PODCAST · business
Screen Saver
by SmartWork Media/GK Magazine
The podcast that takes you inside the world of screen printing, straight from the shop floor. Adrienne Palmer, editor-in-chief of Screen Printing magazine, connects with screen printers from around the globe to help you grow your business.
Episodes
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Episode 15: Print Girl Mafia
Adrienne Palmer chats with Nikki Bowen and Christina Haines on why safety is an important topic to discuss in your shop and at events, actions men can take to be better allies to women in the industry, and why you shouldn’t assume someone’s role based on their gender
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Episode 14_ Outsourcing vs. In-House
Adrienne Palmer chats with Logan Ruddick about the pros and cons of texting your customers, what it’s like to run a screen printing business when you’ve never printed a shirt, and how to handle licensing fees.
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Episode 13: Major Brands and Influencers
Adrienne Palmer chats with Dani Diarbakerly on what it’s like to screen print with Virgil Abloh, why the customer is not always right for you, and how to work best with major brands and influencers.
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Episode 12: Inclusivity
Adrienne Palmer chats with Marj Easterling about ways you can be more inclusive in your business and in the industry, the power of patience when communicating with customers, and what happened when she switched genders on her email address.
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Episode 11: Authentic Branding
Adrienne Palmer chats with Joe Sudrovic about how being your true self leads to longtime customers, why unclogging a drain in the middle of the night is just as important as printing a shirt, and how to use social media to promote your work culture to potential new hires.
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Episode 10: Family Business
Adrienne Palmer chats with Brendan Roberts on the need to be comfortable with change, the imaginary bucket his family puts all work-related topics in during Sunday dinner, and how being a parent made him a better business leader.
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Episode 9: Processes
Adrienne Palmer chats with Marshall Atkinson about why you should be open to change – how you can, not why you can’t – and how throwing a five dollar bill on the floor for every minute of downtime can lead to a huge revelation.
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Episode 8: Company Values
Adrienne Palmer chats with Jessica Tillery on how to successfully start a subscription service, the benefits of aligning your personal values with your company values, and how giving back to your community can influence your team and the industry
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Episode 7: Name, Image, and Likeness
Adrienne Palmer chats with Steven Farag about his emails exchanges with Mark Cuban, how NILs and NFTs are connected to the screen printing industry, and what it takes to get a major investment from a major player.
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Episode 6: Dye Sublimation Printing
Adrienne Palmer chats with Dannesh Kassamali about his desire to innovate, his curated 80/20 rule that is to thank for 87,000-plus Instagram followers, and why dye sublimation printing is perfect for custom socks.
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Episode 5: Mentorship
Adrienne Palmer chats with Tracey Johnston-Aldworth about the The Mentorship Project, why it’s important to have a mentor or a business coach in this industry, and the many ways building these relationships will help your business grow.
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Episode 4: Personal and Professional Development
Adrienne Palmer chats with Gavin StGeorges about ways to improve your personal and professional development, which in turn help build a strong management style.
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Episode 3: Live Screen Printing
Adrienne Palmer chats with Maxwell Beehner about the difference between in-house and on-site printing, what you need to bring to a live screen printing event, and the fun parts of on-the-road printing like helicopter rides, free concerts, and rooftop parties.
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Episode 2: Purchasing a Screen Shop
Adrienne Palmer chats with Brandi Schieber about the process of purchasing an already well-established business, making it your own, and continuing its success.
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Episode 1: Print On Demand
Adrienne Palmer chats with Kevin Oakley about what it takes to add print on demand, the importance of having an online presence, and why you should talk to your customers before making any major changes to your business.
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Episode 15: Leadership
Adrienne Palmer and Nathan Leber discuss how culture in the workplace doesn’t equate to bringing in cake for a birthday, why you should care about your employees mental and physical health, and the importance of mentoring while leading.
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Episode 14: Support Local Artists
Adrienne Palmer chats with Zach Achorn about his passion for screen printing (and Andy Warhol,) the Support Local Artists movement, led by SelfMade Designs, and how client involvement leads to a better experience.
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Episode 13: Digital Garment Printing
Adrienne Palmer chats with three DTG experts, Marshall Atkinson, Geoff Baxter, and Terry Combs, about why, when, and how you should add digital garment printing.
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Episode 11: Connecting with Customers
Adrienne Palmer and Lindsay Carpenter talk about the benefits of shaking things up, how memory kits can help you connect with clients, and ways you can integrate your team to boost morale, productivity, and profits.
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Bridging the Gap: Promotional Products + Apparel Decoration
Adrienne Palmer and Charity Gibson talk bout the invisible wall between promo products and decorated apparel, opportunities for collaboration, and why just do it and just do you should be your new mantras
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Episode 9: Design
Adrienne Palmer and Veronica Anderson talk about the benefits of having design in-house, how YouTube can help you strengthen your own skills, and the right amount of edits you should allow between yourself and the client.
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Episode 8: Apparel Decoration
Adrienne Palmer and Jeremy Picker, AMB3R Creative, talk decoration apparel trends and techniques, how to build retail-ready merch lines, and unique digital marketing strategies like using QR codes and offering exclusive content
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Episode 7: Sustainability
Adrienne Palmer and Marshall Atkinson, Atkinson Consulting and Shirt Lab, discussing what going green really means, the resources available to you that I promise you didn’t know about, and the many steps you can take to be a more sustainable shop.
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Episode 6: Data Driven Business Decisions
Adrienne Palmer and Alison Banholzer, Wear Your Spirit Warehouse, discuss the differences between qualitative and quantitative data, why you should stop relying on your gut for decisions, and how you can bring more money into your own pocket.
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Episode 5: Social Consciousness
Adrienne Palmer and Roger Burnett, founder of Social Good promotions and co-author of Red Goldfish Promo Edition talk discuss how meaningful, purposeful, and socially conscious choices for your business can give you a competitive advantage, what individual consumers are looking for (hint, it...
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Episode 4: Lean Manufacturing
Adrienne Palmer and Dave Kent, Signet Marketing, talk about the importance of continuous improvement, how writing 10 things you're grateful for can affect your mental health, which in turn affects your work, and the overall simplicity of implementing lean manufacturing.
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Episode 3: Business Partners and Life Partners
Adrienne Palmer and Val and Eric Solomon, Night Owls, talk about how friendship turned into a relationship and then into a booming business, avoiding burnout, and complementary management styles.
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Episode 2: Hiring and Retaining Great Employees
Adrienne Palmer and Tracey Johnston-Aldworth of Traces Screen Printing talk team trips to Rome, hiring for potential over skill and knowledge, and profit sharing.
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Episode 1: We Talk Shirty
Adrienne Palmer and Ron Augelli, owner/CEO of WeTalkShirty.com, discuss the best ways to brand your screen printing business. Learn the story behind branded golf balls, why you shouldn’t have all your eggs in one basket, and how to avoid pyramid schemes.
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ABOUT THIS SHOW
The podcast that takes you inside the world of screen printing, straight from the shop floor. Adrienne Palmer, editor-in-chief of Screen Printing magazine, connects with screen printers from around the globe to help you grow your business.
HOSTED BY
SmartWork Media/GK Magazine
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