PODCAST · business
SaaSBoomi
by Suresh Sambandam, Arvind Parthiban, Varun Shoor
We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - KissflowBrings in top 2 unique insights from founder's who have scaled2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcastApple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogleSpotify - https://spoti.fi/3LLJAaCLinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your
Episodes
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Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4
Step into the intersection of technology and marketing with the latest episode of the Marketing Nation SaaS podcast. Hosted by Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this episode welcomes Ramesh Ravishankar, Co-Founder and CGO of Highperformer.ai, whose previous stints at…
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GTM Blueprint for Emerging Markets, Sachin Bhatia Exotel, Founder's Deep Dive E23: SaaSBoomi Podcast
Welcome to another episode of Founder’s Deep Dive! Join our guest, Sachin Bhatia, and our host, Suresh Sambandam, as they delve into several topics, including the formula for happiness, expanding into a global market, and all the challenges and wins that come along the way. It’s a very…
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ICP Truth Bombs - Aditya Tulsian, Chargebee | Founder's Deep Dive E22 | SaaSBoomi Podcast
Welcome to another episode of Deep Dive! Suresh, our host, and Aditya Tulsian, our guest, delve into the critical role of ICPs and how organizations deal with acquisition journeys. Aditya is a seasoned entrepreneur who founded Numberz, which was acquired by Chargebee, prior to which he held a…
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The Magic of Account Based Marketing - Ankit Oberoi, Zelto | Marketing Nation E3 | SaasBoomi Podcast
Enjoy this 50-minute podcast where Arvind and Varun get on a call with Ankit Oberoi to decode the dilemma of ABM, or Account Based Marketing. Ankit, being a proponent for documentation and structure, talks about his journey with AdPushup and how they discovered the untapped potential of ABM in a...
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Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast
“Never change your SEO team while shifting from SMB to enterprise, because once lost, never regained.” Join Maansi Sanghi and Arvind for more such knowledge bombs as they deep-dive into the world of product marketing. Maansi takes us through her journey of product marketing, and how the team at...
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Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast
For the next 45 minutes, join our guest Anand Venkatraman as he and Arvind dive deep into the murky waters of partner channel marketing. It's a power packed episode filled with gems of knowledge and wisdom that could substitute for an MBA lecture. Anand introduces the world of partner channels...
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Empowering Hiring 150+ countries: Sagar Khatri, Multiplier | Founder's Deep Dive E21 | SaaSBoomi Podcast
This episode is special because its the first time we are having a founder from Singapore join the SaaSBoomi Podcast! Suresh Sambandam, CEO of KissFlow has a virtual sit down with none other than Sagar Khatri, the founder of Multiplier, a Sequoia surge backed SaaS business that helps business…
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The journey of Ahmedabad's SaaS duo | Founder's Deep Dive E20 | SaaSBoomi Podcast
Suresh Sambandam, CEO of KissFlow has a virtual sit down with not one but two co-founders, who also happen to be a married couple. Besides finding out about how they set out on founding their respective companies, Suresh also explores their unique working dynamics and relationship, the ups and...
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Getting SaaS pricing right (2/2) - Varun Shoor, Kayako | BTS E15 | SaaSBoomi Podcast
In Part 2 of Getting SaaS Pricing right, Arvind and Varun bump it up a notch. They discuss key features of a pricing plan like Naming of plans, the ideal number of plans to go with, Add-ons, Discounts, cost-based pricing and value-based pricing. Listen on as the duo share insights from their own...
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Getting SaaS pricing right (1/2) - Varun Shoor, Kayako | BTS E14 | SaaSBoomi Podcast
In this episode of the BTS podcast, our hosts Arvind and Varun introduce a new format of discussion to the show and decide to pick each other's brains to go deeper into topics that are pertinent to founders and marketeers. They explore the various aspects of designing the perfect pricing plan for...
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Building the ‘AWS of Fintech’ that can last a 100 years
In this episode of the Founder’s Deep Dive Podcast, Suresh Sambandham CEO and Founder of KissFlow has a one on one with Prabhu Rangarajan, Co-founder of M2P Fintech. M2P is an API infrastructure giant delivering futuristic and customer-centric fintech solutions through cutting-edge technology…
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Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast
ExtraaEdge is an early start-up founded in 2016, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End...
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Zabardast Depositioning & Category Creation - Naveen Goyal, NoPaperForms, BTS E12, SaaSBoomi Podcast
In this Episode, our hosts Varun and Arvind have a virtual sit down with Naveen Goyal, CEO and Founder of NoPaperForms. NoPaperForms is the India’s largest and most advanced SaaS based Enrolment Automation Platform enabling educational institutions to unlock their potential i.e. Attract, Engage,...
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Acing Customer Dev & Partnerships in the US - Kalyan Verma, Almabase | BTS E11 | SaaSBoomi Podcast
Kalyan Varma is the Co-Founder & CEO of Almabase. Before solving the alumni fundraising problem, Kalyan worked as an analyst at Goldman Sachs, just as he moved to start an online marketplace which couldn’t scale, yet he kept trying new things to eventually stumble upon the gap in the education...
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The London Bridge that held everyone together - Kovai's journey
Saravana Kumar, the founder of Kovai.co is a techie, a marketer who was ahead of the curve, a and maverick salesperson.Even during his early career, he has done the unthinkable of switching from a product company like Microsoft to consulting company like Accenture. While at Accenture, he…
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SaaS Marketing - Now and Then: Pranay Desai, Matrix Partners India | BTS E10 | SaaSBoomi Podcast
Pranay is a SaaS investor at Matrix Partners India. Before moving to investing, Pranay played several key roles at Freshworks including the Director of Growth Marketing at Freshworks, and managed to ramp up the marketing machinery. He has also worked with the CEO’s office at Freshworks where he…
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Zero to One: LogiNext's rollercoaster ride of hypergrowth
Dhruvil Sanghvi is a tech-savvy engineer who began his career as a consultant before taking up the entrepreneurial journey in 2015. Today, he also invests in startups. Coming from a multi-generational business family, Dhruvil believes that launching and running a successful business is the best…
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The extraordinary journey of a 3-time entrepreneur
From Pigeons, to Food to User Retention - A journey of tinkering, grit and innovation. Anand Jain is a serial entrepreneur, who started his entrepreneurial journey as a 16 year old in college by fixing computers and selling softwares to lawyers. In this episode he talks about his upbringing…
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Thinking the Unthinkable: Posist’s Marketing Journey - Ashish Tulsian | BTS E9 | SaaSBoomi Podcast
Ashish Tulsian ran a restaurant before building Posist, a software which runs restaurants. Ashish and his stories go a long way. Watch this episode for unheard stories and insights like ‘ThugTales of Restaurantpur’ - an unthinkable ABM campaign, marketing to Lawyer, Doctor, CA & Engineer at once,...
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From building a Conversation Intelligence SaaS to getting acquired by Clari with Shruti Kapoor of Wingman
Sales team is closer to the customer's problems. How do we bring the marketing and product teams closer to customer problems, so that they feel the voice of the customer? Voice of the customer is really valuable. It's very hard to get access to it, and even if you get access to it, it's a pain to...
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Empowering the Channel Partner-led GTM motion with Shruti Ghatge of Zomentum
Channel Partner-led GTM is one of the strong pieces in SaaS customer acquisition. Unlike the digital marketing and sales driven customer acquisition, this mode is under leveraged. Find out how Shruti Ghatge (Co-founder & CEO, Zomentum) and her team is flipping Partner Relationship Management, and...
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Customer Marketing Hacks in SaaS - Yasasree Nerayanuri, Sprinklr | BTS E8 | SaaSBoomi Podcast
Yasasree Nerayanuri is the Vice President - Customer Marketing at Sprinklr. She used to be the Director of Customer Marketing & Community at Freshworks before joining Sprinklr. In this episode Arvind Parthiban and Varun Shoor explores in depth various aspects of Customer Marketing with Yasasree....
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Novel way of building a fast growing SaaS in the $400B Contact Center Market with Swapnil Jain of Observe.ai
After landing a dream internship at Google while studying at IIT Delhi, Swapnil Jain moved to San Francisco to work with Twitter for 3 years. His startup journey, according to him, was a result of FOMO. Seeing his contemporaries back in India starting their own companies with the influx of…
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A Startup's Handbook To All Things PR - Aakriti Bhargava, Wizikey | BTS E7 | SaaSBoomi Podcast
Aakriti Bhargava is the co-founder of Wizikey, an expert at PR & Communications, and a SaaSBOOMi volunteer. Aakriti has been into PR for 16 years, worked with Naukri.com learning the ropes of PR and has run an agency helping 300+ entrepreneurs, before starting Wizikey, a media intelligence...
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Making it big in the ‘niche’ of RFP management
Ganesh Shankar started RFPIO scratching his own itch along with A J Sunder(Co-founder & CPO) and Sankar Lagudu (Co-founder & COO). During his stint as a product manager Ganesh had to fill out responses to the RFPs which ended up as a time consuming and frustrating process. When the trio looked…
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From building an Automation SaaS to getting acquired by Notion
During his stint as a product manager at 2014, the time when SaaS was booming, Ashok noticed that there’s a high demand for complex workflow automations from customers. This got him to start Automate.io, and they would later go into head on competition with Zapier. Fast forward, Ashok was getting...
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Up Your Content Game With the Experts! - Akshatha Kamath, MoEngage | BTS E6 | SaaSBoomi Podcast
💡 Learn what it takes to stand out in Content Marketing in this age of information overload from someone who has gone from 0 to 1 on Content Marketing. Tune in our latest #BTSpodcast episode 👇 ⭕ Episode 6: The Ins and Outs of Content Marketing ⭕ Guest: Akshatha Kamath (Head of Content…
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Being an Ally who brings purpose, happiness and productivity to work via OKRs
Vetri Vellore is a seasoned entrepreneur. After his 14 years career with Microsoft, Vetri Vellore started Chronus, an enterprise mentoring platform which got acquired by a PE firm. He later started Ally, an OKR software provider, which he scaled from a team of 15 to 250+ in 2 years, helping 1000s...
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The Magic of Product Marketing & Copywriting Ashwin Ramasamy, PipeCandy | BTS E5 | SaaSBoomi Podcast
PipeCandy is the industry standard data set that tracks 5 million plus e-commerce & DTC brands across hundreds of data points & markets. They transformed from a single to a multi product SaaS company without building new products. They became industry standard by calling themselves industry...
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Building with a Long-Term Mindset with Sashi Narahari of HighRadius
Highradius provides the Power of Humans + Machines for the Office of the CFO, and is trusted by 200+ Global 2000 companies. In this episode Sashi Narahari – President & CEO, HighRadius talks on how he set out to build an Autonomous Software for Order to Cash, Treasury & Record to Report Software...
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Creating a New SaaS Category with Storytelling & Marketing : The Unmetric Story with Lux Narayan
Lakshmanan (Lux) Narayan is an Author, TED speaker, marketer and a SaaS entrepreneur. After his stint in advertising, Lux joined Sekhar Vembu as a co-founder at Vembu Technologies, leading sales and marketing and thinking of ways to market ‘a data backup software company’ in a cool way. They went...
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Becoming a category creator in Customer Success Management with Sreedhar Peddineni of Gainsight
You finish your exit, you get financial security, you hang up the boots and go on a vacation. With each company you’re on a treadmill, no - you’re on a conveyor belt, for another 7-10 years. What if you have already exited two businesses, will you do it again? If you have to do it again, what’ll…
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Shaping the future of Broadcast & Streaming TV through SaaS with Baskar Subramaninan
If you’d like to start a streaming TV channel, how will you go about it? Amagi has a suite of solutions for you to get started and scale a TV channel. There are only a few companies that build products to help media houses, global OTT players. Amagi Media Labs is a global leader pioneering cloud...
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Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast
When you’re in enterprise SaaS and your target customers are not mainly online, how will you go about setting up an inbound marketing engine? Facilio operates in a multibillion dollar facility management industry & has operations across continents, serving customers from small real estate groups…
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Acing Logistics : Category creation + Delivering efficiency at scale with Kushal Nahata of FarEye
5 minute or 10 minute grocery deliveries? Wait, let’s hear about the magic that happens behind all types of deliveries – be it a pizza delivery in < 30 minutes or bikes and cars delivered at your home. Delivery service companies have been spending millions of dollars every single year to serve...
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Reimagining HRMS & winning against legacy companies
HRM is a crowded space with 200+ companies out there and has many one trick pony solutions like Performance management system, Payroll, ATS, Goal management, OKRs, Timesheets, Attendance check-in, check-out etc. Venturing into such a market in itself is challenging, and to add on to it, imagine…
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The anti-thesis of SaaS playbook | Raghu Ravinutala, Yellow.ai | BTS E3 | SaaSBoomi Podcast
Raghu's yellow.ai is a story of beginner's mindset and breaking the mould continually. He has been to chip design and semiconductors not into software domain for 15, 16 years and haven't heard of the word CX till 2016. Learn more on how Yellow is creating a leading international brand in the...
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Landing and expanding at enterprises to drive digital adoption with Khadim Batti of Whatfix
Did you know that large enterprises are using 900+ software applications, and spending $100M+ on it? As per Gartner, $600bn dollars worth of enterprise software spend is going to be this year. Companies won't see an RoI if employees are not utilizing these software efficiently. This is where...
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Experiments-led Business Building, Laxman Papineni, Outplay | BTS E2 | SaaSBoomi Podcast
Welcome to the second episode of BTS Podcast - Experiments-led Business Building In this episode we have Laxman Papineni - CEO & Co-founder, Outplay joining as guest. SaaSBOOMi BTS podcast is hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) and Varun Shoor (Founder, Kayako). Here's what...
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Signing into 35,000 companies with Sunil Patro of SignEasy
SignEasy helps companies to sign, send and manage all sorts of documents and is being used by over 8 Million users (out of which 150K are paying customers) and 35,000 Companies spread across 100 Countries. Millions of users and downloads is quite usual in game apps and other consumer apps. Listen...
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The art of event marketing, Arun Pattabhiraman and Noel Wax | BTS E1 | SaaSBoomi Podcast
In this episode we have Arun Pattabhiraman - Chief Growth Officer, Freshworks and Noel Wax - President and Co-founder, GroundSwell Group joining as guests. Tune in to this episode to learn more on physical to virtual to hybrid events - how to drive registrations for a live event amidst the…
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The journey of Vymo with Yamini Bhat
Vymo is one of the first enterprise SaaS companies in India with a different sales and marketing motion compared to typical horizontal SMB SaaS. Vymo started building an enterprise SaaS startup when SaaS in India was all about SMB. Learn more about the founding story of how Yamini Bhat and Venkat...
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What makes Hasura the next big thing in Indian SaaS
It’s refreshing to track a new breed of India SaaS companies focused on building tools for software developers and programmers globally. While BrowserStack is on track to achieve $100 million ARR soon, there’s Postman, and then, there’s Hasura. This is what makes tracking India SaaS so fulfilling...
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Ankit Oberoi’s journey from $1m ARR to $10m and beyond
Sometime during the year 2017, Ankit Oberoi, the founder of AdPushup, was staring at a potential failure. With $1 million in ARR after a journey of three years since he started, Ankit was struggling to find the growth levers for AdPushup, which had a 25-members team back then. “We lost about half...
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Ketan Kapoor of Mettl on connecting the dots looking backwards
Hindsight isn’t just a luxury, as many believe. For founders, hindsight or the ability to look back at the events and learn from them with blunt honesty, is priceless. Just ask the second-time founders such as Ketan Kapoor, the co-founder of Mettl, who sold his startup to Mercer after a long…
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Mission Coimbatore: Two SaaS founders want “Kovai” to be the next SaaS hub
What’s the first thought that gets triggered when you hear a mention of Coimbatore? For me, it’s always been the city’s entrepreneurial spirit. Much before startups became a cool word to go around, Coimbatore’s entrepreneurs have been busy creating enterprises, failing, learning and growing. It’s...
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Inside Innovaccer’s journey to $100 million ARR; bold pivots and relentless learning
Abhinav Shashank pitched a 400-pages report as a trainee inside a Fortune 500 company and managed to get $20 million funding for the same, much before he actually became an entrepreneur. After getting his idea approved, Abhinav worked on building the product in Bangalore, scoped out manufacturing...
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A masterclass in bootstrapping, learning and staying happy with Kumar Vembu
Pankaj Mishra Kumar Vembu’s journey with Zoho during its early foundational years and later building his own startup, GoFrugal, offers some deep insight into India SaaS’ building blocks. Kumar's ability to spot and mentor talent such as Girish Mathrubootham, who is now the founder of Freshworks,...
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Aditya Rao of Kaapi on making peace with $1000 MRR
What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better—and smarter—solution is simply to…
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Sakshi and Ashish Tulsian share their playbook for surviving the pandemic with hope and compassion
By Pankaj Mishra "These are not days for unbridled optimism, but this is the perfect time to allow hope to arise in our spirits.” Donald T Iannone Entrepreneurial optimism can be dangerous and suicidal. Overconfidence and confirmation biases can blind founders from getting a realistic assessment…
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ABOUT THIS SHOW
We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all shapes and sizes. Following are the two ongoing podcast series 1. A Founder's Deep-Dive hosted by Suresh Sambandam, CEO - KissflowBrings in top 2 unique insights from founder's who have scaled2. Marketing Nation hosted by Arvind Parthiban (Co-founder & CEO, SuperOps.ai) & Varun Shoor (Founder, Kayako)All about marketing SaaS products from India to the world, aimed at making India not just a product nation Catch the episodes on your favorite podcast app: SaaSBoomi website: https://saasboomi.org/podcastApple - https://apple.co/36uzNWl Google - https://bit.ly/sbpodgoogleSpotify - https://spoti.fi/3LLJAaCLinkedIn - https://www.linkedin.com/showcase/saasboomi-podcast Let us know your
HOSTED BY
Suresh Sambandam, Arvind Parthiban, Varun Shoor
CATEGORIES
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Frequently Asked Questions
How many episodes does SaaSBoomi have?
SaaSBoomi currently has 58 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SaaSBoomi about?
We are thrilled to bring conversations with some of the best SaaS founders, visionaries, product builders, marketers, investors, technologists, and people shaping India’s SaaS ecosystem. SaaSBOOMi is a community of founders, product leaders, and marketers nurturing 1500+ SaaS companies of all...
How often does SaaSBoomi release new episodes?
SaaSBoomi has 58 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to SaaSBoomi?
You can listen to SaaSBoomi on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts SaaSBoomi?
SaaSBoomi is created and hosted by Suresh Sambandam, Arvind Parthiban, Varun Shoor.
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