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Scale Your Sales Podcast

by Janice B Gordon

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests' proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.

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Episodes

  1. #321 Martin Garvey - Why Your AI Strategy Fails Without a Data Strategy

    Most companies don't have an AI problem. They have a data problem, and it's quietly weakening their revenue decisions. The real cost of building in-house isn't the prototype. It's the ongoing burden of integrations, governance, maintenance, adoption, and support. In this episode, Janice B Gordon...

  2. #320 Janice B Gordon - Scale Your Sales 7th Anniversary & Celebration Review

    Most revenue gaps aren't tactical problems. They're leadership problems hiding inside inaccurate data, weak processes, missed account growth, and unclear judgment. Across 15 recent conversations, Janice B Gordon identifies four patterns that leaders can't afford to overlook. From pipeline truth…

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  3. #319 Justin Shriber - Why Traditional CROs Are Becoming Obsolete

    Most CROs are preparing themselves for obsolescence by relying on fixed playbooks in a market that changes every three months. In this episode, Janice B Gordon and Justin Shriber explore why agile, signal-driven sales leadership is replacing rigid execution. Janice B Gordon and Justin Shriber...

  4. #318 Janice B Gordon - What Every CEO Needs to Know About the Function They Don't Run

    Most CEOs think their sales problems are tactical but they're leadership challenges hiding in plain sight. What you'll learn: a) Why most "closed won" deals aren't truly wins and how this tanks customer retention b) The surprising reason 61% of buyers now prefer a rep-free experience c) How...

  5. #317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks

    Most deals aren't lost at the end they're lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer...

  6. #316 Jacek Dukat - Why Hiring a Sales Director Won't Fix Your Revenue Problem

    Hiring more sales heads won't fix your revenue problems and it might be your most expensive mistake. In this episode, you'll hear why building the right sales system first is key to scaling sustainably. Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership...

  7. #315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans

    Too many global strategies are written for boardrooms, not the markets they're meant to serve and it's a mistake that's costing companies real growth. Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how...

  8. #314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies

    Most sales teams are still relying on outdated playbooks, even as buyer risk aversion quietly derails revenue targets. In this episode, the conversation focused on why the "sales recession" is dismantling commercial teams and how leaders can adapt with strategies truly ready for the future. What...

  9. #313 Erica Baird - Why Siloed Thinking is Ruining Your Company's Profit

    Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth. Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated…

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  10. #312 Steve Gielda - Why Your Sales Pipeline Isn't as Healthy as You Think

    Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve…

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  11. #311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off

    AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are...

  12. #310 Sandy Yu - Is your sales team missing 50% of revenue

    In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth. This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable,...

  13. #309 Lindsay Rios - Are you scaling revenue or just creating chaos?

    Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the...

  14. #308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth

    In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held...

  15. #307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech

    In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue...

  16. #306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams

    Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of...

  17. #305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership

    In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson. Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A...

  18. #304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales

    In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas. His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where...

  19. #303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth

    In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp. I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360...

  20. #302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams

    In this weeks' Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams...

  21. #301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders

    Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic...

  22. #300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026

    🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community...

  23. #299 Frank Sondors - Transforming Sales with AI Agents: How to Blend Automation & Human Touch

    In this weeks' Scale Your Sales Podcast episode, my guest is Frank Sondors. Frank comes with over a decade of experience in B2B Sales, working for companies like Google, SimilarWeb, Black Crow and Whatagraph whether as an individual contributor and all the way leading large sales teams.…

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  24. #298 Paul Fuller - Elevating Sales Teams Through Human Intelligence and AI

    In this weeks' Scale Your Sales Podcast episode, my guest is Paul Fuller. Paul's mission is to help others shine bright with the gifts they have been given. He is the CRO of Membrain, a CRM company focused on elevating the sales profession. In today's episode of Scale Your Sales podcast, Paul...

  25. #297 Tue Sottrup - How Technology and Empathy Transform Customer Experience

    In this weeks' Scale Your Sales Podcast episode, my guest is Tue Sottrup. With over 20 years of experience in customer service, I am driven by my passion for providing exceptional customer experiences. My expertise lies in the intersection of technology and customer-centricity, and I am proud to...

  26. #296 Michelle Kim - Leading with Curiosity: Flexible Sales Strategy in the Age of AI

    In this weeks' Scale Your Sales Podcast episode, my guest is Michelle Kim. She is a marketing leader with 20+ years scaling growth at FlutterFlow, Pantastic, Amplitude, and Okta (through IPO). She excel at building high-performance teams, driving demand, and shaping categories also to advisor for...

  27. #295 Kelley Hippler - People Centered Leadership Driving Sales Success

    In this weeks' Scale Your Sales Podcast episode, my guest is Kelly Hippler. Kelley is a seasoned Chief Revenue Officer who served global CSO at Forrester Research and is currently CRO at Briefly Legal. She specializes in driving sustainable revenue growth and transforming organizations. She is a...

  28. #294 Janice B Gordon - 6 Years Anniversary: Impactful Journey with Scale Your Sales

    🎉 Welcome to a special anniversary edition of the Scale Your Sales Podcast! 🎙️ I'm Janice B. Gordon, your Customer Growth Expert, and today we're celebrating 6 years of thought-provoking conversations, powerful lessons, and amplifying underrepresented voices in sales. ✨ Since 2019, our mission...

  29. #293 Nwamaka Udenigwe - Building Competitive Edge with Community-Led Growth and AI in Modern Sales

    In this weeks' Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. Nwamaka Udenigwe is a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design…

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  30. #292 Nwamaka Udenigwe - How Community, Digital Tools, and Systems Fuel Woman-Led Sales Growth in Sub-Saharan Africa

    In this weeks' Scale Your Sales Podcast episode, my guest is Nwamaka Udenigwe. I am Nwamaka Udenigwe, a Commercial Strategist and Sales Architect helping organizations lead grassroots-to-scale sales transformation. I build sustainable revenue systems, optimize sales structures, and design...

  31. #291 Monica Stewart - Scaling from 1 million to 10 million ARR is So Much Harder

    In this weeks' Scale Your Sales Podcast episode, my guest is Monica Stewart. Monica is a transformational GTM Consultant with 15+ years of experience, empowers B2B startup founders to achieve sustainable success on the journey from $1-$10M ARR. In today's episode of Scale Your Sales podcast…

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  32. #290 Leeron Yahalomi - Transforming Customer Success Leadership with AI and Data-Driven Decisions

    In this weeks' Scale Your Sales Podcast episode, my guest is Leeron Yahalomi. Previously, she was a Head of Customer Success at Regie.ai. LeeRon Yahalomi is a GTM leader passionate about blending AI innovation with human insight. With deep experience in building teams and scaling post-sale...

  33. #289 Leore Spira - Aligning People, Process, and Technology for Scalable B2B Sales Success

    In this weeks' Scale Your Sales Podcast episode, my guest is Leore Spira. Leore Spira is a Revenue Operations executive and advisor, and GTM strategy leader with over 15 years of experience in B2B SaaS. She specializes in scaling startups, aligning cross-functional teams, and transforming…

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  34. #288 Nick Buxton - Explores the Future of Sales: Value, AI, and Team Transformation

    In this weeks' Scale Your Sales Podcast episode, my guest is Nick Buxton. Nick has a background in engineering, 2x CRO, and 5x VP of Sales. Over the past 20 years I've worked my way up from individual contributor at seed, Series A- C, privately held, FTSE and NYSE listed tech companies. He is now...

  35. #287 Laura Erdem - Pipeline Optimization and Content Strategy for Revenue Leaders

    In this weeks' Scale Your Sales Podcast episode, my guest is Laura Erdem. Laura is a sales manager with a flavour for marketing. Joined a Dreamdata startup almost 5 years ago after a long sales career in Enterprise companies like Gartner and Red Hat. Recently moved with the family from Copenhagen...

  36. #286 Mason Cosby - Unpacking ABM: Scrappy Strategies and Sales-Marketing Alignment

    In this weeks' Scale Your Sales Podcast episode, my guest is Mason Cosby. Serving as the marketing leader at numerous boutique and bootstrapped businesses, Mason saw firsthand the power of trading a shiny ABM program with all the fancy tech tools for a scrappy account-based program that instead...

  37. #285 Hayal Koc - Embracing Change, Curiosity, and Resilience in Sales Leadership

    In this weeks' Scale Your Sales Podcast episode, my guest is Hayal Koc. Hayal is a Regional Vice President at Salesforce, the world's leading digital labor and CRM platform. She recently relocated to London, where she led a team of top sales professionals partnering with companies across all...

  38. #284 Leslie Douglas - How Top Revenue Teams Thrive Through People-First Leadership

    In this weeks' Scale Your Sales Podcast episode, my guest is Leslie Douglas. Leslie Douglas is an award-winning sales coach dedicated to helping sales professionals align with their purpose and maximize productivity for high-impact results. With over 15 years of sales experience and a decade in...

  39. #283 Jacques Sciammas - How Salespeople Can Succeed with the Evolving C-Suite

    In this weeks' Scale Your Sales Podcast episode, my guest is Jacques Sciammas. Large company CFO (Charles Schwab, McGraw-Hill) who chaired the Capital Committee responsible for the decisions on strategic and large investments. He shares his real-life experience to help sales teams better…

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  40. #282 Manoj Ramnani - Elevating Sales Roles: Vision for the Future of GTM

    In this weeks' Scale Your Sales Podcast episode, my guest is Manoj Ramnani. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel's research team hand-verifies every contact to ensure 95% accuracy on data. As…

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  41. #281 Jan Young - Mastering Profitability: Data-Driven Approaches for Customer Success Leaders

    In this weeks' Scale Your Sales Podcast episode, my guest is Jan Young. Jan Young is the founder of JanYoungCX consultancy & coaching, StepUpXchange CS executive courses with private community & CxXchange community for CS professionals. She is an award-winning CS leader of 2 successfully exited...

  42. #280 Elizabeth Blass - Exploring Customer Success as a Major Revenue

    In this weeks' Scale Your Sales Podcast episode, my guest is Elizabeth Blass. I am a two-time Chief Customer Officer with over 15 years of global leadership experience in technology. I specialize in building and scaling high-performing customer-facing teams, aligning cross-functional initiatives,...

  43. #279 Ejieme Eromosele - Elevating Sales with Customer Led Growth and Community Insights

    In this weeks' Scale Your Sales Podcast episode, my guest is Ejieme Eromosele. I'm a customer-led growth expert passionate about driving retention, expansion, and customer advocacy. I'm also the Founder of Success in Black, where I champion DEIB in Customer Success. With experience at Accenture,...

  44. #278 Priya Lakshmi - Empowering Sales Teams with the Power of Three for Sustainable Growth

    In this weeks' Scale Your Sales Podcast episode, my guest is Priya Lakshmi. Experienced consulting sales leader with a passion for transforming financial services with the power of technology. Currently the UK CRO for GFT Group and leading the sales, partnerships and marketing and driving growth...

  45. #277 Brandi Starr - Boost Revenue Growth by Mastering the Middle of the Funnel

    In this weeks' Scale Your Sales Podcast episode, my guest is Brandi Starr. Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes…

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  46. #276 Alina Vandenberghe - Revolutionizing Sales Culture and Embracing AI Challenges

    In this weeks' Scale Your Sales Podcast episode, my guest is Alina Vandenberghe. Alina is the co-founder and co-CEO of Demand Gen Conversion Platform Chili Piper. Her company is used by GTM teams at Monday.com, Rippling, Home Depot, and more. In 2022 her company reached a Billion-dollar…

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  47. #275 Janice B Gordon - Heroes and Sheroes Who Shaped Our Lives

    In this special episode, we embark on a heartfelt exploration of the profound influence that heroes and sheroes have on our lives. From family members and mentors to global icons, our esteemed guests share personal stories of the individuals who have shaped their journeys and inspired them to...

  48. #274 Janice B Gordon - If You Were on a Desert Island Alone, What One Thing Would You Take with You?

    Start the new year with a compelling episode of the Scale Your Sales Podcast hosted by Janice B. Gordon. This special edition explores a fascinating question posed to our guests: "What one thing would you take if stranded on a desert island?" From practical tools to deeply personal choices, their...

  49. #273 Janice B Gordon - Reflecting on the Year

    This week on the Scale Your Sales Podcast, Janice B Gordon presents a special Christmas edition packed with reflections, insights, and festive cheer to wrap up an incredible year in sales! Welcome to the festive edition of the Scale Your Sales podcast, hosted by customer growth expert and RevTech...

  50. #272 Celeste Bayles - Navigating Company Acquisitions: Positivity and Synergy in Sales Operations

    In this weeks' Scale Your Sales Podcast episode, my guest is Celeste Bayles. Celeste is a dynamic sales operations leader known for transforming revenue organizations and expertly integrating sales team's post-acquisition. With expertise in CRM and AI-powered sales optimization, she enhances…

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ABOUT THIS SHOW

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into the personality and expertise and diour guests' proven strategies to scale sales. Our experts discuss the challenges and success of sales team and operational productivity, of scaling a sales organization, sharing their insights on customer expansion and experience. Rate and review the weekly episodes of the Scale Your Sales podcast on your favourite platform.

HOSTED BY

Janice B Gordon

CATEGORIES

business marketing

Frequently Asked Questions

How many episodes does Scale Your Sales Podcast have?

Scale Your Sales Podcast currently has 100 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.

What is Scale Your Sales Podcast about?

Welcome to Scale Your Sales Podcast, a show for enterprising CEOs, CROs, Sales Leaders and revenue-generators. Janice B Gordon interviews successful CEOs and Revenue generating executives who are accelerating their sales revenue and helping to grow customer revenues. In each episode, we delve into...

How often does Scale Your Sales Podcast release new episodes?

Scale Your Sales Podcast has 100 episodes. Check the episode list to see recent publication dates and frequency.

Where can I listen to Scale Your Sales Podcast?

You can listen to Scale Your Sales Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.

Who hosts Scale Your Sales Podcast?

Scale Your Sales Podcast is created and hosted by Janice B Gordon.
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