 6 Weeks and M&A Brand Identity Decisions
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we've been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding…
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Switch With Confidence With John Ferreira & Tim DeGennaro Finch Brands
As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet - for a variety of reasons these initiatives can sometimes fail to make the desired impact or can degrade over…
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From Data to Insight to Action with Kate Virzi SVP, Consumer Insights - Finch Brands
Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands' own Kate Virzi, discusses her career - brand side on the Subway marketing team and as a...
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Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. If you like…
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Putting Customers at the Center – Trish Wethman, Chief Customer Officer – Best Egg
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and...
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Full M&A Branding Playbook
Over the past couple of weeks, we've broken our M&A Branding Playbook into sections – today's episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast,...
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The M&A Branding Playbook - Part 3
Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe.
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The M&A Branding Playbook - Part 2
In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you're enjoying the Playbook and our podcast, please subscribe and give us a follow on...
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The M&A Branding Playbook – Part 1
Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe.
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Building an Authentic Brand – Therabreath – Phil Rubin, President
Today on Real-World Branding, we hear from Phil Rubin of Therabreath. Tune in to hear about his career journey, how the Therabreath brand got started and where it is today, and what it takes to build a brand that is disruptive yet authentic. If you like our podcast, please subscribe!
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'Endless' Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness
Today, we discuss Aimee's background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world's leading manufacturer of hot tubs/spas and...
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Marketing a Cause – Darren Sudman, CEO – Unless Agency
Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren's background, how a personal tragedy shaped his professional path, and what he's building at Unless. Unless is a creative agency promoting cause marketing, focused philanthropy, and mission building. If…
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Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods
Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and boarding a plane back to Uganda, purpose-driven snacks, and doing good in business. If you like our podcast, please subscribe!
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The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen
Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company's east coast locations. We learn about her career journey and path to sweetgreen, what sweetgreen has done to support the safety of their teams during COVID-19, and the role of frontline...
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A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com
Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer brands, crafting campaigns, programs, and strategies to drive brand love and generate growth. From launching new stores and product lines at...
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Made in Good Spirit – Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development – Maine Crisp Co.
Today, we have TWO guests from one incredible company: Michael Ross, President & CEO and Karen Getz, Co-Founder & VP Product Development of Maine Crisp Company. Maine Crisps are made in good spirit, from the best possible natural ingredients, responsibly farmed. We hear about Karen's founding…
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Building a National Brand – Andrew Zavodney, CEO – KUSTOM
Today, we feature Andy Zavodney, CEO of KUSTOM. He takes us through the incredible journey of a family business – from the early days in roofing and sheet metal to KUSTOM'S current focus on building a national restoration brand. As a 3rd generation leader, Andy shares hard-earned wisdom from his...
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Publisher First – David Freedman, Co-Founder – Freestar
Today, we hear from David Freedman of Freestar, a Top 40 fastest-growing private company in America two years in a row and a force to help publishers monetize digital content. We hear about David's career path to Freestar, the Freestar brand, how they have navigated their way through 2020, and a...
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Taking The Points – Seth Young, Chief Innovation Officer – PointsBet
Today, we meet Seth Young, Chief Innovation Officer at PointsBet. We hear about Seth's incredible backstory, why he fell in love with sports betting, how PointsBet builds customer loyalty and drives innovation, and some words that Seth lives by. Points Bet is a cutting edge digital sportsbook…
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Growth Through Innovation – Mary Pochobradsky, VP Product & Innovation – Nutrisystem
Today we welcome Mary Pochobradsky, VP of Product & Innovation at Nutrisystem. Mary takes us through her career journey – from competitive skiing to marketing and innovation roles at Procter & Gamble, Hershey, and now Nutrisystem. We discuss how Nutrisystem creates growth opportunities by getting...
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Make Room for Soom. – Amy Zitelman, CEO & Co-Founder, and Shelby Zitelman, COO & Co-Founder – Soom Foods
Today on Real-World Branding we have Amy and Shelby Zitelman, Co-Founders of Soom Foods, the trusted tahini brand among James Beard award-winning chefs and home cooks alike. We cover the academic interests and early career experiences that led them to found Soom, the brand story, category…
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Control is Within Reach – Will Gadsden, Co-Founder and CEO – Ctrl M Health
Ctrl M Health is a digital health company providing integrated health and wellness solutions for those living with headache and migraine. We're proud to have Will Gadsden, Co-Founder and CEO, join us today. We discuss Will's career, how the idea of Ctrl M Health came about, the new company, how...
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The Future of Work – Kimberly Bombery Smith, Senior Director Workplace Strategy – Knoll Inc.
Kimberly Bombery Smith, Senior Director Workplace Strategy at Knoll, Inc. joins us today on Real-World Branding! We chat Kimberly's career journey, the Knoll brand and business, how Knoll has evolved, and the future of work – how Kimberly sees the world these days (i.e. COVID-19) and beyond. If…
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Making Life Sweeter in 2020 – Melissa Ben-Ishay, CEO – Baked By Melissa
Melissa Ben-Ishay is a mom, baker, and founder of Baked by Melissa, the New York City-based brand famous for its signature, bite-size cupcakes and treats.Melissa joins us (again - we're honored!) to provide an update on the company that bears her name and how COVID-19 has shaped her as a leader.…
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Look good. Do good. Change the world. – Kate & Lisa Sokolov, Co-Founders – Social Goods
Today on Real-World Branding we have the co-founders of Social Goods, Kate and Lisa Sokolov! Social Goods is a women-owned, sister-run small business based in NYC. Merging their shared experiences in politics, fashion and social impact, Kate and Lisa created Social Goods to allow conscious...
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Making Life Better in 2020 – Nick Bayer, Founder and CEO – Saxbys
Today, we welcome back Nick Bayer, Founder and CEO of Saxbys. Nick updates us on the Saxbys brand and business, relates how they've pushed ahead despite COVID-19, and shares how a values-driven company like Saxbys can take on issues of racial injustice.
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The 2020 Election Through a Brand Lens – Larry Ceisler, Principal – Ceisler Media & Issue Advocacy
Today on Real-World Branding we welcome renowned communications strategist Larry Ceisler. While his current work supports the communications objectives of corporate and non-profit clients, Larry's deep experience in the political realm informs our discussion. We focus on the 2020 race and how…
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Here We Are & Here We Grow – K. Bernard Tynes, Senior Vice President – Penn Community Bank
Bernard Tynes joins us today on Real-World Branding. We discuss a wide range of topics - from PCB's recent 'Here We Grow' campaign to the bank's role in administering the PPP program to Bernard's career journey as an African-American executive in a predominantly white industry. If you like our...
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Beer and Beyond – Audrey Chee-Read, Strategy and Insights Manager – Boston Beer Company
Audrey Chee-Read, Strategy and Insights Manager at Boston Beer Company joins us today on Real-World Branding. Boston Beer Co. is the parent company of not only Sam Adams, but Twisted Tea, Angry Orchard, Truly Hard Seltzer, Dogfish Head and many more. Audrey discusses her travels and career path,...
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Crisis Communication & The Class of 2021 – Mark Johnson & Chris Gruber, Davidson College
Today we have two special guests from Davidson College, an institution that has been widely lauded for its COVID-19 response. Mark Johnson, Chief Communications & Marketing Officer and Chris Gruber, Vice President & Dean of Admission and Financial Aid, join us to discuss how the pandemic has...
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Standing For Service – Justin Dunn, Senior Vice President/Chief Marketing Officer at WSFS Bank
Tune into Real-World Branding this week to hear from Justin Dunn, Senior Vice President/Chief Marketing Officer at WSFS Bank. We discuss Justin's career path, WSFS's acquisition of Beneficial, how the bank is managing the Paycheck Protection Program through the COVID-19 pandemic, and the new…
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#RaiseYourGlass – Dan Hershberg, Co-Founder, Chief Brand Officer – Workhorse Brewing Co.
Today on Real-World Branding, we welcome back one of our faves: Dan Hershberg Co-Founder and Chief Brand Officer of Workhorse Brewing Co. Dan talks about the Workhorse business in general as well as two charitable initiatives — #RaiseYourGlass, which benefits a trio of local organizations helping...
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Building Tomorrow's Medical Technology – Eric Sugalski, President & CEO – Archimedic
Tune into Real-World Branding this week to hear from Eric Sugalski, President & CEO of Archimedic. We discuss Eric's career path, the merger and transition from Smithwise to Archimedic, the current state of business, and how small service businesses are managing COVID-19 (and what they are doing...
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Innovation in 2020 – Nick Catalana, General Manager – Innovation Foods
Tune in today to hear from Nick Catalana, General Manager of Innovation Foods. Nick tells the story of how he got into his family's business, discusses how Innovation Foods carefully balances tradition with progress, and outlines the impact COVID-19 is having on the business. He also shares their...
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AmeriGas Has Your Back – Chris Cook – Vice President of ACE and Marketing, AmeriGas
Chris has been instrumental in the growth of the AmeriGas Cylinder Exchange (ACE) business and also drives the planning and execution of corporate marketing across all business segments. Today, we discuss Chris' career journey and path to leadership, the AmeriGas brand today, and the impact of...
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ABOUT THIS SHOW
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world.
HOSTED BY
Bill Gullan
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Frequently Asked Questions
How many episodes does Real-World Branding have?
Real-World Branding currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Real-World Branding about?
Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges...
How often does Real-World Branding release new episodes?
Real-World Branding has 100 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Real-World Branding?
You can listen to Real-World Branding on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Real-World Branding?
Real-World Branding is created and hosted by Bill Gullan.
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