SaaSy as Fuck Podcast
by Jon McGreevy & Alex Radford
We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does. saasyasfuck.substack.com
Episodes
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Ep. 30: Founder-led growth and exit strategies in SaaS with Abdul Mukati
Episode Summary:Hosts Jon McGreevy and Alex Radford sit down with Master Inbox founder Abdul Mukati to explore the journey of launching a B2B SaaS product. They dive into the importance of identifying the ideal customer profile, gathering real insights, and validating ideas before scaling. Abdul...
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Ep. 29: From Muggle to Wizard: A SaaS Journey featuring Alex Radford
Episode Summary: This episode flips the script as Jon interviews his cohost, Alex Radford, about his journey from “muggle to wizard” in SaaS and how video marketing shaped that path. They break down the role of video in B2B SaaS, from explainer videos to TikTok-ready shorts, and debate quality...
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Ep.28: Mastering Positioning Strategy in SaaS with Jon McGreevy
Episode Summary: In this episode, Alex puts cohost Jon McGreevy on the spot to unpack one of his favorite topics: positioning strategy. They break down why positioning makes or breaks SaaS products, the traps founders fall into, and how AI is reshaping discoverability in marketing. Jon shares his...
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Ep. 27: Minimum Viable Positioning: A chat with Fletch's Rob Kaminski
Episode Summary: In this episode, Rob Kaminski, co-founder of Fletch, joins the show to discuss the importance of effective positioning and messaging for B2B startups. He dives into how to create engaging infographics for LinkedIn, the value of open-sourcing ideas in consulting, and the concept…
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Ep 26: The Future of content marketing with Podia's Nicola Wynn
Episode Summary: Jon and Alex speak with Nicola Wynn from Podia about the dynamic world of content marketing. They cover the strategic use of AI, the critical importance of building an email list, and the common mistakes people make with lead magnets. Nicola shares insights on how Podia supports...
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Ep 25: From screen printing to SaaS founder
Episode Summary Jon and Alex are joined by Stuart, the founder of SassyDB, to discuss his entrepreneurial journey. Stuart shares his transition from the world of screen printing to founding a SaaS company. He details the challenges of being a solo founder and the emotional impact of startup life....
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Ep 24: Cold emails that actually work with James Milsom from Hunter.io
Episode Summary: * Jon and Alex speak with James about cold email outreach. * James explains Hunter’s analysis of over 11 million emails sent in 2024. * He shows why 61 % of decision makers still prefer email over other channels. * He reveals that 95 % of cold emails land in spam. * They cover…
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Ep 23: Competing with giants to grow your SaaS with Anthony Eden
Episode Summary: In this episode of SaaSy as F**k, Jon McGreevey interviews Anthony Eden, founder and CEO of DNSimple. They discuss Anthony's journey from being a CTO to starting his own company, the challenges of running a tech business, and the importance of solving real problems. Anthony…
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Ep. 22: Unlocking sales through conversion quizzes with Alefiya Khoraki
Episode Summary: Jon and Alex engage in a compelling conversation with Alefiya Khoraki, co-founder of Nomad's Marketing, exploring the transformative power of conversion quiz funnels. Alefiya distinguishes between conventional personality quizzes and strategic conversion quizzes designed...
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Ep.21: The psychology of SaaS pricing with Garrick van Buren
Episode Summary: In this conversation, pricing expert Garrick Van Buren discusses the intricacies of pricing strategies in the SaaS industry. He emphasises the importance of understanding customer value, common pricing mistakes, and the necessity of conducting thorough customer research. The...
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Ep.20: From writer to SaaS agency founder with Kamil Rextin
Episode Summary: In this episode of 'SaaSy as F**k', hosts Jon McGreevy and Alex Radford welcome Kamil Rextin, founder of 42 Agency. The conversation explores Kamil's humorous approach to agency culture, his journey from a writer in Pakistan to a successful agency founder in Canada, and the...
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Ep. 19: The power of comparison pages with Federico Jorge
Episode Summary In this episode of Sassy as F**k, Jon McGreevy speaks with Federico Jorge, founder of Stack Against, about his journey in copywriting, the evolution of comparison pages, and their significance in the SaaS industry. Federico shares insights on the benefits of comparison pages for…
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Ep. 18: What actually is a Fractional CMO? With Marc Bitanga
Episode Title: The Strategic Power of a Fractional CMO Episode Summary: In this engaging conversation, Jon, Alex, and Marc delve into the critical role of a fractional CMO in today's marketing landscape. Marc Bitanga clarifies the distinct position of a fractional CMO compared to traditional...
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Ep. 17: Where Jon gets banned from LinkedIn
Episode 5 part 2 Show Notes Episode Title : LinkedIn Sagas, SaaS Pricing & The AI Revolution (Alternative Titles): * From Small Talk to Big Issues: The Podcast Evolution * Navigating LinkedIn: Personal Stories and Insights * SaaS Deep Dive: Pricing, Targeting, and AI * AI, Creativity, and the...
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Ep. 16: Someone stole our f*cking podcast!!
Episode Summary: In the first part of this episode, hosts Alex Radford and Jon McGreevey reflect on their three-year journey with the "SaaSy as F**k" podcast. They delve into the emotional impact of discovering another podcast imitating their name and logo, discussing the challenges of plagiarism...
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Ep. 15: Humour, RevOps, and rolling the dice, with Jen Igartua
Join us as we chat with with Jen Igartua. We kick things off by exploring Jen's unique and humorous approach to content on LinkedIn, challenging the platform's typically serious tone and discussing the importance of authenticity in professional settings. Jen shares insights from her journey as…
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Ep 14: Standing out in a crowded field, with Joel Klettke
In this fun chat, Joel Klettke, a renowned SaaS copywriter, discusses the importance of standing out in the crowded field of copywriting, particularly in the B2B space. He shares insights on the common fears that hold businesses back from being innovative and how to break free from clichés in...
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Ep 13: From writer to SaaS founder, with Jane Portman
In this engaging conversation, Jon and Jane Portman discuss the multifaceted journey of building a SaaS business while balancing personal life. Jane shares her experiences transitioning from a UI/UX consultant to co-founding User List, an email automation platform. They explore the challenges of...
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Ep 12: We're back!
Episode Summary: After 18 months, Alex Radford and Jon McGreevy have returned, brimming with the usual SaaS and a dash of nostalgia. In this comeback episode, they chat candidly about what they've been up to, the evolution of their careers, and the future of SaaSy as F**k. Expect laughs…
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Ep 11: Welcome to the Story Hotel, with Gillian Jones
SaaS copywriter Gill Jones joins us to discuss story-driven copy, the pros and cons of being a copywriter with ASD, and her hatred of cruises. Follow her on Twitter Visit her website This is our last episode for a while, as we focus on other projects, but we hope to be back towards the end of the...
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Ep 10: The power of inbound marketing with Sarah Noel Block
For the first episode of a new season, we're joined by inbound marketing expert—and host of the Tiny Marketing podcast—Sarah Noel Block. We discuss inbound marketing, coping with small marketing budgets, and her journey into freelancing. Check out her work here: https://www.sarahnoelblock.com/…
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Ep 9: Apparently UI and UX AREN'T the same thing, with Peter Loving
In the final episode of Season 1, we're joined by Peter Loving, Senior Product Designer at UserActive. We chat about his journey from designing physical products to digital products, common UI and UX mistakes, and the future of SaaS. Show notes: UserActive - https://www.useractive.io/ Todoist -...
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Ep 8: Hoping AI doesn't turn on us, with CK Lee
In the latest episode of SaaSy as F**k, we chat all things AI with TagTeam AI founder CK Lee. We discuss his globe-trotting history, how he first founded TAGGUN, and how that turned into Tagteam AI. AI is a big buzzword nowadays, so it was great to get CK's honest feeling about AI's potential for...
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Ep 7: Using no-code tools to build a SaaS with Eman Zabi
After a short break from the podcast, we return with a brilliant and inspirational interview with copywriter and Terrain.io founder Eman Zabi. We discuss building and growing a no-code SaaS, the importance of accessibility, and much more! Show notes: Adventurers Playlist –...
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Ep 6: How to persuade your mum to buy you an N64 with Josh Garofalo
In episode 6 of SaaSy as F**k we talk to Josh Garofalo who is not only a market-leading SaaS copywriter, but also a big part of Jon's origin story. We also hear how Josh wrote his first sales letter—to his mum—to convince her why she should buy him a Nintendo 64. This is a public episode. If you...
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Ep 5: Identifying customer pain points with Marc Thomas
This month we're joined by Head of Growth at Powered by Search Marc Thomas, where we discuss pain points, the future of SaaS marketing, effective marketing strategies, and the power of positivity. Marc also shares his thoughts about Thinkbois, and we exchange our various business ideas that were...
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Ep 4: Making customers happy with Jeroen Corthout
Salesflare co-founder Jeroen Corthout joins us for our fourth episode of SaaSy as F**k to talk about company funding, AI, books, and...having sex on mars. It was a great chat where we learned a lot about how Salesflare uses feedback from users to continuously improve and evolve their product.…
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Ep 3: Using email to tell stories with Samar Owais
We are joined by email Strategist and copywriter Samar Owais for our third episode of SaaSy as F**k. We discuss her move from content writer to email copywriter, and the intimidating job of writing for Copyhackers. It was a fun and thoroughly interesting chat filled with amazing advice for any…
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Ep 2: Selling for seven figures, then doing it all again with Paulina Masson
In the second episode of SaaSy as F**k, we chat with CreatorBooks.com founder Paulina Masson about the lessons she's learnt going from selling one SaaS company to starting another, and the importance of setting big goals. It was a hugely motivational conversation, and wonderful to hear how…
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Ep 1: The accidental SaaS founder (with James Gill)
In this first episode of SaaSy as F**k, we talk to GoSquared CEO James Gill about his journey from being a teenager thinking that there might just be something to this internet thing, to being the founder and CEO of a successful SaaS company. It was an absolute delight chatting with James, as he...
About this show
We sit down to chat with experts from all over the SaaS industry to explore their journey to where they are today. Their successes, their failures and everything in between. Produced by the very talented Alex Radford, and hosted by the much less talented Jon McGreevy, SaaSy as F**k aims to help anyone who wants to work in SaaS, or already does.
saasyasfuck.substack.com
Hosted by
Jon McGreevy & Alex Radford
Categories