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Sales Funnel Radio

by Steve J Larsen

Business

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

From the show's RSS feed, refreshed Oct 24, 2026. Source feed.

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Episodes

  1. My Newest Funnel: How a $19 book creates an $81 buyer (AT LEAST)

    I haven’t had a funnel crush this hard in years. Our $19 book now averages an $81 cart, and almost every buyer chooses the version that includes a sales call. In this episode, Steve J Larsen explains where he’s been: writing a book three times, filming books on stage, and turning it all into...

  2. ...I'm Selling Tickets To My Wedding

    yup. and here's why (hear me out for a minute)

  3. (Stage Replay) How To Co-Author A Book With Me...

    this is not for everyone...

  4. My New StageBook Business Model

    This has been on my mind for 12 months. Feels good to finally begin unveiling it...

  5. How To Handle Massive Change In Your Business

    You're the most important asset in your business, until you have dedicated systems. Here's some tricks to keeping my head while there's so much change at the beginning of a business...

  6. The 2 Types Of Revenue Funnels

    There's only two "CLASSES" of funnels, but most people never build the 2nd kind (which is actually more dependable)

  7. The #1 Mistake Funnel Builders Are Making In The Last 12 Months

    Why are so many funnel builders THINKING that 'this' is how to build a funnel??

  8. How We TRIPLED Booked Called During A Launch

    One simple tweak more than tripled our conversions...

  9. Upsell Page Trick That TRIPLED Our Conversions

    I haven't had an upsell perform this well in YEARS. Weird trick...

  10. The New Transformation Economy

    Don't miss the BIG SHIFT happening in the internet business space

  11. Writing The Preface To The Dramatic Demonstration Book

    This is the entire premise of the Dramatic Demonstrations Book with Russell Brunson

  12. Interview: How John Parkes Spent $150,000,000 In Facebook Ads

    How he spent $150m in Facebook Ad Profitability...

  13. We're Creating A TV Show About Capitalism (yup)

    So... we filmed for 2 days with a crew and TV Producer, and just got the Sizzle Reel back. We're now getting sponsorship deals to finish a full 12 episode season. Here's what's been going on...

  14. Essential Changes To Chapter 4 Of The Dramatic Demonstrations Book

    I could barely sleep while writing this chapter. Here's what had to change...

  15. The COMMON Headline Mistake That Cuts Conversions In Half

    For some reason, I've seen this ONE MISTAKE more in the last 12 months more than ever. It will SHRED your conversions...

  16. How A Funnel Can TRAP Your Business...

    A funnel and business work together, but there's a few scenarios when your business becomes a victim to your funnel...

  17. The 4 Freedom Systems To Build AFTER Launching Your Funnel

    If you wanna get glued to your funnel (after launching it) then don't build these 4 systems...

  18. Chapter 1 Of The Dramatic Demonstrations Book

    This is the best modern/personal story I could come up with to start the Dramatic Demonstrations book

  19. The 3 Pillars Of Daily Leads Online

    There are 3 systems which result in daily leads with your business (and none of them are your funnel)...

  20. Essential Customer Steps, POST-Purchase

    Giving customers what they bought is not delivery, it's fulfillment. Delivery creates repeat customers. Here's how to do it...

  21. How To Build Repeatable Marketing

    Automated marketing and live marketing are not the only two categories. Both are extreme thinking. The one in the middle with the most control is 'repeatable marketing'. Here's how to do it...

  22. The Most Entry Points Wins

    At the risk of getting obsessed with making a million frontend products, the company with the most entry points still tend to win the easiest. Here's how to do it for yourself...

  23. The #1 Way To KILL A Funnel

    Many things can kill a funnel, but there's one that will every time. This is usually what I spend the most time training someone on when critiquing funnels.

  24. Booking Sales Calls From EVERY Funnel Type

    The 'phone funnel' is not the only way to get sales calls. I get them from EVERY funnel type. Here's how...

  25. The WORST Script To Use In Funnels

    When I'm reviewing funnels for people, nearly every funnel that's not working is wrong because they're using the wrong script. It's the right script, at the wrong time, but it's become a pattern among the failing funnels. Here it is...

  26. Tricks Of Collecting $1,000,000 In Affiliate Marketing Commissions

    I'm gonna show you how I setup my unique (and largely organic) affiliate marketing strategy. https://AffiliateMarketingMasterclass.com has the deets.

  27. The Ethical Monetization Of Collaboration

    There's a good way to collaborate, and an annoying way.

  28. Still The "Number 1" Online Business Model

    Markets leave clues, but when multiple industries all echo the same online it's time to take a look.

  29. What 9 Figure Businesses Ask About Funnels That 6 Figure Businesses Do NOT

    This pattern has been insane to witness over the last 6 months.

  30. What Customers DO NOT WANT In Your Offer

    Here's how to KILL your marketing, offer, fulfillment, and scale in one move.

  31. What DESTROYED My First Successful Funnel

    My first successful funnel (which wasn't even mine) ... died because of a few mistakes I made

  32. Foggy Vision? (What To Do...)

    It's very hard to create ANYTHING if your vision is lacking. In that case the #1 task of the day is GET CLEAR. Here's how...

  33. ...[customer] DOESN'T Wanna Buy Your Whole Value Ladder

    Not everyone wants to buy everything in your Value Ladder. The myth that customers must buy something cheap before you can pitch them something expensive is TIRED, and WRONG.

  34. Creating your own Inner Circle

    Your own inner circle determines your speed.

  35. Building Cathedrals In The Mind

    Here's how (and why) I take time to build cathedrals in the mind. Plus, take a moment to 'walk around' my new 4-core offer model with me.

  36. Foundations Of 7 Figure LeadFlow

    Gotta build a leadflow system before you can build a salesflow system. Here's the foundations of 7 figure leadflow.

  37. Build A Sales Company (NOT A Marketing Company)

    I'm sure I'll ruffle furry-feathers with this one.

  38. He Closed $100m On The Phone

    Robbie Summers is a beast and remains the top Closer I've ever met in my life. Here's his top lessons for others who want to use phones to sell. We're doing a Hiring and Leads Masterclass at https://thesaleslever.com

  39. Recession: How Marketing SHOULD Respond

    These are the tweaks I make to my marketing when there's a noticable pull-back to buying stuff, due to a recession...

  40. (Oops) Why My Emails Didn't Deliver For 1 Year...

    I had NO IDEA...

  41. My NEW 'Umbrella' Offer Model

    this is how i'm structuring my offers now

  42. How to use a Dramatic Demonstration in your business? (FHL 2022 & 2023 Replay!)

    In this episode, you'll hear the audio replays of the two speech that started all of this buzz about Dramatic Demonstrations. These 2 hours are both speeches, mixed with live commentary Russell Brunson and I made after each speech. This formula is 'c'uring LeadFlow for businesses and I'm excited...

  43. Use a Hook, or a Sales Message?

    The one-time-ever Dramatic Demonstrations Workshop will be May 16-18, 2024. We'll be using it to write the book and create your OfferHook, which is a the most cutting edge messaging formula for getting traffic from free and paid channels. More at https://DramaticDemonstrations.com

  44. How Austin Ford Fills and Converts Challenges and Virtual Events Even with Fewer Attendees

    Is it possible to make six or seven figures with challenges and events? This week’s podcast guest and OfferLaunch featured speaker, Austin Ford, better known as The Challenge King, made $100K the day he started doing his events. If that’s not convincing enough, Austin recently did an event that...

  45. How Lawrence Kim Got Started Selling Bus Ticket With His Sales Funnel

    It's funny how I used to make fun of mindset once in front of Russell Brunson when I first started working there. The younger me was screaming mindset has nothing to do with becoming a successful entrepreneur. It turns out it's almost all mindset! Boy, I was dead wrong. And this week's guest,...

  46. Stu McLaren Shares 3 Effective Ways to Increase Subscriber Lifetime Value (LTV)

    It’s harder to go down these product creation rabbit holes because all we think about is just creating one new offer after the other. Why not create an excellent offer that people want to consume forever? That’s what basically came into Stu McLaren’s mind one day. Stu is one of those people that…

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  47. Weird Split Tests to Improve Automated Webinar Conversions with Sam Kwak

    Who says webinars are dead? I love webinars! I still do them, and they do work. However, never did I expect I’d hear something new about webinars. I was amazed when I heard how Sam Kwak, an entrepreneur, real estate investor, and webinar expert, does webinars. All those little things like pattern...

  48. How Chas Wilson Uses Community in Response to the Loneliness Epidemic

    Most marketers want continuity in their business. Who doesn't? We all do. It brings you peace of mind, thinking you have recurring revenue every month. So, most of us would then rush into launching membership programs. Little did we know that building a networking group is more than just luring...

  49. The Untold Secrets of a 90% Event Retention Rate with Stacey Martino

    A marketer is nothing more than an event thrower. We throw events packaged as webinars, challenges, or whatever modality we use just to get people’s attention. However, one thing that most of us would refrain from discussing is that filling an event is HARD enough! But not for Stacey Martino....

  50. 2 Ways Entrepreneurs Get Paid From Their Business with Brad Gibb

    I think a lot of people jump into the entrepreneurial space because they are a bit of an artist. However, many of them don't know how to manage money in terms of separating business finance from personal finance. This is where someone like Brad Gibb, a dear friend, investor, financial expert, and...

View all 412 episodes →

About this show

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL down; deleting 50 products, and starting fresh.We’re a group of capitalist pig-loving entrepreneurs who are actively trying to get rich and give back.Be sure to download Season 1: From $0 to $5m for free at https://salesfunnelradio.comI’m your host, Steve J Larsen, and welcome to Sales Funnel Radio Season 2: Journey $100M

Hosted by

Steve J Larsen

Frequently asked questions

How many episodes does Sales Funnel Radio have?

Sales Funnel Radio has 412 episodes on PodParley. The most recent episode was published on October 24, 2026.

What is Sales Funnel Radio about?

My first 5 years in entrepreneurship was 34 painful product failures in a row (you heard me).Finally, on #35 it clicked, and for the next 4 years, 55 NEW offers made over $11m.I’ve learned enough to see a few flaws in my baby business…So, as entrepreneurs do, I built it up, just to burn it ALL...

How often does Sales Funnel Radio release new episodes?

Sales Funnel Radio publishes weekly, based on its 412 episodes since August 2016.

Who hosts Sales Funnel Radio?

Sales Funnel Radio is created and hosted by Steve J Larsen.
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