PODCAST · business
Sambuno Marketing Journal
by Sambuno
Sambuno Marketing Journal is the quick-hit podcast where Sambuno consultants unpack the tactics that power ecommerce growth. In 30-minute episodes they tackle brand positioning, paid ads, CRO, email flows, social storytelling, and analytics—sharing case studies, key metrics, and pitfalls to avoid. Tune in for punchy frameworks you can copy today to scale your online store with confidence.
Episodes
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eCommerce Website Costs and Performance Tiers
How much should I expect to spend on an ecommerce website that actually performs?
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Choosing the Optimal eCommerce Payment System
Launching an eCommerce store comes with a ton of moving parts: sourcing products, optimizing product pages, managing fulfillment, and, of course, getting people to pay you.
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Language's Power: Sociology and Marketing Synergy
We examine the sociology of language, illustrating how speech patterns are interwoven with identity and societal power structures, serving as markers of belonging or exclusion. Finally, the text bridges these concepts, demonstrating the intersection of language and marketing by explaining how...
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The Artificial Spectacle, and the Search for Authenticity
In the age of AI, the term "artificial" mirrors society's "superficiality," where authentic life is often replaced by mere representations, a concept Guy Debord called the "Society of the Spectacle." While AI could deepen this trend by creating convincing yet hollow imitations of human…
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The Craft of Manufacturing Product Meaning
In today's market, "manufacturing meaning" is a crucial business strategy that goes beyond the physical product to create an emotional connection with customers. This is achieved by telling a compelling brand story, focusing on the entire customer experience, and maintaining authenticity in all...
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Google Shopping Ads for eCommerce
Ready to turn search clicks into sales? In this episode we unpack how Google Shopping Ads put your product image, price and brand at the very top of search results. Discover how product feeds replace keywords, how to sync Merchant Center with Google Ads, and the feed-tuning, bidding and ROAS...
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Engineering Word-of-Mouth for eCommerce Success
In this episode, we explore how word-of-mouth continues to be one of the most powerful—and underrated—growth channels for eCommerce brands. Far more cost-effective than traditional advertising, word-of-mouth not only drives new customer acquisition but also fosters deep brand loyalty. But make no...
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Search Engine Optimization takes time
Unlike other forms of marketing, SEO does not yield immediate results, which leaves many people wondering if it is even worth all the time and effort.
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Hacks Are Prompting Calls For A Cyber Agreement
The recent ransomware attacks on the U.S. gas and meat industries have sparked renewed conversations about the possibility of an international cyber agreement that would set the ground rules.
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How to Use LinkedIn Effectively
Success on LinkedIn depends on developing and maintaining a good reputation. Work with us at https://www.sambuno.com/
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Find your Niche with these 8 Questions
Your company’s niche is the specific area in your target audience where you position yourself as the expert. Learn more at https://www.sambuno.com
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Facebook, could become required identification, the new social security number
Facebook’s aim to register every individual is a daunting challenge, noble even, however fraught with unseen consequences. The repercussions are that once this goal is accomplished what will be the future roadmap for Facebook. As a system, simply providing the best way to interact with your peers...
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Adding value to your ecommerce website.
Developing your e-commerce website so that visitors convert to customers, requires putting yourself in your prospective customers' shoes and viewing your store from their perspective. This combined view can help you anticipate pain points that may create friction between your customers, and the...
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Start with your customer and map the way to your business
Start with your customer and map the way to your business and the product and or services that you provide. That may seem strange when you initially look at it, however upon a second glance it becomes clear how sensible this is. When going about assessing the potential value you could bring to...
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7 Steps to Getting Leads as a New Real Estate Agent
Welcome to the world of real estate! If you do it right, you’re going to build a successful business that will change your life. Sambuno Marketing can help: https://www.sambuno.com
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Early Stage Marketing for Generating more Leads
Starting a business of any sort is a noble challenge, and it’s only really after you start the business that you realize it needs a way to connect with people who need what you’re offering. Although that should be the first thought, but that how it goes. Marketing is that key ingredient. We need…
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Improving email marketing performance
Improving email marketing performance comes down to employing housekeeping steps to ensure that your email lists are up to date, properly categorizing and segmenting subscribers, personalizing emails to each recipient, and becoming proactive in delivering relevant content and information to those...
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Social Media Advertising and the Mere Exposure Effect
These days, some forms of traditional media no longer have as big of a following like they once did. This is especially true with the younger millennial generation- the new generation of consumers. When it comes to these young buyers, they are not reading newspapers or watching traditional...
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Remote Work: The Flexibility of work in the modern age and what it entails.
So you’re going nomadic or remote, or whatever the name is these days. Taking the plunge into the unknown. Finally breaking free from the shackles of the 9-5 and fully relying on yourself to make and bake that bread. Good for you! Now that you’ve made the decision, are in a positive headspace and...
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Managing A Ransomware Attack on Your Business.
Our lives are so thoroughly intertwined with technology, and we take the elaborate systems we use for granted to such a degree, that we don’t necessarily comprehend the scope of what ransomware attacks can truly do. What chaos they can unleash. BLOG:...
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Understanding How Information Is Weaponized
The increased reach, intricacy and stealth quality to the current nature of information weaponization paints an even more stark picture of the future if not actively pushed back against. There is a drastic need for increased education and vigilance. Learn More:...
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12 examples of cognitive biases explained
We're subject to cognitive biases, those annoying glitches in our thinking that cause us to make questionable decisions and reach erroneous conclusions. In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops...
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Using Cognitive Bias to Improve Your Marketing
In general, a cognitive bias is the thinking pattern that occurs because of the way we process information and this thinking pattern develops accordingly due to our own preferences and experiences. They can cause us to behave irrationally without noticing it. And it is used in marketing to a...
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Your Ecommerce Payment Processing Options: Payment Gateways & Merchant Accounts
In building an e-commerce website, if it is possible to leverage the integrated offering of such a platform like Shopify and to a lesser extent, Etsy and Squarespace, then that is the best option. An all in one managed system provides the various structural elements that ensures security,...
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Migrating a client from Magento to Shopify Ecommerce.
On a recent client project, we were caught between options and had to assess a solution that would be better going forward. From the perspective of cost, manageability, server requirements, and customization potential, we had to consider and implement an e-commerce solution that would be able to...
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There Is Such a Thing as Too Much Authenticity
Authenticity is generally the best policy. But as with much else in life, the middle way is best. Be sure to balance your openness with the needs, expectations, and yes, sadly even the biases of your audience. Connect with me @ https://www.sambuno.com
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Mindset - Training your mind for high pressure situations
Methods to help you prep for any nerve-wracking performance, whether it's a pitch to investors or a public speaking engagement. Learn more and visit us @ https://www.sambuno.com
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7 Step Guide To Leading A Remote Team
Whether you’re trying to quickly adapt to a remote management situation, or settling into the role for the long-term, the same fundamentals need to be put in place to build solid communication, performance, and employee growth. Learn more about my experiences working remotely as a digital nomad:...
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30 tips for staying productive and sane while working from home.
Some nice tips for staying productive and sane while working from home, collected from our listeners, readers and followers.
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How to (and why) turn your blogs into podcasts
Podcasting is a superior marketing tool in this day and age. Today it’s important to begin the process of repurposing your blog posts into podcasts: https://www.sambuno.com/understanding-podcasting-as-a-marketing-tool/
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Optimizing your site structure for search engines
You can optimize your site structure to make it easier for search engines to find all of your content. Learn more at: https://www.sambuno.com/
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Google warns against disabling websites during Coronavirus pandemic
Google says not to disable your website altogether. Although business owners might find it tempting to turn off their websites to avoid paying fees or disappoint customers they can't serve, Google says that this might harm your website rankings when the site is brought back online.
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Why organizations should maintain a marketing strategy during a crisis.
During a moment of crisis that we are experiencing at this point, leverage your business to be a solution, an alternative, and a trump card. People should look to your business as a beacon and not a shadow of doubt. Market your business as a helping hand, as a reinforcement of troops, and as the...
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Coronavirus will change the world permanently. Here’s how.
A crisis on this scale can reorder society in dramatic ways, for better or worse. Here are a few of the ways that COVID-19 may and will change the world permanently.
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Monitoring Social Distancing with smartphone location data.
U.S. government, tech industry discussing ways to use smartphone location data to combat coronavirus
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Covid-19 and Crisis.
This is a random extrapolation on crisis, the crisis that we are all currently experiencing, and what a crisis means.
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Embrace Failure in Entrepreneurship
Entrepreneurship is a risk and thus it has the potential for failure. And if we consider entrepreneurship without the failure aspect involved then we are negating 90% of what that journey is about. Most success if not all success comes out of failure and we should talk more about it.
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Strategies to Generate Product or Service Demand
Maybe you have created a new product or service and are ready to release it to the market. Or maybe, you are looking to create something new to provide to your customers. Whatever the case may be, its not possible to put out a new product or service on the market and expect for it to immediately…
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Understanding & Implementing Lead Generation
Lead generation, the name almost makes it sound like machinery and… it is. By understanding the process involved in generating leads, it becomes all too easy to see it and to understand it as a machine with various parts that need to be lubricated in order for the system to work holistically.
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Every Ecommerce store should integrate Google Shopping.
Google shopping is the most effective, efficient and targeted method to reach the audience for your products in regards to your ecommerce store. Not to mention, it is the most cost effective.
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Social media as a dialogue inducer and trust builder
Social media has taken an unprecedented role in our lives, from the way we communicate with friends to how we grow our business ventures. You can also read about it here: https://www.sambuno.com/social-media-as-a-dialogue-inducer-and-trust-builder/
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All marketing brings negative ROI unless optimized
In the optimization of a marketing strategy, we are looking at the various channels by which we can engage and effectively reach our marketing objectives.
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Utilizing reference groups in your marketing
A reference group is a collection of people that someone uses to form his or her or opinions. There are three types of reference groups and we are going to explore it and this podcast
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Consumer behavior differences between developed and developing countries
Consumer behaviors vary greatly from country-to-country, even when looking at the most developed of countries.
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The Emotional Connection: Swaying Emotions to buy.
Images invoke the feelings that serve the positive emotional responses that motivate consumers to buy a product or service.
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Starting a podcast is easy. Here is how!
Starting a podcast is easy, and in this podcast we are going to go over how to get a podcast started with the application Anchor
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What is guerrilla marketing and how can you use it?
Guerrilla marketing puts your message right in touch with the consumers of your product or service.
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What is the mere exposure effect in marketing?
What makes you choose one brand over another? In this podcast we go over the mere exposure effect and how it influence your decisions.
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The 4 types of media we consume.
The 4 types of media we consume and the vital role they play in our day-to-day life and interactions.
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Using Squarespace or building your own website.
Squarespace makes it very easy for you to put together a website and it is recommended for a lot of people however there are other reasons why you may want to build your own website and we discussed that here.
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ABOUT THIS SHOW
Sambuno Marketing Journal is the quick-hit podcast where Sambuno consultants unpack the tactics that power ecommerce growth. In 30-minute episodes they tackle brand positioning, paid ads, CRO, email flows, social storytelling, and analytics—sharing case studies, key metrics, and pitfalls to avoid. Tune in for punchy frameworks you can copy today to scale your online store with confidence.
HOSTED BY
Sambuno
CATEGORIES
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Frequently Asked Questions
How many episodes does Sambuno Marketing Journal have?
Sambuno Marketing Journal currently has 76 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Sambuno Marketing Journal about?
Sambuno Marketing Journal is the quick-hit podcast where Sambuno consultants unpack the tactics that power ecommerce growth. In 30-minute episodes they tackle brand positioning, paid ads, CRO, email flows, social storytelling, and analytics—sharing case studies, key metrics, and pitfalls to avoid....
How often does Sambuno Marketing Journal release new episodes?
Sambuno Marketing Journal has 76 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Sambuno Marketing Journal?
You can listen to Sambuno Marketing Journal on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Sambuno Marketing Journal?
Sambuno Marketing Journal is created and hosted by Sambuno.
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