PODCAST · business
Rick & Rick Rule the World
by Rick Mathieson & Rick Wootten
Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising, digital, social, experiential, and content marketing. Plus SEO/AEO, multi-flavor AI (generative, agentic, neurosymbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C marketers and brands out to make the most of them. Whether you’re entry-level, CxO, or creative, the spoiler alert’s the same: This isn’t your grandpa’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.
Episodes
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Interview: 3 Things Every Marketer Needs to Know to Get Buy-In from the C-Suite
Nuance Collective Partner & Chief Operating Officer Terry Seitz shares insights on three things every needs to know about aligning with, and getting buy-in from, the C-suite. A seasoned marketer whose career spans two decades at agencies such as Grey, PhD, and IPG—as well as a dozen years at VISA...
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Movie Review: 'Spider-Man: Brand New Day'
🦶🏻 Peter Parker serves up some not-so-small potatoes: In the conclusion of this two-part episode, the Ricks and guest Kurt Ho pivot to that other massive blockbuster for summer 2026—“Spider-Man: Brand New Day.” IN THIS EPISODE 💀 Enter: The Punisher, the Hulk, the Black Widow—and Jean Grey? 👀...
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Movie Review: Christopher Nolan’s ‘The Odyssey’
🎥 In Part One of a two-part episode, the Ricks are joined by guest Kurt Ho for the first of two movie reviews of this summer’s biggest blockbusters. First up: Christopher Nolan’s “The Odyssey.” IN THIS EPISODE 🖖 One Rick’s odyssey leaving Las Vegas—and fleeing Trekkers 🕷️ Two blockbusters...
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Brand Activations, Big Trailer Drops & More at Comic-Con 2026
💥The biggest brand activations, the buzziest trailer drops, the most bodacious new merch, and more: Learn how the Ricks won San Diego Comic-Con 2026—with a little help from Kurt Ho, Eric V. and 135,000 of their closest friends. Think: DC’s Lanterns, Clayface, and Superman: Man of Tomorrow....
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☕️ How Starbucks Brewed Its Buzz Back, BMW Curbs Corners, Twix Is for Dummies & More
Starbucks serves up a turnaround fit for Gen Z. BMW brings corners to court. Twix doubles down on a new ventriloquist act. Plus Loaded Questions and more— straight from the intersection of marketing, media, tech and pop culture. IN THIS EPISODE ☕️ Novelty drinks power a Starbucks turnaround—when...
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💥 Celebrating the Life of Comic Book Legend Stan Lee
From the vault, just in time for ComicCon 2026: The Ricks celebrate the life of Stan Lee in this November 2018 episode recorded just hours after the death of this comic book industry icon. Approximate 17 minutes. Review your streamer’s privacy policies. Episode may feature audio, visual and/or...
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🍟 Five Guy’s Fry Cup Scandal, Ferrari’s $640K Luce Fiasco, GTA 6’s $3 Billion Launch
⏱️ $3 billion gone in 60 minutes: Grand Theft Auto 6’s sizzling pre-orders. Why Ferrari thought the Luce EV would light up sales. And Five Guys serves itself a kerfuffle over its fry cups. Plus Loaded Questions and a whole lot more, straight from the intersection of marketing, media, tech and pop...
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⚽️ World Cup Advertising 2026: Spots That Scored
📺 World Cup mania has come to marketing, and the Ricks are scouting out the spots that are scoring big—from brands like Lays, BofA, Michelob ULTRA, Apple and more. Plus: Our Spidey-senses are tingling over this summer’s box office pre-sales champ, the rough road ahead for US auto brands, and…
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🎮 Big Moves at XBOX, Netflix, Cannes, and … Peak GenAI?
XBOX thinks outside the well, box. Brands who love AI influencers and the consumers who hate them. Three big themes from the 2026 Cannes Lions, and more. And is GenAI about to hit Gartner’s Trough of Disillusionment?” IN THIS EPISODE 🎮 XBOX hits 25 with a quarter-life crisis all its own 🧟♀️…
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🚀 Rick and Rick Review ‘The Mandalorian & Grogu’
It’s the first new Star Wars movie in over seven years, which means it’s time for an official, Rick and Rick review of “The Mandalorian and Grogu.” Super fans Eric V. and Kurt Ho—the Comic Book Kids—join the conversation with their takes on the latest entry in their all-time favorite franchise....
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🧟 Why Marketers Are Obsessed With ‘Obsession,’ Robot Fight Club, the Cult of Canva & More
A look at the outdoor campaign for the hit horror flick “Obsession” that’s so effective, it’s scary. New trends in robot boxing. McDonald’s fries do the moonwalk. Canva fosters a squirrel-based “cult.” Plus Loaded Questions, and a whole lot more. IN THIS EPISODE 🍿 An unconventional campaign for…
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🏆 2026 Cannes Lions Creative Marketer of the Year, AI Hallucinations-With Advertising?
A first-ever, three-time Cannes Lions Creative Marketer of the Year. ChatGPT hallucinations now may come with advertising. Fifty movies for the cost of one? How AI could restructure Hollywood’s cost structure. Allbirds ditches the sneakers, flocks to AI. McKinsey’s take on the GenAI paradox—and...
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🌕 Steph Curry’s Moonshot, Winning LinkedIn’s New Algorithm, Star Trek at 60 & More
Mastering the new LinkedIn algorithm for fun and profit. Mark Zuckerberg sends in the clone. How Steph Curry’s “Moonshot” won Creative Data Campaign of the Year. Plus a whole lot more. IN THIS EPISODE: 🧟♀️ Rick W. Finally Sees “Weapons” (at 01:10) 🖖🏼 Star Trek at 60: Warp Factor…WTF (03:24)…
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🎬 Interview: Nuance Collective's Anne Faricy on the Oscars & the State of Consumer Marketing
🎬 Playing it safe never won anybody an Oscar. So why set advertisers on such unsure footing during Hollywood’s biggest night? The chief strategy officer of The Nuance Collective joins the show to discuss the state of consumer marketing as seen through the prism of this year’s Academy Awards...
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📣 New Liquid Death + Spotify Collab, Kraft's Real-Time Marketing & More
One Rick went to see “The Bone Temple,” the other cosplayed as part of an F1 pit crew. Both bring you their unique brand of news and views from the intersection of marketing, media, tech & pop culture. This time out: The unusual collab from Liquid Death and Spotify, BK’s new burger bot, Kraft Mac…
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🍿10 Most Anticipated Movies of 2026, the Top 5 Marketing Channels by ROI & More
🎬 From “Avengers: Doomsday” to “Good Luck, Have Fun, Don’t Die” and beyond, the Ricks look at the 10 most anticipated movies of 2026. Plus: Executives rank the top 5 marketing channels with the best ROI, Kellogg’s Tony the Tiger gets a rebrand, Burger King puts customer feedback front and…
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🏈 Super Bowl Pop Quiz-Test Your 2026 Ad Recall
📺 A mere 10 days later, do you think you can remember some, or any, of this year’s Super Bowl spots? In a special edition of Rick and Rick Loaded Questions, we test your ad recall to see just how much mindshare $10 million can buy brands in the biggest media event of the year. 👉🏼Brought to you...
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🏟️ Super Bowl Advertising, Oscar Noms, IAB's 2026 Ad Spend Outlook & More
📣 Internet Advertising Bureau’s 2026 advertising spend outlook has digital, AI on the rise. NVIDIA Googles its first CMO. Pringles, Svedka Vodka, Hellmann’s, and Instacart hope to score big at Super Bowl LX—and let’s just say that Rick M's attempt to sing Hellmann’s “Sweet Sandwich Time” doesn’t...
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🎄Hottest But Hardest to Get Tech Toys for Holiday 2025
🎅🏻 Yippee-kay-yay, mirth lovers! The numbers have been crunched, and it’s time to reveal the Ricks’ list of the hottest-but-hardest-to-get tech toys of holiday 2025. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. Shop now and…
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Brand Meets Fandamonium at Comic-Con 2025 (Concl)
In the conclusion of our annual coverage of geekdom’s biggest gathering, guests Kurt Ho and Eric V. continue to interview the Ricks about their experience at Comic-Con International 2025. Think: panels, purchases, parties—and at least some weirdness (looking at you, Megan 2.0). IN THIS EPISODE 📚...
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Brand Activations: Lego, Hasbro & More at Comic-Con 2025 (Pt 1.)
🕶️ In their annual post-Comic-Con episode, guests Kurt Ho and Eric V. flip the script and interview the Ricks about their experience at Comic-Con International in San Diego, California. It’s time to go inside Mardi Gras for Comic Book Geeks—and inspired brand activations from Lego, Hasbro, and...
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💥Review: James Gunn’s Superman
It’s time for the Ricks’ official (and highly-spoilerific) review of one of the summer’s biggest movies: James Gunn’s Superman. From backstories to propaganda-posting monkey bots, and from half-baked controversies to crappy character haircuts (looking at you, Green Lantern), the Ricks give you…
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🎬 3 Most Anticipated Movies of Summer 2025
🎥 Will James Gunn’s Superman soar—or be box office Kryptonite? Does Jurassic World: Rebirth have bite? In a crowded summer movie season, what’s in store for Ballerina, I Know What You Did Last Summer, Fantastic Four: First Steps, Freakier Friday, and more (including … Happy Gilmore 2)? In this...
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🎬 Star Wars Road Trip: Inside Rancho Obi-Wan
🚀 Kurt Ho and Eric V. join the Ricks for a closer look at the brand called “Star Wars”—including the marketing deliverables, games, toys, and more on display at Rancho Obi-Wan, the largest private collection of Star Wars memorabilia in the world. Learn why the story that started “a long time…
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AI Trends: Google AI Goes Agentic, Oura Ring Says ‘Give Us the Finger’ & More
Insights on Google’s Agentic AI moves. Billie’s scratch-and-sniff deodorant billboard. “The Pineapple Pizza Wars” raging at the Chicago Sun-Times, sparked by an AI-generated summer reading list’s fake books. Oura Ring’s provocative new campaign, and more. IN THIS EPISODE: 🍔 Welcome BBQ surprises...
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Brand Refresh Insights: Mountain Dew, Marvel's Thunderbolts* & More
Ryan Coogler’s “Sinners” satisfies. Marvel’s “Thunderbolts*” rebrand. Plus: loaded questions about surprising (and hilarious) brand refreshes for Mtn. Dew, PwC, and Panda Express. IN THIS EPISODE: 🫂Digital 'Halo' technology helps Michael B. Jordan play twins in “Sinners” ✱ Marvel gives...
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🍿 Eleven 1970s Sci-Fi Movies Better Than Star Wars?
From the vault: In this episode from 2018, the Ricks respond to a Geek.com article about eleven 1970s sci-fi movies that were … better than Star Wars? Plus: iHop’s “iHob” rebrand revisited—and advice the Ricks would give their younger selves about a career in marketing. Brought to you by Taskin,...
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B2B CMO Michael Cichon on Content Marketing, GenAI, Digital ID & More
In a wide-ranging new interview, 1Kosmos CMO Michael Cichon shares insights on the state of B2B content marketing, adoption of generative AI in modern marketing operations, the importance of digital identity, and more. Including: The end of websites as we know them. Next-gen email marketing. And...
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☘️ Lucky Charms Go Big, The Banana Splits Go Bad, ‘The Boys’ Go Bonkers & More
From the vault: In a pre-pandemic time capsule from August 2019, the Ricks marvel over a freaky new Amazon Prime show called “The Boys,” an R-rated horror movie featuring “The Banana Splits,” the origin story of McDonald’s Shamrock Shake, and enormous Luck Charms marshmallows coming to a s’more...
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🏈 Super Bowl Pop Quiz: Test Your 2025 Ad Recall
🏈 It’s time for an Ad Bowl 2025 edition of Rick and Rick Loaded Questions—our multiple-choice quiz games to test your recall of this year’s Super Bowl commercials, and a look at some of the big themes we saw in this year’s big game! Brought to you by Taskin, the first name in ultra-stylish,...
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🤓 2024 Predictions Scorecard: Impact of GenAI in Marketing, Social vs. Search, Shoppable Streaming
It’s time for our annual predictions scorecard episode, as the Ricks review their prognostications about trends in marketing, media, tech, and pop culture—the bullseyes, botched calls, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters...
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🎁 Holiday 2024 E-Commerce Projections, Nolan-Era Batmobiles for Sale, and Ps & Qs for ChatGPT
☃️ How to make it a December to remember for your favorite Batfan—with one of 10 tricked-out, Nolan-era Batmobile replicas costing just $2.9 million. What’s putting a drag on the growth of e-commerce sales this holiday season? Plus: The surprising reason your ChatGPT prompts aren’t working as…
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🎅🏻 (Un)Real Thing? The Fallout Over Coca-Cola’s AI Holiday Campaign
🎄 Are those chatbots roasting on an open fire? Through the magic of AI, Coca-Cola spreads holiday joy by kicking Santa to the curb. Amazon Prime’s effort to bore subscribers to death with spoiler-free, AI-generated episode recaps. Plus a “Wicked” packaging face plant, and more. Brought to you by...
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🎬 Why Social Video Rules B2B, AI Head Shots, Lays’ & Coke's Funtastic Flavors
❄️The big “oops” at Bath & Bodyworks. Lays brings back five funtastic flavors. The Ricks have fun with AI headshots and AI Snapchat filters. Why short-form social video is the most effective tool for B2B high-tech marketers. Election 2024’s staggering digital ad spend. Loaded questions and more....
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🎃 Winning Halloween 2024 With Costumes That Tapped the Zeitgeist
👻 In this Rick and Quick Episode of Rick and Rick, the Ricks ask ChatGPT to assess online sentiment for patterns and then compile a list of 10 homemade costumes for tapping into the zeitgeist at a Halloween party near you—tell us which ones you saw (or wore) this year! Brought to you by Taskin,...
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🎙️ GenAI-Created Podcasts, Amazon v. Google, Cheetos Turns Mice Transparent
🥶 An ice-cold collab between Liquid Death Water and Plunge Tubs. Wendy’s McTrolls Mickey D’s over its McBroken McFlurry machines. Generative AI-created podcasts that’ll blow your mind. The year’s top Halloween costumes according to Google. Plus: Loaded Questions and a whole lot more. Brought to...
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👑 Season 6 Premiere: Doritos 'Crashes' Super Bowl, B2B Branding & Content Conquers Cannes
🙌🏼 In the Ricks' season opener: Doritos "Crash the Super Bowl" returns after nearly a decade. How content marketing conquered the Cannes Lions Advertising Festival. Why digital payments are emerging as a key element of B2B brand building. Plus: What the heck did a bag of dropped Cheetos'…
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🖖🏼 Star Trek's Bold New Missions & Surprising Origin Story
🖖🏼 From Discovery to Lower Decks to Strange New Worlds and beyond: Guests Kurt Ho and Eric V. join the Ricks to discuss ComicCon 2024's Hall H announcements about what's next for Star Trek—and why the good ship Enterprise wouldn't have ever left the ground without…Lucille Ball? Brought to you…
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Comic-Con 2024—Dr. Doom, Fantastic Four, The Penguin & More
⚡️ Comic-Con Correspondents Eric V. and Kurt Ho join Rick and Rick to talk San Diego Comic-Con 2024. Get the lowdown on the year's cosplay crazes (looking at you, Deadpool), buzziest announcements (looking at you, Robert Downey Jr), exclusive collectibles, brand activations, and more from…
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😎 Season 5 Finale (Concl)—Big Brands Leverage GenAI, The 4 "Ps" of Marketing Get An Upgrade & More
It's the epic conclusion of our Loaded Questions quiz game commemorating the Season 5 finale of Rick and Rick Rule the World. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with promo code R&RTAKE30 at...
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🙌🏼 Season 5 Finale (Pt 1)–Big Brand Moments From Tesla, ChatGPT, Pepsi, Legoland, Comic-Con & More
📣 It's time for an epic round of Loaded Questions as the Ricks revisit news, views, bloopers, and bust-ups from Season 5 of the #1 podcast on marketing, media, tech, and pop-culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere....
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❌ 2024 Trend Watch (Concl)—Machine Customers & an End for X?
Will X die before year's end? If it survives, will Elon Musk still own it? In the conclusion of their big 2024 Trend Watch episode, the Ricks pose some provocative questions about the network formally known as Twitter, the rise of machine customers, shoppable streaming, and more. Brought to you…
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🎈 2024 Trend Watch (Pt 2) Social Media Fatigue, LLMs Fall Short—and OpenAI Rebrands?
🔮 Will social media fatigue take hold in an election year? What happens when brands discover one LLM isn't enough to achieve their generative AI ambitions? And is OpenAI in for a rebrand? In part two of our big 2024 Trends Watch episode, the Ricks continue their look at the potentially…
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😎 2024 Trend Watch (Pt 1)—Marketing's GenAI Nightmare, Rise of Social Commerce & More
🔮 Will TikTok take the lead in social commerce in 2024, or is unexpected competition in the everything-app department just a tap away? And what happens to SEO when search engines become Generative AI-enabled answer engines—and is your brand ready for what that does to site traffic (and MQLs)?...
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🏟️ Pop Quiz—What's Your Super Bowl 2024 Ad Recall?
📺 On February 11, brands forked out billions to put their commercials in front of the largest audience to ever tune into a live sports broadcast. But two weeks later, how well do you remember the ads? In an episode recorded on Super Bowl Sunday, the Ricks test your recall and discuss the…
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🏈 Pop-Tarts' Marketing TD, AI's Global Stereotyping, Bansky's Unmasking & More
🎨 Pantone's Color of the Year. Burger King's new flame-broiled…sneakers. Will the real Banksy please unmask? Tesla's brand placement…as an apocalyptic nightmare. Pop-Tarts scores a big win. Star Wars: Rebel Moon has the Ricks confused. Jack Reacher's Atlantean origins. Loaded Questions and a…
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🔮 2023 Predictions Scorecard: TikTok Ad Growth, Virtual Reality, Mint Mobile & More
The Ricks revisit their big predictions for the year—what they got right, and what they got hilariously wrong—in the worlds of marketing, media, tech, and pop culture. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now…
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🎄Hottest But Hardest To Get Tech Toys For Holiday 2023
🎁 In what has become an annual tradition, the Ricks reveal the hottest-but-hardest-to-get tech toys for Holiday 2023. But don’t say we didn’t warn you. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and save 30% with...
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🎅🏼 E-Commerce Projections For Holiday 2023
The all-important holiday shopping season is officially here—but what will online and mobile sales look like? The Ricks have your 4-1-1 on this year's biggest e-commerce trends. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere....
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🧟♂️ Gross-Out Halloween Candy From ChatGPT, 2023's Top Costumes & More
🫣 It's time for a Halloween edition of Rick and Rick Loaded Questions—including gross-out candy concepts from ChatGPT, consumer trends in costumes, candy, and more. Brought to you by Taskin, the first name in ultra-stylish, premium-quality travel gear for 🛩-setters everywhere. 👐🏻Shop now and...
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ABOUT THIS SHOW
Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising, digital, social, experiential, and content marketing. Plus SEO/AEO, multi-flavor AI (generative, agentic, neurosymbolic, etc.), your choice of realities (virtual, augmented, mixed)—and the B2B and B2C marketers and brands out to make the most of them. Whether you’re entry-level, CxO, or creative, the spoiler alert’s the same: This isn’t your grandpa’s marketing podcast. It’s an irreverent, fast-paced dispatch on brand innovation at the corner of awesome and WTF. Guest interviews, pop quizzes, and unfortunate bouts of singing are involved, too. Consider yourself warned.
HOSTED BY
Rick Mathieson & Rick Wootten
CATEGORIES
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Frequently Asked Questions
How many episodes does Rick & Rick Rule the World have?
Rick & Rick Rule the World currently has 199 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Rick & Rick Rule the World about?
Insights on marketing, media, tech, and pop culture—served with an extra-large helping of fun. Join award-winning creative director and bestselling author Rick Mathieson and seasoned Silicon Valley marketer Rick Wootten as they explore the latest trends, tools, and strategies in advertising,...
How often does Rick & Rick Rule the World release new episodes?
Rick & Rick Rule the World publishes regularly with 199 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Rick & Rick Rule the World?
You can listen to Rick & Rick Rule the World on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Rick & Rick Rule the World?
Rick & Rick Rule the World is created and hosted by Rick Mathieson & Rick Wootten.
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