PODCAST · education
Rep It Up
by Kory Angelin
How education and sales philosophy fits within the fitness industry.Find out what some of the biggest fitness influencers philosophy is when it comes to driving their fitness business and brand. Each episode of Rep It Up reveals what it takes to be successful from a business perspective as it relates to both big box gyms and studio boutiques. With the climate of fitness changing everyday, it is important to have a skill set that matches. It is not about taking the easy way out but rather taking the position in business as that of an athlete. Practicing and owning your craft to be a leader and to realize you and your teams full potential. Join Award-Winning Trainer, Kory Angelin, as he delivers his take on the fitness industry.
Episodes
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OVERCOMING EMOTIONAL EATING with Christine Coen, RD, CPT
Over the last 10 years as a NYC based Registered Dietitian & fitness professional, Christine Coen has transformed her practice from a traditional weight loss & aesthetic focus into a convergence of the powerful impact of movement & nutrition on mental health. Christine’s own battle & eventual...
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Pivoting to a digital fitness platform
When you train over 200 plus sessions per month and a global pandemic hits, what do you do? That was the question Ashton had to ask himself last year when COVID hit. Ashton decided that in order to continue to take care of his clients, he would develop his brand digitally. Although that sounds…
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CEO/CO-FOUNDER-Performance Inspired Nutrition, Tom Dowd
After starting his career in the supermarket business, Tom made the leap to the health market when he became a District Manager for GNC and ending his career as an EVP, GM, and CMO for GNC . Then, when he met Mark Wahlberg, everything started coming together. The two became fast friends and…
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Brian Spallina- What it takes to be a 7-time MLL Champion
Having over 200 penalty minutes in the sport of lacrosse is not something that most people focus on when they think of Brian Spallina. In fact, Brian will tell you that one of the best descriptions about his career was the word "misunderstood". What does come to mind about a 17 year career in a...
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From athlete to entrepreneur- (Darren Anselmo)
Having dropped out of high school twice, owning his own business wasn't something that Darren even dreamed of as a kid. Working part time jobs for most of his young career, Darren was trying to figure out how to balance his family and social life. Once he did that, he was able to really…
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From athlete to entrepreneur- episode 2 (Tara Sue Gally)
Crossing over into entrepreneurship has always been on Tara's mind but actually doing it was a totally different step in her life. Tara realized years ago when she was a Regional Group X Instructor that she wanted to own a business but was very hesitant moving fwd.. Tara says that the number one...
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From athlete to entrepreneur- episode 1 (Louise Hazel/Eric Strangis)
"It took me 17 years of just blind faith before I got to stand on the podium in the Olympic stadium". That was Louise Hazels journey to fulfill her dream of competing in the Olympics as a Heptathlete. Although she crossed the finish line in her athletic career, her business career has just bolted...
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HOW MANY TIMES SHOULD YOU CONNECT WITH A LEAD with Kory Angelin
Have you ever wondered how many times you should reach out to a potential member? Although it is important to understand how and when you should reach out to leads, it is also just as important to understand what your message should be. Whether it be phone, text or email, your messaging is just…
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GIVING VETERANS HOPE THROUGH FITNESS
Ten years ago, Mike Nichols had a dream. During his service in the Marine Corps he had always had a desire and passion to create a program to give active duty and Veteran service members and convert that experience into the fitness industry. After meeting Carol Ann and Chas Rodgers through F45…
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3 OUTCOMES OF POWERFUL SALES QUESTIONS with Kory Angelin
In sales, very often we ask many questions. The problem, however, with asking questions is most often they do not further the cause of getting someone to say "yes" to purchasing your product or service. In fact, many times we actually talk someone out of a sale because we end up sounding too...
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CRUSH vs. FEARING THE COMPETITION with F45 Dix Hills
Nothing beats a great experience when it comes to your first workout in a new fitness facility explains Marc Arnberg, Owner of F45 Training in Dix Hills, NY. With so many other competitors on the same road as his studio, he really prides himself on creating an inclusive experience with great…
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SELLING FITNESS WITHOUT SOUNDING SALESY with Val Perea
In this episode, Val talks about how the greatness in selling fitness has to be around the customer experience. When Val talks to prospects it centers around three aspects: Authenticity- you need to really be authentic when speaking with prospects. This means active listening, as well as, asking...
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GENERATING LEADS USING SOCIAL MEDIA with Kory Angelin
✅ Generating fitness leads using platforms like Facebook, Instagram and LinkedIn ~~~~~~~~~~~~~~~~~ Many fitness brands have migrated away from hiring big marketing companies to build their brand. Instead, they use social media like Instagram, Facebook and even LinkedIn. There are, however, ways…
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THE IMPORTANCE OF FITNESS CONSULTANTS with Dylan Thompson and Justin Shinn
There are 3 keys to running a high performing fitness business. Making sure you have these steps in place will help to ensure you both open with success but retain your customers over time. Mastering the lead sales cycle- from the minute that a lead comes in to the minute you decide to try and…
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HOW TO CRUSH YOUR PRE-SALE with Ben Ludwig
Ben Ludwig is no stranger to success. he recently grand opened a Kansas gym and had over 100 members workout on day 1. The question is how do you effectively build your brand to open with success. Ben believes in accomplishing 3 keys in your pre-sale. Member Experience- first and foremost putting...
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COACHING VS. MANAGING with KEVIN JONELL
Having coached dozens of leaders to support their development to the next level, Kevin brings a broad industry knowledge that has helped leaders and teams increase impact and performance in the retail, food and beverage, software, fitness, hospitality/resort and construction industries. Kevin has...
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MAXIMIZING YOUR FITNESS PROFILE ON INDEED with Melissa Cox
Maximizing your fitness profile on INDEED to land your next role Have you lost your job or actively looking for your dream one There is so much turnover in the fitness industry especially during COVID. With that in mind we talk to fitness expert turned Account Executive for INDEED on some best...
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HOW THIS FITNESS ICON IS INSPIRING THE FITNESS INDUSTRY with Amy Thompson
As Amy thinks back to all of her past roles she always found a way to live her passion in her job. She always enjoyed blending passion with meaning even if she had bigger dreams early on in her career. It has always been about helping more people so fitness in her mind was a natural fit. The…
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TURNING MILITARY EXPERIENCE INTO FITNESS LEADERS
Mike Nichols, Director of Military Operations for F45 Fitness had an idea 10 years ago. It was to take Veterans experience coming out of the military and to help them get jobs in the fitness industry. Mike served the Marines as a Marine Corps. Drill Instructor. for over 20 years and says that…
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HOW WHOOP IS CHANGING FITNESS TECHNOLOGY with Mike Lombardi
Optimize performance and recovery with the Whoop fitness tracker says Mike Lombardi, Strategic Partnerships and Performance Manager for Whoop. In this episode, we talk about the rise of wearable fitness technology and the 3 pillars that Whoop is based on which is strain, recovery and sleep.…
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HOW TO MARKET YOUR FITNESS BRAND with Joel Greiner
Learning the 5 stages of customer awareness is the key to understanding a customer. Stage 1: Unaware of the product Stage 2: Pain aware- you know you have a problem but unsure how to fix it Stage 3: Solution aware- you know the solution but not ready to take action Stage 4: Product aware- you…
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THE STATE OF GROUP FITNESS with Mario Tarquinio
Les Mills has 130,000 instructors and 20,000 clubs globally that offer their programming. In this episode, Mario Tarquinio, Business Dev. Director for Les Mills discusses how they have used their innovative equipment, as well as, their on-demand platforms to grow those segments of the business.…
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REP IT UP IN 60 SEC.: BOUTIQUE VS. BIG BOX GYMS
There has been much said about the competition between big box gyms and smaller boutique fitness studios. There are 2 reasons why 10-42 year olds are flocking to boutique style fitness. Scalability-for owners it is much easier to scale and tailor the needs to a group of members with a focus on...
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REP IT UP IN 60 SEC.: 3 KEY STRATEGIES TO SELLING GYM MEMBERSHIPS with Kory Angelin
Most people think it will be difficult selling gym memberships once gyms start to re-open. I believe that with the right strategies in place, it will be easy. Concept 1: it is all about a person's goals. Do not forget to do an effective needs analysis the next time you have a customer on the…
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3 INGREDIENTS TO BECOME A GREAT TRAINER with FPTI
Have you ever wondered how a trainer becomes really popular and sought after? Much of it has to do with their education. Focus Personal Training Institute, one of the leading schools in the U.S., examines the history of personal training education and how they have worked to transform it into...
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HOW COVID PATIENT #801 GOT BACK IN THE GAME with Anthony Clark
Anthony describes what it was like to sit in a hospital bed for 5 weeks without any human contact. Anthony talks about what it was like to find out that not only did he contract the virus but so did his wife and 5 of his trainers. Having defeated the virus, his mindset then shifted to re-open...
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BOUTIQUE FITNESS OWNER RE-OPENS WITH SUCCESS with Vanessa Robertson
Listen to how F45 Fitness Franchise Owner, Vanessa Robertson, in Tennessee strategized around her re-opening amongst the Corona Virus. From surveying her members to see what percentage would return to making sure her cleaning message is on point. This can set the tone for the rest of the boutique...
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WHY YOU SHOULD INVEST IN A FITNESS FRANCHISE with Jeff Harnois
From finance to fitness, Jeff Harnois has always had a passion for fitness. Now he owns F45 franchises in Virginia, Colorado and Boston. Listen to what he has done to keep his members engaged during COVID-19 and what the plans are for a re-open.
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HOW I WON NBC'S "THE BIGGEST LOSER" with Bill Germanakos
Bill walks through his journey from before his famed appearance on The Biggest Loser to his success and struggles after the show. Bill's never give up attitude is back and talks about what he will do moving fwd to keep himself active during trying times.
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HOW TO ENGAGE AND RETAIN MEMBERS with Marc Arnberg
While the world of fitness has gone virtual, few have been successful like multi-unit franchise owner, Marc Arnberg. In this episode, Marc explains how building consistent communication during a global pandemic is vital in engaging members over to a virtual platform.
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3 KEY STRATEGIES TO RE-OPEN YOUR GYM with Kory Angelin
What will your strategies be when it comes time to open your doors again. listen to my top 3 keys to think about which includes your cleaning message to your members, organizational structure and programming.
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OVERCOMING SALES OBJECTIONS with Kory Angelin
All objections really mean 1 of 2 things. First it is about that the customer did not see enough value in the experience that the sales person gave them. Secondly, a customer gives a wide variety of objections such as "I have to think about" or "I want to shop around first". In this episode you...
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ASKING FOR THE SALE IN FITNESS with Kory Angelin
Most people will tell you that a sales experience is most unsettling when you get to the end of the experience. That is the time when you have to ask for the money to make the sale. Most often, it is the moment when we either talk to much or actually forget to end the conversation with the actual...
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Fit2Sell-part 3 (Accountability)
We focused in episodes 1 and 2 about setting a goal and then staying consistent with trying to achieve it. Although this is a great way to try and be successful, there is still 1 more piece of the puzzle and that is to hold yourself accountable when need be. If your not holding yourself…
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Fit2Sell-part 2 (consistency)
In episode 1 of Fit2Sell we talked about how making a goal in both a fitness regimen, as well as, in business goes hand in hand. In episode 2 we will talk about how once you set that goal, you need to work day in and day out at achieving it. This holds true for both a fitness goal, as well as,...
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Fit2Sell-part 1 (goal setting)
There are 3 reasons why I believe working out in some consistent fashion can directly result in success in business. In this first of three parts, I talk about how goal setting is really the same whether it is part of a fitness routine or business. These parallel themes help to build consistency…
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WHAT MAKES A GREAT BRAND with Kory Angelin
The goal of a great brand is to get someone to believe in what they believe in. in other words, it is the philosophy of the product or service that sells that product/service. Most companies, however, focus mostly on a price promo or sale than the actual experience they create with a customer.…
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ABOUT THIS SHOW
How education and sales philosophy fits within the fitness industry.Find out what some of the biggest fitness influencers philosophy is when it comes to driving their fitness business and brand. Each episode of Rep It Up reveals what it takes to be successful from a business perspective as it relates to both big box gyms and studio boutiques. With the climate of fitness changing everyday, it is important to have a skill set that matches. It is not about taking the easy way out but rather taking the position in business as that of an athlete. Practicing and owning your craft to be a leader and to realize you and your teams full potential. Join Award-Winning Trainer, Kory Angelin, as he delivers his take on the fitness industry.
HOSTED BY
Kory Angelin
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Frequently Asked Questions
How many episodes does Rep It Up have?
Rep It Up currently has 37 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Rep It Up about?
How education and sales philosophy fits within the fitness industry.Find out what some of the biggest fitness influencers philosophy is when it comes to driving their fitness business and brand. Each episode of Rep It Up reveals what it takes to be successful from a business perspective as it...
How often does Rep It Up release new episodes?
Rep It Up has 37 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Rep It Up?
You can listen to Rep It Up on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Rep It Up?
Rep It Up is created and hosted by Kory Angelin.
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