PODCAST · business
Sales Talk for CEOs
by Alice Heiman
Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights. RSSVERIFY
Episodes
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Building Without a Plan B: Tamar Gill on Bootstrapping, Better Data, and People-First Growth
Building a company without outside funding requires more than a great idea. It requires resilience, focus, and knowing exactly what you refuse to compromise. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Tamar Gill, Founder and CEO of eCore Services, to explore her journey...
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Why the Best Leaders Slow Down: Elatia Abate on Reinvention, Presence, and the Future of Leadership
Leading through uncertainty doesn't require moving faster, it requires thinking differently. In this episode, futurist and leadership strategist Elatia Abate shares practical frameworks to help female founder CEOs lead through rapid change without defaulting to outdated strategies. She explains…
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From Retail Shelves to Every Bathroom Stall: How Denielle Finkelstein and Thyme Sullivan Pivoted a Period Product Startup
Denielle Finkelstein and Thyme Sullivan are Co-Founders and Co-CEOs of Unicorn in Every Stall. Before becoming entrepreneurs, Denielle spent more than 20 years in fashion leadership, including executive roles at Ann Taylor, Coach, Kate Spade, and Talbots, while Thyme built a 27-year career at...
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How Lauren Goodell Grew Sales by Leading with Humanity, Resilience, and AI
"Nobody knows what the heck they're doing. It's the people willing to go out there and do it that are gonna be successful." Lauren Goodell left a successful sales career to launch a startup while caring for both parents through serious health challenges and managing her own chronic illness. She...
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A Better Way to Sell: Becc Holland on Conviction, Curiosity, and Leading With Care
Most sales organizations are training sellers to do the wrong job. In this episode, sales expert Becc Holland joins Alice Heiman to challenge some of the biggest assumptions in modern selling, from what qualifies as a lead to why buyers ignore outreach and what CEOs can do to build sales teams...
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From Osteopenia Diagnosis to Sold-Out Product: How Marie Berry Built YVO Around Bone Health and Community
"There's never a good time to have a child. When you're a founder, you just do it." Marie Berry built three companies across four continents before a personal osteopenia diagnosis led her to create YVO, a women's wellness brand making bone health modern, feminine, and measurable. In this episode,...
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How Cheryl Sew Hoy Built Tiny Health During COVID, Two Startups, and Two Kids
Cheryl Sew Hoy, CEO of Tiny Health, built a gut microbiome testing platform from her living room with a newborn, a toddler, and a co-founding spouse. In this episode, she shares the real mechanics of scaling a science-driven health company while designing a support system that actually works. -...
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50 Co-Founder Conversations and 200 VC Pitches Before it all Clicked | Nikita Jain, CEO at Eubrics
After spending a decade building a successful consulting career, Nikita Jain made the difficult decision to walk away from a path toward partnership and become a first-time founder. She shares how she navigated family concerns, found the right co-founder after more than 50 conversations, balanced...
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Driving Revenue while Raising a Family, Running a Household and Trying to Stay Sane w/ Alice Heiman
Life has a way of interrupting even the best-laid plans. After nearly 30 years helping founder CEOs grow revenue - including working with companies that later became unicorns and helping many businesses increase their valuation and successfully exit - Alice Heiman is relaunching Sales Talk for…
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Win High-Stakes Sales Presentations. Yvonne Lines on Messaging That Closes
Win more high stakes deals. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Yvonne Lines, a strategic presentation expert, to unpack exactly how B2B sales teams can win their most important, high-stakes sales presentations, the ones that make or break deals. Yvonne shares her...
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How Accelevents Grew with Inbound Sales, Customer Focus & Events That Close Deals
Events create demand. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jonathan Kazarian, Founder & CEO of Accelevents, the all‑in‑one event management platform that’s redefining how organizations run events from 20‑person dinners to 30,000‑attendee conferences. Jonathan didn’t...
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Trust‑Based Selling: How Ari Galper Accelerated Complex B2B Deals by Earning Trust - Not Chasing Them
In this episode of Sales Talk for CEOs, Alice Heiman sits down with trust‑selling pioneer Ari Galper to reveal why traditional sales techniques are failing in today’s climate and what CEOs, Founders, and Sales Leaders must do instead. Ari argues that trust isn’t a byproduct of selling; it’s the...
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From Founder Chaos to Scalable Sales: Adi Klevit’s System to Turn Sales Know‑How Into Company Growth
In this episode of Sales Talk for CEOs, Alice Heiman sits down with Adi Klevit, founder and visionary behind Business Success Consulting Group, to expose a powerful truth many CEOs and Founders don’t face, your sales success often lives in someone’s head instead of in a scalable, repeatable…
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From Cafe Marketplace to Commercial Art Powerhouse, Gavi Wolf’s Sales Journey
In this episode of Sales Talk for CEOs, Alice Heiman talks with Gavi Wolf, CEO and Founder of IndieWalls, about how he scaled a creative business, turning an art marketplace into a commercial art consultancy serving major brands. Gavi discusses founder‑led sales, when and how he realized it was...
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Stop Burning Your Budget: Modern Lead Gen Tactics Every CEO Should Know
Stop wasting money on lead generation that doesn’t work. In this solo episode of Sales Talk for CEOs, Alice Heiman delivers a powerful, no-nonsense rant every B2B CEO needs to hear. She challenges the outdated playbook of cold calling and SDR-driven outreach, revealing why it's costing you more...
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Cracking the Sales Code: How Ryan Reisert Built a System That Outsells Entire Teams
What happens when a math major turned cold-caller gets frustrated with broken sales systems? He builds a better one, then builds a company around it. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Ryan Reisert, the co- founder of Outbound Operators and CallBlitz, to trace his...
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When Complex Deals Stall, It’s not What You Think with Brent Adamson & Karl Schmidt
What if your sales team is focused on the wrong thing? Brent Adamson and Karl Schmidt, co-founders of A to B Insight and co-authors of The FrameMaking Sale, reveal why traditional B2B tactics like BANT are outdated and how to win by building buyer confidence in their own decisions. Connect with:...
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Hard Lessons in Early Sales: How Collin Stewart Found Real Product-Market Fit
From hockey stick growth to flat on your face, it hurts and Collin Stewart can tell you firsthand. He had one customer before he left his full-time job, the problem was he still had one customer 18 months later. In his first endeavor this entrepreneur built what he thought everyone needed and…
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From “Disruptive Influence” to CEO Storytelling Coach: How Jeff Abracen Helps Founders Sell with Stories
When CEOs struggle to connect with customers, teams, or investors, it's rarely a strategy problem, it’s a storytelling problem. In this episode of Sales Talk for CEOs, Alice Heiman sits down with Jeff Abracen, Founder of Disruptive Influence and storytelling coach to tech leaders, to uncover why…
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How to Get in Front of the People Who Can Buy From You
There are two key ways to get in front of the people most likely to buy from you and Alice believes you may be overlooking them. The first is something she talks about all the time. So if you haven’t started expecting your team to do it, now is the time. Referral selling. Yes, you get a few...
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Turn Sales Training into Strategy with AI-Powered Games
Imagine if your sales team could rehearse complex deals before ever meeting the buyer, just like elite athletes pre-game. That’s exactly what Daveed Gartenstein-Ross (CEO) and Alix Berry (COO) of ExpertTheory make possible. In this episode, Alice Heiman dives into how ExpertTheory helps companies...
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How Brittany Trafis Rode the AI Wave to Reinvent the Agency Model (and Grow Sales Fast)
What happens when a seasoned marketer reimagines everything she knows about agencies, on a beach, notebook in hand, while her kids play nearby? Brittany Trafis, CEO and co-founder of Soarion Digital, shares how she built an AI-powered agency that challenges everything about traditional marketing...
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How CEOs Hire A‑Players: Mindset, Bench Strength & the End of Post-and-Pray Hiring
If you’re still posting jobs and hoping A-players apply, you’re already behind. In this high-impact episode, Alice Heiman sits down with Jamie Crosbie, founder of ProActivate and TEDx speaker with over 1 million views on The Power of Your Mindset, to reveal what every CEO needs to know to hire…
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How Base Grew Beyond Referrals with Thoughtful Outbound, Storytelling & the Perfect EA Match
In this episode of Sales Talk for CEOs, Alice Heiman sits down with Paige McPheely, CEO of Base, to explore how she turned a niche remote executive assistant service into a tech-enabled platform that now supports top leaders across the country. When Paige and her co-founder first launched, they...
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What Sales Used to Get Right and Why CEOs Should Bring It Back
In this episode of Sales Talk for CEOs, Alice Heiman sits down with Todd Caponi, sales historian and author of The Transparency Sale, to explore the forgotten history of sales and why understanding it could completely change how your company grows revenue. We’ve moved from serving buyers to…
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Turning Expertise Into Growth: Building a Top B2B Pharma Agency
When Wesley Portegies left the pharmaceutical world to work in automotive, he didn’t expect it to lead him back, but it did. Armed with a new perspective, he returned with a mission, disrupt how pharma companies communicate with doctors. In this episode, Wesley shares how he co-founded MedComms...
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No Trust, No Sales: Fix Your Message Fast with Brian Miller
People don’t trust ads. Or brands. Or even experts.Brian Miller joins Alice Heiman to explain how CEOs can cut through the noise and earn trust, fast. In this episode: Why the trust recession is killing your pipeline The 3-part message that builds instant engagement How to make your talk (or…
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Vibe Selling? Cut the Hype: What Really Drives Sales
Vibe selling. AI hype. New sales buzzwords. Alice Heiman isn’t buying it. In this candid solo episode, she calls out the noise and brings the focus back to what matters most for B2B CEOs: knowing your customer, building the right team, and aligning sales to how your buyers buy. Looking for…
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Future-Led Strategy: Elatia Abate on How CEOs Must Think Differently to Thrive
Elatia Abate left a successful corporate career to answer one bold question: What do I really want to create? Now a leading futurist, she helps CEOs shift from outdated, past-anchored strategy to future-led leadership that thrives in a world of quantum change. In this episode, Elatia joins Alice...
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Niche Down to Scale Up: How Propensity’s CEO Ignited Growth
Sumner Vanderhoof, CEO & Co‑Founder of Propensity, shares how he transformed an idea into a nimble, niche-focused account-based marketing platform. In just two years, Propensity achieved remarkable growth and retention by combining founder-led sales, month-to-month agreements, and an “opt‑in” SDR...
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Turn Anxiety Into Your Leadership Superpower with Dr. David Rosmarin
What if your anxiety could make you a better leader? In this episode, David H. Rosmarin Phd., Harvard professor and founder of Center for Anxiety, shows CEOs how to transform anxiety into a hidden advantage. He breaks down his proven four-step framework to move from paralyzing fear to powerful...
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Stop Selling, Start Helping: Alice Heiman on how CEOs should Completely Rethink Sales
Is your sales team struggling to hit quota? Feeling like your entire sales approach is broken? In this solo episode of Sales Talk for CEOs, Alice Heiman calls out the outdated tactics holding B2B companies back and reveals how CEOs can completely rethink sales for today's complex buying...
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From Startup to Scale: Jim Weldon’s Playbook for Leveraging Sales Revenue Without Funding
In this episode of Sales Talk for CEOs, Prospect Desk CEO Jim Weldon shares how he grew his latest venture by applying lessons from decades of experience, without relying on VC funding. Jim unpacks the leverage strategies, founder-led sales tactics, and innovation models that drive results. His...
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Relationships Before Revenue: Barb Betts’ System to Scale Sales Through Trust
From rookie agent to revenue powerhouse, Barb Betts built her business on one thing—relationships. In this episode, she shares with Alice Heiman the exact system CEOs can use to turn their network into a sales engine. Stop chasing leads and start building trust that scales. 📚 Barb's Book...
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From Top Seller to CEO: How Drew Sechrist Turned Introductions Into a Scalable Sales Strategy
How do you turn a simple insight, “that warm introductions close more deals”, into a high-growth tech company? In this episode of Sales Talk for CEOs, Drew Sechrist shares the journey from being a top enterprise seller at Salesforce (working under Marc Benioff in the early days) to co-founding...
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Why ‘No’ Is a CEOs Best Sales Tool: Negotiation Secrets from Camp Negotiations
Negotiation isn’t about who wins, it’s about reaching agreement. But for CEOs and sales teams under pressure, the idea of hearing “no” can feel like failure. In this episode, Alice Heiman talks with Jim Camp Jr. and Vladimir Bushin of Camp Negotiations about how a mindset shift can change...
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The Social Selling Mistake Killing Your Sales Team’s Credibility with Alice Heiman
Should your B2B sales team be using social media to sell? Alice Heiman says - no. The “Connect and Pitch Slap” needs to die a sudden death. In this episode, Alice Heiman breaks down why LinkedIn outreach is failing and what CEOs must change now. Stop the pitch. Start building real connections....
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From Bottleneck to Breakthrough: Manuj Aggarwal’s AI Scaling Strategy
Manuj Aggarwal hit a wall: too much work, too little time, and no content writer who could capture his vision. That’s when he turned to OpenAI—and everything changed. In this episode, hear how the founder of TetraNoodle Technologies used AI not just to scale, but to differentiate. Drawing on his...
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How to Win Complex Deals Using Real Buyer Insights with Expert Tim Riesterer
Sales teams keep losing deals not because of product—it's how they frame value. Messaging expert Tim Riesterer shares research-backed insights on how today’s B2B buyers make decisions, and how CEOs can guide their teams to win more by reducing risk and aligning with real buying behavior. Connect...
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Show Me You Know Me®, How Samantha McKenna Built #samsales Before Day One
Samantha McKenna didn’t just start a sales consultancy—she launched it with customers waiting in line. In this episode, she reveals how building an authentic presence on LinkedIn before starting #samsales set her up for immediate success. Learn how she transitioned from being a top rep at…
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The Go-to-Market Mistake Most CEOs Make—and How to Fix it with Expert Garrett Mehrguth
Most GTM strategies miss the mark—and CEOs are often the reason why. In this episode, Garrett Mehrguth reveals the critical mistake leaders make and how to align sales, marketing, and messaging around the right buyers. Connect with Garrett Mehrguth https://www.linkedin.com/in/garrettmehrguth/…
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Coaching Is the Missing Link Between Training & Sales Success with Alice Heiman
Sales training alone isn’t enough. In this solo episode, Alice Heiman explains why coaching is the missing link that turns average sellers into top performers—and what CEOs must do to fix the gap. Connect with Alice Heiman LinkedIn Profile: https://www.linkedin.com/in/aliceheiman/ Alice’s…
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When the Exit Isn’t the End: Reinvention, Resilience, and Motherhood with Amanda Kahlow
Amanda Kahlow shares her story of stepping away from her company, navigating IVF and adoption, and launching her new venture, 1mind. A candid look at reinvention, leadership, and what really matters. About Guest Amanda Kahlow is a confident, brave, positive, passionate, and spiritual individual...
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Crack the C-Suite Code: 5 Sales Meeting Strategies with Caryn Kopp
Every CEO wants their sales team talking to decision-makers — but getting in front of the C-suite isn’t easy. Caryn Kopp has been opening high-level doors for 26+ years, and in this episode, she reveals her 5-plank framework for landing executive meetings. You’ll learn how to build smarter…
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The One-Hour-a-Week LinkedIn Strategy Every CEO Needs with Expert Brandon Lee
Most CEOs are missing out on millions in potential revenue simply because they’re invisible online. In this episode, branding and LinkedIn expert Brandon Lee joins Alice Heiman to reveal how CEOs can build their reputation, attract sales opportunities, and grow their business in just one hour a...
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How to Fix Your Go-to-Market Workflow for Faster Sales with Alice Heiman
Your go-to-market workflow might be costing you sales without you even realizing it. Many companies still rely on outdated workflows that don’t align with the way customers buy today—creating friction instead of closing deals. In this episode, Alice Heiman breaks down what’s broken in most GTM...
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Chocolate in Space? How This CEO is Innovating Food, AI & Human Performance with Shahreen Reza
Could chocolate and AI hold the key to peak human performance? Shahreen Reza, founder of Astreas, explains how a chance conversation about pizza with an astronaut led to space-approved chocolate truffles infused with nutrients designed to boost mental clarity and endurance. Now she's taking...
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How to Turn Average Sellers into Top Performers with Tania Doub
Every CEO wants a team of top-performing sellers—but is it actually possible? Sales expert Tania Doub reveals why most sales teams struggle and how to fix it. Discover the key framework that helps sellers gain confidence, build momentum, and consistently exceed quotas. If you're ready to…
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Why This Co-founder Took Back Sales—and Grew Revenue by 40% with Russ Macumber
After struggling to hire the right sales team, Russ Macumber made a bold decision—he returned to founder-led sales. The result? A 40% increase in revenue. In this episode, he shares the hard lessons learned from scaling a startup, hiring salespeople, and building a high-retention client base.…
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Why Most CEOs Fail at Thought Leadership (and How to Fix It) with Alice Heiman
Most CEOs think they’re doing thought leadership, but the truth? They’re doing it wrong—if they’re doing it at all. In this solo episode, Alice Heiman breaks down the biggest mistakes CEOs make when it comes to thought leadership and why those missteps are costing them sales. She reveals why most...
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ABOUT THIS SHOW
Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up with what the future holds. We cover the good, the bad and the ugly of scaling a sales organization in order to deliver to you: value and insights.
RSSVERIFY
HOSTED BY
Alice Heiman
CATEGORIES
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Frequently Asked Questions
How many episodes does Sales Talk for CEOs have?
Sales Talk for CEOs currently has 191 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sales Talk for CEOs about?
Welcome to Sales Talk for CEOs, a show where Alice Heiman interviews successful CEOs who have successfully scaled their B2B sales organizations. In each episode, we get to know the sales background of each CEO, dig into the strategies they've used to build their sales organization and wrap it up...
How often does Sales Talk for CEOs release new episodes?
Sales Talk for CEOs publishes regularly with 191 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Sales Talk for CEOs?
You can listen to Sales Talk for CEOs on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sales Talk for CEOs?
Sales Talk for CEOs is created and hosted by Alice Heiman.
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