Second Opinion Loan Officer Podcast
by Scott Schang - FindMyWayHome.com Expert Network
Every day, consumers go online, NOT to fill out a loan application, but because they have questions about qualifying for a mortgage. Thousands of these consumers get tricked into filling out a lead form. 96% of these consumers have a horrible experience with the call center lender and are back online, looking for a second opinion. The purpose of this podcast is to share with mortgage loan officers how to use content marketing to build the ultimate referral machine and market-proof your business in 2023 and beyond.
Episodes
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MoveTube Reaction Video - Is This the Best Referral Partner Strategy Ever?
MoveTube is a new approach to bringing value, and quite frankly (no pun intended), one of the best referral partner strategies I've seen in a very long time. I'm joined this week by Frank Garay and Kevin Bilberry of MoveTube, and I'm being shown this new strategy for the very first time. So, yes,...
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Three AI Platforms Every Mortgage Marketer Should Know
There are three AI platforms that every mortgage marketer should know if you're interested in taking your game to the next level. I use these three AI platforms almost every day. In this quick overview (it's not actually that quick!), we look at ChatGPT, Google's Bar, and Anthropic's Claude.ai. I...
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The Power of Collaboration and Community
Collaboration and Community got me through the challenging market in 2008, which is exactly what I prescribe for mortgage and real estate professionals in today's market. To this day, I have several very deep and valuable relationships from those days, sitting in circles with other mortgage and...
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Claude.ai Chatbots for Loan Officers
Claude.ai chatbots for loan officers will be essential to your daily mortgage business once you discover how much time it can save you! In this video, I do a quick review of the previous Claude.ai, which used my DISC profile and Marketing DNA test results to craft lead generation ideas and, most...
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AI-Assisted Mortgage Marketing: How to Use AI for SEO, Leads, and More!
AI-Assisted Mortgage Marketing will give an advantage to modern mortgage marketers over loan originators who do not embrace AI's power in their business. In this video, I interview Chris Johnstone of Connection, Incorporated. Chris is a very early adopter of the Go High Level CRM platform and has...
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How Content Creation Drives Mortgage Transactions with Rebecca Foote
Content Creation for Mortgage Transactions takes on many forms. In this episode, I am joined by Rebecca Foote, a mortgage loan officer who really "gets it" regarding content creation! Rebecca, driven by her faith and passion for education, thrives in a tough market by lifting those around her and...
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Mortgage Marketing GPT - 3 Ways to Teach ChatGPT About Mortgages
Mortgage marketing with ChatGPT is the topic today. You must "train" ChatGPT every time you start a new chat. Today, I will show you three ways to train ChatGPT how to create mortgage marketing content. Once ChatGPT is trained on a particular topic, you can ask it to produce various content and...
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Financial Education and Modern Mortgage Marketing with Brian Vieaux - Finlocker Demonstration
Financial education is the most important thing we can focus on as mortgage professionals in today's market. Millennials and even Gen Z homebuyers will make up most real estate transactions for at least the next few years. Brian Vieaux, President of Finlocker, joins me in this video to…
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Agent Profit Plan - Extraordinary Success Strategies with Tim Davis
Agent Profit Plan is an extraordinary success strategy rolled out by legendary industry branding expert Tim Davis of The Originator's Guide In this interview, I talk to Tim about his humble beginnings and what drives his passion and creativity. Even if you never use any of Tim's ideas or…
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Mortgage Marketing Outsourcing - Be Loangendary with Dan Smokoska
Mortgage Marketing Outsourcing is not everyone's first choice, but in many cases, it's necessary. With the market slowdown, Dan Smokoska was downsized after running the marketing department for a large retail lender for years. I started hearing about Dan several months ago as he embarked on a...
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Servant Leadership Sales Strategy with Andrea Mai
Sales, they say, is a numbers game. But what happens when the numbers no longer add up? That's how many feel in the mortgage industry today. Andrea Mai is a good friend of mine and a wonderful human being with a servant's heart. In this video, we talk about how to lead with your humanity and…
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The Truth About Mortgage Lead Generation in 2023 with Jason Frazier
Mortgage Lead Generation is something that many loan officers are trying to implement into their business channels in 2023. However, it's not as easy as just "buying leads," as many have discovered. I'm joined this week by Jason Frazier, a long-time consumer direct marketer. I In this…
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How to Use Claude.ai to Deliver DISC Driven Results in Your Mortgage Business
In this video, I use Claude.ai to Deliver DISC Driven Results in your mortgage business. Whether you are a loan originator or a manager of loan originators, I think this will be as eye-opening and jaw-dropping for you as it was for me. Claude.ai is a newly public AI platform created by some of…
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Short Form Video Superhero Secrets with Mike Faraci
Short-form video secrets from marketing expert Mike Faraci will take your social media game to the next level. I often get the question, "Should I be doing a short-form or long-form video?" The answer is YES - Both is the right answer. It's not a matter of one or the other. They serve different...
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2023 HELPER Act Update: Official PassTheHELPERAct.org Facebook Group
2023 HELPER Act Update - We've launched the OFFICIAL Helper Act communication group on Facebook this week. The group is open to everyone who is passionate about helping First Responders and Teachers afford to live in the communities they serve. https://www.facebook.com/groups/643244551014871 Sam...
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AI Assisted Content Marketing Strategy for Successful Lead Generation
Content marketing is something that everyone "wants to do," but there are a million reasons why you don't. With AI tools like ChatGPT and Google Bard, there's no excuse for coming up with topics or repurposing content to amplify your reach. Content marketing is just a matter of perspective.…
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Four AI Assisted Consumer Direct Lead Generation Strategies for Today's Market
AI Assisted Consumer Direct Lead Generation Strategies will generate leads today and, more importantly, loans and referrals far into the future. In this video, I invite you to attend four AI Assisted Consumer Direct Lead Generation Strategy classes I will offer in July 2023. These strategies are...
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Homebuyer Marketing Webinar - Unlocking the Power of AI to Create a Homebuyer Sales Funnel
LIVE Homebuyer Marketing Webinar - Tuesday, June 20th - 11am PT / 12pm MT / 1pm CT / 2pm ET Register for this FREE Webinar on LinkedIn: https://www.linkedin.com/video/event/urn:li:ugcPost:7072353638177787904/ Note: You may have to be logged into LinkedIn to register....
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Cash Out Refinance Leads Strategy Using ChatGPT
Cash Out Refinance Leads can be generated if you're smart about your targeting and your messaging. In the last episode, we used Google's Bard AI engine to find the States and Counties with the highest amount of credit card debt in 2023. In this video, we are building a content strategy to capture...
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HELPER Act ChatGPT Content & List Building Strategy - Part 2
HELPER Act Content & List Building Strategy is the next step in this newsjacking marketing strategy. If you didn't watch part one of this series, I highly recommend it so you understand why this specific topic is so powerful and cannot be ignored as a list-building strategy. To recap, we are...
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Cash Out Refinance Market Research Secrets Using Google s Bard AI Engine
Cash Out Refinance market research is the topic of today's video. Let's face it, this market is tough. Homeowners are not refinancing because they want to, but there are many that have to. Life events, divorce, emergencies, home repairs, and debt consolidation are just some of the reasons why a...
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Newsjacking the HELPER Act - Building an Interest List Pipeline
Today, we're Newsjacking the HELPER Act, which is a NO Down Payment FHA loan being considered in Congress right now. This is a tremendous opportunity to fill your pipeline right now, and establish yourself as an expert, an educator, and the "go to" person for information about this incredible…
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Interview with a Mortgage CRM Architect Building a Lead to Application CRM with Brad Brondt
Mortgage CRM questions are the topic of much debate between newer loan officers and old veteran originators that remember the good old days! In this video, I talk to a mortgage originator and tech geek friend, Brad Brondt, about a CRM he built on Go High Level over the past 2+ years. He's got a...
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Mortgage Bio Makeover - Unleash the Power of ChatGPT for a Winning Online Profile
Who is [your name] in the [your industry] - Try typing this into ChatGPT. Does AI know who you are? Discover how to harness the power of AI to create a stunning, professional mortgage bio that truly reflects your unique brand and values! In this video, we dive into the world of ChatGPT. This...
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New Home Adventure: A Unique Children's Book for Moving Families with Ginger Bell
Discover the brilliant strategy behind "New Home Adventure," a children's book designed to help families navigate the emotional journey of relocating. In this episode, I interview author Ginger and discuss how the book can be an effective marketing tool for mortgage professionals and real estate...
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How to Teach ChatGPT to Sound Like You | Master 4 Advanced Prompts Hub & Spokes Marketing Strategy
In this video, we train ChatGPT to Sound Like You by feeding it multiple sources of your "voice." I'll show you how to write prompts that allow you to "train" ChatGPT to mimic your voice and create a Hub & Spokes strategy from scratch. You can find my slides and all of the Advanced ChatGPT-4...
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VettedVA - Building Community Around Your Passion with Chris Griffith and Nathan Nottingham
VettedVA is a passionate community created and operated by passionate people. When Christopher Griffith created VettedVA four years ago, it started as a Facebook group to help answer veterans' questions about qualifying for their VA home loan benefit. He built it because, as a Marine Veteran, he...
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ChatGPT 101 - A Beginner's Guide for Mortgage Loan Officers
Hey there, fellow ChatGPT geeks! 🤓 Are you curious about this game-changing tool and how it can help you? Well, you're in the right place! In this video, I'll take you through a step-by-step guide on understanding and using chat GPT to its full potential. From the basics, like logging in and...
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Teaching for Referrals - Agent Classes that Convert with Geoff Zimpfer
Teaching Agent Classes for Referrals is one of the most powerful strategies you can do in this market. We all know it will be a homebuyer market for the next couple of years. We all know the challenges with homeowners not selling because they have an interest rate of at least half of what is...
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ChatGPT New Loan Program Launch Strategy - UWM 1% Conventional (Example)
In this video, we use ChatGPT to launch a new loan program released by a major wholesale lender yesterday. While we are using UWM's 1% Conventional mortgage as an example, this strategy works with any new product launch! Let me know if you have questions about any part of this video. Here are the...
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ChatGPT-4 + YouTube Success Secrets - Revolutionize Your Content Game
This week we combine YouTube success secrets with ChatGPT-4 to take your content game to the next level in a very cool, and time-saving way. In this experiment we're going to learn the Content Topic Secrets of YouTube influencers, and learn how to use this strategy to: - Discover Hight Traffic...
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How Credit Focused Content Can Fill Your Homebuyer Pipeline!
Credit Focused Content is a powerful strategy for building a database of future homebuyers. Sam Parker of MyCreditGuy.com joins me this week to discuss the value of leveraging credit education in this challenging market. Sam shares some of the really "hot topics" around credit that you should...
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GPT-4 Secrets - Advanced Prompt Engineering for Better Results
If you're like me and started using ChatGPT as a search engine or a Q&A engine when you first heard about it, you'll love this topic! Prompt engineering with Chat GPT-4 is the topic of this video. Once I discovered the power of advanced, detailed Avatar (prompt) engineering, an entire world of...
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Kyle Seagraves on Empowering Future Homeowners Through Education
In this special interview with Kyle Seagraves, founder of the popular YouTube channel "Win the House You Love," we dive deep into Kyle's successful approach to educating future homeowners. Kyle shares his passion for guiding viewers through the complex world of home buying by creating...
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ChatGPT Hacks: How to Repurpose a Single Youtube Video to Create Multiple Pieces of Content
Using ChatGPT to repurpose one YouTube video into multiple marketing pieces is one of the superpowers of this powerful tool. In this episode, I take a single, YouTube video of just under 10 minutes, and turn it into: 5 Facebook / Instagram Posts 1 LinkedIn Post 3 Options for Google My Business...
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Video Marketing That Builds Genuine IRL Connections - Always be Cool w/ Alan Christian
#mortgage #contentmarketing #contentcreator Video Marketing for a local loan officer can make you both internet AND IRL famous if you do it in a cool way. In the case of the Alan Christian, it's made him the digital Mayor of Roswell, Georgia, and he gets noticed EVERYWHERE he goes! I have always...
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ChatGPT Hacks: Create Killer Shorts, Reels & TikTok Videos from Long Form YouTube Content!
Using ChatGPT 4 to pull Shorts, Reels, and Tik Tok videos out of long-form YouTube video content is the topic of today's podcast. Yesterday, in the SOLO Content Creators Community (Free access via the link below), I posted an article about the fast-growing search trend of consumers looking for...
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Mortgage TikTok Trailblazer - One Year Later with Danny Ruiz
Danny Ruiz is a Mortgage TikTok trailblazer! If you've ever thought about creating mortgage content on TikTok, then you're where Danny was a little over a year ago. Today I sit down with Danny to talk about his unique niches (geo, language), how he got started, what he learned along the way, and...
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Will ChatGPT Disrupt Reputation Management?
ChatGPT will disrupt reputation management just as it will disrupt how we engage and communicate with the world's repository of information, the internet. Just as search engines changed our behaviors as consumers, just as social media changed our culture and how we build personal and professional...
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ChatGPT Mortgage Strategies: Turning First-Time Homebuyers into Mortgage Ready Prospects
Helping First-Time Homebuyers on the journey toward homeownership is the topic of this video with Brian Vieaux from Finlocker. We will use ChatGPT to create a Facebook Ad and follow-up campaign that drives future homebuyers to a Finlocker account for nurturing until they are ready to buy. We show...
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Creating Homeowners with Brian Vieaux - FinLocker
Brian Vieaux, president of Finlocker, is my guest on this episode of the Second Opinion Loan Officer Podcast. Brian joins me to discuss the best strategies to survive and thrive in a rising-rate market. Primarily, we're talking about how to nurture early-entry homebuyers and how to get them on a...
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Serving Veterans with Educational Content - VA Video Planning Guide - Marshall Sparkman
Marshall Sparkman, the co-author of the newly released - VA Home Loan Video Planner, sits down with me to share his story and how he serves Veterans, loan officers, and Realtors through educational content. Marshall's "content" comes in the form of videos, blogs, live classes, books, and more If...
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My ChatGPT Mortgage Video Content Experiment
In this YouTube video, we explore the world of artificial intelligence and how it's revolutionizing the mortgage industry's marketing efforts. We delve into the specifics of one of the most interactive and interesting AI-powered copywriting tools out there, ChatGPT. This tool is optimized for...
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Conversation Automation with Jason Perkins of Bonzo
Conversation automation is an essential function that needs to be part of your consumer-direct tech stack. This is a great conversation with Jason Perkins, co-founder of Bonzo that covers many tips, tricks, and strategies using conversation automation When anyone asks me what the best CRM is, my...
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Mortgage Leadership & Business Building Content Ideas
Creating content for the specific purpose of growing your business is the topic of today's episode. We'll talk about how Leadership and Business Building videos can be used to grow your production, team, or referral relationships. Topics covered include: - Being the Rainmaker for your team -...
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2023 Growth Strategies and Geek Out Session with Jason Frazier
2023 growth strategies are the topic, and Jason Frazier is one of my favorite marketing thought leaders in mortgage and real estate. This conversation also blossomed into quite a geek-out session, as is often the case when we get on a call. I hope you pick at least one or two good nuggets out of...
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Cause Based Content for the Greater Good
Cause-based content is something that I really care about. It is literally using your power to create content for the greater good. In this episode, I want to introduce you to the importance of using your content-creating superpowers without expecting anything in return. That does not mean you…
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Mastering the Art of Public Relations for Mortgage Loan Officers: Tips from Industry Expert Rick Grant
As a Mortgage Loan Officer, thought leadership and public relations opportunities could be one video content topic away. Rick Grant is a long-time Mortgage Industry Journalist, and today helps mortgage professionals become known as thought leaders, making them a source of information for…
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Attract the Loans You Love - Capitalizing on Your Loan Expertise
Loan Expertise Niches include Loan Programs, Loan Guidelines, and Loan Products. This kind of content highlights your superpowers, expertise, and experience. A Niche Loan Program is a loan program that is unavailable to all consumers under all circumstances. Examples of Niche Loan Programs are: -...
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Student Loan Mortgage Solutions - Qualifying More Borrowers with LoanSense
Qualifying for a mortgage with a student loan in an income-based repayment plan is a significant hurdle for thousands of consumers that don't think they qualify for a mortgage today. In this interview with LoanSense CEO Catalina Kaiyoorawongs. Catalina's journey from affected consumer to CEO of...
About this show
Every day, consumers go online, NOT to fill out a loan application, but because they have questions about qualifying for a mortgage. Thousands of these consumers get tricked into filling out a lead form. 96% of these consumers have a horrible experience with the call center lender and are back online, looking for a second opinion. The purpose of this podcast is to share with mortgage loan officers how to use content marketing to build the ultimate referral machine and market-proof your business in 2023 and beyond.
Hosted by
Scott Schang - FindMyWayHome.com Expert Network