PODCAST · business
(re)connect
by Valentine Aouad
The next world is being built right now. This podcast is where we talk about it. Each week, Valentine, founder of Green Socials, explores what it really means to live well on this planet — because she believes the stories we tell about the future shape the future we build. Solo episodes dig into the ideas, research, and tensions she can't stop thinking about. Guest conversations bring in the founders, activists, and changemakers quietly doing the work in community, ecology, wellness, and business. The question we always end on: what does the world you want to live in actually look like? 30 minutes. Best listened to on a walk. More information about Green Socials: www.green-socials.com Follow us on Instagram to never miss an episode:
Episodes
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"Social Media Is a Mirror": Ethics, Art and Staying Curious with Claire Matz
Claire Matz is half French, half Texan, and the founder of The Social Palm, where she manages social media for sustainable and ethical brands. She is also an artist. On the day we recorded, she had just registered her official artiste-auteur status in France. Claire and Valentine do very similar...
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Humans Are The Soil: Building a Regenerative Future with SeedTree's Rachael & Moss
What if we organised ourselves the way a forest does? In this episode of (re)connect, I sit down with Rachael and Moss, the co-founders (co-grounders) of SeedTree, a decentralised, values-based network mapping the people, projects and organisations already building a regenerative future. Moss...
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We Got 2 Million Views. Here's What We Learned.
On September 4th, Green Socials released a reel on the Instagram account of our client Parayma, a Switzerland-based company working with change workers worldwide. Ten days later, it had reached 2 million views, 163K likes, 22.7K reposts, 3,440 comments, and over 40,600 shares in DMs. The account...
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[KEY MOMENTS] Creative Routines, Journaling, and Nervous System Care with Charlotte Gomes
Charlotte Gomes and Valentine Aouad discuss how to build a sustainable creative routine instead of forcing consistency that drains you. The conversation focuses on aligning work with your creative season, using journaling as a reflective tool, and incorporating nervous system and somatic…
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[KEY MOMENT] Jenny McCarty Reveals How She’s Reshaping What Sustainable Art Can Look Like
The artist who turned eco-friendly materials into activism, and a viral sticker into $27,000 for national parks. Jenny McCarty reveals how she’s reshaping what sustainable art can look like - from choosing watercolors and gouache over harsher mediums, to building a smarter, more ethical art...
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[KEY MOMENT] Improving Indoor Air Quality on a Budget with Alex Shield
The conversation covers practical ways to improve indoor air quality and create a healthier home environment. It emphasizes the importance of small steps, awareness, and informed decision-making. Takeaways Small steps for healthier indoor air Awareness and informed decision-making Want the full...
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[KEY MOMENT] Uncovering the Truth about the Climate Crisis' Capitalisation with Audrey Barucchi
Audrey shares her 10-year journey within a company, revealing the capitalisation of the climate crisis, her interest in financialisation and engineering, her realisation and transition, and her understanding of the climate crisis. Want the full conversation? Go over to (re)connect wherever you…
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Why Your Marketing Should Start With Your Nervous System, Not Your KPIs with Charlotte Gomes
Most people start with visibility. What if the work actually starts underground? In this episode of (re)connect, Valentine sits down with Charlotte Gomes, founder of Collective Roots PR, to talk about what it means to build a creative practice from the roots up instead of chasing KPIs first....
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Painting With Purpose with Jenny McCarty on Water, Wildlife, and Going Viral for the Right Reasons
Jenny McCarty is an ecologist and artist based in Colorado. She holds a master's in stream ecology, works as a watershed program manager for local government, and paints wildlife and nature scenes in her own eco-friendly studio practice. In this episode, she talks about picking creativity back up...
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You Don't Know What You Don't Know: Redesigning Homes for Health with Alex Shield
Alex Shield is the founder of Alex Shield Design, an interior design firm focused on creating healthy, sustainable interiors. She's a mom of two boys and the host of the Design with Impact podcast, where she educates interior designers on bringing sustainability into their practice. She's also...
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[KEY MOMENT] A Japanese Factory Owner Asked Why Americans Buy 55 Hair Ties At Once
Jesse and Rachel share the moment that reframed how KOOSHOO thinks about quality. On a visit to their manufacturing partner in Japan, the operations manager looked at a slide showing the average US hair tie pack size (55 per pack) and asked a simple question: why does anyone need that many at…
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Stubborn Optimism: Walking Away from Greenwashing to Build What Actually Works with Audrey Barucchi
Audrey Barucchi spent a decade inside a clean-tech startup that promised to solve the climate crisis. What she uncovered over those years, the financialisation of climate fear, the gap between bold claims and real impact, changed everything. In this episode, Audrey shares her full journey: from a...
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"Quantity Does Not Mean Value" with Jesse Schiller & Rachel Evans
Most products have a backstory we never see. Jesse and Rachel, the co-founders of KOOSHOO, built their entire business on refusing to look away from it. It started in Borneo, on a budget backpacking trip, standing in the middle of industrial waste that existed entirely to serve Western…
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Why Sustainability Doesn't Land on Social Media (And What to Do Instead)
The words purpose-driven brands rely on most, like sustainable, eco-conscious, ethical, have been hollowed out. Greenwashing eroded trust. Greenhushing filled the silence. And the brands genuinely doing the work are paying the price for both. In this episode, Valentine breaks down why most...
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Is Our Climate Crisis Really a Crisis of Imagination?
We are living through an unprecedented wave of eco-anxiety. Research shows that 75% of young people globally believe the future is frightening, and that number is growing. But what if the real crisis isn't just ecological? What if it's also a failure of collective imagination? In this first solo...
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ABOUT THIS SHOW
The next world is being built right now. This podcast is where we talk about it.
Each week, Valentine, founder of Green Socials, explores what it really means to live well on this planet — because she believes the stories we tell about the future shape the future we build. Solo episodes dig into the ideas, research, and tensions she can't stop thinking about. Guest conversations bring in the founders, activists, and changemakers quietly doing the work in community, ecology, wellness, and business.
The question we always end on: what does the world you want to live in actually look like?
30 minutes. Best listened to on a walk.
More information about Green Socials: www.green-socials.com
Follow us on Instagram to never miss an episode:
HOSTED BY
Valentine Aouad
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