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PODCAST · business

Restaurant Marketing Secrets

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

Publisher-supplied feed metadata · PodParley refreshed Jun 2, 2026 · Source feed

  1. 965

    How To Build The Ultimate Restaurant Marketing Promos Every Month - Restaurant Marketing Secrets - Episode 987

    Here's the monthly promo blueprint the restaurants should follow every month.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

  2. 964

    How To Run Monthly Restaurant Promotions - Restaurant Marketing Secrets - Episode 986

    Stop doing weekly promos that don't drive traffic, don't drive sales, don't gain online engagement, don't excite your customers, and, more importantly, are done HALF-HEARTED and last-minute.  - This podcast is a micro-lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

  3. 963

    Restaurant Customer Acquisition Through Facebook & Instagram- Restaurant Marketing Secrets - Episode 985

    This podcast is a micro lesson of what we teach and discuss every week in our Skool community.  Click the link below to join our free America's Best Restaurants Skool group. https://www.skool.com/americasbestrestaurants

  4. 962

    Dominating Community Marketing - Restaurant Marketing Secrets - Episode 984

    Your restaurant can't simply be an address in your community; YOU have to be active, and YOU have to become the area's #1 influencer.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  5. 961

    5 Steps To Building A Dominant Loyalty Program - - Restaurant Marketing Secrets - Episode 983

    Loyalty can and should be a solid contributor to your monthly sales.  BUT there are steps you must take to optimize it.   --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  6. 960

    3 Keys To Building Your Marketing Plan - Restaurant Marketing Secrets - Episode 982

    If you want to grow your sales, you 100% must have a marketing plan.  And that marketing plan must be built around these 3 MUST-DOs! --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  7. 959

    How To Not Use Text Messaging For Your Restaurant - Restaurant Marketing Secrets - Episode 981

    Text messaging can be a great part of your restaurant's marketing program, but you need to make sure you're using your database correctly.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  8. 958

    Your Restaurants Marketing Success Is Right In Front Of Your - Restaurant Marketing Secrets - Episode 980

    The streets are lined with gold, unless you're still ignoring the opportunity --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  9. 957

    Text Marketing Done WRONG - Restaurant Marketing Secrets - Episode 979

    Text messaging is a great tool for your restaurant, but only if you use it right.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  10. 956

    How Can You Retain Your Customers Attention On Their Phones? - Restaurant Marketing Secrets - Episode 978

    You know where you can reach your customers, on their phones. But, are you doing what it takes to RETAIN that attention? --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  11. 955

    Get & Stay Active In Your Community - Restaurant Marketing Secrets - Episode 977

    You can't simply be an address in your neighborhood.  You expect the community to come to you and give you unconditional support, yet you never leave your restaurant to show them love where they are.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  12. 954

    Attract Attention Inside Your Restaurant - - Restaurant Marketing Secrets - Episode 976

    Too many restaurants I visit ignore the fact that I'm there, and that's a shame. The customers standing in front of you deserve your attention more than anyone else, yet your marketing is falling flat. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  13. 953

    Building A Customer Database For Your Restaurant Through Your Digital Marketing - Restaurant Marketing Secrets - Episode 975

    Do you have a plan to leverage your online presence and social media to build your most important asset...YOUR DATABASE --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  14. 952

    Building Customer Relationships, not data, outside of your Restaurant - Restaurant Marketing Secrets - Episode 974

    Your community is where you should be building massive, long lasting relationships, and that will never happen with you standing in your dining room. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  15. 951

    Acquiring Customer Data Inside Your Restaurant - Restaurant Marketing Secrets - Episode 973

    The best asset you can build is your customer database and the #1 place to build it is inside your restaurant.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  16. 950

    Acquiring Customers Through Social Media - Restaurant Marketing Secrets - Episode 972

    Stop renting your customers attention, and start leveraging your marketing to build a database and drive ACTUAL sales. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  17. 949

    Attracting Attention In Your Community - Restaurant Marketing Secrets - Episode 971

    You can't just be a sign in your community, you must be active.  --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  18. 948

    Your Restaurants In-Store Marketing Is Priority #1 - Restaurant Marketing Secrets - Episode 970

    You must learn to dominate your in-store marketing, it's the #1 opportunity to get your own customers' attention --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  19. 947

    Your Restaurants GAP Plan - Restaurant Marketing Secrets - Episode 969

    You're doing A in sales currently, and you want to do D...what's your plan to get there? --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  20. 946

    Stop Renting Your Customers Attention & Use The ABR Methond - Restaurant Marketing Secrets - Episode 968

    Most restaurants are renting and re-renting their customers attention on every platform.  Today I want to talk about OWNING their attention via our Attract, Build, Retain method. --- Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  21. 945

    Free Restaurant Marketing Audit - Restaurant Marketing Secrets - Episode 967

    Is your marketing plan built to WIN? Think so?  Take the audit ... https://business.americasbestrestaurants.com/audit

  22. 944

    The Chains Have Stole Your Customers Attention - Restaurant Marketing Secrets - Episode 966

    Every corner is dotted with chains.  Heck, I see 6+ chipotles on my daily commute.  How can an independent restaurant fix this?   Do you need some help driving sales to your restaurant?   We help independent restaurants WIN  Take our restaurant marketing attention today.... https://business.americasbestrestaurants.com/audit

  23. 943

    Retaining Your Customers Attention Through Digital Marketing - Restaurant Marketing Secrets - Episode 965

    If you're making an effort to get your customers attention on their phone, you might as well try to RETAIN IT! --- Do you need some help driving sales to your restaurant?   We help independent restaurants WIN  Take our restaurant marketing attention today.... https://business.americasbestrestaurants.com/audit

  24. 942

    How Does Your Restaurant Market Out In Your Community - Restaurant Marketing Secrets - Episode 964

    Pizza expo interviews dissapointed me again, the same ole same ole from too many operators.  --- Do you need some help driving sales to your restaurant?   We help independent restaurants WIN   www.americasbestrestaurants.com/audit

  25. 941

    Retaining Your Customers Attention In The Community Where They LIVE - Restaurant Marketing Secrets - Episode 963

    You must be present every week in your community, these are the people that support you every week, yet you rarely show up where it's important to the. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  26. 940

    How To Leverage Mothers Day To Market Your Restaurant - Restaurant Marketing Secrets - Episode 962

    Here's how to dominate social media by celebrating the moms of your restaurant. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  27. 939

    Retain Your Customers Attention Inside Your Restaurant - Restaurant Marketing Secrets - Episode 961

    You've got customers inside your restaurant, why not keep their attention?  Why not drive them back in more often? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  28. 938

    Incremental Sales & Profits From Your Restaurants Marketing- Restaurant Marketing Secrets - Episode 960

    You better be advertising every day on social media to attract the attention of consumers in your community.  And you SHOULD know what's happening as a result of those ads, AKA sales.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  29. 937

    Building Your Customer Database Through Digital Marketing - Restaurant Marketing Secrets - Episode 959

    The best place to build your customer database is inside your restaurant, but it's also the hardest.  Why?  Becuase it depends on HUMANS to do the work and always ask. So how do you build your database then?  Through online marketing, and today we dig into the 2 steps you must dominate.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  30. 936

    Community Marketing For Your Restaurant Done Right - Restaurant Marketing Secrets - Episode 958

    America's Best Restaurants helps independent restauratns WIN and today we are talking about how to win with your community marketing efforts.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  31. 935

    I Had Dinner Last Night At This Restaurant BECAUSE - Restaurant Marketing Secrets - Episode 957

    Sorry for the crappy audio, I guess the wrong mic picked me up :) --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com  

  32. 934

    In-Store Marketing Is The GOLD You're Missing Out On - Restaurant Marketing Secrets - Episode 956

    In-store marketing to build your database is the GOLD that you're missing every day! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  33. 933

    The Best Community Marketing You'll Ever Do For Your Restaurant - Restaurant Marketing Secrets - Episode 955

    Don't be a MINO in your community, be a shark! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  34. 932

    Marketing Success Is A Product Of Your Operations- Restaurant Marketing Secrets - Episode 954

    What levers do you need to pull to drive sales? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  35. 931

    500+ Facebook Comments For This Restaurant - Restaurant Marketing Secrets - Episode 953

    Be social and not a wannabe advertising company with your restaurants social media. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  36. 930

    Restaurant Marketing Attention Audit - Restaurant Marketing Secrets - Episode 952

    What's your markting look like for your restaurant?  Are you checking all the boxes? Have a listen and then take our ABR Attention Audit. www.mattplapp.live/audit --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  37. 929

    You're No Longer Just A Restaurant Owner - Restaurant Marketing Secrets - Episode 951

    30 years ago your job was much different than it is in 2026. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  38. 928

    Two Must Do Restaurant Social Media Campaigns - Restaurant Marketing Secrets - Episode 950

    Steal these two ideas for your social media this month.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  39. 927

    This Is Why Your Restaurant Sales Are Down - Restaurant Marketing Secrets - Episode 949

    Your sales problem isn't your food or your restaurant.  It's the competition. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  40. 926

    Jake Dominated The Minnesota Restaurant Scene With His Christmas Pop-U - Restaurant Marketing Secrets - Episode 948

    What Jake did this winter was WILD and the exact definition of ATTRACT ATTENTION mattplapp.live/santa to check out what Jake did for Christmas on his Facebook page.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  41. 925

    She Updated Her Restaurants Profile Picture & It Drove Traffic - Restaurant Marketing Secrets - Episode 947

    Money follows attention, no matter where it comes from.   --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  42. 924

    Taking A "Break" Is A Warning Sign For Failure - Restaurant Marketing Secrets - Episode 946

    Stopping treating your business like it's a yo yo diet. --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  43. 923

    Finally A Restaurant Marketing Bulk Gift Card Sales - Restaurant Marketing Secrets - Episode 945

    They've got the right idea, but the in-store execution failed.  --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  44. 922

    Here's How I'd Celebrate 50 Years In Business For This Restaurant - Restaurant Marketing Secrets - Episode 944

    They are celebrating 50 years next May and wanted to know what we would do?  Here you go! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help, check out www.americasbestrestaurants.com

  45. 921

    Your Taking Marketing Advice From Your Servers?- Restaurant Marketing Secrets - Episode 943

    Who's got your ear?  Experts, or your staff? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  46. 920

    Closed Mouths Don't Get Fed - Restaurant Marketing Secrets - Episode 942

    I can't believe I'd never left them a review, who else are they missing? --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  47. 919

    Free Food Can Do Wonders For Your Sales - Restaurant Marketing Secrets - Episode 941

    Did you know that FREE food can actually make you a LOT of money, here's how! --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  48. 918

    Aldo knew his pizzeria is only 20 customers away- Restaurant Marketing Secrets - Episode 940

    He not only knew where he was now, he knew where he could grow to AND HOW --- Do you need some help driving sales to your restaurant?   I'm the CEO of America's Best Restaurants. We help restaurant owners get the attention they deserve and find more frequent customers!  If you need help check out www.americasbestrestaurants.com

  49. 917

    Part 3 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 939

    🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar

  50. 916

    Part 2 Of 3 Talking With David Scott Peters About His Live Event - Restaurant Marketing Secrets - Episode 938

    🚨 RESTAURANT OWNERS: You're not running a restaurant… you're running a sales and marketing machine that just so happens to serve food. 💥 Too many independents are bleeding cash, stuck in survival mode, and getting crushed by the chains. That ends now. 🔥 I sat down with David Scott Peters, the godfather of restaurant operations, to talk about how we're flipping the script at the Restaurant Transformation Seminar.   https://www.davidscottpeters.com/restaurant-transformation-seminar

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ABOUT THIS SHOW

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database from that attentionR - Retaining attention in your databaseAnd, by the way, ABR also stands for America's Best Restaurants. (Duh!)Learn more about Matt Plapp by visiting his website at www.MattPlapp.com

HOSTED BY

Matt Plapp - America's Best Restaurants

Produced by Matt Plapp

CATEGORIES

Frequently Asked Questions

How many episodes does Restaurant Marketing Secrets have?

Restaurant Marketing Secrets currently has 50 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Restaurant Marketing Secrets about?

Dive into Matt Plapp's top Restaurant Marketing Secrets. Posted daily, host Matt Plapp will take an in-depth look into what he sees in the Restaurant Marketing landscape.The three things Matt believes in when it comes to marketing are:A - Attracting your customer's attentionB - Build a database...

How often does Restaurant Marketing Secrets release new episodes?

Restaurant Marketing Secrets has 50 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Restaurant Marketing Secrets?

You can listen to Restaurant Marketing Secrets on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Restaurant Marketing Secrets?

Restaurant Marketing Secrets is created and hosted by Matt Plapp - America's Best Restaurants.
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