PODCAST · business
Rocket Media Help Guides
by Ben Kalkman
Rocket Media Help Guides. A channel dedicated to sharing, learning and growing, the Rocket Media way. Learn more at rocketmedia.com and discover more about how we help businesses meet their marketing goals.
Episodes
-
Search Engine Marketing for Local Businesses
Search engine marketing for local home service businesses requires a three-pronged approach that combines paid advertising with organic optimization to dominate local search results. The strategy centers on pay-per-click advertising that targets ready-to-buy customers with high-intent keywords…
more -
How to Better Understand Home Services Google Ads
Google Ads can be a game-changer for home service businesses, but success depends on understanding the different advertising options and how to optimize them effectively. The platform offers three main types of ads: Search Ads that appear at the top of search results, Display Ads that show across...
-
The Best Pre-Season Marketing Plan: Social Ads, Email, and SEO Combined
Pre-season marketing is your competitive edge for capturing customers before the competition heats up and ad costs skyrocket. This is when you can fill your sales funnel with early-bird customers looking for deals, optimize your marketing budget while advertising costs are lower, and fine-tune…
more -
Email Marketing Tips to Warm Up Leads Before Peak Sales
Email marketing can be your secret weapon for boosting busy season sales, but it requires strategic segmentation and smart automation rather than random blasts to your entire list. The key is breaking down your audience based on buyer readiness - separating recent subscribers from past customers,...
-
Local SEO Tips to Get Found Before the Rush
Local SEO is your secret weapon for capturing customers in your service area when they're actively searching for help, but preparation is everything. The foundation starts with a fully optimized Google Business Profile - not just the basic placeholder that Google creates automatically, but a...
-
Best Follow-Up Strategies to Turn Digital Leads Into Paying Customers
Converting digital leads into paying customers isn't about luck - it's about having a systematic follow-up strategy that builds trust with every interaction. The window for success is incredibly narrow: most digital leads go cold within just a few hours, so responding quickly (ideally within 5 to...
-
How to Know If Your Site Will Attract the Right Clients During Busy Season
Peak season can make or break your home service business, and your website is your first line of defense in capturing that surge of online traffic. Before the busy season hits, you need to ensure your site can handle increased traffic while converting browsers into buyers. This means having fast...
-
AI Is Rewriting the Rules of Home Services Marketing: 5 Things You Need to Know
Google just made it official at their 2025 I/O conference - AI isn't enhancing search anymore, it IS search. With 1.5 billion people now using AI Overviews monthly and Google Lens usage jumping 65% year-over-year, this represents a complete rewiring of how customers find and choose home service...
-
How to Create a Facebook Business Page
If you’ve been wondering how to create a business Facebook page (or why it even matters), we’ve got you covered. Our latest blog walks you through the entire process step by step, so you can build your page with confidence. Here’s a sneak peek of what you’ll learn: Why every business should have…
more -
What Is OTT and What Are Its Benefits?
In this blog, we break down OTT and explain why it might just be the game-changer your business needs. Here’s what you’ll learn:What OTT really is and how it’s different from traditional TV. The key benefits of OTT advertising, from hyper-targeted ads to real-time metrics. How OTT can give you a...
-
How to Launch Your Company’s Marketing to a New Level: A Comprehensive Guide for Security Dealers
In today’s rapidly evolving market, security companies must leverage effective marketing strategies to distinguish themselves from the competition. At Rocket Media, we’ve developed a four-level approach to elevate your marketing efforts and drive substantial growth.
-
Why Every Home Service Company Needs Automated Email Journeys
Imagine making money while you’re chilling on a beach. Sounds like a dream, right? Well, that’s exactly what one of our clients did last month, thanks to a new automated email journey we implemented in the week before his departure. When he returned, he was almost $30,000 richer. Automated email...
-
Local Service Ads Guide for Home Service Companies
Most businesses want to appear at the very top of Google search results. But without a sizable PPC budget or highly effective SEO content, how do you compete? The answer: Local Service Ads (LSAs). Operating on a pay-per-lead model, you won't pay unless a customer actually contacts you through the...
-
Crafting a Winning Strategy: Developing Your HVAC Digital Marketing Plan
As an HVAC business owner, you're well aware that the backbone of your company's growth isn't just about delivering exceptional services. It's also about how effectively you market those services to customers. But how do you know what's considered "good" HVAC marketing? And what's the guarantee…
more -
Why Google Business Profile Optimization Is Important
In a world where online presence is everything, your Google Business Profile isn’t just another listing. It's the foundation of how you appear online. That’s why we want to show you why optimizing your Google Business Profile is crucial for your success in today's digital marketplace. Why should...
-
Optimizing Traffic & Leads with Latest Google Search Updates
Google's search algorithm is in constant flux, adapting to new standards and practices almost daily. What succeeded in boosting your site's visibility yesterday may not yield the same results today. The good news is that Rocket Media's Google Specialists work hard to stay current. In our latest...
-
How to Get the Most Out of Your Yelp Profile
When it comes to business marketing, you're probably focused on platforms like Facebook and Google. But did you know that Yelp gets an average of 80 million monthly visitors? That's a massive audience! To help you reach more customers and increase brand recognition, our latest blog explores how…
more -
Unlocking the Power of Email Journeys: A Guide to Boosting Engagement and Sales
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Content Creation and AI: Good or Bad?
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Why Should I Care About My Company’s Local Business Listings?
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Intern Interrogation - 12 Questions w/ Our CEO
As we concluded our 2021 summer Internship program, we thought it would be fun to have a conversation with our two interns to learn about their experience and give some pointers to anyone looking to take on our intern program in the future. Our CEO, Ben Kalkman, sits down with Kayla & Lauren for…
more -
Why Are My Competitors Outranking Me on Google?
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Google’s BERT Algorithm Update & Impact on Home Services
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Earned vs. Owned: Which Is Better for Home Services Companies?
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
COVID‑19 and the Impact on Your HVAC/P Company
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
-
Static vs. Dynamic Websites: What are They and Which is Better?
A Rocket Media blogcast episode. Learn more about this information at: rocketmedia.com
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
Rocket Media Help Guides. A channel dedicated to sharing, learning and growing, the Rocket Media way.
Learn more at rocketmedia.com and discover more about how we help businesses meet their marketing goals.
HOSTED BY
Ben Kalkman
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Rocket Media Help Guides have?
Rocket Media Help Guides currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Rocket Media Help Guides about?
Rocket Media Help Guides. A channel dedicated to sharing, learning and growing, the Rocket Media way. Learn more at rocketmedia.com and discover more about how we help businesses meet their marketing goals.
How often does Rocket Media Help Guides release new episodes?
Rocket Media Help Guides has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Rocket Media Help Guides?
You can listen to Rocket Media Help Guides on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Rocket Media Help Guides?
Rocket Media Help Guides is created and hosted by Ben Kalkman.
URL copied to clipboard!