PODCAST · business
Scale Your Sales Podcast
by Janice B Gordon
Welcome to the Scale Your Sales Podcast, the award winning show for CEOs, CROs, sales leaders and the executives responsible for revenue growth.Host Janice B Gordon, the 2026 Number One Woman in B2B Sales, interviews senior operators who are building predictable, scalable revenue. Each episode goes beyond theory to explore the proven strategies, hard won lessons and leadership thinking behind sustainable growth.With 320 episodes over seven years, the show is ranked number 5 in FeedSpot's Top 48 Sales Leadership Podcasts 2026.New episodes are released every fortnight. Follow the show, then rate and review it on your favourite platform, so more revenue leaders can find these conversations.
Episodes
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#322 Erica Baird - The Leadership Mistake That Stalls Growth at The Next Level
Most leaders think a bigger role requires a completely different leadership style. Erica Baird explains why trusting your team, investing in people, and staying true to who you are can drive growth at scale. In this episode, Janice B Gordon and Erica Baird discuss what changes, and what should…
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#321 Martin Garvey - Why Your AI Strategy Fails Without a Data Strategy
Most companies don't have an AI problem. They have a data problem, and it's quietly weakening their revenue decisions. The real cost of building in-house isn't the prototype. It's the ongoing burden of integrations, governance, maintenance, adoption, and support. In this episode, Janice B Gordon...
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#320 Janice B Gordon - Scale Your Sales 7th Anniversary & Celebration Review
Most revenue gaps aren't tactical problems. They're leadership problems hiding inside inaccurate data, weak processes, missed account growth, and unclear judgment. Across 15 recent conversations, Janice B Gordon identifies four patterns that leaders can't afford to overlook. From pipeline truth…
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#319 Justin Shriber - Why Traditional CROs Are Becoming Obsolete
Most CROs are preparing themselves for obsolescence by relying on fixed playbooks in a market that changes every three months. In this episode, Janice B Gordon and Justin Shriber explore why agile, signal-driven sales leadership is replacing rigid execution. Janice B Gordon and Justin Shriber...
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#318 Janice B Gordon - What Every CEO Needs to Know About the Function They Don't Run
Most CEOs think their sales problems are tactical but they're leadership challenges hiding in plain sight. What you'll learn: a) Why most "closed won" deals aren't truly wins and how this tanks customer retention b) The surprising reason 61% of buyers now prefer a rep-free experience c) How...
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#317 Cheryl Parks - Why Most CROs Never Spot Hidden Revenue Leaks
Most deals aren't lost at the end they're lost in the moment you miss what buyers really need. In this conversation, Janice B Gordon sits down with Cheryl Parks, a revenue growth advisor and fractional CRO, to reveal how leaders can eliminate revenue leaks, build buyer confidence, and layer...
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#316 Jacek Dukat - Why Hiring a Sales Director Won't Fix Your Revenue Problem
Hiring more sales heads won't fix your revenue problems and it might be your most expensive mistake. In this episode, you'll hear why building the right sales system first is key to scaling sustainably. Janice B Gordon sits down with Jacek Dukat, unpacking why the traditional sales leadership...
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#315 Jane Egerton-Idehen - How Ignoring Local Voices Destroys Expansion Plans
Too many global strategies are written for boardrooms, not the markets they're meant to serve and it's a mistake that's costing companies real growth. Janice B Gordon dives deep with Jane Egerton-Idehen on the high price of ignoring local nuance in international sales. Together, they unpack how...
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#314 Kyle Hegarty - Why AI is Accelerating Sales Failure for Most Companies
Most sales teams are still relying on outdated playbooks, even as buyer risk aversion quietly derails revenue targets. In this episode, the conversation focused on why the "sales recession" is dismantling commercial teams and how leaders can adapt with strategies truly ready for the future. What...
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#313 Erica Baird - Why Siloed Thinking is Ruining Your Company's Profit
Leaders trying to be everything to everyone are quietly stalling their careers and revenue growth. Janice B Gordon sits down with Erica Baird, Executive Director of Global Sales and Service, to explore the leadership mindsets and revenue habits driving results in complex, highly regulated…
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#312 Steve Gielda - Why Your Sales Pipeline Isn't as Healthy as You Think
Most CEOs think their sales pipeline is healthy, but the real story is hiding in stalled and quietly lost deals. We unpack why processes always beat skills for predictability and how top sales teams are winning bigger in a tougher market. In this episode, Janice B Gordon sits down with Steve…
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#311 Maria Boulden - Why Most Go-To-Market Strategies Crash Before Take-off
AI is transforming sales organizations faster than ever, but most leaders are still leaving revenue on the table by outsourcing too much judgment to technology. In this episode, Janice B Gordon explores with her guest how rapid market shifts, generational diversity, and the rush to deploy AI are...
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#310 Sandy Yu - Is your sales team missing 50% of revenue
In this episode, we reveal why upsell and cross-sell are your secret weapons for scalable, efficient revenue growth. This conversation strips back the myths around expansion revenue as Janice B Gordon and Sandy Yu uncover practical ways CEOs can turn customer relationships into predictable,...
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#309 Lindsay Rios - Are you scaling revenue or just creating chaos?
Most CEOs think more pipeline is the answer, but chasing volume without alignment will wreck your revenue engine. In this episode, Janice B Gordon and Lindsay Rios unpack the pipeline myth, share hard-won lessons from scaling high-growth organizations, and reveal why aligning teams on ICP is the...
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#308 Mirjam Martin - Operational Clarity vs. Revenue Leaks: How RevOps Drives Organizational Growth
In this weeks' Scale Your Sales Podcast episode, my guest is Mirjam Martin. Mirjam Martin has over 15 years of experience in Revenue Operations, encompassing the full spectrum of new business development, upselling and cross-selling, renewals, and marketing reporting. She has previously held...
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#307 Anna Bella - Standing Out in the Era of AI: Leadership Insights and Women in Tech
In this weeks' Scale Your Sales Podcast episode, my guest is Anna Bella. She is a Sales Leader with over 13 years of leadership experience, spending the last 7 building & scaling SDR teams across EMEA and APAC at high growth SaaS companies including Redis and Snyk. She drives measurable revenue...
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#306 Janice B Gordon - Case Study Success: Data-Driven Hiring and High-Performing Sales Teams
Janice B Gordon presents two case studies from her client work. The first illustrates how a legacy publishing media company transformed its sales hiring strategy, moving from intuition to a rigorous, data-informed approach. This shift reduced turnover and strengthened the long-term capability of...
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#305 Deidre Hudson - Building Customer-Centric Sales: Lessons in Alignment, Authenticity, and Leadership
In this weeks' Scale Your Sales Podcast episode, my guest is Deidre Hudson. Deidre Hudson is a marketing executive, strategist, and storyteller with deep expertise in go-to-market strategy. As VP of Marketing and Sales at YELL Payment, she blends creative vision with data-driven execution. A...
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#304 Orrin Thomas - Why Introverts Outshine Extroverts in Modern Sales
In this weeks' Scale Your Sales Podcast episode, my guest is Orrin Thomas. His career has spanned three separate pillars starting out as a political researched after graduating from university, He then worked in higher education and the EdTech space mainly being a recruiter for universities where...
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#303 Simon Sharp - The Power of Revenue Architecture for SaaS Growth
In this weeks' Scale Your Sales Podcast episode, my guest is Simon Sharp. I'm CEO of Verto, a UK SaaS platform, the no 1 solution powering portfolio, programme and project management (P3M) across the UK public sector. An entrepreneur and GTM leader, I've co-founded RiskXchange, founded RockSec360...
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#302 Lynn Heidi - The Secrets to Coaching and Motivating Middle Performers in Sales Teams
In this weeks' Scale Your Sales Podcast episode, my guest is Lynn Heidi. Lynn Hidy is the founder of UpYourTeleSales.com known for her clarity, candor, and actionable strategies. With decades in the trenches, she helps sales leaders ditch the chaos and build confident, high-performing sales teams...
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#301 Janice B Gordon - End of Year Reflections: Heroes, Sheroes, and Values That Shape Leaders
Welcome to another inspiring episode of Scale Your Sales! In this special Hero Shero edition, Janice B Gordon invites us to slow down, reflect, and reconnect with what truly matters as the year comes to a close. Through heartfelt stories from her guests, Janice explores the power of authentic...
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#300 Janice B Gordon - Celebrating 300 Episodes: Reflections, Client Wins, and Growth Strategies for 2026
🎉 300 Episodes of Scale Your Sales — and the journey continues 🎉 Reaching the 300th episode of the Scale Your Sales podcast is a powerful moment of reflection, gratitude, and renewed focus. What began in 2019 as a platform to amplify fresh voices in B2B sales has grown into a global community...
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ABOUT THIS SHOW
Welcome to the Scale Your Sales Podcast, the award winning show for CEOs, CROs, sales leaders and the executives responsible for revenue growth.Host Janice B Gordon, the 2026 Number One Woman in B2B Sales, interviews senior operators who are building predictable, scalable revenue. Each episode goes beyond theory to explore the proven strategies, hard won lessons and leadership thinking behind sustainable growth.With 320 episodes over seven years, the show is ranked number 5 in FeedSpot's Top 48 Sales Leadership Podcasts 2026.New episodes are released every fortnight. Follow the show, then rate and review it on your favourite platform, so more revenue leaders can find these conversations.
HOSTED BY
Janice B Gordon
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Frequently Asked Questions
How many episodes does Scale Your Sales Podcast have?
Scale Your Sales Podcast currently has 321 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Scale Your Sales Podcast about?
Welcome to the Scale Your Sales Podcast, the award winning show for CEOs, CROs, sales leaders and the executives responsible for revenue growth.Host Janice B Gordon, the 2026 Number One Woman in B2B Sales, interviews senior operators who are building predictable, scalable revenue. Each episode goes...
How often does Scale Your Sales Podcast release new episodes?
Scale Your Sales Podcast publishes regularly with 321 episodes available. Check the episode list for the typical release schedule.
Where can I listen to Scale Your Sales Podcast?
You can listen to Scale Your Sales Podcast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Scale Your Sales Podcast?
Scale Your Sales Podcast is created and hosted by Janice B Gordon.
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