PODCAST · business
SaaS Marketing Insights
by 47 Insights
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
Episodes
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Reverse Interview with Paul Stephenson of 47 Insights
In this tongue-in-cheek episode SaaS Marketing Insights editor Breandan McGhee interviews 47 Insights Founder & CEO Paul Stephenson on SaaS marketing challenges and the future of this podcast.
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Maximizing Conversions with Ben Jesson of Conversion Rate Experts
Ben Jesson and fellow co-founder Karl Blanks spawned an industry in 2006 with the creation of conversion rate optimization and its scientific testing methodology. Since then, Conversion Rate Experts has helped many of the leading SaaS companies across the globe to maximize their results. Learn…
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From Engineer to Growth Marketer with Vinima Aggarwal of GetSetGo Marketing
Starting out as an engineer in Silicon Valley, Indian emigre Vinima Aggarwal has transitioned, via a spell in product management, into a growth marketer with her consultancy, GetSetGo Marketing. In this episode she explains the reasons for the change in her career direction and her experience...
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Marketing a SaaS Product Portfolio with Tom Kincheloe of SureSwift Capital
With more than a decade of experience in online marketing, Tom Kincheloe joined SureSwift Capital as part of the acquisition of B2B SaaS product, MailParser. In this episode Tom explains how he oversees marketing and growth for a portfolio of over 30 online businesses, many of which are SaaS.
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Conversion Copywriting with Laura Lopuch
Laura Lopuch started out as a litigation paralegal who dreaded making calls. So she developed a knack for writing persuasive emails instead. This led her to a new career specializing in emails for SaaS companies. In this episode she explains the dos and don'ts of cold outreach email.
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Conversion Copywriting with Lianna Patch
Lianna Patch is an experienced conversion copywriter who aims to inject a little humour into every SaaS product she works with. In this episode she outlines how humour in copy can be used as part of coherent client acquisition and retention strategy.
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Automating Demos with Greg Dickinson of Omedym
A veteran of the tech startup scene, Greg Dickinson spotted a problem with software demos and built a company to solve it. Omedym is a platform that enables prospects to search and find the information they need within a video demo. Greg explains how his solution works and how he is marketing the...
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Conversion Copywriting with Sophia Dagnon
After a degree in Archaeology and a move from the UK to the US, Sophia Dagnon started her career writing blog posts for just $2 apiece. This eventually led her into SaaS and conversion copywriting. In this epsiode she oulines her process for getting the best outcome from copy.
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Ecommerce Automation with Charles Palleschi of Spark Shipping
Charles Palleschi always knew he wanted to start his own SaaS business but his route to founding Spark Shipping, an e-commerce automation software solution, was anything but straightforward. In this episode Charles explains the problem his software solves and provides insights into the respective...
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Conversion Copywriting with Patti Haus
Patti Haus is a leading conversion copywriter to SaaS companies. In this episode she explains how the conversion copywriting process works, from initial voice of customer research through to the testing of copy on landing pages and email.
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Leading with Outreach with David Horne of CrewPay
David Horne is a serial entrepreneur with a decade of experience in bootstrapping SaaS products. Along with his co-founders they sought to solve a common shared problem: a simple way to pay independent contractors. The result was CrewPay. David explains how they plan to lead with outreach prior…
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App Building for the Rest of Us with Ben Haefele of Foundry Platform
Apple's and Google's App Stores launched more than a decade ago and despite their huge popularity, developing a mobile app is still the reserve of the programming elite. Foundry Platform was created to make it easy for anyone to design and build their own app. Co-Founder Ben Haefele explains how...
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Crowdsourced Polling with Justin Chen of PickFu
PickFu is a crowdsourced polling platform created by serial bootstrap entrepreneurs Justin Chen and John Li. Although their platform has covers a wide range of possible use cases, Justin explains how they found and deliver value to some key market segments, including self-publishing authors and…
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Growing Through Cornerstone Content with Christopher Gimmer of Snappa
Snappa is an online graphic design tool for non-designers that's growing rapidly. Co-founder Christopher Gimmer explains the unlikely origins and how growth has been fuelled by close attention to developing and promoting cornerstone content.
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Incentive Marketing with Jack Paxton of Vyper
In the course of running Facebook and Google ads for client campaigns, Jack Paxton discovered contest and giveaway promotions generated the best ROI. To be able to deliver results at scale he and co-founder Kevin Tang created Vyper, a SaaS that makes easy to run viral campaigns. Learn Jack's tips...
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Event Marketing with Vasil Azarov of Growth Marketing Conference
Vasil Azarov already had a background in event marketing so he knew what to expect when he launched his own Growth Marketing Conference in 2015. What advice would he give marketers looking to achieve more with event marketing, either as event participants, sponsors or first-time event organizers?
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Marketing A SaaS Startup Stack with Geoff Roberts of Outseta
Geoff Roberts and his fellow Co-Founders at Outseta are building a complete platform catering for SaaS startups. Although they are only 2.5 years into their journey they are already gaining traction due to their decision to start marketing at the same as they started coding.
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Finding Market Fit with Jonathan Zacks of GoReminders
Jonathan Zacks and fellow Co-Founder Justin Svrcek set out to solve the problem of reminders for medical appointments but along the way they came across a slew of other sectors from tattoo parlours to accountants and law firms. How are they managing to acquire customers and differentiate...
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Bootstrapped Brand Building with Patrick Campbell of ProfitWell
Patrick Campbell started his career as a US Intelligence Analyst before a stint at Google. In 2012 he co-founded Price Intelligently (now ProfitWell), a bootstrapped company on a quest to understand how SaaS and subscription businesses can maximize financial performance. ProfitWell is now…
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Creative Project Management with Corina Ludwig of FunctionFox
Corina Ludwig started her career as a Graphic Designer before transitioning to an Advertising Traffic Manager. She is now President of FunctionFox, a veteran SaaS project management solution catering for advertising, design and marketing agencies as well as inhouse creative teams. How has...
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Customer Success with Anthony Kennada of Gainsight
From starting as a tech recruiter in 2008, Anthony Kennada quickly switched into marketing and hasn't looked back since. Now as CMO of Gainsight he has been instrumental in shaping the customer success category using a combination of brand, content and community marketing.
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Breaking Down Operational Silos with Jason Reichl of Go Nimbly
Jason Reichl, Co-Founder and CEO of subscription based revenue operations consultancy Go Nimbly is on a mission to break down the operational silos that still exist between Sales, Marketing and Customer Success, and explains how these functions can be effectively outsourced.
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Transactional Email with Megan Tobin of Sendwithus
Starting out after college as a concert technician, Megan Tobin is now a veteran tech marketer and VP of marketing at enterprise email creation platform, Dyspatch by Sendwithus. She shares her thoughts on developments in SaaS marketing and transactional email systems.
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Aggregating Marketing Data with Hailey Friedman of Improvado
From starting out as an English Teacher in the Bronx with no experience in marketing, Hailey Friedman progressed through a series of marketing roles before landing at Improvado helping to solve a common marketing problem: aggregating all marketing data from multiple channels into a single platform.
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SaaS SEO with Jeremiah Smith of SimpleTiger
Virtual agency owner Jeremiah Smith of SimpleTiger outlines how he shifted his business' focus from 'SEO for everybody' to specializing in SEO for SaaS.
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Building A Customer Insights Engine with Annabel Youens
It's unlikely you have ever heard of Appreciation Engine yet 64% of the music industry use the customer insights engine to understand customers and music fans. Co-Founder and CMO Annabel Youens explains how the SaaS platform works and their plans for the gaming industry and beyond.
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Paid Campaigns with Duane Brown of Take Some Risk
With experience running search and paid social campaigns for SaaS companies in Europe, Australia and North America, Duane Brown of Take Some Risk chats about what he has learned about marketing SaaS, and how it differs from e-commerce marketing.
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Launching Shift with Nadia Tatlow of Redbrick
Nadia Tatlow, General Manger of Shift app at Redbrick, outlines how she went about launching the product on Product Hunt and driving traffic through Google and Facebook.
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Growing The Checkfront Marketing Team with Angela Heald
Angela Heald joined SaaS booking software company Checkfront three years ago with a mandate to build a marketing department. How did she go about building her team, and what did she learn in the process?
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How Checkfront Started Marketing with Jason Morehouse
In 2010 Jason Morehouse and his fellow Co-Founder Grant Jurgeneit started moonlighting on an idea for an online booking system. They had no money to spend on marketing so they concentrated on understanding customers' needs. If he could go back and do it all again, what would Jason do differently?
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Building an Exceptionally Viable Product with Rand Fishkin of SparkToro
Since leaving Moz in February of this year, Rand Fishkin, along with fellow his SparkToro Co-Founder Casey Henry, have been busy building an "exceptionally viable product"; a customer discovery search engine for marketers. Learn about the problem they're ultimately planning to solve as well as…
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From Chef to SaaS Marketer with Paula Hingley
In less than two years Paula Hingley has pivoted from full time chef with no experience in either marketing or the technology sector to becoming marketing manager at location based SaaS social media platform Echosec. How did she make the transition, what has she learned along the way, and what is...
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Investing in Digital Customer Acquisition with Owen Matthews
Owen Matthews grew up around startups, started his first software business before leaving School, sold it and went on to join his family's firm, Wesley Clover, investing in and growing tech companies. As an investor he has an informed opinion about SaaS marketing and digital customer acquisition...
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Beyond The Desktop, Mastering Mobile SaaS with Barry Larson
You've probably never heard of Trusty Ox Systems, and that's fine with its CEO, Barry Larson. The company currently operates three separate SaaS businesses in specific niches that benefit from their expertise in creating mobile solutions that integrate with customers' systems and processes. And...
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From SaaS Marketer to Co-Founding SaaStock with Kumy Veluppillai
Three years ago Kumaran Veluppillai attended the very first SaaStock event in Dublin as a SaaS marketer looking for an opportunity. Little did he know that he would end up co-founding the event and working with his team to quadruple its attendees. What has he learned about marketing and the...
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Optimizing Moz For The Mid Market With Sarah Bird
With over 37,000 customers and more than $47m in annual revenue, what next for SEO software Moz? CEO Sarah Bird outlines how Moz got started and where it's going, as well as insights into the values and culture that make the brand still one of the most trusted in its space.
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Scaling Demand Gen at Leadfeeder with Christina Hall
Leadfeeder is making big waves in the website visitor identification market. Head of Marketing, Christina Hall, explains how the company is competing and winning customers in an already crowded marketplace.
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A Smarter Way To Manage Marketing Budgets with Peter Mahoney
After years of managing marketing budgets at IBM and Nuance, 'nerd CMO' Peter Mahoney decided to finally solve the spreadsheet hell experienced by many marketers and create a cloud based solution for managing marketing budgets. The result is Plannuh.
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What’s Driving Growth at Flow with Mark Henderson
Starting out as an audio engineer did nothing to prepare Mark Henderson for a job with software giant Intuit. More than a decade later and the self-confessed data nerd is now CEO of project management SaaS company Flow. Mark reveals how insights into data analysis, marketing attribution…
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Customer Referral Programs and Beyond with Will Fraser
A early lesson in platform dependency forced a fledgling startup to pivot from social media promotions to customer referral software platform in just 5 days. Co-founder and CEO Will Fraser reveals the next evolution for SaaSquatch: how to automate marketing throughout the customer lifecycle.
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Juggling Studies and SaaS with Kimia Hamidi
Kimia Hamidi is Co-founder of rapidly growing content automation SaaS company Ghostit. He's also still a student finishing up a degree in Economics. How and why did Kimia get started in SaaS? And what did he learn in bootstrapping Ghostit from nothing to becoming Product Hunt product of the day?
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Building a WordPress Killer With Craig Fitzpatrick
As the Founder and CEO of visual website builder PageCloud, Craig Fitzpatrick is on a mission to make building a website a truly joyous experience that anyone can do. But is a superior product enough to beat off the likes of SquareSpace, Weebly and Wix? How can PageCloud scale and own the growing...
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Igniting SaaS in Canada With Jamie Petten
Four years ago Jamie Petten was lying on a beach in Jamaica pondering her next professional challenge having successfully launched a boutique hotel there. She now heads up marketing at Ottawa based accelerator L-Spark and is also one of the co-founders behind Canada's leading software conference,...
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Oli Gardner Reveals The Three Big Unbounce Bets for 2018
Unbounce is betting big in 2018 by redefining its products, markets and technology all at the same time. Co-Founder Oli Gardner reveals the company's plans to bust out of the landing page niche and expand into new accounts while improving adoption and chasing higher lifetime value and lower…
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Pushing boundaries with Greg Davis of Intercom
From starting out on an unconventional career path to becoming one of the leading product marketers in SaaS today, Greg Davis has helped Intercom to push the boundaries, resulting in over 20,000 customers and a 5x increase in employees in less than 3 years. However, neither Greg nor Intercom are...
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Dave Gerhardt – Conversational Marketing with Drift
Drift are out to change the way you interact with prospects when they visit your website. Out goes gated content and lead forms, in comes conversational marketing. Newly promoted VP Marketing Dave Gerhardt explains the reasoning behind this as well as what motivates him to 'always be learning'.
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How Allan Wille Pivoted Klipfolio From Consumer To Profitable B2B
President & CEO of Klipfolio, Allan Wille, explains how the business started out as a consumer dashboard product serving more than 300,000 customers and making no money before pivoting to become a profitable B2B product for 10,000+ customers.
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Frequently Asked Questions
How many episodes does SaaS Marketing Insights have?
SaaS Marketing Insights currently has 47 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SaaS Marketing Insights about?
SaaS Marketing Insights is a show about SaaS founders, CEOs, marketers and investors, and the lessons they have learned in their quest to grow their companies.
How often does SaaS Marketing Insights release new episodes?
SaaS Marketing Insights has 47 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to SaaS Marketing Insights?
You can listen to SaaS Marketing Insights on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts SaaS Marketing Insights?
SaaS Marketing Insights is created and hosted by 47 Insights.
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