ScreenME Podcast

What does entrepreneurship look like before startups even enter the picture?In this episode of the ScreenMe Podcast, Ulrike Rohn speaks with Olesja Rotar to explore how an entrepreneurial mindset begins to form in childhood. Moving away from the usual focus on startups, universities, and ecosystems, this conversation goes back to the very beginning: curiosity, initiative, and the ability to notice problems in everyday life.Drawing on her experience running a business club for school kids at Avatud Kool (starting from first grade) in Tallinn, Estonia, Olesja challenges the idea that entrepreneurship is about money or scaling ventures. Instead, she shows how children can develop entrepreneurial thinking through small, real-life actions. Asking “why”, taking initiative, managing time, and learning from failure are at the core of this early mindset.The episode also reflects on the realities of raising and teaching children today: constant entertainment, reduced intrinsic motivation, and the role of parents and teachers in either enabling or limiting independence. Through examples ranging from Lego case studies to student-led projects, Olesja illustrates how meaningful, hands-on experiences can help children connect ideas to the real world.This episode reframes entrepreneurship not as a career path, but as a way of thinking and acting long before any startup is founded.Key quotes“If you see a problem and do something about it, that’s already entrepreneurship.” “Entrepreneurship is not always about big money and fame.”BioOlesja Rotar is an educator and project manager specialising in entrepreneurship education and knowledge transfer. She studied public administration and political science at Tallinn University, with a focus on economics, advertising, and imagology. She began her career as an investigative journalist at Äripäev’s Russian-language edition, Delovye Vedomosti, before joining Tallinn University, where she spent over a decade working at the intersection of academia, industry, and public sector collaboration.As part of her work, Olesja contributed to numerous international initiatives, including the INTERREG project Startup Passion in the Baltic Sea Region, where she managed trainings and hackathons for students across Estonia, Latvia, and Finland.For the past seven years, she has led extracurricular commercial activities at Avatud Kool in Tallinn (grades 1 - 9), developing and managing after-school programmes. Motivated by a gap in the school curriculum, she founded a student business club, giving young learners hands-on experience in entrepreneurship through real-life projects such as student-run coffee shops.Keywordsentrepreneurship education, children, entrepreneurial mindset, project-based learning, curiosity, initiative, problem-solving, early education, business skills, startups vs entrepreneurship, motivation, learning by doing, creativity, failure and resilience, real-world learning, youth developmentHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, Ulrike Rohn is joined by Anette Kairikko from Turku University of Applied Sciences in Finland and Merle Levassor from Tallinn University in Estonia. Together, they explore what student entrepreneurship really means today.The conversation takes a broad view of student entrepreneurship, going far beyond start-ups and company creation. The guests discuss entrepreneurial mindsets, learning environments, and how universities can support students who engage in entrepreneurial activities alongside their studies. Drawing on a recent collaborative research project in Estonia and Finland, they reflect on students’ motivations, challenges, support structures and skill needs.The episode highlights the importance of experiential and interdisciplinary learning, mentoring, peer networks, and institutional flexibility. It also addresses wellbeing, workload and burnout risks among highly active students, the role of international and regional ecosystems in small markets, and how universities can better recognise learning that takes place outside the classroom.Overall, the episode offers practical and policy-relevant insights for universities that want to strengthen entrepreneurial education, support student entrepreneurs, and embed entrepreneurial competences across disciplines.Key quotes“Student entrepreneurship should be seen as a wider phenomenon – not only as starting a company, but as engaging in entrepreneurial activities and learning environments.”“Traditional lecture-based or business-plan-heavy teaching approaches were frequently described as outdated or demotivating by student entrepreneurs.”“Mentoring is one of the key elements in supporting student entrepreneurship.”“Interdisciplinarity is essential – innovation flourishes when people from different backgrounds work together.”“Study time is a perfect moment to try, test and even fail in a safe environment.”BiosAnette Kairikko (PhD) works as a Principal lecturer at Turku University of Applied Sciences and leads the Research group Entrepreneurship and value creation. Her research interests cover many facets of entrepreneurship including SME growth and innovation, entrepreneurial ecosystems, sustainable value creation, and entrepreneurship education. She has 25 + years of versatile experience from business and entrepreneurship. In addition to research and development projects, she has long experience of lecturing at higher education and being a practitioner in large and small companies including start-ups.Merle Levassor works as a Coordinator of Entrepreneurship Studies supporting the staff and students of Tallinn University interested in entrepreneurial activities and recently launched the universitys' first first pre-incubation programme.  Additionally, she is pursuing her doctoral degree in Political Sciences in the School of Governance, Law and Society both at Tallinn University. The topics she is focusing on professionally are impact entrepreneurship and impact measurement, social innovation and social economy, and civil society engagement in policymaking. She has previously worked as a junior researcher on a European Commission project SoFiMa that mapped the investment needs and readiness of Estonian impact enterprises and is now working alongside many of the same partner organisations to develop a national competence center for social innovation in Estonia under a project of The European Social Innovation Alliance (ESIA) co-funded by the European Union as part of the European Social Fund (ESF+ Social Innovation+ Initiative).Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode, Ulrike Rohn talks with Ksenija Djuricic, an expert in entrepreneurship and foresight. They discuss the concept of entrepreneurial foresight, emphasizing its importance as a learned competence that combines deep and broad knowledge. The conversation explores how entrepreneurs can build future-oriented visions, the significance of contextual knowledge, and the role of weak signals in identifying trends. Ksenija shares insights from her experiences working with various entrepreneurs, and from her research, highlighting the differences between novice and expert entrepreneurs, and offers advice for aspiring entrepreneurs navigating a complex and uncertain world.Some takeawaysEntrepreneurial foresight is a learned competence.Deep and broad knowledge are essential for entrepreneurs.Contextual knowledge influences future-oriented vision.Teaching entrepreneurship should focus on contextual knowledge.Especially novice entrepreneurs rely on external knowledge sources.Foresight tools are often used unconsciously by entrepreneurs.Learning from experience is crucial in entrepreneurship.Entrepreneurs must be adaptable and open to change.Some  quotes“Entrepreneurial foresight is an individual competence; it is something that can be learned.”“When you are highly experienced, this deep and broad knowledge allows you to see what we call, in future studies, weak signals.”BioKsenija Djuricic is Associate Professor specializing in entrepreneurship, foresight, and strategy at EM Strasbourg Business School, University of Strasbourg, France. In 2022, she obtained a double doctoral degree from the University of Strasbourg, France (Ph.D.) and the University of Turku, Finland (Sc.D.). Prior to embarking on my graduate and postgraduate studies, she engaged in collaborations with foreign and local investors and entrepreneurs, which contributed to the initiation and development of new entrepreneurial projects in Serbia.Keywordsentrepreneurship, foresight, knowledge, future thinking, systems thinking, deep knowledge, broad knowledge, entrepreneurial mindset, decision making, weak signalsHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn talk to Alice Kattago, alumna of Tallinn University's BFM and co-founder of SyncHub, a platform aiming to make music licensing simpler, faster, and more transparent.Starting from her journey through music publishing, artist management, and pan-European music industry research, Alice explains what music sync actually is—and why licensing music for film, advertising, games, and other audiovisual media is still such a painful process.The conversation explores how SyncHub emerged from firsthand industry frustration, how platform thinking and network effects shape creative markets, and why pricing, rights clearance, and trust remain major bottlenecks. Alice and Ulrike also dive into the big, unresolved questions around AI-generated music, human creativity, and ownership—raising fundamental questions about value, authenticity, and the future of the music industry.Key TakeawaysMusic sync is everywhere—but poorly understoodComplexity pushes buyers toward generic solutionsSyncHub fixes coordination problemsAI music blurs boundaries fastEntrepreneurship is about persistence, not just ideasKeywordsmusic sync · music licensing · creative industries · platforms · entrepreneurship · music tech · copyright · pricing · AI-generated music · network effects · creative markets · BFM alumni · startup journeys · cultural value · rights managementKey Quote''It really helps to be around other founders and mentors who are realistic about both the rewards and challenges."About Alice Kattago Alice Kattago is the co-founder of SyncHub, a platform that brings together music buyers and music sellers, facilitating the entire licensing process. She has a background in sync, music publishing and artist management, and is currently also a research coordinator for pan-European projects European Music Exporters Exchange and Europe in Synch. She is also an alumna of BFM with an MA in Communication Management. www.synchub.eeHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the Screen Meet podcast, Ulrike Rohn interviews Christian Zabel about the evolving landscape of influencers as entrepreneurs. They discuss the changes in influencer operations over the years, the unique characteristics that differentiate influencers from traditional entrepreneurs, and the key competencies required for success in this field. The conversation also touches on the importance of market knowledge, the role of AI in the influencer economy, and what should be taught to aspiring influencers in educational settings.TakeawaysInfluencers have evolved from video creators to significant market players.The influencer market is driven by personal branding and creativity.Understanding the marketplace is crucial for aspiring influencers.Dynamic capabilities are essential for adapting to changes in the influencer economy.AI is transforming content production but may increase competition.Market orientation is more important than technical skills for influencers.Creativity alone does not guarantee success in the influencer space.Influencers must balance authenticity with commercial interests.Teaching entrepreneurial skills is vital for future media professionals.The influencer economy is rapidly changing, requiring constant adaptation.Keywordsinfluencers, entrepreneurship, digital transformation, media industry, dynamic capabilities, creative industries, influencer marketing, AI in mediaChristian Zabel is Professor for Innovation and Corporate Management at TH Köln – University of Applied Sciences since 2016. His research focuses on the digital transformation of media companies, production and distribution of digital media and on the development of digital markets and ecosystems (including streaming services, VR, influencer marketing and online advertising). He regularly publishes in internationally renowned journals, including Technological Forecasting and Social Change, Journal of Media Economics or European Journal of Innovation Management. Previously, he headed the product management of t-online.de, Germany’s largest online publisher. From 2008 to 2012 he was executive assistant to Deutsche Telekom’s CEO René Obermann, overseeing strategic cooperation with the media industry. Christian Zabel studied journalism in Dortmund and Brussels and political science at Sciences-Po Paris (IEP). His doctoral thesis focused on the innovation competition in the German television production sector.Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Ermo Säks, a PhD researcher at BFM and member of Tallinn University’s EXU (Enterprise x University) team, who brings nearly two decades of entrepreneurial and television-production experience into the academic world. Together, they explore why entrepreneurship education is becoming increasingly important for media students, drawing on examples such as the FilmEU Challenge and teaching practices at BFM.The conversation dives into the broader question of why collaboration between academia and industry matters—not only with private sector companies but also with public and third-sector organisations. Ermo reflects on EU-level expectations that push universities toward stronger engagement with society and shares insights from his work with the MINT cluster, discussing how open researchers and companies truly are to collaboration, what bottlenecks persist, and what solutions might help bridge the gap.With his background as a long-time TV producer, founder and CEO of a production company, director of major Estonian TV shows, and former entrepreneur in retail, Ermo offers a rare dual perspective. He describes how his career across sectors positions him as a kind of “translator” between academia and industry—someone who understands both worlds and sees the potential for innovation when they meet.Key Quotes “Media innovation doesn't happen in isolation—it happens when people from different worlds start building things together.”“Entrepreneurial skills are no longer optional in the creative industries; they are part of how people navigate uncertainty.”“Universities have an incredible role to play in bridging research with practice, but we have to build these bridges deliberately.”“My work sits right between academia, media, and entrepreneurship—and that’s exactly where exciting things happen.”“Students don’t just need knowledge; they need the confidence and mindset to experiment, collaborate, and create impact.”KeywordsMedia entrepreneurship, Creative industries, Innovation ecosystems, University–industry collaboration, Entrepreneurial mindset, R&D partnerships, Academic–industry interfaces, Hybrid careers, Estonia, EXU (Entrepreneurship & Innovation)Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Philippe Rixhon, chair of management board at Valunode, about one of the most pressing challenges facing today’s creative industries: how to manage and protect content rights in a world of generative AI and global digital distribution. Philippe shares his journey from early research and policy consulting for the European Commission to developing Valuenode, a groundbreaking solution that leverages blockchain technology, open data, and interoperable systemsto simplify rights management. They discuss why current rights management systems are overly complex, fragmented, and costly — and how generative AI poses an unprecedented disruption, even challenging the very role of authorship. Philippe explains the importance of trust, collaboration, and standardization across sectors, and envisions a future where creators, rights holders, and audiences can all benefit from fairer, more efficient data management. Key Quotes"We need a technical answer to a technical disruption."  “Generative AI is not just another disruption — it fundamentally questions the very place of the author in the work.” “Better data management is essential. Without it, trust in what we see and hear will decline, and the creative industries will suffer.” “Collaboration is key: jurists alone cannot solve this, engineers alone cannot solve this, businesspeople alone cannot solve this. It takes everyone working together.” “If we want a digital single market, data must flow freely across borders, just like capital, goods, and services.”  Philippe Rixhon works on digital rights management with creative enterprises, service providers, trade and standardisation bodies, law firms and government agencies. As an innovation trailblazer, he assembles and leads prestigious multi-disciplinary teams to initiate, create and operate ground-breaking solutions.He co-authored the Study on Copyright and New Technologies published by the European Commission in 2022 and is building a Copyright Data Exchange with the Valunode team. Philippe is an expert at BSI and ISO contributing to the standardisation of media tokenisation. Recently, he worked on the AI and Copyright conundrum with the Copyright Infrastructure Task Force initiated by the Estonian and Finnish governments. Philippe hold degrees in engineering, management, theatre directing, and philosophy. He is an honorary Doctor of Arts in recognition of outstanding contributions to performing arts creation, production, and technology.Linkshttps://www.valunode.com/https://accelerate.ee/projects/816/https://www.e-resident.gov.ee/blog/posts/here-there-and-everywhere/https://ec.europa.eu/digital-building-blocks/sites/spaces/EBSI/pages/716149456/Open+Rights+Data+Exchange KeywordsGenerative AI, copyright, rights management, blockchain, open data, interoperability, creative industries, ValueNode, European Union, metadata, standardization, trust, digital single market, creators’ rights, public-private collaboration. Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Media work can feel like a dream—and still make you sick. In this ScreenME episode, host Ulrike Rohn talks with Mark Deuze (University of Amsterdam) about his new book, Well-Being and Creative Careers: What Makes You Happy Can Also Make You Sick (Intellect). Drawing on industry surveys and occupational health research, Deuze unpacks three structural stressors that repeatedly show up across film/TV, journalism, games, music, and advertising: excessive workload, a lack of organizational justice, and poor reciprocity between what creatives put in and what they get back.The conversation moves from “it’s not you, it’s your work” (healthy boundaries) to what actually helps: professionalizing leadership, improving mental-health literacy, and organizing with peers (“don’t do it alone”). We also touch on recent policy shifts like Australia’s right-to-disconnect and psychosocial-hazard duties of care, and—on the lighter side—Deuze’s life in music with his grunge band Skinflower, a reminder that identity can (and should) be bigger than your job.Quotes: “Professionalizing leadership, investing in empathic leadership—leadership that normalizes the discussion around health and wellbeing at work—would make a massive difference.”“People in general—creative people in particular—are quite poor at recognizing their own emotional health.”“Love is a transformative force. It can be exploited by a cynical industry, but it can also empower workers to organize.”“Mental-health literacy is recognizing when you’re crossing a line, recognizing when somebody else might be struggling, and knowing how to help.”“The industry individualizes its own structural problems… everybody gets a free mental-health app and—problem solved.”“Whatever you do, don’t do it alone.”“A simple mind trick—this is not who I am; this is what I do—can have profound consequences.”Mark DeuzeMark Deuze is Professor of Media Studies at the University of Amsterdam’s Faculty of Humanities, having served as its Director of Graduate Studies and as Director of the national Research School for Media Studies (RMeS). Before that he worked as a journalist and academic in the United States at Indiana University Bloomington, in Germany at the University of Münster, and in South Africa at the University of Johannesburg. His publications include 100+ papers in academic journals and 15 books, including most recently "Well-Being and Creative Careers: What Makes You Happy Can Also Make You Sick“ (published with Intellect, 2025), "Happiness in Journalism” (volume co-edited with Valérie Bélair-Gagnon, Avery Holton and Claudia Mellado, published with Routledge, 2023), “Life in Media” (The MIT Press, 2023), and “McQuail’s Media and Mass Communication Theory” (7th edition published by Sage in 2020, co-authored with the late Denis McQuail; 8th edition scheduled for 2025). Mark’s work has been translated in Chinese, Czech, German, Mongolian, Spanish, Portuguese, Greek, Turkish, and Hungarian. He is also the bass player and singer of Skinflower (skinflower.bandcamp.com).Keywords: creative industries, media work, mental health, burnout, wellbeing at work, organizational justice, reciprocity, workload, leadership in media, mental-health literacy, right to disconnect, psychosocial hazards, journalism, film and TV, games industry, self-exploitationHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn talks with Marta Materska-Samek—assistant professor at Jagiellonian University, Chair of the Creative Industries Working Group at the Polish Ministry of Development and Technology, and expert in cultural innovation and policy.Their wide-ranging conversation dives into the concept of the triple transformation—digital, green, and social—and how this framework is reshaping the creative industries, particularly film. Marta explains how entrepreneurship in the audiovisual sector must evolve with these shifts and advocates for a holistic, human-centered approach to innovation and policy.The episode also discusses work from within the Crescine project (www.crescine.eu), and it explores how European producers can build entrepreneurial resilience, the challenges of platformization, and the importance of educational reform to foster interdisciplinary learning and creative agency.Key Quotes:“Triple transformation reminds us that everything is interconnected: digital, green, and social. Changing one element inevitably affects the others. It requires a truly systemic approach." “Entrepreneurship in the creative sector isn't always about unicorns. It's about sustainable, social, and human-driven innovation.” “Film producers are highly adaptable… but they lack access to long-term support and R&D resources.” Keywords:entrepreneurship creative industries film industry digital transformation green innovation social innovation audiovisual policy platformization creative education triple transformation Crescine Jagiellonian University sustainability resilience EU funding public policy collaboration SME producersHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn speaks with Niall O’Leary from the Hincks Centre for Entrepreneurship Excellence at Munster Technological University, Ireland. Together, they dive into how evidence-based entrepreneurship research can reshape training for film producers, drawing from the CresCine project that aims at understanding and enhancing the international competitiveness of the European film industry. Niall reflects on his work across diverse industries—from farmers to musicians to screen media professionals—and shares powerful insights about what kinds of training actually work. This episode challenges assumptions about industry-specific education and makes the case for generalizable, evidence-backed methodologies that could significantly boost producer success rates. Key Quotes:"A lot of current producer training is focused on how to pitch, how to market—but what we asked was: should you produce this film at all?""We’re discussing with producers not just what to do, but also what not to do. That’s a cognitive shift that training rarely addresses.""The strongest evidence shows that identifying clear goals, testing assumptions, and aligning day-to-day actions with long-term strategy significantly increases entrepreneurial success.""It's not about replacing creativity with business logic—it's about giving creators the strategic clarity to thrive."Further Info / Calls to Action:Want to get involved in future training sessions or learn more? Sign up https://forms.cloud.microsoft/e/4xPtUeUuiL.Contact Dr. Niall O’Leary if you can support randomized trials in film training.Learn more about the CresCine project and how it's shaping a more competitive, inclusive European film ecosystem: www.crescine.euKeywords:Evidence-based training, entrepreneurial methods, film producer education, randomized control trials, goal setting, strategy alignment, cognitive load, lean startup, general vs. niche training, CresCine project, innovation in film industry, creative entrepreneurshipHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME Podcast, host Ulrike Rohn is joined by Martin Aadamsoo, one of the key figures behind Estonia’s transformation from a collapsed post-Soviet film landscape to a thriving, internationally recognized audiovisual ecosystem.Martin shares his firsthand experience building crucial institutions—including the Baltic Film, Media and Arts School (BFM) and Estonia’s first regional film fund—and reflects on how a startup-like mindset helped Estonia achieve rapid growth in film education, infrastructure, and production. He also dives into lessons for other countries, the impact of AI and digital disruption, and how small markets can sometimes adapt more swiftly than large ones.This episode is for anyone interested in media entrepreneurs, policymakers, educators, and anyone interested in ecosystem thinking, cultural policy, or digital media innovation.Quotes: "We knew it couldn’t be done—but we did it anyway.” “You can’t build bits and pieces of a system without interconnecting them. It has to work as one organism.” “Complacency is the real threat. Once the ecosystem is built, the challenge is to keep the ambition alive.” “Estonia’s speed is its standout feature. In 20 years, we built what others took decades to develop.” About Martin Aadamsoo: Martin Aadamsoo has been involved in the development of Estonia's audiovisual and content industries for over 20 years. As head of the national film institute, he initiated and led the establishment of the Baltic Film and Media School, the flagship audiovisual education center in the Baltic Sea region. Martin established Estonia's first regional film fund, founded the country's film promotion agency, and founded and managed a digital media incubator in Tallinn and Narva. On the side, he designed and built Estonia's first and highly successful bike share system in his former hometown of Tartu.Keywords: Audiovisual ecosystems, Estonia film industry, Creative infrastructure, Media policy, Screen media education, Cultural entrepreneurship, Startup mindset, Institutional building, Film funding, Digital media incubation, AI in media, Baltic Film, Media and Arts School (BFM), Public policy and culture, Small state innovationHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode, host Ulrike Rohn is joined by Tanya Escudero to delve into an often-overlooked area in academic training: the entrepreneurial mindset.Drawing on their experience designing and teaching a course for PhD researchers at Tallinn University in Estonia, developed within the framework of the C-Accelerate project funded by the European Union, Ulrike and Tanya discuss how entrepreneurial thinking can help early career researchers navigate uncertainty, build resilience, and take ownership of their professional journeys.Rather than focusing on business creation, their course encourages PhD researchers to apply an entrepreneurial mindset to their own academic paths. Central to the course—and this episode—is Sara Sarasvathy’s concept of the entrepreneurial method, which emphasizes starting with available means and asking: Who am I? What do I know? Who do I know?  Ulrike and Tanya also explore how two different logics of action—effectuation and causation— each apply at different stages of an academic career. While causation may be more relevant when goals and resources are clearly defined, effectuation is particularly useful in the uncertain and evolving contexts. They reflect on how these principles resonate with the non-linear, unpredictable nature of academic careers and can empower researchers to act with greater confidence and creativity.The conversation also highlights how this mindset helps shift researchers’ perspectives—from feeling constrained by institutional structures to recognizing their own agency and capacity for shaping their careers. Ulrike and Tanya emphasize how this reflective approach enables researchers to see their careers as dynamic, self-directed processes.Whether through classroom experiences or personal stories, this episode makes a compelling case for integrating entrepreneurial thinking more fully into academic training. It demonstrates how even a short intervention can shift perspectives and foster essential skills that are often overlooked in traditional research education—but are crucial for long-term success.Keywordsentrepreneurial mindset, PhD students, early career researchers, transferable skills, academia, innovation, career development, self-awareness, research funding, network buildingKey Quotes“Entrepreneurial mindset is not about starting a business. It’s about how you go about your daily work in an adaptive, opportunity-focused way.” – Ulrike Rohn “Researchers already have entrepreneurial skills—they just don’t always know they do.” – Tanya Escudero“From the beginning, PhD students need to communicate their research, build networks, and recognize their strengths—and that’s exactly what entrepreneurship is about.” – Tanya Escudero“Entrepreneurship in academia is less about capital and more about capability.” – Ulrike Rohn Tanya EscuderoTanya Escudero is a Research Fellow and Senior Adviser of Doctoral Studies at Tallinn University. Her research focuses on translation, international communication, and migration. She is also deeply engaged in research development, and capacity building. In addition to her own research, she leads and advises on initiatives that support early-career researchers, particularly in developing skills around funding, grant writing, and entrepreneurial mindset. She has contributed to EU-funded initiatives on innovation and entrepreneurship in higher education, including C-Accelerate. C-Accelerate project: https://www.c-accelerate.eu/Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME podcast, host Ulrike Rohn is joined by Päivi Maijanen, Associate Professor at LUT University Business School in Finland and Visiting Professor at University of Trento, Italy. Päivi brings decades of experience studying strategic leadership and organizational change in media companies, with a particular focus on how technology — and more recently, generative AI — is transforming the industry and leadership. The conversation dives deep into the real-world implications of AI adoption, highlighting both the optimism and the challenges that come with it. Päivi shares reflections on how managers can lead through uncertainty, support creative teams, and stay grounded in journalism’s public mission — even as the tools and expectations rapidly evolve. Key TakeawaysAI as a tool, not a replacement: Journalists see generative AI as a helpful assistant in brainstorming, summarizing, and streamlining routine tasks — but human creativity and judgment remain central.Leadership matters more than ever: Effective change depends on empathetic, hands-on leadership that creates space for learning and supports staff in adapting to new technologies.Organizational culture must evolve: Successful AI integration requires more than tools — it demands cultural readiness, open communication, and tailored training approaches.Small media companies face unique challenges: While AI offers efficiency gains, limited resources can slow adoption. Support for these organizations is crucial to maintain media diversity.Ethics and trust remain core: Finnish media organizations are proactively addressing transparency and data security, but the risk of polarization and algorithmic echo chambers requires ongoing attention.A call to future media leaders: Päivi encourages students and emerging managers to lead with humility, curiosity, and a deep respect for people — the most valuable resource in any organization.Quotes: "You can’t just say, ‘Let’s change’ and expect it to happen. Leadership today means being present, supporting your people, and creating space for learning — especially when navigating something as transformative as AI."“What is journalism without a journalist? AI can support the process, spark new ideas, and help with routines — but in the end, it’s still the human who makes meaning.”Keywords: Media management, Generative AI, Journalism, Organizational change, Strategic leadership, Media innovation, Professional identity, Editorial practices, AI ethics, Digital transformation, Finnish mediaBio: Päivi Maijanen is an associate professor at the LUT University, Business School, Finland and Visiting Professor at University of Trento, Italy. Her research interests are in strategic management and organizational renewal, focusing particularly on digital transformation, media responsibility, and sustainable business models in media organizations. Her current research explores how generative AI reshapes journalistic and organizational practices. Before academia, she worked at the Finnish Broadcasting Company (YLE).Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Description:In this episode of ScreenMe Podcast, Ulrike Rohn sits down with Chad Bowser, a producer, entrepreneur, and innovator who is challenging traditional filmmaking models. With a background in Hollywood, tech startups, and music production, Chad is now exploring how AI, virtualization, and decentralized collaboration can reshape the way films are made.Chad shares his vision of a "new-generation studio" that moves beyond the limitations of traditional production, making high-quality filmmaking more accessible and efficient. He explains how emerging technologies like Neural Radiance Fields and Gaussian Splatting can replace costly production methods, how distributed teams and virtual production could redefine collaboration, and why he believes Estonia could play a key role in this shift.The discussion also delves into the challenges of disrupting an industry deeply rooted in legacy systems, from financing models to creative workflows. Chad reflects on what he has learned from both tech startups and the entertainment industry, how he approaches innovation, and what needs to change for filmmakers to have more control over their creative process.This episode is a thought-provoking look at the future of film production, exploring what happens when cutting-edge technology meets the art of storytelling.Key Quote:"I want to create a space where talented filmmakers can make high-quality films without the traditional studio constraints." – Chad BowserBio: Chad Bowser has a unique perspective shaped by his background in tech startups (taking one through an IPO) and creative pursuits in music and media in New York City. He's currently finishing his Masters Degree at the University of Tartu in his pursuit for building a new age studio system with his product partner, Pasha Kalachev. His thesis is titled "Facilitating Cinema's Evolution: Estonia's Key Role in Building AI-Enhanced Studios for Premium Creator-Driven Content."Keywords:AI in filmmaking, film production, Estonia film industry, virtual studios, Hollywood, AI-enhanced cinema, future of storytelling, film technology, independent filmmaking, neural radiance fields, Gaussian splatting, decentralized filmmaking, creative innovation.Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Kirill Volkov, a graduate from the BA study program in Advertising and PR at the Baltic Film, Media, and Arts School (BFM) and the founder of Wedia Productions. Kirill shares his journey from being a self-taught teenage videographer—experimenting with a drone and an action cam—to becoming an award-winning producer collaborating with major brands like McDonald's, Tele2, and leading Estonian music artists.A highlight of the conversation is Kirill’s recent major win at the Estonian Music Awards, where his production company received the Music Video of the Year award for “Push It,” a hit song by renowned Estonian rapper Nublu with Maria Kallastu. The video, which became a viral sensation and the summer hit of 2024, was one of three projects by Kirill that were nominated at this year’s awards.Throughout the episode, Kirill discusses how strategic networking and strong communication skills helped him succeed in a highly competitive industry. He reflects on the challenges of being a young entrepreneur, earning the trust of established professionals, and assembling a team of top creatives.Kirill also emphasizes the importance of authenticity in storytelling—whether in advertising or filmmaking. He credits his education in Advertising and PR for shaping his understanding of brand messaging and effective communication. Already a key player in shaping Estonia’s pop culture, his ambition is to further push creative boundaries, expand into larger-scale productions, and mentor emerging talent to strengthen the industry’s future.Key Quote:"The most important skill I learned is that communication is key. Every problem comes from communication errors. If people talk openly and clearly, everything becomes easier—whether in advertising, filmmaking, or business." Keywords:Drone Videography, Award-Winning Producer, Estonian Music Awards, “Push It” by Nublu, Pop Culture, Advertising & PR, Storytelling, Authenticity, Entrepreneurship, Brand Messaging, Mentorship, Creative Industry, BFM Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this compelling episode of the ScreenMe Podcast, host Ulrike Rohn from Tallinn University's Baltic Film, Media and Art School dives into the world of narrative journalism and media entrepreneurship with Daniel Vaarik, a well-known innovator in the media industry in Estonia. Daniel is the founder of Levila, a groundbreaking media channel that produces investigative stories, documentaries, and podcasts, all rooted in a mission to tell stories that engage and inform audiences without polarizing them. With an impressive portfolio of initiatives and activities, Daniel has consistently been at the forefront of finding new ways of facilitating communication in Estonia.In their discussion, Ulrike and Daniel explore how Levila operates as a media laboratory, embracing experimentation to create impactful content that resonates deeply with audiences. They delve into Daniel’s vision of journalism as a space for immersive storytelling that bridges societal divides, fostering empathy and understanding. Daniel shares his insights into connecting with younger audiences—often described as disengaged from traditional media—by meeting them where they are, with authentic, meaningful content.The episode touches on the transformative power of narrative journalism in creating long-lasting impact, the innovative projects that Levila has pioneered, from documentary filmmaking to real-time streaming experiments, as well as the challenges of balancing passion with practicality. Daniel shares his journey which is a testament to the enduring value of creativity, risk-taking, and the pursuit of meaningful storytelling in the evolving media landscape.Daniel Vaarik's bio: Daniel Vaarik is a visionary communication strategist and entrepreneur, dedicated to bridging cultures, disciplines, and societal divides. As the co-founder of Levila, an Estonian media channel, he spearheads impactful investigative stories, documentaries, and podcasts that challenge conventional narratives. His entrepreneurial journey includes founding Tuleva Pension Funds, a mutual pension initiative disrupting Estonia’s financial sector. With a rich career spanning roles like advising Estonia’s Prime Minister and overseeing strategic initiatives for the country’s e-residency program, Daniel combines creativity and pragmatism. From co-creating a theatrical fake political party to authoring a white paper on Estonia's digital ideology, his work consistently redefines boundaries to foster innovative communication and societal progress.Quote: “We started as a media laboratory, giving ourselves the license to experiment. If we fail, it’s a lab experiment—we tried new things, and we learned.”Link: https://www.levila.ee/ Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME podcast, Ulrike Rohn sits down with Fidel Namisi, a Kenyan-born, South Africa-based screenwriter and producer with multiple international awards to his name. Fidel shares the journey that led him to launch his own production company, following a frustrating experience in a theoretically focused film school that pushed him to seek hands-on creative experiences. Fidel dives into the story of his most cherished productions, including an ambitious dance film that brought together an eclectic team of creatives, and an award-winning low-budget comedy close to his own personal journey as an artist. Throughout the conversation, Fidel offers invaluable insights into the current state of African media, including the opportunities and limitations presented by local and international streaming platforms. He describes how the initial excitement around Netflix’s African expansion has tapered, leading to shifts in genre and budget, and how local filmmakers are turning to YouTube and emerging African streaming platforms to reach audiences directly.  Fidel also offers practical advice for aspiring screenwriters and producers on building resilience, surrounding oneself with inspiring individuals, and the importance of continually honing one's craft. KeywordsScreenwriting, Film Production, African Media Industry, Creative Entrepreneurship, Screen Media, Artistic Autonomy, Film Industry Trends, Content Streaming in Africa, Networking, Creative Community TakeawaysThe Value of Community: Building a network is crucial for success in the film and media industry. Fidel emphasizes the importance of connecting with others for inspiration, motivation, and collaboration.Navigating Challenges in Filmmaking: Fidel's journey showcases resilience, from facing frustrations in a theory-heavy film program to taking the entrepreneurial leap despite the risks.African Streaming and Media Landscape: Insights into how streaming giants like Netflix have adapted their strategy for Africa, and how local filmmakers are responding through alternative platforms and grassroots distribution.Advice for Aspiring Filmmakers: Fidel advises students and early-career creatives to seek hands-on experience, embrace problem-solving, and continuously refine their craft to succeed in an evolving industry. Quotes"It takes a lot of energy to come up with concepts, pitch them, handle rejection, and keep going. Most of that energy comes from being part of a community where you can find support and inspiration." "With great responsibility comes great power. When you see the bigger picture and understand the ‘why’ behind what you’re doing, it gives you the motivation to push forward."  Fidel’s bioFidel Namisi is a multi award-winning international screenwriter for film and television. The Kenya-born and South Africa-based writer is a published author and literary consultant, renowned public speaker and film producer with an array of successful broadcast television and feature film projects to his name. In 2007, he co-founded the South African production company, Coal Stove Pictures, which he ran until 2017.Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of various innovation labs, discusses the importance of innovation champions, and highlights the challenges faced by media organizations in implementing innovative practices. The conversation also delves into the readiness of organizations to adopt innovation labs and the key findings from research on their effectiveness. In this conversation, Ana Cecilia discusses the structure and purpose of innovation labs, particularly focusing on the collaboration between academia and industry. She highlights the importance of bridging theoretical research with practical applications, showcasing successful projects that emerged from these collaborations. The discussion also delves into the evolving nature of innovation labs, exploring trends and future directions, as well as insights from her newly published book on mapping innovation and trends in the creative industry. KeywordsInnovation, Media Labs, Entrepreneurship, Creative Industries, Open Innovation, Interdisciplinary Teams, Media Future, Challenges in Media, Innovation Champions, Academic Collaboration, Industry Partnerships, Future TrendsKey TakeawaysInnovation labs are interdisciplinary units dedicated to innovation, focusing on open innovation strategies and collaboration.Media organizations face challenges like corporate culture and financial sustainability.Diverse teams enhance creativity and problem-solving.Innovation labs help media organizations adapt to changing environments.Public funding can support the establishment of innovation labs.A mindset that embraces failure is essential for innovation.The New York City Media Lab exemplifies a successful consortium model.Collaboration is key to addressing real-world challenges in media.Future innovation labs will require long-term investment strategies.Social impact is a significant driver for innovation in creative industries.Quotes"Media companies need dedicated time and space to innovate beyond daily routines. Innovation labs provide that environment, fostering long-term creativity and future-focused solutions."“Media labs don’t just focus on outcomes, but on the process of innovation itself. It’s about learning how to think differently and experiment in ways that reshape the future of media.”Ana Cecila's bioAna Cecília is a researcher and professor at the Pontifical Catholic University of Rio Grande do Sul (PUCRS) in Brazil, specializing in innovation and media labs. With over 8 years of experience studying and visiting innovation labs globally, particularly in the fields of media and journalism, she has gained academic and professional experience in Portugal, the United Kingdom, Colombia, the United States, Germany, and Norway. She is also an integrated researcher at the Center for Global Studies at Universidade Aberta (UAb) and a collaborating member of the iNOVA Media Lab at NOVA University Lisbon. She is the co-author of the book Innovation in Creative Industries: Trends and Labs to Reinvent Media and Business (published in Portuguese, with an English version likely coming soon) and has co-authored executive reports and academic papers on media labs in English. Ana Cecília blends academic insights with practical experience in fostering creative and enHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenMe podcast, Ulrike Rohn engages in a conversation with Silver Laadoga, an expert with 20 years of experience in video and audio streaming. Silver shares his journey as the founder of Videolevels—a company that helps businesses to launch their custom streaming platforms. They delve into the future of video content, the importance of companies owning their own streaming platforms, the role of storytelling in the digital age, and how businesses can adapt to engage with Generation Z. The discussion also touches on the challenges and rewards of entrepreneurship in the evolving media landscape.KeywordsMedia trends, video streaming, decentralized platforms, content creation, storytelling, AI in media, generation z, entrepereneurship, media startupsTakeawaysThe Rise of Video: Video is becoming the dominant medium for communication, learning, and engagement, especially among younger generations like Gen Z.Control Over Content: Companies benefit from having their own streaming platforms to maintain control over content, branding, and monetization models.Decentralization Trend: The future points toward decentralized video platforms, giving content creators more control and personalization options.Simplifying Production: Advances in technology make video production more accessible and affordable, enabling even small businesses to create high-quality content.Importance of Storytelling: As businesses become more like media companies, storytelling and creativity are essential skills to stand out in a saturated information landscape.Role of AI: While AI can assist in routine tasks, human creativity remains crucial for compelling storytelling and content creation.Interactive Viewing: Future video streaming will be more engaging and interactive, allowing viewers to choose their own perspectives and become part of the storytelling process.Entrepreneurial Journey: Building a startup is challenging but fulfilling, and seeking feedback from customers, peers, and mentors is vital for growth and validation.Key Quotes"Video is the future, and all companies should have their own streaming platform." "Being an entrepreneur is like having an adventure every day." "All businesses are kind of becoming media companies." "Storytelling is what is important, and AI will be just a tool." Silver Laadoga BIO:Silver is CEO of Videolevels - a platform to decentralise video streaming and make it easy for every business and content creator to have their own Netflix. He has 20 years of experience with video and audio streaming. Before Videolevels he had built and sold one of the largest streaming services companies in Estonia.Links: www.videolevels.com With refrences to: www.storytek.eu (see also ScreenME episode #10 with Sten-Kristian Saluveer)www.votemo.com (see also ScreenME episode #1 with Dagmar Mäe)Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenMe podcast, Ulrike Rohn interviews Alex Stolz, the founder and CEO of Future of Film. They discuss the current dynamics in the European film industry, the role of data analytics in connecting films with audiences, and the importance of innovation and entrepreneurship in the industry. Alex also talks about the Future of Film Incubator, which supports filmmakers in developing and commercializing their ideas. The conversation highlights the need for filmmakers to be open-minded, learn new skills, and think about the commercial potential of their projects. Keywordsfilm industry, European film industry, data analytics, film marketing, storytelling, technology innovation, entrepreneurship, Future of Film, Future of Film Incubator TakeawaysThe European film industry has strengths in cross-border content and audience exploitation, but the international competitiveness is best assessed through data.Data analytics can help filmmakers and distributors make more informed decisions about distribution strategies, marketing spend, and audience targeting.First-party data, which includes direct audience contact information, is crucial for distributors to build understanding and improve consumer relationships.Filmmakers can benefit from adopting an entrepreneurial mindset and exploring new technologies and platforms to commercialize their ideas.The Future of Film Incubator supports filmmakers in developing story worlds, leveraging new technologies, and using data to de-risk their projects. Quote"With film releases, every new release is often like starting a new business... But it's not really a sustainable model. As a marketer or distributor, it's crucial to build your own data. Data is the most important asset for making informed decisions."Alex Stolz' bioAlex Stolz is an executive and entrepreneur with over two decades of experience bridging storytelling and technology innovation. He is Founder and CEO of Future of Film, the global education organisation, community and project incubator dedicated to empowering creators and spearheading transformative industry change. Alex also leads global film strategy and growth for the data analytics company usheru and was previously Head of Distribution at the BFI.  He is the host of the Future of Film Podcast and the Marketing and Distribution Podcast and  currently resides in Kent, UK with his family and overly adventurous cat.Linkshttps://www.futureoffilm.livewww.crescine.euHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenMe Podcast, host Ulrike Rohn has a chat with Apurva Ganoo, a lecturer in entrepreneurship at Aalto University School of Business in Finland. Together, they dive deep into the critical aspects of teaching entrepreneurship and redefining the concept of value in this field. Apurva shares his insights on creating an engaging, inclusive, and practical entrepreneurship education that prepares students for the challenges and opportunities in the entrepreneurial world. Whether you're a student, educator, or entrepreneur, this episode offers valuable takeaways for everyone: ·       Teaching entrepreneurship allows for the combination of theory and practice in a tangible and engaging manner.·       Entrepreneurship education should go beyond monetary value and consider other forms of value, such as solving user needs and creating value for the environment and society.·       Sustainable entrepreneurship requires a critical view and an understanding of the tensions and paradoxes involved.·       Students are increasingly receptive to a more inclusive and holistic approach to entrepreneurship education.·       Lecturers can support greater diversity and inclusivity in entrepreneurship by creating a safe space for discussion, challenging stereotypes, and using inclusive tools and methods.·       Entrepreneurship education should not only focus on creating founders but also on preparing students for various roles in the entrepreneurial ecosystem.·       The landscape of entrepreneurship education is evolving, with a shift towards a more critical view and a recognition of the limitations of traditional teaching methods.·       Lecturers can make assignments and assessments more relevant and helpful for students' professional careers by focusing on practical skills and real-world applications.·       Collaboration between universities and the entrepreneurial ecosystem is crucial for creating meaningful opportunities and pathways for students.·       Entrepreneurship education should address the myths and realities of entrepreneurship, including the challenges and privileges involved. Apurva Ganoo’s bio:  Apurva Ganoo is a Lecturer in Entrepreneurship at Aalto University School of Business. In his research he looks into entrepreneurial education (how we teach, what we teach, why we teach in entrepreneurship) and the surrounding entrepreneurial ecosystem and institutions. In teaching, he is closely involved with Aalto’s new master’s program in Sustainable Entrepreneurship, along with two introductory bachelor's courses in entrepreneurship. He is also actively involved in various EU funded capacity-building projects and actively explors partnerships with other universities, industrial partners, and organizations. Quote: "Entrepreneurship and value are very closely tied because they affect what you identify as valuable and how you capture it."Link to the mentioned C-Accelerate Project: www.c-accelerate.euEU funding via the EIT-HEI initiatveHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized. In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the significant potential and future implications of Web3 technology for the media industry. The podcast delves into the transformative impact of blockchain and NFTs on traditional business models, emphasizing the need for media students and professionals to understand and adapt to these emerging technologies.Christian explains that Web3 could revolutionize transactions in the media industry by enabling content creators to earn royalties from every transaction involving their digital assets. This decentralized approach offers a stark contrast to the current centralized models dominated by platforms like Amazon and Spotify. He emphasizes the importance of building decentralized communities through NFTs, which can serve as membership or discount cards, fostering direct and engaging relationships between creators and their audiences.Despite the current niche status of Web3, Christian predicts that it will become mainstream within 3 to 5 years, akin to the rise of the internet and mobile technologies. He stresses that companies must start understanding and integrating Web3 technologies now to avoid being left behind when these innovations become widely adopted.For students and emerging professionals in the media industry, Christian advises actively engaging with Web3 technologies. He suggests participating in NFT projects and joining relevant communities to gain firsthand experience and insights. Understanding the principles of value generation in the Web3 space is crucial, as many current projects might fail, but they offer valuable learning opportunities.In summary, the episode highlights the disruptive potential of Web3 for the media industry, underscoring the need for early adoption and continuous learning to leverage new business models and community engagement strategies effectively.Christian Hoffmeister’s bio: Chris Hoffmeister is a Digital Business Advisor who founded DCI-Institute GmbH in April 2006 to drive digital innovation and change. He has collaborated with Fortune 500 brands such as Deutsche Telekom, Telefonica or BASF, as well as numerous other companies like Axel Springer, Basler, Krone, GKL or Payback. Chris has also founded several startups in the field of digital business models, achieving three successful exits to investors and corporations.Chris has written over 10 books on digital economics and business models. He has pioneered the use of NFC/NFT technology in print media, effectively bridging the gap between Blockchain and traditional books.Chris holds an M.A. in Communication Science from UGH University in Essen.Christian Hoffmeister’s highly acclaimed books:  Google Unser Tokenized Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME podcast, our host Ulrike Rohn engages in a conversation with Martin Hansen, Executive Senior Advisor at VIA University College in Denmark, which has 20,000 students across 8 different campuses. At the core of the conversation lie the concept of imagination and imagineering and their role in driving entrepreneurial ventures, entrepreneurial teaching, as well as university and industry collaboration. Drawing from his wealth of experience within the creative industry, Martin highlights the role of imagination in building bridges between traditional education, research, and practice. He encourages thinking in possibilities and being open-minded to different curricula and modes of practice. Martin also shares examples of successful imagination and collaboration within the creative industry, emphasizing the need for partnership and co-creation. The discussion expands to address the challenges and opportunities of industry-university collaboration, as well as positioning the future European University of Film and Media Arts by the FilmEU initiative as a driver for new possibilities and impact.Links: https://en.via.dk https://www.filmeu.eu https://www.rains.comhttps://www.mannd.dkMartin Hansen's bioMartin serves as an Executive Senior Adviser at VIA University College. He has 25 years of experience working with HEIs in the areas of Pedagogic, Engineering, Social, Business and the Cultural and Creative Industry. He has specialized in developing strategy and new educational programmes within the Cultural and Creative Industries since 2008. His main activities and responsibilities are market strategy, educational development, quality assurance, R&I programs, developing organizations and their processes and political advising. His professional journey has seen him actively engaged in steering groups and assuming pivotal roles in initiatives within the educational and cultural-creative sectors, such as entrepreneurship endeavors and EU initiatives like the European Capital of Culture and FilmEU – European University. Martin has edited and authored anthologies and papers related to education and creative professions. He also has professional experience as musician and teacher.  Martin holds a Master of Arts degree in music and film, complemented by a Master's in Public Governance.  Quote from the episode"All philosophers have talked about imagination. It’s so powerful; it’s a strong tool. And it is a lot of fun. What can we do together that we cannot do alone?”Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his enormous wealth of experience and expertise that spans various aspects of the film industry, Sten provides comprehensive insights into the challenges and opportunities within the European film industry.The talk was inspired by his recent trip to South by Southwest (SXSW) in Austin, USA, that has further stimulated his reflections on global trends and key differences between the film industry in Europe and elsewhere. In this episode, Sten illuminates the various factors that he sees play a role in shaping a systematic effect within the film industry, impacting entrepreneurial prospects in the industry. He also shares the insights from a recent large-scale survey conducted with the 4500+ members of the European Film Academy within the framework of the Crescine project that brought to light the state of skill development in the European film industry.  Some of the key arguments that Sten makes in this episode include: Audience connectionSten emphasizes the importance of connecting with the audience, highlighting that online media and creator economies are not separate entities but rather integral parts of the media landscape. He stresses the urgency for Europe to engage with this sphere to remain relevant.Collapse of online and physical media distinction Sten predicts the collapse of the distinction between online and physical media, foreseeing a future where personalized media experiences will dominate. He discusses the significance of brand-centricity and algorithms in this evolving landscape.Comparison with successful models  Sten discusses how successful studios in arthouse and niche content in the US and UK have thrived. He attributes their success to a combination of excellent creative skills and economic understanding, particularly in the area of IP management. Sten also points to South Korea's film industry as a successful model, attributing its achievements to clear industrial policies and comprehensive support structures. He emphasizes the need for Europe to replicate similar strategies to nurture a healthy and competitive film industry.Challenges in training opportunities Sten highlights the challenges professionals face in accessing training opportunities, particularly due to financial constraints. He notes the reliance on festivals and markets for training and the need for diversification in training sources.Importance of policy shifts Sten underscores the need for a significant policy shift to address structural issues in the industry, such as the lack of executive education and upskilling programs. He advocates for policies that support industry leaders in acquiring necessary skills and fostering a culture of continuous learning.Call for systematic change Sten stresses the importance of systematic change, particularly in adapting to new technologies like AI and prioritizing human skill development. He advocates for a collaborative approach between industry and policy to drive gHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Our podcast guest, Jakob Isak Nielsen, possesses an extraordinary wealth of knowledge about the film and TV industry, and this expertise shines through in this episode of the ScreenME podcast.In this episode, Jakob takes us on a journey that spans the historical roots and contemporary developments of the industry, offering reflections on the potential connections to entrepreneurship. With his insightful perspective, Jakob explores various facets, including the definition of entrepreneurship and the true extent of innovation and entrepreneurial spirit in the realm of filmmaking. Delving into the current pivotal trends in the film and TV industry, Jakob covers diverse topics such as generative AI and audience engagement. Moreover, Jakob elaborates on why media students are well-equipped with the essential helicopter view for entrepreneurial thinking.This episode offers a rich exploration of the industry's past, present, and potential future intersections with entrepreneurship.Jakob Isak Nielsen is Associate Professor at the Department of Media and Journalism Studies at Aarhus University in Denmark. He is the co-editor of a book of American drama series, Fjernsyn for viderekomne (2011), and a follow-up book with a transnational focus on serial phenomena in the IDTV era, Streaming for viderekomne (2020). Relevant research projects: What Makes Danish TV Drama Series Travel? (Independent Research Fund Denmark, 2014-2018); CresCine – Increasing the International Competitiveness of the European Film Industry in Small European Markets (Horizon-RIA, 2023-2026). Links to key works and company Jakob referred to: Legion M, the first media company in history designed to be owned by fans. https://legionm.com#3 ScreenMePodcast: Why teach entrepreneurship to students who are not business students? A talk with Sean Branagan, director of the Center for Digital Media Entrepreneurship at Syracuse University’s Newhouse School in New York https://open.spotify.com/episode/3D7vhW7EM5ysMxczsX23bbAchtenhagen, Leona (2008). Understanding entrepreneurship in traditional media. Journal of Media Business Studies, 5(1), 123-142. https://www.tandfonline.com/doi/abs/10.1080/16522354.2008.11073463  Hoag, Anne (2008). Measuring Media Entrepreneurship 1. The International Journal on Media Management, 10(2), 74-80. https://www.tandfonline.com/doi/abs/10.1080/14241270802000496Quote from the episode: "There would be no film industry without entrepreneurial activity. If you look back to the 19th century and some of the pioneers of the industry, they were innovators."Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offers a wealth of knowledge on service design and brand management.Furthermore, Dan reflects on his perspective on creativity and its pivotal role in entrepreneurship and sustaining a business. He reflects on the nuanced approach to creative expression, drawing comparisons between a designer and an artist.Additionally, the episode features Dan's reflections on his teaching experience in entrepreneurship at Tallinn University’s Baltic Film, Media, and Arts School. Dan Mikkin was one of the service design pioneers in Estonia back in 2009. Today he’s focused on consulting and leading service and product development in big organisations. Subsequently, he’s also mentoring in-house development teams. Some of the projects at hand:• e-Residency, Estonia’s digital identity• Elora, a nursing hospital and care brand As an educator, he tackles governmental and corporate service design projects with Interaction Design students (MA) at the Estonian Art Academy, teaches creative entrepreneurship (BA) at the Baltic Film, Media and Arts School. Mentors and conducts design thinking workshops in cooperation with Enterprise Estonia and Estonian Development Cooperation Office. A cycling aficionado. As a photographer, has a number of personal exhibitions to account for.Quote from the talk: "Entrepreneurs have to be creative to offer something that nobody else does. If they are not, then they will be subcontractors. And that's a very vulnerable business".www.linkedin.com/in/danmikkin/https://www.thebrandmanual.comHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Join Ulrike Rohn in an engaging conversation with Henrik Roonemaa on this podcast episode. Henrik Roonemaa is the co-founder and former CEO of Geenius Meedia  that  originated as an online tech news portal and grew into a flourishing media house, now owned by Estonia's Ekspress Grupp. In this episode, Henrik Roonemaa reflects on his trajectory, starting as a journalism student at the University of Tartu in Estonia and eventually becoming a successful journalist and startup entrepreneur. Key highlights include the pivotal moments leading to the launch of his own business, the delicate balance between journalistic passion and business responsibility, the significance of finding one's area of passion, and the crucial role of journalists in society.Henrik also delves into the importance of the partnerships with his co-founders, and the unique aspects of launching and running a journalistic business in a small market like Estonia, and the evolution of journalistic education over time. In this episode, you can gain insights into Henrik’s perspectives on current areas of potential journalistic endeavors and hear his advice for the next generation of journalists and entrepreneurs. https://geeniusmeedia.eehttps://www.egrupp.eeHost: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In this episode, our host Ulrike Rohn has an insightful conversation with Tobias Frühmorgen. They delved into the world of filmmaking and teaching film students, as Tobias shared his expertise on the evolving landscape of the film industry and his teaching experience.From the challenges of green film production to the increasing demands on filmmakers in today's dynamic environment, they explored the current and future hurdles facing the world of filmmaking. Tobias Frühmorgen shed light on the essential skills filmmakers need, the growing pressures they face, and the crucial role of team building in navigating the industry's complexities.At the core of the conversation was Tobias' approach to teaching an entrepreneurial mindset to his film students. In this episode, you can hear what it truly means to cultivate an entrepreneurial mindset, the initial reservations students might have, and how Tobias guides them to overcome these doubts, emphasizing the role of failure in the learning process.In this episode, Tobias Frühmorgen shares his insights on making students pitch their film ideas, showcasing the entrepreneurial assets that contribute to meaningful filmmaking. He explains how an entrepreneurial mindset not only addresses the demands and challenges of the industry but also integrates filmmaking into the broader context of society, creating valuable contributions for the world.Emphasizing the importance of entrepreneurial mindset, Tobias shares his belief that regardless of your role in filmmaking, being sure and clear about your work, coupled with self-confidence, is key. The episode also explores the need for new pedagogical models in universities and schools, placing students at the center of attention and preparing them for the multifaceted demands of the filmmaking landscape.Tobias Frühmorgen Tobias Frümorgen teaches Creative Production, European Film Heritage, and project and thesis supervision at Lusófona University Lisbon (PT) for the European Master Program KinoEyes (PT_UK_EE_IRL) as well as the Master Film Studies and Cinema Bachelors. Tobias also works in exchange programs like Looking China (PT_CN) as well as research programs like Filmterm (EE_FI_DE_PT), future.film.education (DE_HU_PT), C-Accelerate (FI_PT_BEL_EE), Cyanotypes (DK_PT_IRL_AUT_NL_CZ_DE), and FilmEU Research-Innovation-Transfer (EU). Since 2020 he is also part of the curriculum, pedagogy and artistic research development of FilmEU as well as project supervisor for a yearly pilot and coordinator for a joint research project (PT_BE_IRL_EE) on Artificial Intelligence and GTP-3. Since 2021, he has been researching his artistic based PhD at the Filmuniversity Babelsberg (DE). He also works as a story analyst for screenplays and is a certified Green Consultant. More information: https://tobiasfruehmorgen.de/en/about/ The mentioned projects that connect Tobias Frühmorgen and the host Ulrike Rohn who works at Tallinn University are: Crescine (www.crescine.eu)C-Accelerate (https://www.c-accelerate.eu/)FilmEU plus (https://www.filmeu.eu/news-and-events/news/filmeu-is-a-plus) Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Welcome to the latest episode of our ScreenMe podcast, where we embark on an enlightening journey into the realm of social entrepreneurship. Join us as we explore this dynamic field with the guidance of Katri-Liis Lepik from Tallinn University, who shares her profound insights in an engaging conversation with our host Ulrike Rohn.Social entrepreneurship isn't just a passing trend; it's a powerful global movement that's reshaping the way businesses operate. Katri-Liis explains why it's becoming increasingly essential for corporations to integrate social enterprises into their business models to thrive in the future.Katri-Liis Lepik, PhD is Associate Professor at Tallinn University, Estonia. She is head of the global Master’s programme of Social Entrepreneurship and a mentor in the online Social Entrepreneurship Incubation Program. Katri-Liis is the Chair of the international COST network “Multi-disciplinary innovation for social change” covering 38 countries. Her research interests focus on social entrepreneurship, public sector and social innovation. She is a board member of an award-winning social enterprise dedicated to the employment of young ex-offenders by providing environmental maintenance services in the UK using Social Impact Bonds. Katri-Liis is an editor of the book “Social Innovation in Higher Education. Landscape, Practices and Opportunities” and an author of numerous reports related to social enterprises and social economy for the European and national institutions.Don't miss out on this enlightening episode! Tune in to uncover how social entrepreneurship is revolutionizing the business landscape and what it signifies for the future of corporations. To ensure you never miss an episode, be sure to subscribe to the ScreenMe podcast and stay informed and inspired!Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Welcome to the second season of the ScreenMe podcast, where we're all about embracing challenges and transforming them into opportunities. Join us as we unravel the secrets of those visionary individuals who can spot potential in situations that others may find daunting.To kick off this new season, we have a very special guest with us: Britta M. Gossel who is Professor of Social Business Management at the University for Sustainable Development Eberswalde in Germany. In a captivating conversation with our podcast host, Professor Ulrike Rohn, they delved deep into the concept of sustainable entrepreneurship.Sustainable entrepreneurship is a mindset that empowers people to uncover hidden opportunities even in the face of adversity. It's the unwavering belief that something innovative and transformative can emerge from even the most challenging circumstances. This is the essence of entrepreneurial thinking, and sustainable entrepreneurship, in particular, is a beacon of hope during times of crisis.Britta M. Gossel is Professor of Social Business Management at the University for Sustainable Development Eberswalde. Her research focuses on entrepreneurship and entrepreneurship education in the context of media and sustainability with a strong focus on conceptualizing entrepreneurial processes through a communication theory lens. She is convinced, that sustainable entrepreneurs are the changemakers of today to create a sustainable future.Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

We had the delightful opportunity to engage in a conversation with Sean Branagan, who is a serial entrepreneur and the director of the Center for Digital Media Entrepreneurship at Syracuse University's Newhouse School in New York.For this episode, Ulrike Rohn is joined by Patience Gombe, an MA student of Screen Media Innovation at the Baltic Film, Media, and Arts School. Together, they discuss teaching entrepreneurship to students in the creative fields. Throughout the discussion, they explored the reasons behind incorporating entrepreneurship education in creative curricula and examined effective strategies for imparting entrepreneurial knowledge to aspiring creative professionals.Why and how should entrepreneurship be taught to film, media and creative students? If one is not interested in starting a business, why should they learn about entrepreneurship? How do different ways of teaching entrepreneurship affect one's approach to it? Sean Branagan is a serial entrepreneur, interactive marketer, educator, investor, and evangelist for innovation and startups. He is inaugural Director of the Center for Digital Media Entrepreneurship at Syracuse University's SI Newhouse School of Public Communications, Chief Instigator of Media-Nxt.org, Creator of Student Startup Madness (at SXSW), a national collegiate startup tournament, and Chairman of Scrappy Capital, LLC, a seed fund for rising tech cities. He sold a dot-com company to a public company in 1999, was founder and president of a technology marketing firm, and started other ventures. He holds board and advisory board positions with several early-stage tech companies, and serves on a number of charitable boards.This episode is co-hosted by Patience Gombe, student in the MA study program Screen Media and Innovation Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

In our latest episode, we explore the rapidly evolving realm of virtual reality, inspired by Apple's recent introduction of their Vision Pro headsets.Joining us as a podcast guest is Rein Zobel, the visionary behind Maru VR. With an impressive six-year tenure in the industry, Rein believes that the fast-paced nature of virtual reality equates to half a century in any other field.Rein's journey began after completing his studies when he founded a video production company. Over time, this venture transformed into a game development enterprise, and they are currently engrossed in creating a virtual reality game called "Bootstrap Island." This immersive experience offers a Crusoe-esque adventure, challenging players to survive a night on a deserted island.Tune in to our episode as Rein shares his remarkable insights into the VR world. Discover how he navigates the ever-changing landscape of technology and gain valuable perspectives on the entrepreneurial aspects of this exciting industry.Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/

Our first guest, Dagmar Mäe, is a former BFM student, as well as a very successful entrepreneur, who co-founded Votemo - an audience engagement tool for events.  Votemo has helped many large events, including some of the large film festivals such as the Cannes Film Festival and the Black Nights Film Festival (PÖFF) here in Estonia. It was a joy to hear her story and her take on entrepreneurship! Hosted by Ulrike Rohn and Annabel Parts, edited by Tanel Kadalipp. Host: Ulrike RohnSound: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -https://bfmentrepreneurhub.tlu.ee/screenme-podcast/