PODCAST · business
Secrets to Win Big With Arjun Sen
by Arjun Sen
What separates good from great? What turns ordinary businesses into extraordinary brands? And what lessons can we learn from leaders who have already made the journey? On Secrets to Win Big, Arjun Sen sits down with visionary leaders, entrepreneurs, innovators, and industry experts to uncover the stories, decisions, challenges, and breakthroughs behind their success. Each episode goes beyond theory to explore leadership, customer experience, branding, culture, growth, innovation, and the human side of business. Through honest conversations and practical wisdom, listeners gain actionable insights they can use to create stronger relationships, build better organizations, and unlock their next big win. If you're looking for inspiration, strategy, and real-world lessons from people who have achieved remarkable results, you're in the right place.
Episodes
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S10E08: Branding is 'Be Bold' with VIP Guest Jeff Pedowitz
What does branding look like in a world driven by AI, real-time search, and changing buyer behavior? In this episode of Secrets to Win Big, Arjun Sen sits down with marketing strategist Jeff Pedowitz to explore how brands can stay relevant, disciplined, and effective as marketing continues to...
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S10E07: Branding Is Wholesome with VIP Guest Kevin Lee
In this episode, Arjun Sen and Kevin Lee explore what truly makes brands win in today’s crowded, AI-driven world. They share why branding is the ultimate emotional tiebreaker, why storytelling is essential in an attention-starved marketplace, and how brands must balance short-term performance...
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S10E06: Brand Truth, Not Brand Spin
In this episode, VIP guest William Espey, the creative visionary behind Chipotle, joins us to talk about why authentic brands win, how values shape culture, and why brand truth always beats brand spin. If you want to build a brand people actually trust, this conversation is a must-listen.
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S10E05: Wow One More: One Person. One Moment. One Reputation.
You are spending obscene amount of money in marketing to acquire one customer at a time. Are you reaching your business potential by maximizing your customer retention? Is your business undervalued by leaking customers? The path to growth is not a mechanical loyalty program but your team going…
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S10E04: Yourness: Your Brand Matters
Yourness is the core of your personal brand and the earned credibility that shapes how others perceive you. In the business world, perception becomes reality. Our future opportunities are influenced not only by what we have done, but by what people believe we can do. And that belief is grounded…
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S10E03: Branding the Unquit Way
Branding is never a solo act, it is a team journey. But beyond experience, titles, and functional expertise, there is one critical ingredient that often determines whether a brand truly wins: an unquit heart. This episode explores why having at least one person who simply refuses to give up can...
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S10E02: The Why and Who of Branding
What does it take for a brand to rise from being “one of many” to becoming “one of one?” Arjun Sen unpacks through powerful personal stories and brand lessons from 30 years in the corporate trenches, why humility, empathy, and curiosity about your customer are the foundation of sustained brand...
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S10E01: Branding Reflections
After a journey of nearly 100 brands over 30 years, partnering with numerous leaders around the world; it is time to sit back and reflect on the branding moments and the threads that connect them. Behind every brand success story that resulted in a big win, every failure that gave birth to big...
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S09E09: Find My Own Path with VIP Guest Vivek Bahl
Vivek Bahl is a social media genius who has been running his own social media marketing agency since 2011. Before this he was Creative Director at Cheil and Dentsu and has also worked in Grey, besides being in the Brand Team at The Times of India and Head of Marketing at PVR Cinemas. He launched...
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S09E08: Now I Want To Talk! with VIP Guest Partha Sinha
Partha Sinha is the President of the Times of India Group, one of the most influential media groups of India. He’s a seasoned leader with proven track record in the brand, media, digital and communication space. Ex Citibanker, ex VP Strategy Ogilvy, ex marketing chief Zee Telefilms, ex head of...
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S09E07: Simple Brilliance with VIP Guest Pearle Dey
Pearle is a very talented young actor who played the role of Baby Reya in the movie ‘I Want To Talk’. It was fascinating to see young Pearle be at the center of the movie for the first hour, charming us with her presence and one liners. This amazing kid, who we all called ‘the real boss’ during...
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S09E06: The Movie Doctor with VIP Guest Jayant Kripalani
Jayant Kripalani has donned many hats as a film, television, and stage actor. Jayant has also written scripts, directed, and produced films for multinationals and is actively involved with theatre. He is known for 3 Idiots (2009), Jaane Tu... Ya Jaane Na (2008) and Ru-Ba-Ru (2008) among others.…
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S09E05: Warrior Soul with VIP Guest Rachna Chhachhi
Rachna Chhachhi is a cancer, nutrition, mental health and yoga therapist, and author of 5 books. Her incurable autoimmune condition changed the course of her life in 2006 when she was bedridden. She healed herself, re-studied, and for the last 15 years, has been treating cancer and chronic…
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S09E04: My Movie Daughter & Me with VIP Guest Ahilya Bamroo
When I first met Ahilya Bamroo in the sets of the movie, I was trying to find my daughter in her. Very soon I realized why Shoojit Sircar chose her to play the role of Reya in the movie I Want to Talk. It was fascinating to see how she processed the evolving relationship with her on-screen dad…
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S09E03: The Man That Made The Movie Happen with VIP Guest Shoojit Sircar
It started on August 20th, 2020. Shoojit Sircar was my VIP guest on my podcast. 1,537 days later, on November 4th, 2024 we sat down together for the follow-up episode. A lot has changed for us. He is now my Shoojit and a baby brother to me. I am his Arjunda (da in Bengali means older brother).…
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S09E02: Arjun to Arjun Conversation with VIP Guest Abhishek Bachchan
Abhishek Bachchan's first podcast ever! When the movie, I Want to Talk was being filmed in Hemet California, I always wanted to ask Abhishek Bachchan (the Movie Arjun) how he felt being Arjun. As I got to know him, I was more intrigued by his level of professionalism and dedication. The filming...
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S09E01: Season 9 Launch - I Want to Talk
Welcome to the 9th season of Secrets to Win Big. Over 8 seasons, after nearly 200 episodes, I have learned from all of you. I have evolved, but more importantly I have fallen in love with these conversations. When I reflect, I realize that no two people share the same thing; everybody's path and...
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S08E15: The Magic of Creating an Impact with VIP Guest Brian Stevens
Brian Stevens is a tech veteran and chief executive officer at Neural Magic. In this role he aims to democratize Generative AI for enterprises and make it open and accessible to all. Previously Brian was the VP of Product and CTO of Google Cloud and before that the EVP & CTO of Red Hat. Here are...
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S08E14: Staying Relevant with VIP Guest Suresh Shenoy
Suresh Shenoy is a Senior business executive and philanthropist. He is a Founder Director and current Vice Chairman of WHEELS Global Foundation that provides technology driven solutions for potable Water, affordable Healthcare, renewable Energy, Education, Livelihoods and Sustainability. He…
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S08E13: Amplifying Change Makers with VIP Guest Stacey Yudin
Stacey Yudin is Chief Executive Officer of NEP Services. A tech leader, Stacey is known for her unstoppable drive and creating transformative technology to advance non-profits and build strong communities. She is passionate about the industrial 4.0 and believes tech is the bridge to building a...
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S08E12: The Recipe of Authenticity with VIP Guests Sahil Rahman & Rahul Vinod
Lifelong friends Sahil Rahman and Rahul Vinod said they opened RASA, a growing Indian fast-casual eatery, to make Indian food more accessible and to be a “bright spot” in people’s days. Sahil and Rahul grew up in the restaurant industry and witnessed the way that food impacted our community and...
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S08E11: Work Your Way To Win with VIP Guest Craig Woolridge
Craig Woolridge excels in building and managing relationships, developing long-term business strategies, and delivering innovative client solutions. He prioritizes business growth and innovation and has exceptional skills in operations management and sales strategy development. With extensive...
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S08E10: Laugh Your Way To Lead with VIP Guest Stacy Pederson
Stacy Pederson is a Funny Motivational Keynote Speaker. After failing in every conceivable way (including life itself-literally-) Stacy chose to reinvent herself. She is now a sought-after Keynote Motivational Speaker who gives audiences fun—yet practical actions on how to overcome stress, handle...
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S08E09: Celebrating Respect with VIP Guest Mike Domitrz
Mike Domitrz, Hall-of-Fame Speaker, Author, Subject Matter Expert, Educator, and Certified Speaking Professional, is the Founder of The Center for Respect, Inc. He has devoted his life to the mission of creating a culture of respect for ALL. You may have seen Mike quoted in NBC Dateline, Forbes,...
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S08E08: Don't Settle with VIP Guest Bruce Somers
Bruce Somers, Jr. is the Chief Storyteller at Sincbox, a company Bruce founded after a decade in the direct response TV field. He pioneered the brand response category and, to date, has directed and produced over 500 campaigns for clients such as DIRECTV, VISA, Microsoft, Citibank, United…
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S08E07: See The Blind Spot with VIP Guest Liz Weber
Liz Weber is a strategic leadership advisor and works with C-Suite leaders and boards on strategic and succession planning to simplify the process, accelerate implementation, and enhance impact organization wide. Liz has written leadership books, has supervised business activities in 129…
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S08E06: Contextual Understanding with VIP Guest Peter Voss
Peter Voss, a Pioneer in AI who coined the term ‘Artificial General Intelligence’ and the CEO and Chief Scientist at Aigo.ai. For the past 15 years, Voss and his team at Aigo have been perfecting an industry disruptive, highly intelligent and hyper-personalized Chatbot, with a brain, for large...
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S08E05: Live Up To The Trust with VIP Guest Prof. Ravikumar Bhaskaran
Professor Ravikumar Bhaskaran is a legendary figure for IIT Kharagpur alumni who graduated between 1982 and 2005 when he was the Professor in Charge of Training and Placement. He was responsible for making IIT Kharagpur the nation most sought after IIT campus for recruitment, a position the...
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S08E04: Be "Amazon-esque" In Your Guest Experience with VIP Guest Jonathan Baktari MD
Dr. Baktari is the CEO of eNational Testing, e7 Health, & US Drug Test Centers. Jonathan Baktari MD has been a triple board-certified physician with over 20 years of clinical, administrative, and entrepreneurial experience. Dr. Baktari is a preeminent, national business thought leader interviewed...
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S08E03: Investing in Your Team with VIP Guest Witty Bindra
Witty Bindra has over 25 years of global experience developing & executing business strategies for various technology products & services companies. He is a successful Tech Startup and currently a Global Business Executive for Microsoft Alliance at Kyndryl that covers Strategic Markets (42...
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S08E02: Be Different, Live Different with VIP Guest Oni Sen
Oni Sen is my baby brother, and I am one of the luckiest people on the planet to see this cool person blossom and evolve in life. Oni is storyteller, who has directed some of the most watched and most acclaimed mini-series in India. Oni graduated from the National Institute of Design (NID) which…
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Season 8 Launch
Welcome to ‘Secrets to Win Big’ Season 8. The journey started on July 15th 2020. There have been 168 conversations. I have been fortunate to talk to people, from all walks of life, from nearly all over the world. My VIP Guests have shared dimensions of their lives which helped me take my learning...
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S07E18: Leave a Mark with VIP Guest Partha Chatterjee
Partha Chatterjee is a Technology Leader in Energy and recognized for his work in Technology Strategy, Digital Transformation, Energy Transition, Data and Analytics, and Artificial Intelligence. He is a prolific speaker, always sharing his insights at the global level. Partha always finds time to...
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S07E17: Invite Everyone In with VIP Guest Ramon Ray
Ramon Ray, CSP is a successful entrepreneur, in-demand, motivational speaker and event host. He is the founder of SmartHustle.com and SmallBizTechnology.com and a regular contributor to Entrepreneur.com, BlackEnterprise.com and a host at Breakfast with Champions. Ramon’s authored five books,...
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S07E16: Being Incredible with VIP Guest Tricia Benn
Tricia Benn is the Chief Executive Officer of C-Suite Network, the most influential network of business leaders, and the General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. Here are some key insights from this week’s show: Great leaders...
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S07E15: Embrace Uncertainty To Win with VIP Guest Meridith Elliott Powell
Researcher, Award Winning Author, Hall of Fame Speaker, Meridith Elliott Powell is the CEO of MotionFirst, an innovative company designed to help organizations, professionals, and entrepreneurs turn uncertainty to competitive advantage. She is the developer of the THRIVE SYSTEM, a highly...
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S07E14: Power of Success Through Failures with VIP Guest Sridhar Solur
Over the past 25 years, Sri has been at the forefront of innovation leading high tech products and businesses. He spent over two decades at Hewlett Packard serving as founder and CPO of CloudPrint, the company’s wearables and IOT business. He would go on to serve in executive roles at SharkNinja...
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S07E13: Multiplying Capabilities with VIP Guest Pratt Dey
Pratt Dey is a Global Director of AWS where he had led several of the company’s most important strategic initiatives. He currently leads a global team for Strategic Partner Engagements and has led AWS’ strategic collaboration with industry leading Channel Partners and technology startups for...
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S07E12: Disrupting a Category with VIP Guest Michael Brown
Michael Brown is CEO and chairman of the board at Skyline Robotics, a window washing business using automated robots. Their flagship robot, OZMO, is disrupting the $40B window cleaning industry. Michael’s 35-year career has been focused on business services and distribution roll-ups. He has led…
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S07E11: Giving Someone a Future with VIP Guest David Sanchez
David Sanchez is the Founder and CEO of Digitalis Medical and Miracle Recovery. On one hand, David is helping healthcare brands build their profits and visibility through digital marketing. Through Miracle Recovery, he works to save lives from addiction. From being a nurse in the ER to saving…
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S07E10: Drivers of Startup Success with VIP Guest William Santana Li
William Santana Li is the co-founder and CEO of Knightscope, a company focused on reducing crime in America with robots. He is a veteran entrepreneur and former executive at Ford Motor Company. He is also the founder of GreenLeaf, a company that grew to become the world’s second-largest…
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S07E09: How to Define Winning with VIP Guest Patrick Cohn
Mental Training Expert Dr. Patrick Cohn has been an athlete his entire life and now a mental game coach. Dr. Cohn’s passion for sports and sports psychology started early in life and continued to grow as he participated in sports. Today, he is the president and founder of Peak Performance Sports,...
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S07E08: The Business of Clarity with VIP Guest Brooke Foley
Brooke Foley is the CEO of the Jayne Agency. Brooke is a Brand Strategist, Agent of Intrigue, Creative - Obsessed with Clarity, Alignment and learning to elevate equity everywhere you can. Here are some key insights from this week’s show: - Clarity is everything. - Find inspiration behind every...
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S07E07: The Bigger Business Purpose with VIP Guest Sunil Kapoor
Sunil Kapoor is an IIT Kharagpur alum and manufacturing entrepreneur of branded steel weld wire meshes and gratings. He runs three manufacturing companies and one trading company in India, with distribution all over India and South East Asia. It has been my pleasure and honor to watch Sunil…
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S07E06: PART 2: Leading with Purpose with VIP Guest Andrew Robbins
Andrew Robbins is a rocket scientist turned business visionary. He is the co-founder and CEO of Paytronix Systems, a customer experience platform for restaurants and convenience stores. Over the last 20+ years Andrew has made a big impact for brands worldwide in customer experience technology and...
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S07E05: PART 1: Next Gen Customer Connection with VIP Guest Andrew Robbins
Andrew Robbins is a rocket scientist turned business visionary. He is the co-founder and CEO of Paytronix Systems, a customer experience platform for restaurants and convenience stores. Over the last 20+ years Andrew has made a big impact for brands worldwide in customer experience technology and...
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S07E04: Shifting Perspectives to Win with VIP Guest Nora Burns
Nora Burns is a highly sought-after Workplace Culture thought leader that business leaders want on their side. She believes in starting at grass-roots level by feeling the pulse of any organization as the The Undercover Candidate™ & The Undercover Employee™. This gives her a firsthand knowledge…
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S07E03: Hope of a Better Environment with VIP Guest Mahmuda Mity
Mahmuda Mity has around six-years of working experience in the research sectors of Bangladesh. Currently she is Senior Research Officer in Climate Change and Disaster Management in SAJIDA Foundation. She is also a consultant for the International Centre for Climate Change and Development. She...
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S07E02: Acing the Test of Life with VIP Guest Rakhi Israni
Rakhi Israni is the Founder and President of Excel Test, offering prep courses and career guidance and counseling. She is an attorney by profession, and also holds an MBA from Rice University. She has been actively involved in community service activities for most of her life and currently serves...
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S07E01: Reflecting on 150 Episodes with Arjun Sen
Arjun Sen reflects on 150 Secrets To Win Big® Podcast episodes. Listen to Arjun answer Top 10 audience questions to celebrate 150 episodes of conversations with leaders from all walks of life from all around the world. Here are the ten questions that audience members asked Arjun Why the name...
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ABOUT THIS SHOW
What separates good from great? What turns ordinary businesses into extraordinary brands? And what lessons can we learn from leaders who have already made the journey?
On Secrets to Win Big, Arjun Sen sits down with visionary leaders, entrepreneurs, innovators, and industry experts to uncover the stories, decisions, challenges, and breakthroughs behind their success.
Each episode goes beyond theory to explore leadership, customer experience, branding, culture, growth, innovation, and the human side of business. Through honest conversations and practical wisdom, listeners gain actionable insights they can use to create stronger relationships, build better organizations, and unlock their next big win.
If you're looking for inspiration, strategy, and real-world lessons from people who have achieved remarkable results, you're in the right place.
HOSTED BY
Arjun Sen
CATEGORIES
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Frequently Asked Questions
How many episodes does Secrets to Win Big With Arjun Sen have?
Secrets to Win Big With Arjun Sen currently has 200 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Secrets to Win Big With Arjun Sen about?
What separates good from great? What turns ordinary businesses into extraordinary brands? And what lessons can we learn from leaders who have already made the journey? On Secrets to Win Big, Arjun Sen sits down with visionary leaders, entrepreneurs, innovators, and industry experts to uncover the...
How often does Secrets to Win Big With Arjun Sen release new episodes?
Secrets to Win Big With Arjun Sen publishes regularly with 200 episodes available. Check the episode list for the typical release schedule.
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You can listen to Secrets to Win Big With Arjun Sen on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Secrets to Win Big With Arjun Sen?
Secrets to Win Big With Arjun Sen is created and hosted by Arjun Sen.
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