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Rebranding Safety

by James MacPherson

A Health and Safety Podcast, boring and complicated right? Nah. It’s the only source of H&S guidance that isn’t boring, or over the top, it’s my personal battle against Health and Safety gone mad. I have been described as a hip young gunslinger of a host and a guy that knows his onions . The podcast has been described as motivating, entertaining, hip and cool, rough and ready, refreshing, funny, interesting, opinionated. It’s not your normal podcast it’s not just full of interviews, yes we have interviews in the expert explains series, but we aim to provide actual content here!

Publisher-supplied feed metadata · PodParley refreshed Apr 13, 2026 · Source feed

Episodes

  1. Applying risk management in work and at home - Rebranding Safety with John Pares

    TW - talk of sensitive topics, including suicide, abduction. Profanity also may be used. Following on from a conversation over dinner at the EHS Congress in Berlin, John joins James to pick up where they left off - how can we take what we've learnt in Risk Management and apply it to running our...

  2. How to be successful in safety - Rebranding Safety with Dr. Megan Tranter

    With an exemplary career working with household brands including Netflix, Amazon and PepsiCo, Dr. Megan Tranter joins Peter to talk about how to reach the top of the safety tree with impact. In this episode, Megan and Peter discuss: Balancing a global position with academics and family life. The...

  3. 'That' Hi Vis post - The Rebranding Safety Show

    Not to dwell on the past but....... Here's a conversation between James and Elisa Lynch 🍉 about a post that went pretty viral here on LinkedIn back in May. This was recorded on the day (we're on podcast publishing catch up! 😖) and the frustrations are live! The post itself was regarding a cut…

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  4. Building a safety community - The Rebranding Safety Show

    Join James and Peter where they chat about society and community and its relationship with work and safety. They discuss mental health, sharing mistakes and whether or not we need more 'community' as well as where/how we can find it - if at all...... The question from one of our amazing listeners...

  5. Can safety be fun? - The Rebranding Safety Show

    It's a mixed bag this week...... James and Peter discuss gamification and how in making the communication of safety fun, we can ingrain a stronger message. Also, what does it mean to work and how we can tie this to health and safety initiatives, plus a call to action: We're crowdsourcing…

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  6. Our safety inspirations - The Rebranding Safety Show

    We're not necessarily talking about the people, the books, the podcasts etc...... but what examples from real life experiences have we taken and adapted to use in our roles as safety professionals? What have we pulled from our hobbies and past times? Our quirky interests? (holla Pete and his...

  7. Andrew Sharman | The Rebranding Safety Show Live from the EHS Congress 2024

    Thank you to Dr. Andrew Sharman, author, Professor of Risk, Resilience and Safety Culture and CEO of RMS Switzerland, who joins us in this special live episode of Rebranding Safety. With James, Andrew talks about the success of the 2024 EHS Congress in Berlin, the new International Institute of...

  8. Juliana Bley | The Rebranding Safety Show Live from the EHS Congress 2024

    James is joined by the wonderful Juliana Bley, psychologist, founder of SafetyLab and Ted X speaker. They discuss the importance of relationships within learning, and having strategies to apply the content you consume; "having the best technology with no educational plan surrounding it is merely...

  9. Jean-Christophe Le Coze | The Rebranding Safety Show Live from the EHS Congress 2024

    A massive thank you to Jean-Christophe who joins us live from the EHS Congress in Berlin. Jean-Christophe is a distinguished researcher working at the National Institute for the Industrial Environment and Risks. His workshop, "How new is the 'new view' in safety?" blew us away at the Congress and...

  10. Sidney Dekker | The Rebranding Safety Show Live from the EHS Congress 2024

    We're so excited to publish this conversation between James and Sidney Dekker - professor, author, film maker, founder of the Safety Science Innovation Lab amongst many other accolades, Sidney gives his insights into the gap between 'safety as done' and 'safety as imagined', the 'tribalism'...

  11. Safety; a Care Home sector perspective - Rebranding Safety with Phil Clarke

    A massive thank you to Phil Clarke, Head of H&S at Care UK, who joins us on the podcast this week. Phil and James discuss fire safety in the care sector and the unique challenges that come with it, incident investigations and the challenges in making changes, the importance of community, building...

  12. Our failure stories - The Rebranding Safety Show

    Join James and Peter in looking at those times as safety professionals, we didn't get it right........

  13. Accountability and Regulation - The Rebranding Safety Show

    In this episode, James and Peter reflect on what they've been up to, including The Health and Safety Event and the BFFF Conference, as well as answering a question from one of our listeners. This weeks discussion point from Terry Considine is... "I want more accountability and that starts with...

  14. The state of the safety profession and the importance of community - The Rebranding Safety Show with Amy Stillwell-Cox

    Disclaimer: Profanity used throughout this episode Amy is the Founder of The Safe Tribe, a membership community for safety professionals, giving them a safe space to share ideas and gain confidence within the industry. With James, Amy talks about the reputation that the safety profession still…

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  15. Safety professionals - are you ok? The Rebranding Safety Show

    Disclaimer - Profanity used throughout this video The survey results are in...... Thanks to everyone that completed our "Safety Professional - are you ok?" survey. The results were thought provoking, and in light of Blue Monday just passed (15th Jan) we share some of our thoughts here. We discuss...

  16. Complexity & why the safety industry is so poised for the conversation - Rebranding Safety with Chris Clearfield

    Thank you to Chris who joins us for a second time on Rebranding Safety. Chris is an award-winning author and co-founder of Clearfield Group, guiding leaders through change and complexity. We catch up on the last 2 years and the landscape of complexity since his book 'Meltdown', co-authored by...

  17. Is economic growth written in blood? - The Rebranding Safety Show

    Disclaimer - Profanity used throughout this podcast. As safety professionals, we find it abhorrent that a person can lose their life at work, but as a society, do we accept that it’s OK for a person to die at work in the name of progress - either economically, socially, technologically? We give…

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  18. 2023 Round-up. What a year! The Rebranding Safety Show

    Disclaimer - Profanity used throughout this podcast. It's been a mammoth year at Rebranding Safety - here's a little round up. We talk about LinkedIn royalty, Hackathons, not having the time to do new research, and obviously...... the Risk Fluent guidebook "How to Rebrand Safety Part 1". Look out...

  19. The Risk Fluent team grows - Rebranding Safety with Peter Jenkins

    Absolutely buzzing to introduce our new Senior Partner, Peter, who you'll all know from his quarterly co-host segment last year and his extensive networking in and around safety. James and Peter have know each other for a couple of years now, and in this episode, they discuss everything they're...

  20. What's new and a big thank you! | The Rebranding Safety Show

    Check out the latest at Rebranding Safety, what's coming up, our new content structure and a massive thank you to all of our viewers and listeners for getting us to where we are now! Enjoy...

  21. The importance of reporting incidents - Rebranding Safety with Steven Kirby

    (TW: some talk of suicidal thoughts) Steven is a safety and mental well-being speaker, as well as owner, MD and life coach at SkLifeCoachUK. Today he joins James, sharing the story of the accident he had at work and how it has affected his life and contributed to what he does today. They discuss...

  22. Rebranding Safety with Sunit Atwal - The power of networking and selling confidence

    We're back with a banger! The wonderful Sunit Atwal, QHSE Manager at CBRE (GWS) EMEA, joins James for a chat about confidence, social anxieties, imposter syndrome, dressing for the part and how important networking is for building a successful career. Thanks Sunit for this awesome conversation....

  23. Rebranding Safety with Tom Geraghty - 'Work as Done' vs 'Work as Imagined'

    Tom joins us for this final installment of our psychological safety series. We get into real detail about Work as Done vs Work as Imagined, interpersonal relationships, social contracts and who the experts are when it comes to the hazards of work. We also answer some of your questions – is…

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  24. Rebranding Safety - Diary Episode 3

    A little update on what work we've been doing over the last few months. Risk Fluent have been doing a lot of transformational work with Safety Teams recently so I touch on that, my thoughts on the LinkedIn space right now, changes to the fire regulations and how that seems to be affecting demand,...

  25. Rebranding Safety with Tom Geraghty - Psychological Safety in practise

    Tom Geraghty is back with us this week hosting his second episode, continuing with our series on psychological safety. We discuss what we think psychological safety looks like in reality, taking the the academia and seeing how it translates within our businesses and our lives. We talk about the...

  26. Rebranding Safety with Steve Harris - Bringing risk management practises into the world of safety

    Thank you so much to Steve for joining us on the pod this week after we reflected on the article he’d written for Sentinel on another episode a few weeks back. His article "Organisational Risk: Predicting the unpredictable" for IIRSM’s Sentinel Magazine was really refreshing to me. And now he’s...

  27. Rebranding Safety - 2022 Round-up

    Bit late to the party but a little round up of our 2022, what we've been doing, what we're excited about and how we're moving forward into the coming year helping more businesses become Risk Fluent. Enjoy.

  28. Rebranding Safety with Tom Geraghty - What is Psychological Safety?

    It's new Quarterly Co-Host time! So excited to have Tom with us for 3 cracking episodes all about psychological safety. Tom and his team at Psychsafety help organisations to be become more innovative, resilient and successful through their consulting, training and workshops. In this first…

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  29. Rebranding Safety - Fire Safety (England) Regulations with Matt Hodges-Long

    So grateful to Matt for joining us again on the pod this week. A prominent voice in fire safety, Matt gives us an insight into how and why he got into campaigning, recommendations from the Grenfell enquiry, how the government have managed the situation and a breakdown of those all important…

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  30. How to Rebrand Safety - At the PASMA Conference 2022

    A little insight into how, at Risk Fluent, we help our customers to balance practical and reasonable risk management and the ever growing demand for ****covering paperwork. James gives a keynote at the PASMA Conference on how to start rebranding health and safety in your business, build better...

  31. Rebranding Safety with Peter Jenkins - Ep.3 - Safety branding

    We're back! After a much needed break over the holidays, we're returning with this banger of an episode with Peter Jenkins, albeit a little later than planned! In this third and final episode in Peter's run as our quarterly co-host, we discuss the brand of safety; what's wrong with the…

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  32. Rebranding Safety with Liz Higginson - are you doing project work without knowing it?

    Thank you so much to Liz for joining us on the pod this week. Management Consultant at One44 Complete Business Development, Liz delivers large scale, high priority projects including technological, people, regulatory and data driven transformational changes using various different approaches.…

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  33. Rebranding Safety with Peter Jenkins - Ep.2 - Functional branding within safety

    Excited to bring you episode 2 of this quarterly co-host segment with the amazing Peter Jenkins. Continuing our discussion on brand, and following on from our last episode about personal brand, this month we get into procedure and initiative branding - what is it? How do we brand safety via our...

  34. Rebranding Safety with Serese Selanders - Keeping lone workers safe. Who is at risk?

    This week, we are joined by Founder and CEO of SolusGuard, Serese Selanders. We discuss her amazing journey and what drove her to forming SolusGuard as well as all things Lone Working, including how the concept has changed over the years, those who are at risk might not be who immediately spring…

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  35. Rebranding Safety with Simon Jones - The Safety Salesman

    Author of "The Safety Salesman: Shoot From The Lip", Simon Jones takes his experience in the Police Force, specifically CID and with James, chats about selling something that no one wants to buy, safety first and Heinrich's Triangle among other concepts in the book. Thanks again, Simon, for…

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  36. Rebranding Safety REACTS - Episode 5 - "Organisational Risk: Predicting the unpredictable" by Steven Harris

    This week, having read the article written by Steven Harris for IIRSMs The Sentinel Magazine, titled "Organisational Risk: Predicting the unpredictable", James gives his thoughts. Side note - this podcast was recorded in early October, so any thoughts are based on the political situation at that...

  37. Rebranding Safety with Peter Jenkins - CoHost for Q4! Episode 1

    So excited to bring you the first of three amazing episodes with our new quarterly cohost - Peter Jenkins, Group H&S Manager at Dalziel. Peter introduces the running theme perfectly in this episode, but ultimately we're taking a massive dive into the concept of BRAND - your personal brand, the...

  38. Rebranding Safety with Ronan Finnegan - wearable safety

    Thanks to Ronan from 'spacebands' who joins me to talk about how they developed a social distancing tool, which they had to do a 180 on when the rules no longer applied. Fascinating story of how to keep your product relevant and how wearable safety can change how we work. Enjoy.

  39. Rebranding Safety with Jules Reed - influencing safe behaviours

    Jules Reed is a Behavioural Scientist, working to bring psychology and technology together to help make us safer at work. We talk about culture, socially acceptable behaviours, professional integrity, nudge theory and other ways to influence a team. Thank you Jules for joining me this week.

  40. Rebranding Safety - Diary Episode 2

    The comings and goings of a safety consultant. This week, I chat about the launch of The Health and Safety Network, and the importance of having an ethical framework.

  41. Rebranding Safety with Sam Goodman - Implementing HOP with SME's

    James and Sam Goodman AKA The HOP Nerd have a quick fire session about the challenges of implementing HOP with SME's. This was an episode that Sam has put out on The HOP Nerd Podcast - thanks so much for having me on Sam!

  42. Rebranding Safety with the Fleet Geeks - Driver demands, blame, challenges within the industry and compliance vs safety

    Gutted that it's the last episode Pete will be joining us as our quarterly co-host. It's been so informative and a great laugh, so thank you to him and hopefully we'll be hearing more from Pete in the future. For this last episode, we're joined by his fellow Fleet Geeks! With Mike and Jamie, we...

  43. Rebranding Safety with Vincent Butler - Are we as good as we think we are?

    Thanks so much to Vince for coming on the pod to talk to us about his career, The Hazards Campaign, his experience and knowledge of silicosis, and how as a profession, safety has a long way to go before we put people before profit. This one's an eye-opener. Enjoy.

  44. Rebranding Safety - Diary Episode 1

    The comings and goings of a safety consultant.

  45. Rebranding Safety with Michael Cournane - New View in application

    Thanks to Michael for joining us on the pod for a second time. In another episode where we view how theory has been put into practice, Michael takes us through his experience of practically applying 'new view' theories within the utilities and energy sector and navigating a complex and fast-paced...

  46. Rebranding Safety with Pete Rushmer - CoHost for Q3! Episode 2

    Pete is back with us again for his second episode as our quarter 3 co-host! This episode in the series on fleet safety focuses on Transport Managers. Making comparisons to the safety industry, Pete and James explore the role of a Transport Manager, they discuss the pathways to qualifying, soft...

  47. Rebranding Safety REACTS - Episode 4 - News story reactions

    James gives his thoughts on two recent news stories: "1 in 4 unsafe London buildings have non-cladding related fire safety issues" and "Starbucks to Close Stores over Safety Concerns". This chat touches on many things including; safety being a branding game, the absence of accidents and the...

  48. Rebranding Safety with Tiffany Argent - The problem of under-reporting accidents

    Thank you to Tiffany from Safety Culture for joining us on the pod this week. We talk about blame culture, and re-categorising accidents to avoid poor statistics, along with the solution to these, including celebrating improvements in safety using mobile-first technology. Enjoy.

  49. Rebranding Safety with Sonny White - The journey to publishing industry guidance on "Fire alarm considerations for people with sensory sensitivities".

    So glad to finally publish this episode with Sonny. We had a few technical issues the first time we recorded but we went in for round 2, talking all about his amazing journey to publishing the industry guidance alongside a team of other experts. We discuss why there was a need for a new piece of...

  50. Rebranding Safety with Dan Hobbs - how can AI compliment our work as safety professionals?

    Absolutely loved this chat with Dan from Protex AI about how AI can assist us in our roles as safety professionals. It's a massive concern that AI will be used by companies to wag the finger at employees and impose blame, but Dan talks about managing safety as a collective and understanding that...

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ABOUT THIS SHOW

A Health and Safety Podcast, boring and complicated right? Nah. It’s the only source of H&S guidance that isn’t boring, or over the top, it’s my personal battle against Health and Safety gone mad. I have been described as a hip young gunslinger of a host and a guy that knows his onions . The podcast has been described as motivating, entertaining, hip and cool, rough and ready, refreshing, funny, interesting, opinionated. It’s not your normal podcast it’s not just full of interviews, yes we have interviews in the expert explains series, but we aim to provide actual content here!

HOSTED BY

James MacPherson

CATEGORIES

Frequently Asked Questions

How many episodes does Rebranding Safety have?

Rebranding Safety currently has 227 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Rebranding Safety about?

A Health and Safety Podcast, boring and complicated right? Nah. It’s the only source of H&S guidance that isn’t boring, or over the top, it’s my personal battle against Health and Safety gone mad. I have been described as a hip young gunslinger of a host and a guy that knows his onions . The...

How often does Rebranding Safety release new episodes?

Rebranding Safety publishes regularly with 227 episodes available. Check the episode list for the typical release schedule.

Where can I listen to Rebranding Safety?

You can listen to Rebranding Safety on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Rebranding Safety?

Rebranding Safety is created and hosted by James MacPherson.
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