ROI Podcast™ — the #1 Entrepreneurial Business meets Comedy podcast hosted by Law Smith + Eric Readinger

Your website can rank on Google and still be completely invisible to the increasingly judgmental robot deciding which companies deserve to exist in an AI-generated answer. In ROI Podcast® episode 512, Law Smith and Eric Readinger explain how businesses can improve their visibility in AI search, Google AI Overviews, ChatGPT, and other LLM-driven research tools. The practical answer is not "add AI to the strategy deck" and charge the client another $4,000. Law breaks down why businesses need answer-first content built around actual buyer questions. He explains how schema markup, structured FAQs, search intent, and clear service explanations help machines understand what a company does and when it should appear in an AI-generated response. Eric and Law also discuss why changing an established business name or domain can become a technical migraine, why unaccepted calendar invitations should be treated as a warning from the universe, and how companies can stop writing website copy that sounds impressive while communicating absolutely nothing. Because this is a host-only episode, the business discussion is surrounded by the usual ROI Podcast® educational curriculum: awkward comedian encounters, bad AirPod audio, compulsory TikTok dancing, China's population math, Patreon procrastination, run-club purgatory, captain hats, artificial intelligence, and ley lines beneath ancient structures. Basically, Harvard Business Review after somebody slips something into the Keurig. Listen if you are a founder, marketer, consultant, SEO professional, agency owner, content strategist, or small business operator trying to make your website understandable to both prospective customers and the machines now helping them make buying decisions. Topics include AI search optimization, generative engine optimization, LLM SEO, Google AI Overviews, schema markup, FAQ schema, structured data, search intent, content marketing, website rebranding, domain authority, small business marketing, podcast monetization, entrepreneurship, and business comedy. ROI Podcast® is hosted by: Law Smith @LawSmithWorks LawSmithWorks.com Eric Readinger @EricReadinger Powered by Tocobaga SolvingHow.com Tocoba.ga

Chris Hallberg, CEO and Founder of Business Sergeant and President and Founder of GoExpand, joins ROI Podcast® #511 to talk EOS, business operating systems, military leadership, veteran-powered recruiting, accountability, execution, and the small-business disease known as "we're agile," which is sometimes just Latin for "we made a new excuse every two weeks." Chris is an Expert EOS Implementer who helps leadership teams stop winging the business like a drunk magician at a sales conference. He explains EOS in plain English: vision, people, data, issues, process, and traction. Or, as we prefer to call it, "the six things that keep your company from turning into a group project where Todd from sales has opinions and no follow-through." Law and Chris get into why most meetings are lawless little hostage situations, how scorecards make accountability less emotional, why "right people, right seats" is not a motivational poster, and why energy vampires and brilliant jerks need to be traded to another team like a locker-room problem with a LinkedIn Premium account. They also hit veteran leadership, Business Sergeant's mission, GoExpand's agentic AI platform, project management, critical thinking, UFOs, control being an illusion, and why you should not be the smartest person in the room unless you are teaching kindergarten or holding court at a Chili's bar after one weird Tuesday. Hosted by Law Smith and Eric Readinger, ROI Podcast® is the #1 entrepreneurial-business-meets-comedy podcast for founders, operators, marketers, and executives who want useful business thinking without the corporate anesthesia. Guest: Chris Hallberg CEO & Founder, Business Sergeant President & Founder, GoExpand Expert EOS Implementer Hosts: Law Smith - @LawSmithWorks - www.LawSmithWorks.com  Eric Readinger - @EricReadinger Tocobaga Consulting - www.SolvingHow.com 

Running is already punishment with better shoes. In ROI Podcast® #509, Law Smith and Eric Readinger talk with Josh Sprague, owner/operator and founder of Orange Mud, the endurance gear company making hydration packs, running vests, biking packs, transition wraps, and outdoor gear for runners, cyclists, triathletes, mountain bikers, gravel riders, ultra runners, and other people who hear "24-hour race" and somehow do not immediately fake a hamstring injury. Josh built Orange Mud because the hydration packs he used were too tight, bounced around, caused chafing, and made running feel like a backpack had filed a workplace grievance against his torso. So he made his own. Fourteen years later, Orange Mud is still solving that same core problem: helping athletes carry fluid, gear, phones, calories, and post-race beer-garden money without turning their upper body into a friction crime scene. This one starts with practical product design, then takes the scenic route through SEC football smuggling economics, premium floppy flasks, Raiders fan brawls, secret backpack wine compartments, fake casts full of booze, organic street nuts, nicotine pouches, and the kind of R&D conversation that should probably be notarized. Then Josh drops the business stuff that actually matters. Founders confuse activity with ROI. Busy is not a metric. Busy is a haunted LinkedIn carousel with a calendar invite. Josh's cleanest example: the best account he ever landed took five years of follow-up, then turned into $5 million in the first year. Most people quit after two polite emails and a sad CRM note. Josh kept showing up. The bigger lesson is marketing infrastructure. Josh explains why companies chase platforms like Facebook ads before they understand the full pipeline. If your website is bad, your tracking is broken, your CRM is decorative, your follow-up is asleep, and your customer problem is defined with the clarity of a gas station bathroom mirror, the ad platform is not the problem. You are just paying Meta to make the fire look warm. Listen if you are a founder, ecommerce operator, product builder, endurance athlete, marketer, salesperson, agency owner, or anyone who has ever said "we need Facebook ads" before knowing who the customer is, what problem they have, and what happens after the lead comes in. Hosted by Law Smith, @LawSmithWorks, LawSmithWorks.com, and Eric Readinger, @EricReadinger. Powered by Tocobaga Consulting, Tocoba.ga. ROI Podcast® is the business show for people who want the math, the mess, and the occasional product idea that belongs in a stadium parking lot. Topics: Josh Sprague, Orange Mud, hydration packs, running gear, cycling gear, endurance racing, 24-hour races, trail running, gravel cycling, product design, customer pain, marketing ROI, sales follow-up, CRM, Facebook ads, Meta attribution, ecommerce marketing, founder story

Small business ownership is sold like freedom, then quietly turns into  a group project where you're somehow every group member AND the  substitute teacher. In ROI Podcast® episode 508, Law Smith and Eric Readinger sit down with  Andy Clark — creator of The Whole PIE System™ and author of Getting  The Whole PIE — to talk about how to build a business that's actually  profitable, actually impactful, and (radically) actually enjoyable.  Wild concept. Apparently the goal is not to create a company that  prints money while slowly turning your soul into printer toner. Andy works with small business owners stuck in the messy gap between  "owner-operator" and "actual owner." They have customers, employees,  revenue, meetings, and that special founder disease where every problem  mysteriously circles back to their inbox. Andy walks through how to  get out of the weeds, build real systems, install accountability, and  focus on the metrics that actually drive results. The guys dig into why owners say they want better results but resist  the behavior changes needed to get there, why law firms and  professional services partnerships are uniquely chaotic to run, and  why running a business should at least occasionally feel enjoyable  instead of like a hostage situation with recurring invoices. Andy also shares a real case study from an automatic car wash chain  that grew from 10 to 22 locations and tripled revenue by leaning hard  into customer service — in an industry literally designed to avoid  human contact. Yes. Customer service. In car washes. The bar is on  the floor and somehow still full of opportunity. They also cover Moneyball-style metrics, the Golden State Warriors, AI  readiness for small business, owner bottlenecks, Costa Rica, Canadian  geography, hockey trauma, guitar guys at parties, and whether cake or  pie is the superior food and/or business framework. Listen if you're a small business owner, consultant, professional  services leader, agency founder, lawyer, operator, or anyone who has  ever whispered "I need better systems" while opening another tab and  making the problem worse. ROI Podcast® is hosted by Law Smith and Eric Readinger. Business,  comedy, and enough operational truth to make your Google Calendar  blink twice. Topics: small business growth, business coaching, business strategy,  The Whole PIE System, Andy Clark, Getting The Whole PIE, profit impact  enjoyment, business operations, scaling a small business, owner- operator bottleneck, business systems, customer service strategy, AI  for small business, entrepreneur podcast, business podcast.

Getting rich isn't about working harder. It's about playing a different game entirely. In this episode of ROI Podcast™, Chris Van Dusen, Senior Partner at Solyco Capital, breaks down how wealth is actually built behind the curtain… not the version you see on TikTok. We talk about: What private equity really does (without the jargon) Why most founders fail before they ever had a chance The difference between wealth preservation and wealth creation How high-net-worth investors think about risk and returns Why doing hard things on purpose is the only real edge Chris went from getting laid off 75 days into a new life… to building and selling multiple companies and now deploying capital at scale. This episode is part strategy, part reality check, and part "you're not working as hard as you think you are." If you want to understand money, business, and how deals actually happen… press play.     Chris Van Dusen isn't your typical finance guy who memorized a few buzzwords and now cosplays as an investor on LinkedIn. He's the guy who got punched in the face by real life, got back up, and decided to start building instead of complaining. After graduating from the College of William & Mary with a degree in economics, Chris entered the world of finance through real estate investment banking. Then the market did what markets do best… and nuked his job. Just 75 days after moving to California, he was unemployed. That's not a pivot. That's a shove. Instead of retreating, he became what he calls an "accidental entrepreneur." Over the next decade, he built, scaled, and exited multiple companies, including selling three businesses across 2019 and 2021. He also raised funds in emerging sectors like cannabis, helped grow media companies, and worked directly with founders trying to not implode under pressure. Today, Chris is a Senior Partner at Solyco Capital, a vertically integrated private investment firm focused on capital solutions for growth-stage companies. His role is simple to explain but hard to execute: find great companies, structure capital around them, and deliver meaningful returns for investors. Translation: he's betting on jockeys, not just horses. Chris works closely with high-net-worth individuals, family offices, and institutional investors, helping them deploy capital into alternative assets and private deals with asymmetric upside potential. The kind of deals most people don't even know exist. Beyond finance, Chris brings a discipline-first mindset shaped by his background as a former Division I pitcher and a Brazilian jiu-jitsu black belt. His philosophy is blunt: do hard things on purpose, or life will pick hard things for you anyway.  Whether it's grinding through entrepreneurship, surviving market cycles, or getting choked out on a mat for 10 years straight, Chris has built a reputation for embracing discomfort instead of avoiding it. And that mindset shows up in everything he does. Episode sponsored...  💦 by ZUPYAK - The first search optimized AI writer. https://www.Zupyak.com → promo code → SWEAT  💦  Flodesk email marketing - you get 50% off by hitting this link https://flodesk.com/c/AL83FF 💦  Incogni remove you personal data from public websites 50% off https://get.incogni.io/SH3ve 💦  by SQUARESPACE website builder → https://squarespacecircleus.pxf.io/sweatequity 💦  by CALL RAIL call tracking → https://bit.ly/sweatequitycallrail 💦  by LINKEDIN PREMIUM - 2 months free! → https://bit.ly/sweatequity-linkedin-premium 💦  by OTTER.ai → https://otter.ai/referrals/AVPIT85N Hosts' Eric Readinger & Law Smith 🔗s - https://www.LawSmithWorks.com - https://www.Tocoba.ga Getting fired might be the best thing that ever happens to you. Not emotionally. Financially. In Episode 507 of ROI Podcast™, we sit down with Chris Van Dusen, Senior Partner at Solyco Capital, to break down what actually separates people who build wealth… from people who just talk about it on Instagram. We get into: - Why most startups fail (hint: it's not the idea)  - How private equity actually evaluates founders  - The real difference between rich people and everyone else  - Why "sitting in the suck" is the only competitive advantage that matters  - How to invest like someone who already has money  Chris also explains how ultra-wealthy investors think about risk, why alternative assets exist, and how normal people misunderstand capital allocation entirely. Plus: - NIL deals and why most athletes won't see real money  - Jiu-jitsu as the ultimate ego killer  - Burnout, seasons of life, and why balance is a myth  If you've ever wondered how deals actually get done behind the scenes… this is the episode. 🎯 Watch. Learn. Then go do something uncomfortable. ---

Subscribe, 5 ⭐ And Please Write A Review! The funniest or biggest hater reviews are likely to get a shout out on the show.   Listen, Watch, Review, and Share With A Friend!   Law Smith is an SMB Consultant, Digital Strategist, Stand Up Comedian and President of Tocobaga Consulting. Eric Readinger is a Website Producer, Video Editor, and Partner at Tocobaga Consulting.   * Grasshopper add business phone lines to your cell save $50 when they sign up using the special link TryGrasshopper.com/sweat