From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale

Still leading with product features instead of customer results? You could be costing yourself more than just attention—you’re missing the trust that drives real pipeline. In this episode of Revenue Boost: A Marketing Podcast titled “From Vision to Execution: What It Really Takes to Lead Customer-Centric Marketing at Scale,” host Kerry Curran sits down with Kerel Cooper, CMO of GumGum, to unpack what it really means to put the customer at the center of your marketing strategy—and how that shift can unlock revenue at every stage of the funnel. After one year in the CMO seat, Kerel shares how he transformed GumGum’s go-to-market strategy by thinking like a B2C brand: elevating storytelling, designing more human experiences, and scaling emotional connection without losing performance. This conversation goes beyond buzzwords and into real execution—how to get case studies faster, how to build trust earlier, and how to rise above the noise in a crowded space. You’ll learn: How to build branded case studies—starting at the contract, not the campaign recap Why experiential marketing beats pitch decks (even in B2B) How to connect with senior stakeholders by offering strategic value Why Kerel invested in contextual video + their “Mindset Graph” to differentiate GumGum How to turn in-person events into trust accelerators (not just swag drops) Who it’s for: CMOs, revenue leaders, and GTM teams tired of marketing that sounds like everyone else—and ready to lead with empathy, value, and outcomes. What you’ll walk away with: A proven blueprint for how customer-led storytelling, smart events, and executive-level strategy combine to build a brand buyers want to work with. 🎧 In just 28 minutes, you’ll learn how to build marketing that earns trust—and turns buyers into believers. 👉 Stay tuned to the end where Kerel shares the #1 move new CMOs should prioritize—and what he wishes he had done even sooner. Flat or slowing revenue? Let’s fix that—fast. Revenue Boost: A Marketing Podcast gives you proven plays, sharp insights, and “steal-this-today” tactics to power your revenue engine. 🎧 Follow on Apple, Spotify, YouTube ⭐ Rate 5 stars if these insights move your metrics 📅 Fresh episodes drop often—don’t miss a pipeline-popping idea 👉 Visit revenuebasedmarketing.com to start your growth audit—or DM me directly. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.