PODCAST · business
Rein In Your Herd
by Rein In Your Herd
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.
Episodes
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New Host for Rein In Your Herd Podcast
Welcome the new host to the Rein In Your Herd Podcast, Lindsey Ardmore.
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Bethany Lee Shares How to Succeed as a Multi Passionate Equestrian
Bethany Lee is well known in the equestrian world. The owner of My Equestrian Style blog and Instagram, the Equestrian Podcast, Co-Owner of the Equestrian Workshop, AND a full-time trainer, Bethany is the queen of succeeding as a multi passionate equestrian. In this episode, she shares how she…
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What You Need to Know About Growing Your Team
Growing your team doesn't have to mean hiring a full-time employee with benefits and paid time off. It can be as simple as hiring someone to clean your horse or bringing on an expert to take part of your business that you don't enjoy off your hands. Successful business owners don't try to do it...
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Fostering Successful Collaborations With Alli Addison
Alli Addison is the person behind the gorgeous Instagram account, Milton Menasco. We asked her about collaborations, and she gave us a TON of information from how to build strong collaborative relationships to tips on setting yourself up for a successful partnership. A collaboration is a business...
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Why You Need a Messaging Strategy
A messaging strategy is essentially your brand story. It calls out to your soulmate clients and shows them how you can change their life. It takes your core values and turns them into customer-facing statements that communicate the who, what, where, when, why, and how of your business. The more...
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Serving Equestrians Online with Krystal Kelly
Krystal Kelly is a badass equestrian (what else can you call someone who's done the Mongol Derby?!) and coach and the person behind Equestrian Adventuresses and The International Equestrian. She joined us to talk about selling online courses, collaborating with other course creators, and making...
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Stop Taking so Many Courses!
Have you ever looked back at your spending at the end of the year and realized you bought a ton of courses and never even went through the materials? Or maybe you did go through the materials, but you didn't implement what you learned in your business. There ARE some situations where a course can...
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Equestrian Blogging with Raquel Lynn
Raquel Lynn is a successful equine blogger with not one but two excellent blogs. If you've ever made margaritas following the recipe on Horses and Heels or drooled over your dream barn on Stable Style, you've seen her work! Raquel chatted with us about all things blogging. We covered it all from...
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What Is Marketing?
Marketing is a lot like horse training. If you talk to ten different experts, you'll get ten bits of advice. Each one of those pieces of advice probably works for someone somewhere, but that doesn't necessarily mean they're all right for you. In this episode, we dive into what is marketing…
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Legal Considerations for Horse Business with Jo Belasco
Jo Belasco is an attorney who specializes in equine law. She sat down with us on the podcast and talked about legally protecting our businesses. We learned a LOT, and we know you will too. Accidents happen in the horse world. They are a fact of our reality. Having a strong contract, a liability...
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Having a Business Buddy
In this episode, we discuss the importance of a business buddy—someone who understands your business's unique goals and challenges. Being an online business owner can be lonely, stuck behind your computer screen with no one to talk to all day. Conversations with family and friends who only have...
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Brand Strategy with Leah Kaufman
If you’ve ever struggled with talking about your offer or how the visual elements of your brand tie into your service, it’s probably because you don’t have a clear brand strategy. Don’t beat yourself up about this! Many businesses make it to seven figures and beyond before realizing why their...
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What Mindset Work Looks Like
So many business owners avoid mindset work. It's uncomfortable as all heck. Who wants to dig into the dark corners of their minds, unearth their deepest darkest fears, and face the monsters in the closet?! We get it. We both avoided it too, but if you want to grow your business beyond a hobby, if...
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The Power of Mindset Coach with Nikki Porter
Nikki Porter is no stranger to the healing power of horses. She helps horse owners recognize the lessons that their horses are trying to teach them so they can live more intentional lives and go for their goals with heart and passion. We talked about this in our last Episode. 2021 is the year to...
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What's Different About Marketing in 2021
Marketing in 2021 is going to be a different arena than ever before. Gone are the days of salsey language, cold emails, and unsolicited messages. These trends have been slowly headed out for a while, but 2020 put an abrupt end to them. People don't have time, money, energy, or space in their…
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Making Technology Work For Your Horse Business
Do you have a website, use email marketing, or sell products or services online? If you do, setting up your online systems and making sure they are operating properly are paramount to your success. Horse people, even business owners, are not know known for loving technology. We get it; you'd…
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Podcasting, Non-Profits, and Just Doing the Dang Thing With Young Black Equestrians Abriana Johnson and Caitlin Gooch
You've heard from these two before when we aired one of their Episodes on the show supporting Black Lives Matter. We had a blast chatting with Abriana Johnson and Caitlin Gooch, hosts of the Young Black Equestrians The Podcast. Together these two are unstoppable. They are on a mission to create a...
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What it Means to be Aligned in Your Business with Kate Neligan
In our last episode, we talked all about following your gut. In this episode, we bring you a real-life example of someone who has found incredible success in doing just that. Kate Neligan is an equine partnered life coach whose life purpose is dedicated to the transformation that happens through...
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When in Doubt, Follow Your Gut In Business
Have you ever had that sinking feeling in your business that something wasn't going to go well? This feeling can come about for many reasons, and it’s important to check in with yourself and find out why you are feeling the way you are. If it’s nerves, or imposter syndrome, we would encourage you...
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Perseverance, Storytelling, and Instagram Growth with Laurie Berglie
Have you ever wondered what it takes to grow an audience of 20k on Instagram for your horse business? In this episode, our guest, Laurie Berglie, with Maryland Equestrian, is refreshingly honest about this process. Guess what? It's a LOT of work. But it's also super possible, and you don't have…
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Horse Business Wisdom: How to Think Like a CEO
We have a surprise for you horse business owner. You're a CEO! Have you ever considered that fact before? Whether you know it or not, you are, and you must think like one. Episode 25 is JAM PACKED with business mindset tips to get you thinking like a CEO. You have our full permission to do what…
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Jessica and Jaclyn from Equivont - Building a Community of Equestrians
Jessica and Jaclyn from Equivont have built an incredible community of Equestrians. They sat down with us and shared the nitty-gritty of what it looked like in the beginning, how their vision and business have changed and evolved. Business growth isn't linear. It's a messy journey that takes time...
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BONUS: Young Black Equestrians the Podcast - Uncover Raven Benjamin
The last three weeks have brought to light how badly the horse industry needs to change. We need to become more inclusive of EOC (equations of color). It’s not the responsibility of EOC to teach us how to create a welcoming industry. It’s our responsibility as white equestrians to educate...
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Can Equine Businesses Use Pinterest?
As an equestrian professional, you don't have a lot of extra time. When you hear us talking about Pinterest you might dismiss it at another time-consuming task that amounts to busywork instead of money in your pocket. Not if we have anything to do with it! Pinterest is a powerful search engine…
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Building a Foundation for Success with Schelli Whitehouse
Most horse business owners start in the middle. They skip the critical foundational pieces of getting their businesses up and running, and it often comes around to bite them later. How do we know? Because Laura and April both made this mistake. They got a few clients and were off to the races…
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Understanding the Mystery of YouTube
Have you considered starting a YouTube Channel but have no idea where to start? Or posted a few videos and stopped after they didn't get many views? Maybe you've been on YouTube for YEARS, but your videos aren't hitting the first page like you want them to be. No fears current and aspiring horsey...
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Focusing On Community with Heike Jung
If you are a regular listener of the podcast, you’ll know that we talk a TON about the importance of community. Heike Jung is a perfect example because she's built an entire business off of this idea. Horse World Connect helps equine businesses get the word out about their horse related products…
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COVID-19 advice for Equestrian Businesses
As you're reading this, our biggest hope is that you're healthy, safe, and taking some time to care for yourself mentally and physically. Times are crazy! We never thought we would be taking our gratitude and well wishes back to such a basic life-sustaining level, but here we are. What can...
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Maureen Doss talks about Systems and CRMs
Have you ever forgot to follow up with a client who wanted to book with your equestrian business? Or told someone you would send them an email when you got home and realized two weeks later, you never did? That’s okay! We’ve all been there. Maureen, with The Virtual Workhorse, helps equine…
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Getting Started with Facebook Ads
In this Episode April dives a little into Facebook Ads. She knows so many people talk about the Facebook Pixel, but don’t quite understand its power. Make sure you tune in to learn about how powerful the Facebook Pixel is and how you can apply some methods to your business. Facebook Ad Course is...
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Carly Kade on Life as an Independently Published Author
Guests like Carly Kade are so incredible to have on the podcast. You jump on a call with a complete stranger, and hang up an hour or so later with a new friend. There is nothing better! In this episode, Carly shares all about writing her books, buying her 1st horse property (#goals right?!), and...
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Taking Messy Massive Action
Equestrian Entrepreneurs - building a business is messy! It's imperfect, filled with mistakes, failures, and learning. But, you have to put yourself out there. You have to do the thing, and take messy massive action that leads you in the direction of your goals. The biggest failure you can...
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Equestrian Business Women Summit
Jennifer Wood from EQ Business Women Summit comes on to talk about the 2020 event in Las Vegas. Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email: [email protected] Website: http://reininyourherd.com/ Instagram:...
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How to tell Awesome Stories in Your Content
Everyone loves a good story. If we were to take a guess, we'd say your favorite part of the podcast is the horsey update. To be completely honest, it's our favorite part too. This is because humans love stories. We love telling stories about ourselves and hearing stories from others. Think about...
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Meet Lacy With Dark Horse Yoga Studio
Confession Time: Neither one of us know a lot about the equine muscular system, or how to identify trigger points in our horses. Luckily Lacy with Dark Horse Yoga Studio does. Lacy emphasizes the importance of balance for BOTH the horse and the rider. If one is off, so is the other, and problems...
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How to Stand out in a Saturated market
We often hear equestrians and equine photographers expressing their concerns about getting noticed in a saturated market. If we are honest with ourselves, we admit we've shared those same fears. But, we've both learned a few things that help us stand out. If you are worried you might be just…
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Chatting with Mary Phelps from HorsesDaily
Do you ever feel like you won't ever make the internet work for your horse business? Or that despite your efforts, the deck is stacked against you? This episode's guest is proof there is no magic dust to help you strike it rich. It's all about analyzing, adjusting, and being aware of what's…
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Email Marketing for Equine Businesses
This episode should serve as a reality check for your business. If you don't have an email list, you need to face the facts. Did you Know: 44% of people admit buying items from their email. Emails convert 3x better than social media. 91% of US consumers use email every day. In this episode, we...
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Content Plan for Equine Businesses
Episode 8 Description Do you feel overwhelmed coming up with a content plan? In episode 8 we will help walk you through coming up with a content plan. We share why you should only pick a couple platforms and stick to them. If you spread yourself to thin then you may just feel overwhelmed and not...
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How To Use Google Analytics
Does google analytics give you googly eyes? That's okay. Episode 7 will help clear things up for you. Learn how to track your website's traffic so you can learn how to talk to Google (that's what we mean by SEO Optimized), understand when you need to change your content, and how to get…
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Take Action in Your Equine Business
You need to grow your equine business online, and you want to use social media to get there. But where do you start? How often do you post? How do you overcome that paralyzing fear that things won't be perfect and just hit publish? Whether you are a horse trainer, pro equestrian, farrier, equine...
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Content Batching Saves You Time
We've all been there. Leading a horse out of the pasture with one hand while struggling to post on Instagram or Facebook with the other. This is a bad habit that needs to stop. As equine business owners, we multitask all the time despite the mountains of research that tells us it's a terrible…
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How GoHorse Grew Their Herd
Community is the name of the game in the horse world, and Jenny the founder of GoHorse has that part down. Joining GoHorse is like joining a family, her herd is engaged, and it shows. In this episode, we sit down with Jenny and talk about her journey of taking their social media audience from 0…
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Find Your Herd
April and Laura are talking about how to find your herd! Which platform you should be on and how often you should post. How can you figure that out? Well it is important to know who your ideal client is. We are providing you with free worksheet to help you figure out your client. Click HERE to…
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Nail Your Brand
April and Laura talking about creating a brand and why it's crucial. We even talk about our own brands and the process we went through to create them. Click HERE to get your branding board template Podcasts will be going live the first and third Fridays of the month. Follow Us on Online: Email:...
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Introduction of Rein In Your Herd Co-Hosts
Laura and April introduce themselves and why they started the Rein In Your Herd Podcast. We talk about how we got started in this industry, what we do, how we plan to help equine businesses. Podcasts will be going live the first and third Fridays of the month. Even have a tip to leave with at the...
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ABOUT THIS SHOW
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that feels good to you. There is a CEO within you. You just have to let her out. We don't condone the culture of the overworked, underpaid equestrian who puts everyone else's needs before her own. You can have a killer horse business or be a successful equestrian without being poor and exhausted. All it takes is a little bit of faith to find your self-worth and a lot of determination to prove it. Subscribe now so you don’t miss another episode.
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Rein In Your Herd
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Frequently Asked Questions
How many episodes does Rein In Your Herd have?
Rein In Your Herd currently has 46 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Rein In Your Herd about?
How do I find clients for my equine business? Why can’t I get any traction on Facebook or followers on Instagram? Am I doomed to be a poor equine professional forever? Welcome to Rein in Your Herd, where hosts April Hardeman and Laura Langfitt give you permission to go for your goals in a way that...
How often does Rein In Your Herd release new episodes?
Rein In Your Herd has 46 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Rein In Your Herd?
You can listen to Rein In Your Herd on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Rein In Your Herd?
Rein In Your Herd is created and hosted by Rein In Your Herd.
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