PODCAST · business
Reviving Retail
by Paul Watkins
Reviving retail after covid-19 coronavirus.
Episodes
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After lockdown some retail is seeing spikes in trading, then a decline. Why?
A spike up after lockdown can be due to the novelty of being able to shop again. But what then? How do you keep your retail traffic flowing?
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Grow the gross margin on each sale in retail. It's easier than you think.
Growing the gross margin in retail may seem impossible due to your heavily discounting competitors. But there are some surprisingly easy ways to do this. This episode covers terms of trade
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Getting foot traffic back into your store
This is part two if how to increase retail foot traffic.
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How can bricks and mortar stores survive? 5 key reasons . Number one is...
The tactile experience. In retail stores customers can touch feel, smell and try on items. How are you making sure this works for you?
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Revolutionary retail changes due to lockdown
Lockdown has created changes to retail that are far more significant than those due to SARS or the GFC or any other trading glitch. What are these? Click and collect, the retail experience, subscription retail and other changes are very apparent.
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Your greatest retail asset coming out of lockdown
Getting your retail store back into profit after lockdown can be accelerated using this key step. Use your database of customers and of you dont have one create one. Right now that may get easier to do than you think.
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Welcome to reviving retail after lockdown
Reviving your retail store after coronavirus and its resulting lockdown is going to have its challenges. Things have changed. Buying patterns have changed. Stores need to evolve rapidly to survive and social distancing may be around for a while yet. The process for marketing your store for growth...
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