Reside Platform Podcast

Mark Daya shares the real story behind becoming the top solo agent in Rancho Cordova—and how that reputation helped unlock an opportunity to help develop a new downtown project featuring a 7,500-seat sports and entertainment arena. Mark and Suneet walk through Mark’s journey in reverse: from investing in the arena vision, to building hyperlocal dominance through direct mail and a newsletter that generated an 8X ROI, to surviving the 2008 downturn while navigating major family health challenges. The conversation breaks down the difference between being reactive vs. proactive, why your calendar must match your goals, and how consistency (in marketing and leadership) compounds over time. Mark also explains the transition from top producer to team leader, the importance of meeting people where they are, and why “head on a swivel” relationships can create unexpected income streams like flips that fund bigger bets.Chapters:(00:00:00) Be obsessed, be shameless, get coached(00:00:20) Intro: Mark Daya + why this episode matters(00:01:00) Mark’s background: 20 years in real estate + “king of Rancho”(00:02:00) The downtown Rancho Cordova arena project (timeline + scope)(00:04:00) How the arena opportunity started (NDA + relationship leverage)(00:07:00) Reputation creates opportunity (do the work, leave a footprint)(00:09:00) The moment that changed everything: “I’ve never heard your name”(00:10:30) The hyperlocal newsletter + EDDM strategy (costs + ROI)(00:13:30) 2008 crash + family health crisis (reactive business mode)(00:17:30) Betting on yourself: wiping the slate clean + going all in locally(00:19:30) Branding lesson: give people what they want, not your face everywhere(00:21:00) Proactive vs. reactive: start with your calendar(00:23:00) “Head on a swivel”: flips, partnerships, and compounding opportunity(00:24:30) Why a team became necessary + early scaling lessons(00:27:00) Becoming a better leader: consistency, meeting people where they are(00:35:00) Advice for agents: time blocking + congruence between goals and calendar(00:37:00) Advice for team leaders: emotional consistency + set the example(00:39:00) Where to find Mark + closingLinks and Resources:WebsiteMark Daya on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

If your CRM feels overwhelming, it’s not because you “need more leads”—it’s because your system isn’t set up to tell you what to do next. In Part 2 of this database optimization series, Lauren Holland and Brooke break down the practical, day-to-day workflow that keeps leads from falling through the cracks: how to route leads to the right people, why instant response matters, how to use ponds to recover overlooked opportunities, and the simple daily routine (inbox, tasks, smart lists) that keeps a real estate team’s pipeline full. They also cover the most common CRM mistakes (stale stages, overdue tasks, missing activity logs, ignored past clients, messy data) and how team leaders can build accountability without micromanaging—so your CRM becomes a tool your team actually uses, not a place where deals go to die.Chapters(00:00:00) Your CRM is either working for you—or against you (Part 2 kickoff)(00:03:00) Lead flow 101: what it is and why it matters(00:03:45) The #1 lead flow mistake: missing filters (price, location, specialty)(00:05:10) Instant response: why leads die when nothing happens(00:08:10) Qualification standards: expectations for speed-to-lead and follow-up(00:10:55) Ponds: what they are and how to work them (they’re not dead leads)(00:14:05) Daily workflow that prevents cracks: Inbox → Tasks → Smart Lists(00:20:55) “Power hours”: the realistic time commitment to keep pipeline full(00:28:15) Common CRM mistakes + fixes (stages, tasks, logging, past clients, bad data)(00:41:00) Accountability that scales: what leaders should inspect weekly/dailyLinks and Resources:Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

If you feel like you are working hard but the results are not showing up, this episode breaks down what is really missing. Lauren sits down with Karlton Utter, head of agent training and development at Reside, to talk about the habits that separate agents who “stay busy” from agents who consistently close. Karlton shares how treating real estate like a true business, time blocking prospecting, and asking for the business directly can change everything, especially in shifting markets. They also cover how to stop discounting your value, why listings create momentum, how to use technology without losing the fundamentals, and why a full pipeline protects your mindset when deals fall apart.Chapters:(00:00:00) Every personality can succeed with the right mindset and work ethic(00:02:20) Treat real estate like a career, not a hobby: business owner mentality(00:04:40) The 9-to-5 approach: daily prospecting as a non-negotiable(00:06:50) Old-school pipeline building that still works: FSBOs, expires, and community(00:09:30) Social media as a "Rolodex": building a brand people remember(00:12:10) Using social media for business: training, consulting, and staying adaptable(00:16:40) Third-party leads vs. listings: why listings create the “power of one” effect(00:20:10) Holding your commission: how discounting hurts your future business(00:24:30) Know your numbers: hourly wage, market knowledge, and being the expert(00:29:10) Ask for the business: getting clarity instead of the “parking lot shuffle”(00:32:00) Eat the frog: daily prospecting habits, time blocking, and pipeline protection(00:36:00) Next-level growth: niches, farm areas, and increasing average sales price(00:38:00) Mindset and long-term planning: goals, support systems, and staying consistentLinks and Resources:Karlton Utter on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke break down Reside’s practical framework for cleaning up and optimizing any CRM so leads stop slipping through the cracks. They explain why a messy database creates a messy business, how to simplify stages into a clear lifecycle, and how to use tags for context without creating chaos. They also walk through the daily workflow that keeps follow-up consistent, including the must-have smart lists, contact frequency guidelines for each stage, and the difference between action plans and automations so teams can build a system that runs in the background while still driving real human follow-up.Chapters:(00:00:00) Why agents lose money when their CRM is a mess(00:03:10) Your CRM reflects your habits: the mindset shift(00:06:00) Stages explained: where a lead is in the journey (not what you’re doing)(00:08:00) The simple 8-stage framework (10 stages or less)(00:11:00) Lead gen vs lead nurture, and why “nurture” is not “ignore”(00:15:00) Speed-to-lead: why the first 5 minutes matters(00:20:00) How to clean up a bloated “Lead” stage (2-hour audit plan)(00:24:00) Tags vs stages: how to tag without creating a mess(00:31:00) Smart lists: the daily roadmap and contact frequency by stage(00:51:00) Action plans vs automations (and what to automate vs keep personal)Links and Resources:Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Team leader and brokerage partner Andrea Kugler breaks down what it really takes to win in real estate—especially if you’re a driven agent, team leader, or brokerage owner who wants to scale without losing your freedom. Andrea shares the “50/50 rule” behind her early success (including closing 52 deals in her first 12 months): half is personal effort and grit, and half is finding the right mentorship, leadership, and standards that keep you confident in every conversation. She also opens up about the mindset shift from solo production to team leadership—why discipline, routines, and protecting tomorrow’s energy matter when people rely on you—and why perfectionism slows growth more than any market condition. Finally, Andrea explains how community-first leadership (from “Field Day Fridays” to local service) creates authentic relationships, referrals, and a reputation that can’t be commoditized by big lead sources.Chapters:(00:00:00) The “50/50” success rule: effort + mentorship(00:04:00) From nutrition + Bengals cheerleader to real estate (and why she needed “no ceiling”)(00:07:00) Becoming a brokerage partner: legacy, leadership, and the exit plan(00:10:00) Starting a team after loss: purpose, autonomy, and scaling impact(00:14:00) Protecting your calendar (and why white space kills momentum)(00:18:00) Energy fundamentals: sleep, workouts, and discipline for high output(00:20:00) “Field Day Fridays”: community-first activities that create referrals(00:25:00) Connection > scripts: how to build relationships in-person + on social(00:32:00) Recruiting lessons: simple wins like a “now hiring” sign + being visible(00:39:00) What’s next: Run for Resilience 5K + a community wellness missionLinks and Resources:WebsiteAndrea Kugler on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland and Brooke Reiki break down why most agents are not short on leads, but are leaking business after the transaction. They introduce the EARN framework to earn referrals through a great client experience, then lay out a practical, repeatable system for asking for reviews and referrals across four key touch points. You will learn how to set expectations early with a “promise conversation,” reinforce feedback during the transaction, ask within 24 hours of closing, and follow up with a structured nine-week cadence. They also cover simple tracking, accountability, and culture-building so reviews and referrals become consistent, measurable, and predictable.Chapters:(00:00:00) Why reviews/referrals fail: no system + no tracking(00:02:00) Episode goal: make reviews + referrals inevitable(00:04:00) Why it matters (agents + teams)(00:06:00) Reviews = trust; referrals = business(00:09:00) What clients remember: the experience(00:10:00) EARN framework overview(00:11:00) Engage: win fast (speed-to-lead + presence)(00:13:00) You’re in the relationship/experience business(00:16:00) Engage recap (response, scripts, professionalism)(00:20:00) Anticipate: lead the process (timeline + cadence)(00:22:00) Communication preferences + recap everything(00:25:00) Retain: stay in touch post-close(00:27:00) Thoughtful beats expensive (memorable moments)(00:30:00) Network: plant referral seeds early(00:33:00) EARN recap(00:34:00) The 4-touchpoint review/referral system(00:35:00) Touchpoint 1: “promise conversation” script(00:39:00) Touchpoint 2: reinforce mid-transaction(00:42:00) Touchpoint 3: ask within 24 hours of close(00:44:00) Where to collect reviews (Google/Facebook/Zillow)(00:47:00) Touchpoint 4: follow-up (9-week cadence)(00:48:00) Monthly care-call day(00:50:00) Script: event sandwich(00:51:00) Script: “can you help me?”(00:53:00) Ops: tracker + weekly updates(00:56:00) Celebrate wins (make it visible)(00:58:00) Accountability + standards(01:03:00) Common mistakes(01:06:00) Final takeaways + action stepsLinks and Resources:Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke break down why most agents do not need more information, tools, or leads. They need consistency, structure, and accountability. Lauren shares lessons learned from years behind the scenes as an operator, where patterns become obvious: top performers are disciplined, proactive, and intentional. Together, they introduce Lauren’s EARN framework for delivering an unforgettable client experience, then connect it to what actually creates sustainable production: daily conversations, consistent follow-up, and a well-managed CRM. If you are a driven team leader, brokerage owner, or high-performing agent who wants to scale without sacrificing freedom, this episode is a practical reminder that growth comes from doing the right things every day, not chasing the next shiny tactic.Chapters:(00:00:00) Why this agent training had to become a podcast episode(00:01:20) The real problem: inconsistency, lack of structure, and avoiding daily action(00:01:55) Lauren’s operator background and what it taught about top agents vs. everyone else(00:03:30) “You’re not in real estate, you’re in the experience business”(00:04:30) How clients remember the process: feelings, clarity, and leadership(00:05:20) The EARN framework overview and why you must “earn” trust and referrals(00:06:40) E = Engage: winning before the appointment with speed, energy, and first impressions(00:07:40) Practical standards: preparation, confidence, and showing up like a professional(00:10:40) A = Anticipate: proactive communication that prevents frustration(00:11:40) R = Retain: what to do after closing so past clients become future business(00:13:10) N = Network: visibility, community presence, and why you cannot be a “secret agent”(00:14:50) The math of production: conversations, appointments, closings(00:16:30) CRM discipline: “If it’s not in your CRM, it didn’t happen”(00:18:10) Reviews and referrals: systems that create the multiplication effect(00:19:10) Final takeaway: create a better experience, talk to more people, follow up consistentlyLinks and Resources:Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Most real estate team leaders work nonstop and still feel behind because they spend the day reacting instead of leading intentionally. Brooke and Lauren break leadership down into three simple “power hours” that create clarity and momentum: a daily recruiting hour to build the agent pipeline through consistent conversations, a team power hour where leaders and agents make calls together to drive production and culture, and an inspection and coaching hour focused on a few CRM metrics that reveal what is really happening in the pipeline. They explain how to structure these hours, what to track, how to coach based on activity versus skill gaps, and why imperfect consistency beats waiting for the “perfect” system.Chapters:(00:00:00) Why the issue is often clarity, not motivation(00:01:00) The “chaotic day” problem: reacting instead of leading(00:03:00) The 3 power hours: recruit, work with agents, inspect pipeline(00:04:00) Power Hour 1: recruiting conversations that calm the chaos(00:06:00) Calendar discipline: if it’s not scheduled, it doesn’t exist(00:10:00) Power Hour 2: team power hour structure (call together + scoreboard)(00:14:00) Simple agent standards: appointments met and new contacts added(00:16:00) Power Hour 3: inspection without micromanaging(00:17:00) The 3 CRM signals: last touch date, overdue tasks, stage accuracy(00:19:00) Accountability and mindset: contractors still need standards(00:21:00) “Not enough leads” is usually a follow-up system problem(00:23:00) Coaching buckets: skill issue vs accountability issue vs systems issue(00:28:00) Perfection delays growth: start messy, refine as you go(00:32:00) Pick one rhythm to strengthen first and stay consistentLinks and Resources:Team Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet Agarwal sits down with Kevin Feely, founder and team lead of the Feely Group, one of the top-performing eXp teams in Canada. Kevin shares his unconventional journey from running nightclubs and restaurants to becoming a top-producing real estate agent and team leader. He opens up about hitting rock bottom before his breakthrough—going from zero deals in six months to an incredible 49 deals in the next six months after investing in coaching and systems. Kevin dives deep into the importance of accountability, the role of technology like Notion, Follow Boss, and Go High Level, and how he built a culture that attracts top talent including high school co-op students and international interns. He also discusses the fine line between using AI and maintaining personal touch, the power of cold calling, and why reinvesting in your business is non-negotiable for growth. Whether you're a solo agent looking to scale or a team leader trying to hold your agents accountable without micromanaging, this episode is packed with actionable insights and real-world strategies.Chapters:(00:00:00) - Welcome to the Show: Meet Kevin Feely, the Team Leader Who Went From Zero to Hero(00:01:00) - From Nightclubs to Real Estate: Kevin's Origin Story(00:03:00) - The Breakthrough: 0 to 49 Deals in 6 Months(00:06:00) - Building a Team During COVID(00:09:00) - Transitioning from Buyers to Listings(00:11:00) - Systems, Tech Stack, and Notion(00:15:00) - The Director of Ops Who Changed Everything(00:20:00) - AI vs. Human Touch: Cold Calling and Lead Generation(00:24:00) - Accountability Framework for High-Performing Teams(00:28:00) - Mentorship vs. Coaching: Leading Different Personalities(00:32:00) - What Separates Scaling Teams from Struggling OnesLinks and Resources:WebsiteKevin Feely on LinkedInTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with husband-and-wife team Andrew and Ally Burnett from Secure Home Finder in Coastal Carolinas. They share their unconventional journey of building a real estate business together, from their early friction over spreadsheets and lead tracking to becoming a top-producing team. Ally reveals how she failed her real estate exam four times while dealing with a chronically sick child, and Andrew explains why he added every single real estate agent on Facebook (much to Ally's frustration). The couple discusses their division of labor—Andrew as the lead agent in the field, Ally as director of operations—and why they always meet recruiting prospects together. They also share game-changing tactics like converting podcast episodes into eBooks, using AI to create Google Maps routes for clients, and why posting 5-6 times daily on Facebook has generated 15-20 inbound recruiting messages in six months. This is a must-listen for any team leader or couple considering working together in real estate.Chapters:(00:00:00) - Why This Couple Refuses to Use Spreadsheets (Until She Fixed Everything)(00:01:43) - The Unconventional Marriage Proposal: Baby, House, and Real Estate License in 50 Days(00:03:28) - How Sharing an Office Led to Accidental Real Estate Training(00:05:42) - The Great Lead Strategy Battle: When Your Spouse Questions Your Tech Stack(00:08:15) - Failing the Real Estate Exam 4 Times While Your Child is Chronically Ill(00:11:34) - From $10M Producer with Zero Tracking to Spreadsheet-Driven Empire(00:16:23) - Why Meeting Both Spouses Before Joining a Team is Non-Negotiable(00:20:47) - The Facebook Friend Strategy That Generated 15-20 Inbound Recruiting Messages(00:24:33) - Converting Podcast Episodes into eBooks: The Recruiting Game-Changer(00:28:12) - Using AI to Create Custom Google Maps Routes for Buyer ToursLinks and Resources:WebsiteAndrew Burnett on FacebookAlly Burnett on FacebookTeam Leader Secrets by Suneet AgarwalReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Jennifer Gale, broker-owner of Ontario's fastest-growing boutique brokerage, shares how she grew from 21 to 50 agents in just 12 months—capturing 25% of her local market. In this conversation with Suneet Agarwal, Jennifer reveals her implementation-focused approach to growth, including achieving 70-80% email open rates, leveraging traditional marketing (billboards, bus shelters, and buses), and building a culture where new agents consistently outperform experienced ones. She discusses the power of authentic visibility, the importance of being coachable, and why she prefers selling ten $200,000 condos over waiting a year for one luxury listing. Jennifer also shares her "each one teach one" philosophy, her transition from solo agent to team leader, and how showing up consistently as your true self attracts the right people. Plus, she reveals the exact DM script one of her agents used to land a $5 million industrial building contract within her first three months in real estate.Chapters:(00:00:00) - Introduction: Jennifer Gale's superpower and showing up for your team(00:01:00) - How Jennifer started her brokerage by necessity, not by plan(00:02:45) - Growing from 21 to 50 agents in 12 months in a market of 200 agents(00:04:30) - The implementation strategy: emails, calls, and social media(00:06:20) - Achieving 70-80% email open rates using Follow Up Boss(00:08:15) - Rachel Little's role as chief of marketing and digital creator(00:11:00) - Traditional marketing domination: billboards, buses, and bus shelters(00:13:30) - How Follow Up Boss and agent leaderboards drive healthy competition(00:16:00) - The fulfillment of coaching agents and creating legacy over self-actualization(00:18:30) - Why new agents outperform experienced agents at Jennifer's brokerage(00:21:00) - Authentic visibility: showing up fully as yourself to attract your people(00:23:00) - Every interaction is an opportunity: the open-minded approach to lead gen(00:25:30) - The $5 million deal from a simple Facebook DM script(00:27:00) - Advice for team leaders: staying consistent and walking beside your people(00:29:30) - Holding agents accountable with permission and transparency(00:31:00) - Social media strategy: posting 3x daily across three Facebook and three Instagram accountsLinks and Resources:WebsiteJennifer Gale on FacebookTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Andrew Burnett, team leader of Secure Home Finder in Myrtle Beach, to discuss his journey from pizza franchise manager to successful real estate investor and team builder. Andrew shares how he transitioned through multiple entrepreneurial ventures—including Uber driving, timeshare marketing, and even a teeth whitening business—before finding his calling in real estate. He reveals his team's aggressive lead conversion strategy, including their commitment to making 100 calls per day for 100 days straight, which resulted in 16 transactions from 10,000 dials last year. Andrew dives deep into his rental property investment strategy, explaining how he acquired 59 doors in just two years using the BRRRR method (Buy, Renovate, Rent, Refinance, Repeat) in a single Indiana market. He also shares tactical insights on handling online leads, including why speed-to-lead matters, how his team uses "money time ponds" for lead routing, and why agents shouldn't hold more than 50-75 active leads at a time. This episode is packed with actionable advice for both agents looking to convert more leads and investors interested in building a rental portfolio.Chapters:(00:00:00) - Meet Andrew Burnett: The Man Making 100 Calls a Day (Yes, Really)(00:01:00) - The 100 Calls Per Day for 100 Days Challenge(00:03:00) - Building a Team with His Wife Ally(00:05:00) - From Pizza Hut to Restaurant Management Career(00:08:00) - The Uber Experiment and Timeshare Sales(00:11:00) - Getting Into Real Estate and Starting a Marketing Company(00:14:00) - The Teeth Whitening Business Side Hustle(00:16:00) - Partnering with Reside and Growing from 5 to 20 Agents(00:17:00) - Building a 59-Door Rental Portfolio in Two Years(00:19:00) - Finding the Right Market: Why Indiana?(00:21:00) - The BRRRR Strategy Explained(00:23:00) - Generating 400-500 Online Leads Per Month(00:25:00) - Money Time Ponds and Lead Routing Strategy(00:27:00) - The 30-Call Follow-Up System(00:29:00) - Advice for Agents and Team Leaders(00:31:00) - Social Media Strategy and AI ToolsLinks and Resources:WebsiteAndrew Burnett on FacebookTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Ally Burnett, co-team leader of the Secure Home Finder team in South Carolina's second home market. Ally and her husband Andrew have grown their team from 5 to 15 agents in under six months while raising four children without a nanny. They discuss the unique challenges of serving clients in a second home market, the importance of building trust over years before a transaction, and how to effectively work with your spouse in business. Ally shares her recruiting strategies, including making at least 5 calls per day and leveraging past clients to find great agents. She emphasizes the power of time blocking, consistency in follow-up, and creating a concierge experience for clients. The conversation covers practical advice on team leadership, the value of coaching and mentorship, and how to balance work-life integration when your favorite hobby is working. Ally also introduces their new Buyer's Box Podcast and their expansion plans into North Carolina with thousands of leads ready to convert.Chapters:(00:00:00) - Why Growing From 5 to 15 Agents in 6 Months Isn't What You Think(00:01:00) - The Truth About Building a Real Estate Business With Your Spouse (And Why Most Fail)(00:03:00) - Work-Life Integration: How to Stop Choosing Between Family and Your Team(00:06:07) - The Long Game: Why Second Home Buyers Take Years to Convert (And How to Win Them)(00:09:00) - What "Concierge Experience" Really Means in Real Estate (It's Not What You Think)(00:12:00) - The $100K Mistake: Why Trying to Do It Alone Will Cost You Everything(00:14:00) - Time Blocking With 4 Kids and No Nanny: The System That Actually Works(00:15:00) - The Uncomfortable Truth About Recruiting: 5 Calls Per Day Changes Everything(00:19:00) - How One Lost Lead Became a Top Producing Agent on Our Team(00:23:00) - Scaling Into North Carolina: What 1000s of Leads and a New Podcast Taught UsLinks and Resources:WebsiteAlly Burnett on FacebookTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Brooke break down exactly what team leaders should focus on in their first 90 days—whether launching a new team or resetting an existing one. They discuss why most leaders fail not because of bad strategy, but because of poor adoption, and how to build trust, clarity, and accountability without micromanaging. From setting clear standards to engineering early wins, this conversation reveals the leadership moves that separate teams that thrive from teams that struggle. If you're stepping into leadership or looking to tighten your team's execution, this episode is your roadmap.Chapters:(00:00:00) - The First 90 Days: Why Leadership Clarity Beats Strategy(00:01:44) - Setting Expectations and Building Trust Without Burnout(00:03:15) - Why Teams Form Beliefs About You Before Results Show Up(00:04:23) - Clarity Over Control: What Winning Actually Looks Like(00:06:18) - The "Be Liked" Trap: Why Flexibility Breaks Trust(00:09:14) - Normalizing Discomfort: How Growth Actually Happens(00:10:52) - Days 31-60: Engineering Early Wins That Compound(00:13:02) - Resetting Culture: It's Never Too Late to Start(00:15:12) - Final Takeaway: Clarity, Consistency, and CareLinks and Resources:Team Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Rick and Brittany Turley share how they built a successful father-daughter real estate team in Las Vegas through market cycles, from the 2008 crash to today's shifting landscape. Rick reveals his strategic geographic expansion into rural Nevada mining towns where minerals are driving economic growth and cheap Zillow leads cost just $50 per zip code. Brittany breaks down her exact follow-up system of 21+ touchpoints that helps her close 25+ deals per year while being a mom and team leader. They discuss time blocking, the impact of AI on Vegas hospitality workers, high-end market trends with billionaires fleeing California, and why following up is the single most important skill realtors need to master in 2026.Chapters:(00:00:00) - Introduction and the Turley Team Background(00:01:11) - How Brittany Started Working with Her Dad in 2014(00:03:42) - Surviving the 2008 Real Estate Crash in Vegas(00:06:18) - What It Takes to Be a Successful Realtor Today(00:08:13) - Mike Tyson Just Bought a House in Seven Hills(00:09:47) - AI is Taking Over 75% of Vegas Strip Jobs by 2035(00:12:03) - The Geographic Expansion Strategy Into Rural Nevada(00:15:23) - Finding Cheap Zillow Leads in Mining Towns(00:18:05) - Brittany's Top Advice: Time Blocking and Follow Up(00:21:07) - Rick's Financial Philosophy on Team GrowthLinks and Resources:Team Leader Secrets by Suneet Agarwal Send Vegas referrals to: [email protected] the Turley Team: (702) 637-0640

Suneet sits down with Shannon Cheplak, elite fitness coach and nutrition expert who specializes in transforming real estate professionals. Shannon breaks down why 99% of her clients are from the real estate and mortgage industry, revealing the unique health challenges agents face—from skipping breakfast to run to showings, eating fast food between appointments, and falling into the "all-in or nothing" mentality that sabotages success. She shares her proven 3-day-per-week strength training system, the game-changing protein formula (0.8-1 gram per pound of bodyweight), and why meal prep is the single most important factor for results. Shannon also tackles common fitness myths, explains why women won't "accidentally get jacked," discusses the critical importance of fiber for longevity, and reveals how improving your health directly correlates to increased income. Whether you're a new agent struggling with structure or a top producer looking to optimize performance, Shannon delivers actionable strategies to build sustainable habits that will transform both your body and your business. This episode proves that taking care of your health isn't just about looking good—it's about making more money, having better relationships, and building the energy to dominate your market.Chapters:(00:00:00) - Introduction: Meet Shannon Cheplak, Elite Fitness Coach(00:01:00) - The $12K Challenge: Motivation Meets Money(00:02:30) - Why 99% of Shannon's Clients Are Realtors(00:05:00) - The All-In or Nothing Trap That Kills Your Progress(00:07:15) - How Real Estate Ruins Your Health (And What to Do About It)(00:11:00) - The 3-Day Workout System for Busy Professionals(00:15:00) - Protein: The Non-Negotiable Macro You're Missing(00:21:00) - Why Women Won't Accidentally Get Jacked(00:25:00) - Steps, Fiber, and Longevity: The Overlooked Essentials(00:31:00) - Progressive Overload: How to Actually Get Results(00:35:00) - The #1 Game-Changer: Meal Prep StrategyLinks and Resources:WebsiteTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Brandi Fugate built Private Label Real Estate by doing the impossible—she walked away from selling 100 homes a year to become a full-time broker and team leader. In this episode, Brandi shares her journey from mortgage lending to real estate, how she scaled her indie brokerage by 370% in one year through relentless recruiting, and the systems that allow her to be home by 3 PM every day while her team projects 500 transactions for 2026. She reveals her playbook for working online leads (especially realtor.com and Zillow), why LP MAMA is superior to quick ALM calls, how she onboards new agents in just five days with "Hello Week," and why spoiling agents with white-glove support is her competitive advantage. Brandi also opens up about caring for her 97-year-old grandmother with dementia and how building a business that supports life—not consumes it—became her mission. If you're a producing agent wondering how to scale without burning out, or a broker looking for a recruiting and systems blueprint, this episode is pure gold.Chapters:(00:00:00) - Why Most Agents Can't Scale Past 100 Deals—And What Brandi Did Instead(00:02:48) - From Mortgage Lending to Real Estate Success(00:05:42) - Opening Private Label Real Estate(00:09:47) - Working Online Leads: Realtor.com and Zillow Strategy(00:12:23) - The Decision to Exit Production for Family(00:15:18) - Recruiting 370% Growth: The Numbers Behind the Scale(00:19:12) - Culture First: What Brandi Looks for in Agents(00:22:47) - Hello Week: Five-Day Agent Onboarding System(00:27:38) - LP MAMA vs. ALM: Why Longer Calls Win(00:32:18) - Building a White Glove Admin Team with VAs(00:37:22) - Pod System and Future Leadership Development(00:40:15) - Final Advice: Keep Recruiting and Implement FastLinks and Resources:WebsiteBrandi Fugate on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Nick McLean and Mie Yamashita dive deep into the critical importance of role play and skill development for real estate agents in today's challenging market. With Gary Keller's recent declaration that "easy deals are dead," Nick and Mie break down why mastering sales conversations through consistent role play is no longer optional—it's essential for survival. Drawing from their experience running Script Inferno, a weekly role play session for agents across North America, they share proven techniques for conducting effective role play sessions, both one-on-one and in groups. They explore the psychology behind skill development, comparing it to GPS navigation and flight training, and reveal why even top producers who've sold thousands of homes need to continuously sharpen their skills. The conversation covers everything from overcoming the discomfort of role play to creating a culture where feedback drives growth, emphasizing that conversion competency—not just memorizing scripts—is what separates high-performing agents from the rest. Whether you're a new agent or a seasoned team leader, this episode provides actionable strategies to build the hard skills required to close deals in today's competitive real estate landscape. Chapters:(00:00:00) - Introduction: Why No One Is Above Sharpening Their Sword(00:01:00) - Easy Deals Are Dead: Gary Keller's Message and What It Means(00:03:00) - The Benefits of Role Play: Beyond Just Phone Scripts(00:06:00) - How to Run Effective Group Role Play Sessions(00:09:00) - Role Play Games: The Snake, Head-to-Head Battles, and Hot Potato(00:12:00) - Leading by Example: Facilitating vs. Performing(00:15:00) - Using Real-Time Opportunities for Organic Role Play(00:18:00) - The GPS Analogy: Learning Scripts to Build Conversion Competency(00:21:00) - Phases of Flight: Role Playing Every Stage of the Transaction(00:24:00) - Giving Feedback Without Crushing Confidence(00:27:00) - Building Resiliency Through Uncomfortable Practice(00:30:00) - The Art of Learning: Why End Moves Matter More Than Openings(00:33:00) - Sales as a Language: The 400-Hour Rule to Become GoodLinks and Resources:Team Leader Secrets by Suneet Agarwal Reside PlatformReside Platform WebsiteMie on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Brooke sits down with Tracy Hernly, a powerhouse realtor, team leader, broker owner, title company owner, and race car driver who leads the #1 team by units sold in the Greater Lansing area. Tracy shares her incredible journey from mortgage processing to opening her own brokerage during COVID, revealing the hard-won lessons about leadership, team building, and maintaining work-life balance while scaling multiple businesses. She opens up about her early leadership struggles, including high turnover rates and a "rough" bedside manner that she had to transform to build a thriving culture. Tracy discusses how she leveraged her racing background to carve out a unique niche in rural real estate, why clarity is kindness in leadership, and how implementing core values and mission statements changed everything for her team. She also shares practical advice on community involvement, client events, organic team growth, and why she's focusing on recruiting and refining systems in 2026. This episode is packed with real talk about the messy middle of business growth, the importance of knowing your "why," and how to build a sustainable business that doesn't sacrifice your family or personal passions.Chapters:(00:00:00) - Opening: Tracy's Journey from Mortgage Processing to Real Estate Success(00:02:00) - Making the Leap: Leaving a Steady Paycheck for Real Estate(00:04:00) - Building the #1 Team by Units Sold in Greater Lansing(00:06:00) - The First Hire: Why Tracy Needed an Assistant to Scale(00:09:00) - Leadership Growing Pains: Learning to Manage People and Expectations(00:13:00) - Clarity is Kindness: Transforming Leadership Through Accountability(00:17:00) - Building Culture Through Core Values and Mission Statements(00:20:00) - Community Involvement: Racing Events, Cookies with Santa, and Local Leadership(00:25:00) - The Racing Realtor: How Tracy Found Her Niche in Rural Real Estate(00:30:00) - Looking Ahead: 2026 Goals, Recruiting Focus, and Work-Life BalanceLinks and Resources:WebsiteTracey Hernly on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this holiday replay, Suneet sits down with Tristan Ahumada, founder of Lab Coat Agents and best-selling author, to discuss the seismic shifts happening in real estate and how leaders can turn uncertainty into opportunity. Tristan shares his proven frameworks for leading through change, including his mission-vision-values approach that's helped thousands of agents clarify their message and attract ideal clients. He reveals the exact "PS Love" phone script that converts online leads at industry-leading rates, explains why buyer broker agreements are actually an opportunity (not a threat), and breaks down the three R's every team leader must master: Recruiting, Retention, and ROI. From his content creation strategies that reach millions to his relationship-first approach to past clients, Tristan provides a masterclass in building a sustainable real estate business that doesn't rely on chasing. Whether you're navigating the NAR settlement, struggling with lead conversion, or building a team culture that retains top talent, this episode delivers actionable strategies you can implement immediately.Chapters:(00:00:00) - Introduction: How Lab Coat Agents Changed Suneet's Career(00:03:00) - Leading 165,000 Agents Through Industry Chaos(00:06:52) - NAR Settlement Reality Check: What's Actually Changing(00:12:47) - The Buyer Broker Agreement Opportunity Everyone's Missing(00:18:32) - Mission, Vision, Values: Your Roadmap Through Uncertainty(00:26:18) - The Three R's: Recruiting, Retention, and ROI for Team Leaders(00:35:45) - Why KW's Culture Beats Their Technology (And What You Can Learn)(00:40:52) - The "PS Love" Phone Script That Converts Online Leads(00:50:12) - ISA Strategy Shift: When to Use Overseas vs. Local Agents(00:53:07) - Content Creation Strategy: YouTube First, Then Repurpose EverythingLinks and Resources:WebsiteTristan Ahumada on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Lauren Callaway, CEO and founder of pH Realty Team, pH Design Firm, and multiple other ventures in Texarkana, Texas. Lauren shares her incredible journey from interior designer to real estate powerhouse, having grown from one business to ten in just six years. She reveals how she built a multimillion-dollar headquarters complete with podcast rooms, a gym, and a warehouse—all while raising two kids and maintaining work-life balance. Lauren discusses the systems and tools that keep her businesses running smoothly, including Follow Up Boss and CSU, and explains how each company feeds leads to the others. She also dives into her investment strategy, cost segregation benefits, and her ambitious goal to buy or build her first multifamily property in 2026. Throughout the conversation, Lauren emphasizes the importance of getting out of your own way and believing you can achieve greatness, offering practical advice for agents, team leaders, and entrepreneurs looking to build ancillary businesses.Chapters:(00:00:00) - Meet Lauren Callaway: The Texarkana Powerhouse Behind 10 Thriving Businesses(00:01:00) - Lauren's New Multimillion Dollar Headquarters Tour(00:03:00) - Building the pH Ecosystem: From Design to Real Estate(00:06:00) - How Ancillary Businesses Feed Each Other(00:08:00) - Systems and CRM: Running 10 Companies with Follow Up Boss(00:11:00) - The Warehouse Office: Business in Front, Party in Back(00:13:00) - Tools and Tech Stack Across Multiple Companies(00:16:00) - Work-Life Balance: Setting Boundaries as a CEO and Mom(00:18:00) - How Design Background Influences Luxury Real Estate(00:21:00) - Being Rooted in Texarkana: Community and Growth(00:23:00) - Investment Strategy and Tax Benefits Through Real Estate(00:25:00) - What's Next: Multifamily Goals and Lending Company(00:27:00) - Get Out of Your Own Way: Lauren's Advice for SuccessLinks and Resources:WebsiteLauren Callaway on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Luis Poggi, founder and CEO of House Whisper, to discuss the intersection of AI and real estate. Luis shares his journey from spending nearly a decade at Zillow working on products like search, home details, and mortgages, to founding an AI-powered platform that's revolutionizing how agents work. With over $10 million in funding and 8,000 agents already using the platform, House Whisper acts as a personal executive assistant that lives in your text messages—no app or website required. Luis explains why he believes the human element of real estate transactions can never be replaced, but the administrative work can be handled by AI, freeing agents to focus on what matters most: their clients. They dive deep into how to use AI as a thinking partner rather than just a search tool, the future of lead generation in an AI-first world, and why agents who don't adopt these tools will be left behind. Luis also shares insights from his time at Zillow, the importance of talking about pricing early in product development, and how speed and customer feedback drive innovation at House Whisper.Chapters:(00:00:00) - Why AI Won't Replace Real Estate Agents (But Will Transform How They Work)(00:02:18) - From Zillow Product Lead to AI Startup Founder: The Journey Behind House Whisper(00:06:00) - The ChatGPT Moment That Changed Everything for Real Estate(00:09:23) - House Whisper Demo: Your AI Executive Assistant That Lives in Text Messages(00:11:00) - The Biggest Mistake People Make With AI (Hint: Stop Using It Like Google)(00:13:45) - How ChatGPT Projects Changed Luis's Workflow Forever(00:18:00) - The Future of Real Estate: Why Agents Are Essential Despite AI Advancement(00:22:47) - Future of Work: How a High School Freshman Is Now Coding Production Features(00:29:30) - Why Agents Who Don't Adopt AI Will Be Left Behind(00:32:05) - The One Founder Lesson That Drives House Whisper's Success: Talk About Pricing EarlyLinks and Resources:WebsiteLuis Poggi on LinkedinTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Cody Burger, a brokerage owner and team leader from Dubuque, Iowa, who's revolutionizing how agents think about leverage, culture, and growth. Cody shares his journey from running a traditional brokerage to building a team-rich model that blends the structure of a brokerage with the leverage of a team. He dives deep into his philosophy of SOAP (systems, opportunities, accountability, and processes), explains how he's tackling the industry's 87% failure rate for new agents, and reveals the infrastructure he's built using Follow Up Boss, Sisu, and Batter. From implementing winner's circle meetings three times a week to becoming the first Zillow Flex team in his market, Cody offers practical insights on lead accountability, coaching, and creating a culture where agents thrive. He also discusses the challenges of scaling both sides of the business, the importance of making decisive leadership calls, and his ambitious goal to become the number one Exit team in North America within the next year.Chapters:(00:00:00) - Welcoming Cody Burger to the Reside Platform Podcast(00:01:47) - Full Circle Moment: From Listener to Guest(00:03:22) - The SOAP Framework: Systems, Opportunities, Accountability, and Processes(00:06:15) - Solving the 87% Agent Failure Rate(00:10:41) - Building a Team-Rich Model Inside a Brokerage(00:15:28) - Tech Stack That Drives Accountability: Follow Up Boss, Sisu, and Batter(00:20:03) - Winner's Circle Meetings: 3x Weekly Accountability System(00:24:36) - Becoming the First Zillow Flex Team in Market(00:28:14) - Leadership Lesson: Make Decisions Faster, Not Perfect(00:31:52) - The Goal: Becoming the #1 Exit Team in North AmericaLinks and Resources:WebsiteCody Burger on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Geoff Cavender went from being a top RE/MAX agent doing $46 million with just 6 agents to building a 25-person powerhouse team in Warsaw, Indiana in under 3 years. In this episode, Geoff breaks down his aggressive growth strategy, including how he uses Indeed scholarship ads to recruit brand new agents, why he prefers Google leads over expensive Zillow premier connections, and the exact moment he sold a $3 million home to a Google lead that turned into a $10+ million relationship. He also gets candid about the real challenges of scaling—like losing $50,000 in a single month, managing culture as the team exploded from 3 to 25 agents, and why he still prospects alongside his newest team members every morning. Geoff shares his philosophy on elevating who you surround yourself with, the importance of being "100% where you're at," and why joining a team (preferably one with Zillow Flex) is the fastest path for new agents. This is a masterclass in building, leading, and scaling a modern real estate team.Chapters:(00:00:00) - Rise Training & Converting Google Leads(00:01:00) - Building the Team: From RE/MAX to EXP(00:03:00) - The Challenges of Scaling & Staying Profitable(00:05:00) - Recruiting Brand New Agents with Indeed Scholarships(00:08:00) - Google Leads vs Zillow: The $6 Lead Strategy(00:11:00) - The NFL Owner Google Lead Story(00:13:00) - $3M to $7M: Selling the Same Property 6 Times(00:15:00) - Growing Too Fast: Maintaining Team Culture(00:18:00) - Group Texts & Accountability Systems(00:20:00) - Scaling Without Losing Culture(00:23:00) - Staying Grounded: Faith, Family & Being 100% Present(00:25:00) - Advice for Agents: Join a Team FirstLinks and Resources:WebsiteGeoff Cavender on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Chris Gurnee, a Seattle-based real estate powerhouse who has been dominating the Pacific Northwest market since 2004. Chris shares his incredible journey from selling shoes at Nordstrom for 11 years to building one of Washington State's most respected real estate teams. With brutal honesty, he reveals the critical systems and mindsets that have kept him successful through multiple market cycles—from his obsessive phone discipline (60,000+ calls and counting) to his revolutionary approach to team culture built on faith, family, and work harmony. Chris doesn't hold back as he discusses his biggest early mistakes, why he resisted coaching for 20 years, and the game-changing impact of finally submitting to professional guidance. He shares tactical gold including his pre-negotiation strategy that closes deals before even showing properties, his unique Jedi mind trick for overcoming call anxiety, and why he's aggressively recruiting right now in preparation for the coming rate drop and buyer surge. Whether you're a solo agent struggling with consistency, a team leader trying to scale, or just someone who wants to understand what separates the top 1% from everyone else, this episode delivers actionable insights you can implement immediately. Chris's philosophy is simple but powerful: use the phone relentlessly, stay ahead of market shifts, show up for your team consistently, and never stop learning. This conversation is required listening for anyone serious about building lasting success in real estate.Chapters:(00:00:00) - The Power of Sacrifice: Are You Aligned with the Journey?(00:01:18) - From Nordstrom Shoes to Real Estate: The Foundation of Customer Service(00:03:00) - Making the Leap: Why I Quit My 11-Year Job to Sell Real Estate(00:04:00) - The Biggest Mistakes: No CRM, No System, No Coach(00:06:00) - Why I Never Had a Coach Until Now (And Why That Was a Mistake)(00:09:00) - Building a Team Culture: Faith, Family, Work Harmony(00:11:00) - Pre-Negotiating Every Deal: The Strategy That Closes More Listings(00:13:00) - The Art of Negotiation: Stroke the Ego and Follow Up to Death(00:15:00) - Phone Power: How 60,000 Calls Built My Business(00:16:00) - The Jedi Mind Trick: Overcoming Call Anxiety Forever(00:19:00) - Preparing for 2025: Why the Buyer Bloodbath is Coming(00:21:00) - Write It Down or Lose: The Habit That Changed Everything(00:22:00) - The Biggest Mistake Team Leaders Make: Not Showing Up(00:24:00) - Final Advice: Get Coached Now, Don't Wait 20 Years Like I DidLinks and Resources:WebsiteChris Gurnee on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Tyler Morton manages nine real estate offices across three states with 200 agents and minimal staff by leveraging AI and automation systems. After being constantly interrupted by agent questions ranging from WiFi passwords to complex broker inquiries, Tyler built Victoria—a custom AI assistant that answers 90% of agent questions automatically and routes the rest to specialized staff members. In this conversation, Tyler shares his hands-on experience building AI tools using no-code platforms, his strategies for systemizing brokerage operations, and practical AI applications including automated onboarding workflows in Go High Level, AI avatars with Hey Gen, and using tools like Comet Browser to automate MLS listings. He also discusses emerging opportunities like ChatGPT search leads, Reddit strategies, and why agents need to become trusted information sources before AI makes property valuation errors obsolete.Chapters:(00:00:00) - Introduction and Tyler's Real Estate Background(00:04:00) - The "Got a Minute?" Problem: Why Tyler Built Victoria AI(00:08:00) - Building Custom AI Solutions with No-Code Tools(00:13:00) - Go High Level: Automating Agent Onboarding(00:16:00) - How Victoria AI Works: Text, Voice, and Knowledge Base(00:22:00) - Micro SaaS Opportunities for Real Estate Brokers(00:25:00) - AI Email Newsletters: 70% Open Rates with Beehive(00:27:00) - Hey Gen AI Avatars and Sora 2: The Future of Content Creation(00:31:00) - The BE Computer Bracelet: AI-Powered Daily Assistant(00:37:00) - ChatGPT Search Leads: The New Future of Real Estate Marketing(00:40:00) - Comet Browser: Automating MLS Listings with AI(00:45:00) - Using Manus AI to Find High-ROI Neighborhoods(00:48:00) - Final Advice: Start Using ChatGPT 20 Minutes DailyLinks and Resources:Tyler Morton on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

 In this episode of the Reside Platform Podcast, Suneet sits down with Kathy Courtney, Northern California's #1 luxury realtor and team leader at LPT Realty. Kathy shares her remarkable journey from running a mega team in the early 2000s to burning out completely, then deciding to start over and build the Courtney Group from scratch. She opens up about the "messy middle" of team building—the challenging phase where most teams fail—revealing that only 25% of new hires make it past six months. Kathy discusses her evolution as a leader, moving from a "general leading from the front" to a coach who leads from beside, focusing on asking questions rather than giving orders. She emphasizes the importance of understanding each team member's personal "why that makes them cry" and helping them discover their own path to success. The conversation covers practical topics including recruiting standards, daily lead generation metrics, the 80/20 rule in real estate, and why personal development is non-negotiable for top performers. Kathy also shares candid insights about working with her daughter Anna, the reality of 12-hour days, and why she almost threw in the towel multiple times before committing to her four-year vision of building a powerhouse team. Chapters:(00:00:00) — Welcome to the Team Building Masterclass(00:00:44) — Meet Kathy Courtney: The Leader Who Built It Twice(00:02:25) — The Burnout That Changed Everything: Kathy's Raw Story(00:05:01) — Starting Over: Building a Team From Scratch in 18 Months(00:07:08) — The Messy Middle: Why 75% of Your Hires Will Fail(00:12:30) — The Non-Negotiable That Separates Top Performers(00:14:14) — What Nobody Tells You About Team Growth(00:16:27) — From Indie Brokerage to Building a Market Center(00:17:40) — The Keller Williams Transition: Lessons Learned(00:18:17) — From General to Guide: The Leadership Shift That Changed Everything(00:20:01) — Finding Your Team's "Why That Makes Them Cry"(00:21:42) — The Exact Standards That Drive Million-Dollar Production(00:23:46) — Mission, Values, and Beliefs: Building Culture That Lasts(00:26:34) — Working With Family: The Anna Courtney Story(00:28:35) — If You're Building a Team, Listen to This First(00:31:40) — Connect With Kathy + Final ThoughtsLinks and Resources:WebsiteKathy Courtney on LinkedInTeam Leader Secrets by Suneet Agarwal Reside PlatformThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this episode of the Reside Platform Podcast, Suneet sits down with John Rota, leader of Edmonton's #1 real estate team by transaction volume. John shares his journey from selling just 6 deals in his first year to building a powerhouse team of 48 agents projected to close over 600 transactions this year. John dives deep into the systems and strategies that fuel his success, including his heavy reliance on Google Ads for lead generation, his implementation of the "Money Time" framework for buyer lead accountability, and his innovative squad leader structure that scales mentorship across his growing team.(00:00:00) Introduction(00:03:00) Lead Generation Strategy: Why Google Ads Over Facebook(00:06:00) The Money Time System: Accountability for Lead Follow-Up(00:10:00) The Squad Leader Framework: Scaling Mentorship(00:12:00) Growing to 600+ Transactions While Maintaining Quality(00:13:00) Hiring Kylie: Finding the Right Sales Manager(00:15:00) Training New Agents: Bootcamp + Reside Platform Integration(00:19:00) Personal Habits and Work-Life Balance with a Young Child(00:21:00) Common Mistakes Team Leaders Make(00:23:00) Advice for Team Leaders: Forecasting Growth and Profitability(00:25:00) Team Leader Split Philosophy: Everyone Pays the SameLinks and Resources:Move Team (MUVE Team)John Rota on FacebookReside Platform

Suneet sits down with Courtney Levert, a 13-year real estate veteran who left her brokerage while 8 months pregnant to start her own team in Sarnia, Ontario. Courtney shares the raw reality of team building—including the financial valley of despair and the $1.1 million income drop her first year—while discussing her morning ritual of connecting with community members at local coffee shops, her rental property portfolio that started at 18, and why she closed her tanning salon during COVID. This conversation delivers real-world advice for agents at any stage, emphasizing the importance of nurturing relationships over chasing commission checks and building a team culture that feels like family.00:00:00 - Introduction to Courtney Levert00:01:29 - Giving Back: The Humane Society Connection00:02:39 - The Grand Exit: Leaving the Old Brokerage at 8 Months Pregnant00:09:03 - A Day in the Life: Coffee Shop Connections and Community Building00:13:21 - Rental Properties: Starting at 18 and Building a Portfolio00:17:21 - The Biggest "Oh Crap" Moment: The Financial Reality of Team Building00:21:06 - Closing the Tanning Salon and Spa Business00:23:21 - Being a Serial Learner: 9 University and College Degrees00:25:50 - Advice for Realtors: Nurture Relationships, Not Commission Checks00:27:20 - How to Connect with Courtney and Her Coaching ProgramLinks and Resources:Courtney Levert's Website: courtneylevert.caInstagram: @courthallrealtorReside Platform

Suneet sits down with Ross Hardy, leader of the Hardy Team in Spring Hill and Brooksville, Florida, and coach at Reside Platform. Ross shares his journey from skeptic to believer in simple recruiting tactics, reveals how his team dominates with Zillow Flex and YouTube, and offers no-nonsense advice for team leaders looking to scale their businesses. Chapters00:00:00 - Welcome and Intro00:04:46 - Top Recruiting Lever: Indeed Ads00:09:37 - First Recruiting Advice for Coaching Clients00:11:14 - The One Minute Email Tip Strategy00:19:09 - Lead Generation: Zillow Flex as Top Source00:22:56 - YouTube Strategy and Getting Started00:24:00 - YouTube Content Strategy: Hyper-Local and Neighborhood Tours00:28:41 - The Builder Story: Impact of YouTube Presence00:32:57 - Scaling YouTube and Building the Ecosystem00:33:22 - Lead Source Recommendations for Team Leaders00:35:45 - Team Leadership Advice: Not Everyone is YouLinks and ResourceRoss’s YouTube Channel - Life in Spring Hill Florida -Ross Hardy on Instagram - (@rosshardy81) The Hardy Team: https://www.hardyrealtor.com/Reside Platform - https://resideplatform.com/

In this episode, Suneet speaks with Alecia Scott. With 25 years in the real estate industry, Alecia shares her journey from stay-at-home mom to successful team leader, navigating market cycles, and creating a team culture that fosters long-term loyalty.Chapters:- 00:00:00 - Introduction and welcome- 00:01:27 - Alecia's entry into real estate through late-night infomercials- 00:03:45 - Evolution from solo agent to team leader- 00:09:41 - Balancing family life with building a real estate business- 00:14:59 - Philosophy on building and maintaining a strong team- 00:19:30 - Celebrating 25 years in real estate- 00:19:51 - Lessons learned through market cycles- 00:24:53 - Personal development journey through real estate- 00:32:02 - The impact of Tony Robbins on Alecia's career- 00:34:28 - Advice for aspiring team leaders and agents- 00:36:24 - Contact information for The Scott TeamLinks and Resources:- The Scott Team - https://www.thescottteam.com- Contact Alecia Scott - (301) 252-2177- Long Foster Real Estate - https://www.longandfoster.com- Tony Robbins Programs - https://www.tonyrobbins.com- Reside Platform - https://www.resideplatform.com_________________________Don't forget to subscribe! - - - https://www.youtube.com/channel/UCf_f-dJ7PCE9gZYrDqiTOXQ?sub_confirmation=1Welcome to Reside Platform Podcast! Join us as we discuss all things real estate and business related. As four entrepreneurs who own real estate companies in tech, investors, real estate, and management,  and eight-figure coaching companies, we offer unique insights and expertise on the latest trends and news in the industry. From marketing strategies to client acquisition, we share our experiences and tips on how to succeed in the competitive world of real estate. We also explore current events and trends that impact us all, providing valuable insights and actionable advice for listeners. Join us for engaging conversations and practical advice on how to thrive in the fast-paced world of real estate and business.

In this episode, Suneet sits down with Ross and Sarah Hardy, the visionary leaders behind one of Florida's top-performing RE/MAX teams. They reveal the exact blueprint they used to scale their business while still protecting what matters most—their freedom, family, and team culture. For real estate professionals looking to break through production plateaus without sacrificing lifestyle, the Hardys share their game-changing approach to leveraging virtual assistants and implementing systems like Follow Up Boss and CTE that create true leverage. You'll discover how this power couple navigates the unique dynamics of running a business together while maintaining a thriving marriage. Whether you're managing a growing team or preparing to scale beyond your personal production, Ross and Sarah deliver the uncomfortable truths and actionable strategies that have allowed them to consistently break records year after year. This conversation is packed with leadership frameworks, culture-building techniques, and proven systems you can implement immediately to scale with intention and purpose. Chapters:00:00:00 Intro and Background00:03:13 Delegation Mastery00:04:13 Leadership Growth00:11:42 Team Structure Blueprint00:13:54 Systems for Scale00:17:30 Culture Building Essentials00:21:10 Aligning Team Goals00:25:42 Freedom-Focused Leadership00:34:33 Partnership Success Keys00:35:35 Final Advice and ContactLinks and Resources:The Hardy Team WebsiteThe Hardy Team on InstagramRoss Hardy – [email protected] Hardy – [email protected]

In this episode of the Reside Platform Podcast, host Suneet Agarwal sits down with Chad Leonberg, leader of The Leonberg Home Team with eXp Realty, to unpack the realities of running teams in two states, rebuilding from scratch, and staying consistent in uncertain markets. Chad shares candid lessons from mistakes he made chasing “shiny objects,” why daily huddles transformed his culture, and how modeling action builds stronger teams. From confronting the hard truths about leadership to embracing personal development and taking 100% responsibility, this conversation is packed with actionable insights for ambitious real estate leaders looking to scale without sacrificing freedom, lifestyle, or authenticityChapters:00:00:00 - Welcome to Reside Platform Podcast00:01:44 - The quick decision to move to Florida00:02:35 - How to manage a remote team transition00:03:33 - Fear of starting over in a new market00:06:14 - Why leaving production isn't a badge of honor00:09:17 - Biggest Mistake: Not sticking to a consistent plan00:11:03 - Using focused "lead meetings" for accountability00:14:34 - Overrated Fad: Relying only on social media00:18:04 - Tip for Culture: Lead by working alongside your agents00:19:15 - Why personal development is everything00:23:15 - Market Challenge: Finding high-intent clients00:26:00 - Take 100% responsibility00:26:48 - How to Connect with ChadLinks and Resources:Reside PlatformReside Platform WebsiteChad WebsiteChad on InstagramChad on Linkedin 

In this episode of the Reside Platform Podcast, host Suneet sits down with Sarah Hardy, Director of Operations at The Hardy Team, to unpack how she helped transform the business from a small group of agents into a top-performing real estate team. Sarah shares her unique journey from school principal to real estate operator, and how she brought education-based leadership frameworks, data-driven decision-making, and systems accountability into the business. You’ll hear how The Hardy Team climbed into Zillow’s top 1%, built a thriving culture of accountability, and scaled operations without losing personal freedom. If you’re a team leader or broker-owner looking for actionable strategies to grow without chaos, Sarah’s story is a must-listen.Chapters:00:00:00 – Welcome to Reside Platform Podcast 00:01:52 – Sarah shares her shift from principal to real estate ops.00:02:25 – She outlines her background as teacher, coach, and principal.00:04:52 – A recruiting event pushed her to leave education.00:07:43 – First move in real estate: make the CRM data-driven.00:10:36 – Convincing agents to adopt the CRM by showing impact.00:12:54 – Holding standards with a CRM points system.00:16:37 – Building leaders using school-style mentoring.00:20:15 – YouTube brings in high-quality buyer leads.00:22:22 – Applying education skills to agent training.00:24:50 – Training agents with “I do, we do, you do.”00:26:31 – Hiring for personality and culture fit first.00:31:38 – Supporting agent goals with flexible systems.00:34:47 – A leadership lesson on setting boundaries.00:38:04 – Every agent must use CRM with fidelity.00:39:27 –  How to Connect with SarahLinks and Resources:Reside PlatformReside Platform WebsiteThe Hardy Team WebsiteSarah Hardy Email: [email protected] Hardy Email: [email protected]

In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.Chapters:00:00:15 - Welcome to the Reside Platform Podcast00:00:30 - Meet Mitch00:00:51 - The Untapped Potential of Reddit Marketing00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town00:07:37 - Generating Leads from ChatGPT by Building Online Authority00:09:09 - Defining AEO00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)00:12:08 - Discussing the Role of YouTube in Lead Generation00:14:33 - Exploring Organic Strategies on TikTok and Facebook00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients00:22:15 - Why Facebook is the Top Platform for Generating Revenue00:23:34 - The Power of Facebook's Older, More Financially Established Audience00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs00:28:03 - The Critical Importance of Building a Personal Brand00:28:40 - The High Frequency of Daily Social Media Posting00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach00:31:26 - The Mental Trap of Checking "Vanity Metrics"00:33:53 - Be Authentic and True to Yourself00:34:23 - Where to Find Mitch Barham OnlineLinks and Resources:Reside PlatformReside Platform WebsiteBarham Marketing’s Website Mitch on LinkedIn 

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.Chapters:00:00:00 - Meet Kasim Aslam 00:01:48 - Dissecting Alex Hormozi's $105 Million Launch00:02:57 - The Power of Repackaging Ideas and Building on Existing Concepts00:03:52 - Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch00:05:30 - How Kasim Generated 300 Leads by Giving Away Hormozi's Books00:06:57 - Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)00:09:22 - AEO Factor #1: The Critical Importance of Schema Markup00:12:25 - AEO Factor #2: Why Reddit is the Most Important Website for LLMs00:14:36 - A Strategic Approach for Businesses on Reddit00:17:46 - AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands00:20:25 - How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)00:21:25 - Data Breakdown: Overlap Between Google Search and LLM Results00:24:07 - Why Google's Gemini is Positioned to Win the AI Race00:25:06 - Actionable AEO Advice: Build Authority Through Deep, Multimodal Content00:28:45 - The Modern Equivalent of "Buying Domains in 1992"00:30:32 - The Rise of Faceless AI Content and YouTube's Monetization Changes00:33:57 - Strategy: Using AI Avatars Customized for Geographic Markets00:35:10 - An Overview of Kasim's Company, Pareto Talent00:36:44 - Where to Find Information on Pareto Talent00:37:25 - Where to Follow Kasim Aslam Online Links and Resources:Reside PlatformReside Platform WebsitePareto Talent WebsiteKasim’s Personal siteKasim on LinkedInKasim’s Answer Engine Optimization project

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated lead magnets in favor of micro-SaaS lead capture systems. If you’re a driven real estate leader looking to scale your business, attract better leads, and reclaim your freedom, this episode delivers the playbook.Chapters:00:00:00 - The New Lead Magnet  00:01:32 - Meet Austin Armstrong 00:02:15 - Follower Breakdown 00:03:51 - Organic vs. Paid Growth 00:08:04 - High-Frequency Posting Strategy 00:09:07 - The "Facebook Thread" Technique 00:12:32 - The Power of Engagement Pods 00:15:27 - Host's Success Story 00:17:26 - Using Links in Comments 00:20:58 - How to Leverage Trolls for Engagement 00:27:11 - The Philosophy of Faceless Video 00:28:16 - Introducing Syllabi 00:32:38 -  AI-Powered Video Marketing for Real Estate Agents00:35:15 - YouTube Posting Frequency 00:38:10 - AI Marketing World Conference 00:40:35 - Where to Find Austin Online Links and Resources:Austin Armstrong WebsiteAI Marketing WorldSuneet’s Affliate LinkSyllaby WebsiteAustin Armstrong on LinkedInAustin Armstrong FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to thrive. Whether you're trying to scale your real estate business, retain top talent, or build a legacy team culture that runs without you, this episode delivers actionable insights from a leader who’s done it all — lean, profitable, and with impact in mind.Chapters:00:00:00 - Kicking Off with Culture That Wins00:00:50 - Welcoming Back the Unstoppable Shonna Ruble00:02:33 - Crafting a Team Culture Agents Never Want to Leave00:05:03 - Accountability That Drives Relentless Performance00:08:35 - Unlocking Team Potential Through Love Languages00:13:59 - Striking the Perfect Balance Between Support and Results00:19:07 - Communication Hacks That Supercharge Morale00:27:17 - Scaling Smart with a Bold Future Vision00:30:14 - Wrapping Up with Ways to ConnectLinks and Resources:Reside PlatformReside Platform WebsiteShonna Key Team WebsiteShonna Ruble on LinkedInEp 24 | No Zillow, No Realtor | How Shonna Ruble Has Built A Mega Team on Pure Teamwork and StrategyThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.Chapters:00:00:00 - Super Bowl Ads That Stole the Spotlight00:00:34 - Welcome to the Reside Platform Podcast00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown00:02:56 - CoStar’s Billion-Dollar Buying Spree00:06:40 - Why Homes.com Is Betting Big on Agents00:13:34 - How the Rental Market Could Shift the Game00:17:43 - High-Impact Marketing Moves and Takeaways00:19:14 - Unlocking Exclusive Membership Perks00:19:37 - The Homesnap & Homes.com Power Merge00:20:03 - A Closer Look at the Homes.com Experience00:20:48 - Turning Listings into Lead Magnets00:23:02 - Building Standout Profiles & Local Authority00:24:44 - Winning with SEO and Organic Reach00:27:14 - Staying Ahead with Agent-Focused Trends00:29:23 - Breaking Down Zillow’s Market Playbook00:32:15 - Homes.com’s Blueprint for Quality Leads00:34:29 - Mastering Property Alerts to Stay Top of Mind00:37:08 - Getting Maximum Exposure for Every Listing00:39:23 - Wrap-Up and Your Next Step to WinLinks and Resources:Reside PlatformSuneet Agarwal on LinkedInReside Platform WebsiteNick McLean on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financial resilience needed in business, offering expert advice on how to recognize and respond to market changes. Whether you're a real estate team leader, broker, or agent, this episode will help you rethink how you approach the fluctuating world of real estate and business.Chapters:00:00:00 - Kicking Off with the Power of Financial Volatility00:00:33 - Welcome to the Reside Platform Podcast!00:00:37 - Introducing Morgan Housel: Author, Investor, and Money Expert00:01:17 - Dive Deep: Wealth Strategies and Real Estate Insights00:05:15 - The Realities of Navigating Volatility in Business00:07:32 - A Look Back: How Interest Rates Have Shaped the Market00:11:56 - Why Margin of Safety is Your Secret Weapon for Success00:18:34 - Thriving Amid Change: How to Adapt in Today’s Industry00:26:58 - The Fresh Advantage: Why Newcomers are Revolutionizing Financial Advisory00:27:39 - How Deregulation is Shaping the Future of Financial Advisors00:29:19 - The Future of Real Estate: What’s Next for the Industry?00:30:43 - Deregulation Lessons from the Airline Industry: Key Takeaways00:35:46 - Baby Boomers’ Impact on Real Estate Market Shifts00:37:42 - Financial Advisors’ Evolving View on Real Estate Investments00:40:11 - How Convenience is Changing the Game in Real Estate Services00:47:02 - The Power of Writing: How It Drives Business and Marketing Success00:52:06 - Wrapping Up with Powerful Insights and Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsiteMorgan Housel on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be better. Inside RISE, they found the tools, language, and mindset to start converting more consistently, leading client conversations with clarity and confidence, and operating with greater intention and impact. Aaron shares how his production 6Xed after joining the program, Jessica reflects on stepping off the “real estate rollercoaster” into a more predictable and fulfilling business, and Shaqueal discusses how RISE brought structure to his day and power to his voice. Whether you’re a team leader looking for a proven productivity framework or an agent ready to unlock your next level, this episode offers real insights into how RISE delivers practical skills, renewed motivation, and measurable results.Chapters:00:00:00 - Welcome to the Conversation That Changes Everything00:01:24 - From Guessing to Growth: Meet Aaron00:02:53 - Off the Rollercoaster: Meet Jessica00:05:26 - Finding His Voice: Meet Shaqueal00:08:13 - When “Good Enough” Isn’t Enough00:12:07 - What RISE Really Taught Us00:16:31 - Leading Without the Guesswork00:18:01 - Questions That Actually Convert00:19:24 - Systems That Fuel Real Production00:20:24 - Follow-Up Isn’t a Task—It’s a Skill00:22:42 - Building Confidence You Can Hear00:27:58 - Talk Like a Top Producer00:29:40 - Why RISE Works (And Who It’s For)Links and Resources:Reside PlatformReside Platform WebsiteMie Yamashita on LinkedInJessica Noe on LinkedInShaqueal Frazier FacebookAaron Alan on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agents loyal for the long haul. Get ready to rethink what your ops team is truly capable of — and walk away with small moves you can apply immediately to create momentum and freedom.Chapters:00:00:00 - Feeling the Chaos? Let’s Fix It00:00:19 - Why Ops Is the Real Growth Driver00:00:52 - Meet Mie & Brooke: Growth from the Inside00:01:57 - Recruiting That Doesn’t Drop the Ball00:06:22 - Systems That Make Production Predictable00:10:03 - Retention Isn’t Perks — It’s Ops00:14:45 - Giving Ops the Keys to Scale00:15:18 - The Tiny Tweaks That Transform TeamsLinks and Resources:Reside PlatformReside Platform WebsiteBrooke Riecke on FacebookMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.Chapters:00:00:00 - Kicking Off with Isacc Guzman00:00:39 - Breaking Down His Team-Building Game Plan00:02:18 - How YouTube Became His Secret Recruiting Weapon00:07:29 - Mindset Shifts & Calls That Actually Convert00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team00:23:35 - Where to Connect & Keep LearningLinks and Resources:Isacc on Instagram @IamIsaccGReal Estate CEOs – LPT RealtyReside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes from, and leverage AI recruiting bots and the Script Inferno to sharpen your team’s edge. If you want clear, real-world strategies to pick fruit others miss — listen in, get loud, and stay ahead of the competition.Chapters:00:00:00 - Real Estate’s Tree Full of Deals00:00:27 - Kickoff: Inside the Reside Platform00:01:11 - Wenatchee’s Market Pulse: What’s Shifting00:01:32 - Sellers vs. Buyers: Who’s Worth More Now00:01:49 - Why Motivated Buyers Are Gold00:01:58 - Luxury Listings: Crickets or Cash Cows?00:03:17 - Big Plays: Developers & Private Equity Moves00:04:00 - Google Reviews & Winning Online00:04:14 - Smart Loans & Educated Buyers00:06:07 - How Reside Runs: Daily Ops Behind the Scenes00:07:30 - Track It All: Where Deals Really Come From00:08:53 - Building a Thriving Reside Community00:11:17 - Real Leadership & Real Growth00:11:59 - Next-Level Agent Training00:13:33 - Script Inferno: Reps, Mastery, Results00:15:34 - AI Tools & Smarter Recruiting00:16:10 - Nail the ALM Appointment Every Time00:16:39 - ISAs: Your Secret Lead Weapon00:17:08 - Bots, Calls & the Future of Recruiting00:18:33 - Bookkeeping: Unexpected Edge for Teams00:19:16 - Growing One Leader at a Time00:20:28 - Cash Reserves: Sleep Better, Scale Faster00:22:31 - Why Smart Leaders Self-Fund00:24:26 - USPs: Win Sellers & Buyers Fast00:26:07 - Wrapping Up: What’s Next at ResideLinks and Resources:Reside PlatformReside Platform WebsiteThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Third-generation realtor Breann Green shares her extraordinary journey from selling 67 homes as a high school senior to closing 210 deals as a solo agent—all before launching a powerhouse real estate team in Oklahoma City. In this episode, Breann breaks down her "burn the boats" mindset, fanatical time-blocking strategies, and how she holds her 25-agent team accountable with 300 weekly calls and a 33-per-agent productivity standard. Listeners will get an inside look at her systems-first approach to team building, lead generation, and work-life balance—including her “glass balls and rubber balls” time management metaphor. Whether you're a high-performing agent or scaling a real estate team, this episode is packed with actionable insight on mindset, leadership, and operational mastery.Chapters:00:00:00 - Kicking Things Off: Coaching with Intent and Impact00:00:30 - Welcome to the Reside Platform Podcast Experience00:00:37 - Introducing Brienne Green: Building an Empire in Real Estate00:00:59 - From High School Hustle to Real Estate Mastery00:03:33 - Mindset Magic: Daily Habits That Shape Success00:12:16 - How Brienne Sold 210 Homes Solo—and Sparked a Movement00:15:19 - Scaling Up: The Birth and Evolution of a Dream Team00:22:33 - Wins That Matter: Life-Changing Agent Success Stories00:23:11 - Standards That Stick: High Accountability, High Results00:24:41 - Lead Flow Mastery: Training Agents for Real Impact00:27:48 - What It Really Takes to Lead a Top-Producing Team00:37:20 - Glass Balls & Rubber Balls: Mastering Work-Life Rhythms00:42:41 - Looking Ahead: Big Goals, Bold Vision, and Baby #4Links and Resources:Reside PlatformReside Platform WebsiteWebsiteBreann Green on InstagramThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland sits down with Brooke Riecke, Client Success Manager at Reside, for a deep dive into the mindset, systems, and strategies that fuel scalable, sustainable team growth in real estate.They unpack how to eliminate chaos with onboarding clarity, why “I don’t have time” really means “I don’t have systems,” and what it takes to lead a business that thrives—without sacrificing personal freedom.If you’re a team leader or ops director who wants to scale smarter, hire intentionally, and actually enjoy the business you’re building—this is the playbook.Chapters:00:00:00 - Unlocking Growth: Why Systems Beat Hustle00:00:29 - Real Estate Reflections: What Scaling Actually Takes00:01:02 - Meet Brooke Riecke: The Spark Behind Smoother Ops00:02:19 - Hiring Smart: Solving for Clarity, Not Chaos00:09:00 - Systems that Save You from Burnout00:16:24 - Process Over Panic: Making Ops Your Power Move00:18:41 - Who Owns This? Why That Matters00:18:53 - SOPs Aren’t Boring—They’re Freedom Blueprints00:19:19 - Training Without Guesswork Starts Here00:19:38 - Getting Granular: Building One Task at a Time00:20:07 - Automate the Chaos (Without Losing the Personal Touch)00:20:42 - Onboarding Done Right: The Video Playbook00:22:05 - Don’t Just Build Systems—Empower People to Use Them00:24:54 - Set Your Team Up to Succeed (Not Just Survive)00:26:36 - Numbers Don’t Lie: Track What Matters00:28:43 - Great Leaders Audit. And Adjust.00:34:26 - One Final Truth: You Can’t Scale What’s BrokenLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInBrooke Riecke on FacebookThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren and Mie strip away the gloss of real estate and expose the operational chaos, emotional exhaustion, and leadership gaps that silently sabotage even the most driven teams. From the myth of “bad leads” to the hidden cost of poor follow-up systems, this episode dives deep into the real reasons agents burn out and teams underperform. You’ll discover why onboarding chaos, lack of structure, and unchecked CRM databases are bleeding revenue—and what top-performing teams are doing differently. Packed with actionable frameworks like daily downloads, 30/60/90 onboarding roadmaps, and mindset shifts that actually work, this episode is your tactical guide to scaling a business that’s both high-performing and human.Chapters:00:00:00 - What Success Really Looks Like in Real Estate00:00:19 - Real Estate Is Chaos—Here’s How to Lead Through It00:00:54 - Meet Your Hosts: Lauren & Mie Unfiltered00:01:45 - Why Emotional Regulation Is a Superpower00:02:40 - Want Freedom? Start with Structure00:02:58 - The Lead Problem No One Talks About00:05:50 - How to Build a Team That Actually Performs00:12:35 - The 15-Minute Habit That Changes Everything00:15:37 - Real Leadership = Clarity, Not ControlLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Lauren Holland and Mie Yamashita unpack one of the most misunderstood dynamics in scaling real estate teams: the relationship between team leaders and their admin. With brutal honesty and strategic clarity, they expose why leadership—not operations—is often the real reason your systems are breaking. Whether you’re overwhelmed, burned out, or blaming a struggling admin, this episode delivers the mindset shifts and tactical tools you need to reset the foundation. Learn how to build systems people can rise into, how to align your vision with execution, and why scaling with clarity always beats hustle.Chapters:00:00:00 - How Leaders Sabotage Their Own Admins00:00:36 - Quick Welcome, Big Truths00:00:45 - The Real Power Behind Leader-Admin Synergy00:02:02 - Ownership Starts with Expectations00:03:09 - Speak Clearly or Spiral: Why Clarity Wins00:05:15 - Don’t Hire Cheap—Hire Right00:06:54 - What’s Actually in Their Lane?00:11:18 - The Feedback Loop Most Teams Miss00:19:04 - Tech + Systems = Freedom (If You Let Them)00:25:42 - It Ends Where It Started: YouLinks and Resources:Reside PlatformReside Platform WebsiteLauren Holland on LinkedInMie Yamashita on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with legendary webinar expert Jason Fladlien—often dubbed the "$100 Million Webinar Man," though he now humbly updates that figure to a staggering quarter billion. Jason peels back the curtain on how he went from monk and rapper to one of the most sought-after minds in digital sales and conversions. Tailored for ambitious real estate team leaders and brokerage owners, Jason shares his mental models, time-efficient sales techniques, and proven webinar frameworks that can elevate a real estate business into an unstoppable revenue machine. This episode dives deep into leveraging psychology, creating scalable impact, and why real-time presentations are the ultimate secret weapon for growth-minded professionals.Chapters:00:00:00 - Selling Live: The Art of Personal Touch00:00:40 - Reside Platform Podcast Kicks Off Strong00:00:59 - Jason Fladlien: Rapper Turned Sales Legend00:02:19 - Meditation Hacks That Built a Sales Empire00:03:31 - From Stage Mic to Sales Mic00:04:30 - Why Webinars Crush Every Other Sales Tool00:14:01 - Real Estate Branding That Actually Sticks00:16:22 - Long-Form Content That Converts Like Crazy00:19:11 - Webinars That Work While You Sleep00:23:05 - Keep Them Watching, Keep Them Buying00:24:00 - The Real Goal Behind Every Conversion00:25:31 - Presentations That Print Profits00:27:20 - Webinar Structure That Sells Every Time00:28:43 - Shift Your Mindset, Shift Your Revenue00:31:53 - How to Keep Any Audience Hooked00:38:21 - Jason’s Magic Moment: The Offer Drop00:41:42 - Final Words: Risks, Rewards, and Real TalkLinks and Resources:Reside PlatformReside Platform WebsiteWebsiteJason on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Chris Snow, team leader of the Florida Coastal Team, returns to share the real strategies behind scaling a 40+ agent operation without relying on portal leads. Chris dives into the power of PPC lead conversion, explaining how he shifted away from expensive platforms like Zillow and built a nurture-based system that generates long-term clients from cold leads. Listeners will discover the tech stack, recruiting systems, and team training frameworks that support consistent monthly onboarding—and how Chris is getting 30–37% open rates on cold email campaigns. From AI texting to 90-day training cycles, this episode is packed with actionable strategies for growth-oriented real estate leaders. If you're looking to **scale your team, increase conversions, and improve retention—without burnout—this conversation is a must-listen.Chapters:00:00:00 - Kicking Things Off: Real Talk from Reside00:00:23 - Meet Chris Snow: The $10 Lead Guy00:01:12 - Why Your Leads Aren’t Converting (Yet)00:04:59 - How to Actually Nurture (Without Being Annoying)00:07:40 - The Magic of Value-Based Messaging00:10:18 - Tools We Use to Win at Scale00:12:37 - Recruiting 5 Agents a Month (Every Month)00:16:23 - Coaching Agents That Stick (Not Just Join)00:19:29 - Why We Left eXp for LPT Realty00:22:13 - How to Reach Chris + Final ThoughtsLinks and Resources:Reside PlatformReside Platform WebsiteWebsite: Florida Coastal TeamChristopher T Show on LinkedInThanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!