Rogue Business with Rochene H.
by Rochene H.
Welcome to Rogue Business with me, Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank as the founder of a service based business.Our listeners are no fools; they're smart, non-conformists who reject traditional moulds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way.
Episodes
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Ep 139: Win Anyway: Six Years of Semi-Private, the Good, the Bad, the Ugly
When you're adding community events, nutrition add-ons and the next shiny thing to keep clients… but your sessions still start late and the playlist sucks… And what happens when the thing that actually keeps people in your gym is so simple you've been skipping right over it? On this episode of…
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Ep 138: Two Years, a Sold Gym, a Divorce & a New Lens on Fitness Business
When you're doing more work than ever, you know more than ever… and you're still stuck, second-guessing every move and overhauling your whole business because of a few quiet weeks… And what happens when the problem isn't a lack of information, but that nobody taught you what to *ignore*? On this...
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Ep 137: the truth about bad hires with Ash from Emerald HQ
When you realise the way you've been "building your team" is basically: panic post at 2am, hire a friend of a friend, cross your fingers, repeat… And what happens when the person you bring in can't read your mind, doesn't fit, and suddenly you've got more problems than when you started? On this...
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Ep 136: Neuroaffirming business & accidental leadership with Meghann Birks
“You’re Not Lazy, you’re Over Capacity”: enter Aunty Meatballs & the truth about accidental leadership What happens when you realise the way you’ve been “doing leadership” is basically: mask harder, push longer, run on adrenaline… and call it discipline? And what happens when your brain is…
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Ep 135: Fully Booked Studio in less than 4 months... with Christine Lane-Bishop
“Women Need to Manage Their Time Better”: So She Opened Her Own Gym What happens when you realise the space you work in can’t keep women safe, or supported, and you decide to build your own? I’m joined by Christine Lane-Bishop (“Sparkle”), founder of Fearless Females, the first women’s-only...
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Ep 134: 10 Things I Wish More Small Business Owners Knew
This episode was sparked right off the back of a live event I ran, and it’s a necessary callout. I unpack 10 brutally honest truths I wish every service based business owner knew. From overcomplicating your offer suite to building your business around your best self (don’t), this is the episode...
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Ep 133: What Money Means to Me After 12 Years in Business...
This episode is a deeply personal one. I share the raw truth about becoming financially solo for the first time in my adult life and how it's radically shifted my view of money, business, and independence. From selling my home, to rethinking retirement, to redefining what growth looks like, this…
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Ep 132: Your Missing Opportunities With Your Data Every Month
Most founders either aren’t tracking at all, or they are, but without *thinking*. They see slow growth, rising costs, or inconsistent sales and blame strategy. But the real issue? They’re flying blind and calling it business. This episode isn’t about being good at spreadsheets.It’s about...
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Ep 131: When Staff Frustrations Aren’t About Them
I’m not gonna lie, this one might sting. Because if you’ve got staff (or you’re planning to), and you’re sitting in a sea of frustration, tasks not getting done, performance slipping, communication clunky, it’s easy to assume your staff are the problem. But what if they’re not? What if...
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Ep 130: "It's not about the money" Why this Belief is Costing You More Than You Think
There are far too many purpose-driven business owners walking around with subtle, sneaky beliefs about money that are keeping their businesses stuck. You say you’re not in it for the money? Cool. But let’s not use that as an excuse to stay financially illiterate, dodge your tax responsibilities…
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Ep 129: Where I Start When a High Performing Business Feels Stuck: BTS Case study
This one’s for the business owner who’s already successful, but knows something’s off. In this episode, I take you behind the scenes of where I go and what I look at when I start working with a high-performing client who’s doing all the “right things” on paper… but still feels stuck inside their...
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Ep 128: Should I Be Friends with My Staff?
This one’s been a long time coming. I had employed staff for nine years, and now, on the other side of gym ownership, I see the whole picture clearly. In this episode, I’m unpacking one of the most common (and messy) questions I get from clients: Can I actually be friends with my staff? We’re...
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Ep 127: 12 Months On: What I Couldn’t See Inside Gym Ownership
I’m diving BTS, again. This time with a whole new lens. It’s been over a year since I sold the gym and walked away from a business I spent 10 years building. I was great at gym ownership. But now that I’m out? I see everything differently. This episode is the real unpacking, what I got right…
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Ep 126: Breaking my Silence: I Let it All Go; The Gym, The Label, The Life I Built
I’m breaking the silence. It’s been six months since I recorded solo. I dismantled everything I built over a 10 year career. Sold the gym. Let go of a professional identity and made the bravest (and hardest decision) of my life professionally. This episode is raw. It’s the behind the scenes of…
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Ep 125: What will really scale your fitness business with Bec Potalej
In this episode of Rogue Business, I’m chatting with Bec Potalej, owner of Lioness Performance, a female-only gym and online coaching platform. Bec’s journey from dreaming about gym ownership as a teen to leading a thriving business is packed with grit, lessons, and real talk. We dive into…
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Ep 124: Creating inclusive spaces isn't just a buzzword with Sam Dengate
In this episode of Rogue Business, I bring you a raw, no-filter conversation with Sam Dengate, the powerhouse behind T-Generation Gyms—a fitness space dedicated to inclusivity, accessibility, and serving the trans and neurodiverse communities. Sam’s journey from facing discrimination in…
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Ep 123: An unconventional 13 year career with special guest Kara from LSKD
In this episode of Rogue Business, I’m joined by the incredible Kara Huynh—an industry vet with 13 years in the game, no filter, and a knack for real talk. We dive into her journey from an unconventional start to becoming a connector and leader who’s reshaping what leadership in fitness looks…
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Ep 122: What you should do if you're not getting leads...
In this episode of Rogue Business, I’m cutting through the noise and breaking down what it really takes to get leads in your health and fitness business—and spoiler alert, it's not about mindlessly posting more. We’re talking specifics: what to do when your lead generation is in a slump and why...
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Ep 121: How we went from $20k Months To $40k over 6 months...
In this episode of Rogue Business, I'm cutting through the bullshit about growing a profitable business. So many of you are out here thinking you have a lead generation problem when, in reality, it's a retention issue. I'm laying out how to figure out where you actually need to focus. Plus, I'm...
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Ep 119: Ready to dominate your commercial gym?!
In this episode of Rogue Business, I’m diving into how to dominate in a commercial gym and grow your business in that environment. We’re talking about getting damn good at your craft, finding your niche, and mastering the core training principles that set you apart. But it doesn’t stop there—I’m...
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Ep 116: The steps we took to drop in 10 new clients asap!
Case study time! How my client moved into a huge January signing 16x new clients (by the time Jan finished!). Lead generation slow and sign ups stagnant, this ones for you. So many takeaways to implement straight away. I CHAT: *Alignment in your offer *Showing up to sell *Content that...
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Ep 115: The biggest thing that grew my business
This one big area blew up my business in the first few years, but it was super intentional… This episode is an absolute field of golden nuggets if you’re struggling to gain some traction early on in your business. I CHAT: *Falling deep in service mode *Keeping your eyes and ears on...
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Ep 113: Key areas to focus on for your first $100k year
IT'S TME TO HIT YOUR FIRST 100K YEAR You know you have an amazing service that delivers exceptional results. The content you create really speaks to your audience and you're seeing consistent leads come through. You feel like you have a grasp on your day to day runnings, but things just aren't...
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Ep 120: If your business growth is slow AF, it's likely there's a retention issue
In this episode of Rogue Business, I’m breaking down why your problem might not be lead generation, but retention. Too many business owners think they need more leads when the real issue is keeping the clients they already have. I dive into the key metrics you should be tracking, the hotspots…
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Ep 118: Filling your final spots is more than just marketing...!
In this episode of Rogue Business, I'm getting real about breaking through that earning ceiling that's holding you back. If you're feeling stuck at “fully booked” but can't seem to level up, this one's for you. I'm tearing apart the bullshit around branding, content, messaging, and embodying your...
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Ep 117: Growing from $105k to $250k in one year
2017-2018 was a big year for me as gym owner. A big growth year on paper, there were some key areas that made this a reality. This episode I get very frank about what I did AND didn’t know about these core areas. I CHAT: *Brand *Quality of service *Marketing *Word of mouth *Systems *Team and...
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Ep 114: Fluffy Challenge Vs Life Changing Moves
BIZ AUDIT: 1x spot open for a February start! Time to rip apart your business and rebuild it stronger. This ain't your average pat-on-the-back container and it’s not a band-aid fix. It’s a four-week deep dive into the guts of your business. If you know you need to take a hard look at where you're...
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Ep 112: What if business isn't working out....
Business is both messy and magical. There will be times when challenges come up and we think we can't handle it or move through it. In this episode I talk about those times where it feels like we literally can't get out of it, what to do and how to move.
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Ep 111: I've changed my mind; branding, profit, caring what people think
As move through business, it's about learning and evolving and often unlearning too. In this episode I discuss key areas that have changed quite a lot for me through. By being on the ground in business and changing my thoughts about certain things as I've made my own experiences, there's some...
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Ep 110: My first two years, I would change these things...
Hindsight, she's a beaut! In this episode I dive into the key areas I would have changed in my first few years on business ownership. This one is juicy!
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Ep 109: Instagram change, being a fuk up but still slay
Some things come to an end to allow new things to take up space. Today I share why I changed core identifying elements in my business. My IG handle, this podcast name, she's getting a mix up for a very good reason. 10 years of business behind me, I feel like I'm just getting started. I take you...
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Ep 108: I'm done with fitness
Ep 108: I'm done with fitness by Rochene H.
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Ep 107 - Behind the scenes with Jamie Smith
Ep 107 - Behind the scenes with Jamie Smith by Rochene H.
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Ep 106 - Strategy without suffocation
Ep 106 - Strategy without suffocation by Rochene H.
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Ep 105 - ADHD & Alignment in business with Claudia Coppola
In this episode I'm joined by Queen Claudia from Glow Active. With over 8 years in the industry, we chat longevity in fitness, navigating business with ADHD and finding your path through coaching and life. This episode is an absolute must listen! Enjoy. Claudia IG for all her deets: @_glowactive...
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Ep 104: Marketing, Social Media and Content Creation with Annie Short
Ep 104: Marketing, Social Media and Content Creation with Annie Short by Rochene H.
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Ep 103: Does your business need a massive clean up?!
Cleaning up your business can be the make or break when it comes to scaling and stretching further. In this episode I talk about some of the most common areas of business that need a big old spring clean. Get to it! The Collective is enrolling! The place to be if you want to build a spacious,...
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Ep 102: Successful Business Ownership And Babies, Dissolving Illusion
Ep 102: Successful Business Ownership And Babies, Dissolving Illusion by Rochene H.
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Ep 101: How To Manage Energy In Business; Resting Without Guilt!
Those who can manage their own energy, shine brighter! Being able to manage energy as a business owner is one of the biggest business killers I see. In this episode I smack into some really solid takeaways of how I manage my energy and how you can try these tools on for size. Disclaimer: I was...
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100th Episode! Priests, Staff, 18 Year Old Rose
100th episode ooooweeee, how did we get here! In this episode, I answered questions posed to me from my IG audience. Things that were asked and discussed: Mistakes in business Any regrets or anything you would change Biggest challenges If you could share coffee with 3 people, who would they be…
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Ep 99: YOUR month in review, my process
Unsure on what to actually reflect on and look at every month in your business?! This ones for you! In this episode I take you through the process I use to gain perspective and clarity at where to go and what decisions to make. Enjoy!
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Ep 98: A week with Business owners, common problems
CEO Week was a huge success! The Business Edit Quarter 1 revealed lots of common themes for business owners, struggles, challenges, roadblocks. In this episode I discuss common problems shared amongst the group and how to move through em! Sign up for The Business Edit Q2/Q3 here:...
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Ep 97: Wealth and Wisdom in your business - with Hayden Wilson
Ep 97: Wealth and Wisdom in your business - with Hayden Wilson by Rochene H.
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Ep 96: Gym number 2?! Making Decisions
Internal screaming as I release this episode for ya'll. In this episode I talk about decision making as a business owner along with a BIG decision I'm working through right now, gym number 2... do I or don't I?! Struggling to make decisions as a business owner, give this one a listen.
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Ep 95 - Vulnerabilities in real time 6 years of gym ownership
This month I ticked over 6 years as a gym owner. Where has the time gone! In this episode, I wanted to get real and raw and download some behind the scenes chats for ya. In this episode I discuss lessons, mistakes, fuk ups and things I didn't expect to come up. You will feel a change of pace and...
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Ep 94: Five things screwing up your launch
Ep 94: Five things screwing up your launch by Rochene H.
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Ep 93: How I plan strategy. BTS Chat
Ep 93: How I plan strategy. BTS Chat by Rochene H.
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Ep 92: Are you one of these problems waiting to happen?!
Ep 92: Are you one of these problems waiting to happen?! by Rochene H.
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Ep 91: Changes made in 2022, Real Talk!
Ep 91: Changes made in 2022, Real Talk! by Rochene H.
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Ep 90: Self Worth And Success
Ep 90: Self Worth And Success by Rochene H.
About this show
Welcome to Rogue Business with me, Ro, the podcast that celebrates unconventional paths to success in the business world. We're all about embracing the unconventional, even when it's not the most polished journey. My mission is to help you learn about leadership, autonomy, scaling, and the systems needed to stay true to your values and make bank as the founder of a service based business.Our listeners are no fools; they're smart, non-conformists who reject traditional moulds. They're here for a community that supports their rogue approach to business. If you're seeking a fresh perspective on success without compromising your authenticity, this podcast is your guide to a rogue business journey. Join me for inspiration and insights into making it your way.
Hosted by
Rochene H.
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