Revenue Creator Podcast
by RevGenius
Jared Robin sits down with the people building revenue right now. Founders, CROs, and GTM operators walk through the exact plays behind their numbers, from AI operating systems that run half the work to event strategies that pay for themselves before the plane takes off. From RevGenius, a community of 100,000+ revenue creators.
Episodes
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How Justworks cut AE ramp from 18 months to 9 | Lauren Hughes
Justworks used to take 18 months to ramp a new AE. Now it takes nine, and the target is under six. Lauren Hughes, VP of GTM Effectiveness at Justworks, joins Jared Robin to explain how she rebuilt RevOps around customer outcomes. She covers the AI sidekick that answers buyer questions live on…
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Inside the $10M ARR Per Employee Experiment with Amos Bar Joseph
Amos Bar Joseph launched Swan with three founders, seven figures in ARR, and a public bet to reach $30M without hiring. Then sales broke, and Swan doubled to six people. His learning: AI can do the work, but scaling is decisions, and decisions stay human. On this episode of the Revenue Creator...
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How a HubSpot Director Replicates Human Judgment with Mintis Sow
Mintis Sow has lived about five careers inside HubSpot: quota-carrying seller, sales manager running outbound data for her team on her own credit card, founding member of the RevOps team, the marketer who built outbound inside the most inbound company in SaaS, and most recently Senior Director of...
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One Clay Owner Replaced a RevOps Team with Olga Traskova (Birdeye)
Olga Traskova is VP of Revenue Operations at Birdeye. She collapsed marketing, sales, and CS ops into two functions, builders and operators, and runs AI by one rule: the best workflow is the one sellers never clock as AI. She and Jared Robin get into the Claude skill nobody touched until it…
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A Billion-Dollar Company Before RevOps, with Lindsay Rothlisberger (Zapier)
Lindsay Rothlisberger is Director of GTM Innovation at Zapier. Zapier hit billion-dollar scale product-led before it had a formal RevOps function. She built it, then built the layer that now runs Zapier's GTM agents: a shared brain of context with one named owner per piece, a skill that reviews...
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Half the BDRs, 40% More Productivity, with Shantanu Shekhar (Personio)
Shantanu Shekhar, VP of RevOps at Personio, funded his GTM engineering team by not backfilling two BDR seats. He ended up cutting half the BDR headcount, and BDR productivity went up 40% year on year while ARR per AE rose 22%. He and Jared get into making the case for builders over headcount,...
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Mason Cosby on Making Events ROI Positive
Mason Cosby runs Scrappy ABM. This year he spent $30-40K across 14 events and averaged eight opportunities from each one. In this conversation with Jared Robin, he breaks down the five audiences you can reach before an event starts, none of which require anything from the organizer. He also...
About this show
Jared Robin sits down with the people building revenue right now. Founders, CROs, and GTM operators walk through the exact plays behind their numbers, from AI operating systems that run half the work to event strategies that pay for themselves before the plane takes off. From RevGenius, a community of 100,000+ revenue creators.
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RevGenius
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