PODCAST · business
Retention Masterclass
by John Koetsier, Peggy Anne Salz
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.We interview them and share their secrets with you.
Episodes
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New Retention Masterclass! Finally! And ... pls come to the new show!
Yes ... this is the first Retention Masterclass in 9 months! But Peggy & John are still doing shows ... just in a different place. And we want you to join us Join the new show here: Apple Podcasts: https://podcasts.apple.com/ca/podcast/clevertap-engage/id1561102284 Spotify:...
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The new mobile economy runs on subscriptions. How do you optimize them?
Subscriptions are the new revenue. The new economy runs on subscriptions. News, games, videos … transportation … homes … meals … almost everything is or can be a subscription. Which means: if you want to win in the new economy, you’d better get good at driving subscription revenue. In this…
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Apps for kids: 350M installs, subscriptions, and mobile user retention for kids in Sago Mini World
Apps for kids is a totally difference space than games, on-demand apps, or any other part of the app ecosystem aimed at teens or adults. In this episode of Retention Masterclass, Peggy Anne Salz and I chat with the product manager for Sago Mini World, Brennan Clark. Clark, who's led the company…
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Why NPS is narcissistic. And ... how to achieve 95% accuracy in predicting churn
Forecasting leaky buckets is super-helpful whether you're adding new users to your mobile app or new customers to your SaaS startup. In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Lift founder and CEO Dan Hestbaek. He works with companies in 90 countries to...
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Mobile user retention: when you HATE HATE HATE paying for the same user again and again and again
Dan Beasley, co-founder of Viker game studio in London, is launching Who Wants To Be a Millionaire on mobile in December 2020. Peggy Anne Salz and I chat with him on this episode of Retention Masterclass. We chat about the new game, about retention-first mobile marketing, typical mistakes in…
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Building subscription businesses that monetize: Chatting with Google's former product manager for self-driving cars and iOS app
How do you build a viable subscription business? Well, knowing your customers' needs better than they do themselves is a good start. In this episode of Retention Masterclass, we chat with former Google product manager Nick Hobbs about retention, acquisition, and product strategy for...
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Retention by design, with a Rovio art director: creativity, games, and keeping your users
We tend to think of great design as something that captures attention. But is it also something that keeps attention … and fosters retention? In this episode of Retention Masterclass Peggy Anne Salz and I are talking with Tatu Petersen-Jessen, an art director at Rovio, about design and creative…
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Mobile measurement in the age of privacy with Brian Krebs of MetricWorks
As every mobile marketer on the planet knows … iOS 14 will in effect deprecate the IDFA by making it opt-in. The IDFA is likely going the way of the dodo bird and the third-party cookie. The Google Ad ID (GAID) might follow in a year or so. Does that mean the end of mobile marketing measurement?...
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From Batman to you: mobile app retention for UTILITY apps
We almost never talk about utility apps. That's odd, because utilities is a top-5 app category on both Google Play and iOS, and there are many multiple billion-install apps in Utilities … think browsers, VPNs … search apps … and, of course emojis. Today, we’re going to fix that. In this episode…
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What can 120 million members and $1.7 billion in cash rewards teach us about retention?
What can 120 million members and $1.7 billion in cash rewards teach us about retention? You’ve probably never heard of Prodege. But you’ve probably heard of SwagBucks, or MyPoints, ShopAtHome, CouponCause, or Shoply, or a bunch of other different brands. They’re all brands from Prodege, which...
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The mobile user retention tech stack with Christian Eckhardt, CEO of Customlytics
We all know about the mobile growth tech stack ... but what tech stack do you need for world-class mobile user retention? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Christian Eckhardt, CEO of Customlytics. Formerly from Delivery Hero, Christian is a…
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Product is the new marketing: chatting with the chief product officer of CleverTap
Retention is simple. But simple … doesn’t mean easy. In this episode of Retention Masterclass we chat with Vishal Anand, the CPO of CleverTap. Marketers spend a lot of time focused on how to retain users: what to do, when. How to onboard. What to show first. How to train. What messages to send.…
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Fat funnels, marketing, and doctors that drive customer retention
Are fat funnels good, even for medical professionals? Every smart marketer knows that customer retention is about much more than marketing. So today we’re talking to a head of product. She happens to be Dr. Ruth Guthoff-Rechnagel from Doctor Care Anywhere and, as you can guess from the name…
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PicsArt: What acquiring 1 billion users teaches you about retention
What does acquiring a billion users teach you about retention? In this episode of Retention Masterclass Peggy Anne Salz and I chat about PicsArt, which is a true global phenomenon. It’s in the top .1% of apps in terms of installs, it’s hugely popular, and people have used it to create and share...
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Hooked: how to build mobile habits for better user retention, with Fouad Saeidi from App Growth Network
How do you hook mobile users to maximize retention? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier interview Fouad Saeidi, the founder of App Growth Network. He's a gamer, he makes games, and he markets games ... so it's kind of the full meal deal. We talk about: -...
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Benchmarks are bogus and measurements are meaningless, with Brian Balfour of Reforge
Are benchmarks bogus? Is measurement meaningless? In this edition of Retention Masterclass, Peggy Anne Salz and John Koetsier chat with Brian Balfour about the perils of benchmarks and measurement. Brian was the VP of Growth at Hubspot, which now has almost 80,000 customers. He’s been a founder…
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Superheroes of mobile: Getting, keeping, and monetizing users with the best in the business
How do you grow your mobile business sustainably for the long term? In this episode of Retention Masterclass, Peggy Anne Salz and John Koetsier talk about what every mobile publisher wants: great users and great customers. And they don’t just want to get them, they want to keep them. And guess…
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Personalization is a plus in a pandemic: Ian Leslie, CMO of Industry West
How do you get people to spend $3,000 online for a sofa they’ve never couchsurfed? And how do you increase sales while decreasing cost of customer acquisition? In this episode of Retention Masterclass Peggy Ann Salz and John Koetsier chat with Ian Leslie, CMO at Industry West. Industry West...
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Mobile engagement, retention, and frameworks with the godfather of the mobile growth stack, Andy Carvell
Any mobile marketer wants better engagement and higher retention. One of the ways to get there is applying the right frameworks with the right tools to build and deepen connection with your users and customers. (It also helps to have a great mobile app ...) In this episode of the Retention...
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Dark arts & magic in marketing: Ogilvy vice-chairman Rory Sutherland on data and when not to use it
You don't get 7 million TED talk views for nothing. Rory Sutherland is the Vice Chairman of Ogilvy UK and the author of “Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life.” And we had a wide-ranging, crazy, seminal, wonderful, and entertaining discussion! A...
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MasterClass' top marketing expert on Retention Masterclass: Thomas Hopkins, performance and lifecycle marketing manager at Masterclass
You're not seeing double. It is very meta, but we have a top exec from THE MasterClass ... the one with teachers like Serena Williams, Martin Scorsese, Dr. Jane Goodall, Natalie Portman, and Gordon Ramsey ... on Retention Masterclass, the podcast. In this episode of Retention Masterclass, Thomas...
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Customer acquisition and retention in a COVID-19 world with Rebecca Nackson (iHeartMedia, Audible, IBM, Notable)
Do marketers have funnel vision? Do they have the right tools, tech, and tactics for customer retention? And the right teams working in harmony? Rebecca Nackson, who led marketing for teams at iHeartMedia, Audible, IBM, and multiple startups, talks to Peggy Anne Salz and John Koetsier about...
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Magnetic brands: attraction is the new acquisition
If your brand disappeared tomorrow … would anyone care? Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity. We talk about: - what does...
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Customer retention for on-demand services: learning from Uber and Wag
Jessy Hanley has led marketing and retention roles at Uber and Wag, and she's now leading similar efforts at a multi-billion-dollar global brand. In this episode, Peggy Anne Salz and John Koetsier interview her to learn the secrets of retention in on-demand marketplaces, and she shares her…
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Solving customer retention 8,000 apps at time
According to AppsFlyer, brands are spending $60B this year to acquire new mobile users. But within a week marketers have lost nearly 66% of their users. That means 40 to 50 billion dollars will almost literally just go up in smoke. BUT ... if you just spent a fraction of those billions fixing...
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Retention is the new acquisition (and ... hello world!)
The marketing world has gorged on acquisition over the past decade. Cheap VC money and an explosion of marketing technology for measurement and analytics have led brands to over-index on pulling in new users and new customers, and under-index on delighting those customers so that they'll stick...
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ABOUT THIS SHOW
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.We interview them and share their secrets with you.
HOSTED BY
John Koetsier, Peggy Anne Salz
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Frequently Asked Questions
How many episodes does Retention Masterclass have?
Retention Masterclass currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Retention Masterclass about?
Post-acquisition marketing is massively undervalued. So much marketing to date has been acquisition-focused. Now the top marketers on the planet are turning to customer experience and user retention.We interview them and share their secrets with you.
How often does Retention Masterclass release new episodes?
Retention Masterclass has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Retention Masterclass?
You can listen to Retention Masterclass on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Retention Masterclass?
Retention Masterclass is created and hosted by John Koetsier, Peggy Anne Salz.
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