PODCAST · business
Really Good Stories
by The Ricciardi Group
We talk to expert marketers to uncover Really Good Stories about their boldest professional moves and most impactful work. Because stories are at the heart of great marketing, where they connect, engage, differentiate, and inspire action. Every episode goes past the case-study gloss into the real decisions — the risks that paid off, the ideas that almost didn't survive the room, and what truly moved the numbers. You'll come away with sharper instincts for building brands, winning buy-in, and making work that lands. Hosted by The Ricciardi Group, a creative, strategy and marketing group setting a new standard in insight and creativity in partnership with the most complex and revered B2B brands.
Episodes
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Amy Butte: From Marketing Messages to Business Insights
Amy Butte, former CFO, Director and Advisor, talks to Marisa Ricciardi, Founder and CEO of The Ricciardi Group, about the creation of the Navan Business Travel Benchmark. They discuss how it helped the all-in-one corporate card and expense management solution move beyond marketing messages to...
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Joan Khoury: Crafting an Enduring Brand Narrative
Joan Khoury, Senior Managing Director and CMO at Oppenheimer & Co., talks to Marisa Ricciardi, Founder & CEO of The Ricciardi Group, about how a strong brand narrative grounded in a business’s value proposition lays the foundation for everything from business outcomes to employee satisfaction.…
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ABOUT THIS SHOW
We talk to expert marketers to uncover Really Good Stories about their boldest professional moves and most impactful work. Because stories are at the heart of great marketing, where they connect, engage, differentiate, and inspire action.
Every episode goes past the case-study gloss into the real decisions — the risks that paid off, the ideas that almost didn't survive the room, and what truly moved the numbers. You'll come away with sharper instincts for building brands, winning buy-in, and making work that lands.
Hosted by The Ricciardi Group, a creative, strategy and marketing group setting a new standard in insight and creativity in partnership with the most complex and revered B2B brands.
HOSTED BY
The Ricciardi Group
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