Revenue Boost: A Marketing Podcast
by Kerry Curran
The rules of growth have changed. Has your revenue engine kept up?Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth.That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately.What you’ll walk away with:- How to transform brand equity into booked revenue- Account-based marketing and RevOps plays that shrink cycles and spike win rates- AI, SEO, and data strategies that keep your en
Episodes
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The Future of B2B PR: How Today’s Leaders Win with AI and Story-Driven Strategies
What if your competitors are using PR to drive revenue while you’re still chasing headlines? Most B2B leaders still think of PR as press releases and media mentions. But here’s the truth: companies winning today are using PR as a strategic growth lever, integrated into sales, marketing, and...
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From Mission to Metrics: How to Build a Scalable Growth Engine
Is your team chasing growth or just chasing KPIs? In this episode of Revenue Boost: A Marketing Podcast, titled “From Mission to Metrics: How to Build a Scalable Growth Engine,” CEO Ollie James shares the unfiltered truth: without a clear mission, your GTM strategy is just noise. You’ll hear how...
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Risk Smarter, Grow Faster: AI-Driven Lessons for DTC Brands
Still waiting for the perfect strategy, hire, or agency to fix your growth? While you’re hesitating, someone else is testing faster, learning smarter and winning. In this episode of Revenue Boost: A Marketing Podcast, host Kerry Curran sits down with David Lorango, former head of e-comm at…
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Content That Converts: Why Your Brand Needs a Strategy, Not Just Posts
Are you still posting on LinkedIn without a plan and wondering why it’s not working? If your content feels scattered, generic, or just isn’t converting, the problem isn’t your platform. It’s your strategy. In this episode of Revenue Boost: A Marketing Podcast titled “Stop Posting. Start…
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From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale
Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead...
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Winning the Agency Pitch: Strategies for Standing Out and Closing Fast
Need to win your next pitch fast? Discover how BrainLabs closes deals in a week—and how you can too. Most agencies overcomplicate pitches. BrainLabs does the opposite—and it’s winning them 84% of the time. In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran sits down with Adam...
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Beyond the Buyer: How Executive Engagement Drives More B2B Revenue
Feeling the pressure to grow—but struggling to get above the line of power in your deals? You're not alone. In a market saturated with noise, generic emails, and product-first selling, the biggest threat to your revenue isn't bad outreach—it's a lack of real executive relationships. In this…
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B2B Events That Close Deals: Strategies for Relationship-First Growth
Sick of trade shows that cost a fortune but never drive real pipeline? If your events strategy feels more like a brand awareness play than a revenue engine, this episode will help you flip the script. In this episode of Revenue Boost: A Marketing Podcast titled “B2B Events That Close Deals:...
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Pipeline in Person: How Relationship-First Events Drive Real ROI
Trade shows and events are back! But most still miss the point. If you're not walking away with real relationships and revenue potential, you're doing it wrong. Hey there, I'm Kerry Curran—B2B Revenue Growth Executive Advisor, Industry Analyst, and host of Revenue Boost: A Marketing Podcast. In...
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Scale Smarter Under Pressure: How CMOs Win With Peer Collaboration
“It’s never been harder to be a CMO—and never more important to get it right.” Pressure is mounting for go-to-market leaders. Budgets are shrinking. Shortlists are tightening. AI is changing the game before most teams can even catch up. And yet, CMOs are expected to lead with confidence, deliver...
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Your Brand in Real Life: Event Strategies for Lasting Brand and Revenue Impact
“Experience equals perception. Your event is your brand in action, and every detail tells a story. If your event isn’t memorable, connected, and aligned to your goals, it’s a missed opportunity to deepen loyalty and accelerate the pipeline.” - Emily Olson Hi there, I’m Kerry Curran, B2B Revenue...
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Your Agency Growth Strategy Is Broken: How to Pivot Now to Stand Out and Get Shortlisted
"Most agencies are invisible—and it’s their fault. If your positioning is broken, your website forgettable, and your marketing says nothing, you’re out before the game starts. The shortlist isn’t random—it’s earned. If you can’t clearly explain who you help and why you’re different, buyers won’t...
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Marketing That Resonates: How Empathy and Representation Build Stronger Brands
"Your customer is the hero not your product. The most effective marketing tells their story, not yours. When you lead with empathy and deeply understand their challenges, desires, and identities, you create content that makes them feel seen. That’s what earns attention, trust, and loyalty...
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The Real Pipeline Fix: How Coaching, Curiosity, and Authenticity Close More Deals
The real reason your pipeline is stalling has nothing to do with tools, scripts, or call volume. It’s coaching. Most sales teams keep adding technology and training, yet deals still slip, buyers stall, and trust erodes. The problem isn’t effort. It’s that reps are being developed as pitch…
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The Culture Multiplier: Why People First Leadership Is Your Most Underrated Revenue Strategy
Are you underestimating culture as a growth driver? Too many leaders still see it as “soft.” But when trust breaks, retention falls, productivity slows, and your best people quietly start planning their exits. The truth is: culture is infrastructure. It fuels resilience, engagement, and results....
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From Insight to Impact: Smarter Research for Personalization That Resonates
If you want to create content that truly resonates, start by listening. Your audience is already telling you what they care about—you just need to ask the right questions and use their answers to fuel smarter, more personalized marketing. That's a quote from Rachael Bassey and a sneak peek at...
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The New SEO Frontier: How Marketers Can Win Visibility in the Age of AI
“Visibility in the age of AI isn't just about ranking anymore—it's about being understood, trusted, and retrievable by the machines your buyers now rely on. These engines extract only the most relevant chunks of content to answer the query. And if your message isn't structured clearly or…
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The Last Untapped Channel: Driving Precision, Attention, and Revenue with Smart DOOH
“Digital out-of-home is where attention lives. It's unskippable, brand-safe, and contextually relevant—right when and where people are most engaged. If your brand isn't showing up in high-dwell environments, you're missing a powerful and measurable way to connect.” That's a quote from Peter...
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The Rise of the Fractional CMO: How to Accelerate Revenue Growth Without the Overhead
Fractional leaders aren’t here for job security—we’re here to build legacies. We remove the internal angst that clouds big decisions. We’re not protecting titles or playing politics. We’re focused on what drives transformation, growth, and lasting impact. Hi there, I’m Kerry Curran, B2B Revenue...
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Packaging and Pricing: The Key Revenue Strategy Most CEOs Miss
“If your team's still selling features, your packaging is broken. Most CEOs focus on scaling sales, but they overlook pricing and packaging as core revenue levers. When your pricing aligns with the value you deliver, value-based selling becomes second nature, discounting drops, and revenue growth...
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Data Chaos to Clarity: How Smart Marketers Turn Metrics into GTM Momentum
“You can't scale on bad data. If marketers don't learn to be data stewards and systems thinkers, no amount of AI or automation will save them.” That's a quote from Kim Tran and a sneak peek at today's episode. Welcome to Revenue Boost, A Marketing Podcast—the show where growth-minded business...
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From Siloed to Strategic: How Unified Customer Data Fuels Predictive Marketing
Marketers don't need more data—they need smarter data. When you unify your first-party customer data and layer it with predictive AI, you move from generic messaging to precise, revenue-driving actions. Whether it’s suppressing low-propensity audiences, expanding high-value segments, or…
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Smarter Targeting, Stronger Growth: How ICP + GTM Rigor Unlock Scale
“It’s not just about getting a deal closed. It’s about aligning on shared goals, making sure we’re solving the right problem, and ensuring we can actually scale together. That upfront rigor means faster onboarding, better results, and long-term partnerships that last.” That’s a quote from Lee Aho...
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Beyond ABM Platforms: How Predictive ICP and GTM Alignment Drive Revenue Results
“It’s not about throwing tech or SDRs at the problem. If your teams aren’t aligned, your content isn’t differentiated, and your ICP isn’t predictive, you’ll keep spinning your wheels. ABM has to be a full go-to-market motion—not just better targeting.” That’s a quote from Kristina Jaramillo and a...
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Operationalizing Marketing for Revenue Growth: Cut the Drag, Scale the Impact
“If people show up to a meeting and spend the whole time on their laptop, they probably don’t need to be there. Let’s call it out—and give them permission to opt out.” That’s a quote from Matt Heinz in today’s sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show...
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The Future of AI in Marketing: How Smart Teams Are Upskilling Now
“If you haven’t used AI this week, you don’t really know AI. Things are changing so fast—and the teams that upskill together are the ones unlocking real transformation.” That’s a quote from Pam Boiros and a sneak peek at today’s episode. Welcome to Revenue Boost: A Marketing Podcast—the show…
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Beyond Google & Meta: The Future of Search, Media, and Customer Behavior
“Marketers are being told to do more with less—so they retreat to what’s safe and attributable: Google, Meta, the tried and true. But attribution doesn’t equal impact. If you're only investing in channels that show direct ROI, you're ignoring the way today's buyers actually behave. You're not...
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Marketing Impact Unlocked: Prove, Scale, and Strengthen Revenue Contribution
“We need to stop forcing marketing metrics on the business—MQLs, click-through rates, web traffic—and start speaking the language of pipeline, bookings, and revenue. When marketers align their reporting with what the executive team actually cares about, they stop defending their existence and…
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The New Rules of B2B Marketing: How to Win with Differentiation and Value, Not Volume
“Deeper ICP understanding solves 99% of your marketing problems—including differentiation. Most B2B teams just scratch the surface with outdated personas and miss the real insights that drive action. When you truly understand your audience—their pain points, their priorities, and what keeps them…
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Revenue and Retention: Why Customer Success Is Key to Sustainable Growth
"Most companies focus on acquiring new customers, but in recurring revenue businesses, 70–90% of revenue comes from existing customers. If you're not investing in retention and expansion, you're leaving your biggest growth lever untapped.” Roee Hartuv In this episode of Revenue Boost: A Marketing...
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AI + EQ + GTM: The New Growth Equation for B2B Leaders
"If done right, AI will actually make us more human. It handles the busy work and surfaces real-time insights—so GTM teams can focus on what really drives revenue: building relationships, solving real problems, and creating long-term customer value." That’s a quote from Roderick Jefferson and a...
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The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales
The CEO’s Strategic Growth Edge: A Go-To-Market System That Scales “You don't need more leads—you need clarity. Clarity on where your business can grow the most, the fastest, and at the highest margin. That's what a real go-to-market system delivers. It's not about volume anymore—it's about...
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Smarter Tech, Sharper Targeting: Fueling Revenue with AI, Data Quality, and GTM Alignment
“AI is only as powerful as the data behind it. If you don’t trust the inputs, you can’t trust the outputs and that’s where most companies get stuck. It’s not enough to have automation or algorithms; you need quality, transparency, and alignment across your go-to-market motion. That’s the…
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From Strategy to Speed: Building a Modern Marketing Engine with AI
“AI can accelerate everything, but if you don't have a clear strategy and alignment across leadership, you're just scaling inefficiency faster. Before you invest in tools or systems, you need to know why they matter, how you'll measure impact, and whether your organization is built to move fast...
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Your Brand Is Your Future: Scaling B2B Revenue Beyond Playbooks and Tech Stacks
"No tech stack, no playbook, no AI prompt is ever going to get you to that ultimate breakthrough that legacy status, that hockey-stick growth. It just won’t. What gets you there is brand: your story, your why, and the emotional connection you build with your buyers. No one buys from you because...
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The Future Is Multicultural: How Inclusive Marketing Fuels Revenue Growth
“When 70% of consumers say they prefer to buy from brands that reflect their values, inclusive marketing stops being a ‘nice-to-have’ it becomes a competitive advantage. Align your marketing dollars with that reality, and you’re not just doing the right thing you’re unlocking a scalable growth...
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Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact
Redefining Affiliate Marketing: Brand + Performance for Maximum Revenue Impact “Affiliate marketing intersects with every part of your marketing stack—PR, influencer, paid search, content—but too often, it operates in a silo. The real opportunity lies in integrating it into your brand and...
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The Future of Integrated Media: Smarter Digital Marketing for Revenue Growth
The Future of Integrated Media – Smarter Digital Marketing for Revenue Growth "It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels....
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From Awareness to ROI: Maximizing Influencer Marketing for Revenue Growth
"It’s no longer about winning the channel; it’s about winning the customer. Too often, brands optimize for individual platforms without considering the bigger picture. Today’s consumers move seamlessly between channels. If we reach the right audiences with the right message and high-impact...
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From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth
From Social to Strategy: How Smart Organic Content Fuels Consumer Interest & Revenue Growth "Brands need to stop thinking of themselves as the center of the conversation and start putting their audience first. If you focus on fulfilling their interests—whether through information, education, or...
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Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth
Smarter Marketing Measurement: Your Competitive Edge for Revenue Growth "The big ‘aha’ moment for most marketers comes when they cut something they thought was working, wait 30 or 60 days, and see that sales remain exactly the same. That realization—that they were spending money on something with...
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Monetizing Content: How Top Publishers & Brands Maximize Reach and Revenue Impact
Cooper Schwartz: Monetizing Content: How Top Publishers and Brands Maximize Reach and Revenue Impact “The brands that win aren’t just the ones with the biggest budgets—they’re the ones that strategically align performance and brand marketing to maximize reach and revenue.” That’s a quote from...
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Founder-Led Growth: Winning with Authenticity in a Noisy Market
“The company that grows isn’t the one with the best solutions—it’s the one with the best marketing that truly connects with its audience.” That’s a quote from Sheri Otto and a sneak peek at today’s episode. Hi there, I’m Kerry Curran, Revenue Growth Consultant, Industry Analyst, and host of…
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Mastering Search Intelligence: Ranking Strategies Across Social, AI, Voice, and Video
“Search is no longer just about Google—it’s a behavior happening everywhere, from TikTok and Amazon to ChatGPT and Perplexity. To win in this new era, brands need to deeply understand their audience and align their SEO, social strategy, and authenticity across every platform where discovery...
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Influencers & Amazon: The Game-Changing Strategy for Top Rankings
“If you want to win on Amazon, you're not just marketing to consumers, you’re marketing to an algorithm. The brands that succeed are the ones that understand how to send the right signals, drive real engagement, and turn visibility into sustained growth.” That’s a quote from Samir Bhavani and a...
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Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies
S1 E63 Unlocking CPG Growth: Collaboration, Innovation, and Retail Media Strategies Kris McDermott “One of the most powerful ways to drive growth in a large, complex organization is to bring together teams from different groups. Innovation happens when diverse perspectives collide. Agility…
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The Power of Consumer Conversations: Turning Social Data into Dollars
“Today, social listening isn't just about monitoring conversations. It's about uncovering actionable insights that can shape the trajectory of an organization. From identifying emerging cultural trends to driving product innovation and refining marketing strategies, social listening provides a...
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Mobile Commerce 2.0: Boosting Retailer Revenue with Better Shopper Experience
"The key to driving revenue in mobile commerce is creating seamless connections between inspiration and action. When you optimize the shopper's journey—from the moment of intent to the point of purchase—you unlock value for retailers, creators, and consumers alike." – Michael Jaconi In this…
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Cracking the Amazon Algorithm: Strategies for Increased Visibility and Revenue
“Amazon optimization today isn't just about keywords. It's about creating a compelling narrative with your images, content, and product attributes. AI now plays a crucial role in reading and interpreting your images and text to rank your listings. If you can convince the algorithm that your…
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Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising
“When you combine onsite inventory with the retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers. And that's where real gains are made.” That's a quote from Harsh Jiandani and a sneak peek at today's episode. In this episode...
About this show
The rules of growth have changed. Has your revenue engine kept up?Driving revenue has never been harder. Budgets are tighter, buying journeys are longer, and competition is fiercer. That’s why the leaders who win today aren’t relying on random acts of marketing— they’re building scalable revenue engines that align brand, demand, and sales into one system of growth.That’s exactly what you’ll learn here. Revenue Boost: A Marketing Podcast is your executive playbook for turning marketing into measurable revenue. Each episode is a fast-moving, insight-packed conversation with CMOs, CROs, founders, and operators who’ve already cracked the code. They share proven frameworks, demand-gen tactics, pipeline acceleration strategies, and attribution models you can put to work immediately.What you’ll walk away with:- How to transform brand equity into booked revenue- Account-based marketing and RevOps plays that shrink cycles and spike win rates- AI, SEO, and data strategies that keep your en
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Kerry Curran
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