PODCAST · business
Securing Your Brand
by secureyourbrand
Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal discuss trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.
Episodes
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Trademark vs. Copyright: How to Secure Your Brand Identity
Confused about the difference between a Trademark and a Copyright? Think that paying a designer's invoice or downloading from an online platform automatically means you own your logo? Think again! In this episode of Securing Your Brand with SecureMark Legal, we break down the critical…
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Word Mark vs. Design Mark
Ever wondered why Starbucks always uses that exact green, why Apple stores all look identical, or why those famous red-soled high heels are worth millions? 🤯 In this episode of Securing Your Brand with SecureMark Legal, we are breaking down Trademark 101 so you can protect your brand like a pro!...
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Understanding Common Law Trademark Rights and Their Limitations
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall, Melissa Jeda and Lisa Mosbey delve into the intricacies of common law trademark rights. They explore what these rights entail, how they are automatically created through the use of a brand in...
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Trademark Essentials: What You Can and Cannot Protect
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, trademark attorneys Holly McFall and Melissa Jeda, along with Lisa Mosbey, delve into the intricacies of trademarking for businesses. They discuss what qualifies for trademark protection, including brand names, logos,...
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From Construction to Sailing: Navigating Business and Trademark Challenges
Episode Summary: In this episode of Securing Your Brand with SecureMark Legal, hosts Holly McFall and Melissa Jeda, both trademark attorneys, sit down with James Kell, CEO of Scratchie. James shares his unique journey from running major construction projects, including Apple's first retail stores...
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Protecting Your Personal Brand: Legal Insights for Creators
Episode Summary: Discover why safeguarding your personal brand is crucial for creators and influencers entering the business world. Legal experts delve into the significance of trademark protection, distinctiveness of brand names, and the early steps for securing your identity in commerce. Key...
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IT Operations for Small Businesses Success
Episode Summary: In this episode, Jesus Caseres joins Melissa Jeda and Holly McFall to discuss the critical intersection between IT operations and overall business functionality. From IT as the operating system of a business to the importance of aligning IT with legal compliance and branding…
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The Importance Comprehensive of Trademark Searches
Episode Summary: This episode delves into the critical step of conducting a comprehensive trademark search before filing a trademark application. The discussion emphasizes the importance of identifying potential risks early to avoid costly legal issues later on, offering essential insights for...
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Cybersecurity for Small Businesses: Protecting Your Brand
Episode Summary: In this episode of *Securing Your Brand with SecureMark Legal*, cybersecurity expert Jesus Caseres discusses the importance of cybersecurity for small businesses. He highlights how attackers target small businesses, common scams, and practical tips to reduce risks. Jesus…
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Small Business Financial Reset with Tiffany Gonzalez, CPA
Episode Summary: In this episode, Tiffany Gonzalez, a CPA specializing in small and mid-sized businesses, shares valuable insights on financial resets for small business owners at the start of the year. She emphasizes the importance of reviewing bookkeeping processes, tax planning, and cash flow...
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AI and Brand Ownership
Episode Summary: In this episode of *Securing Your Brand with SecureMark Legal* The discussion revolves around the complexities of AI-generated content and its impact on brand ownership. From copyrights and trademarks to the importance of human creative input, the hosts delve into key...
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Building a Strong Brand Foundation with Sam Ghanem
Episode Summary: In this episode, Sam Ghanem, CEO of Creative Leader SG Inc, delves into the importance of building a robust brand foundation and trademark strategies for startups and established businesses. She emphasizes the significance of brand clarity, creativity, and legal protection in...
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Rebranding After Infringement
Episode Summary: Discover the essential steps to successfully rebranding after infringement, ensuring your business stays protected and maintains customer trust throughout the transition. Learn from legal experts about the strategic planning required to navigate this challenging process with...
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What’s New in Trademarks for 2025?
Episode Summary: In this episode of *Securing Your Brand*, trademark attorneys Holly McFall and Melissa Jeda discuss the significant changes implemented by the United States Patent and Trademark Office (USPTO) in 2025. They delve into the new website, increased fees, revised procedures, and...
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ABOUT THIS SHOW
Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal discuss trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and creative works.
HOSTED BY
secureyourbrand
CATEGORIES
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Frequently Asked Questions
How many episodes does Securing Your Brand have?
Securing Your Brand currently has 23 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Securing Your Brand about?
Welcome to Securing Your Brand, the podcast where Holly McFall and Melissa Jeda from SecureMark Legal discuss trademarks, copyrights, and intellectual property. Hosted by Matt Sky, each episode unpacks the complexities of IP law, offering insights and guidance to help you protect your brand and...
How often does Securing Your Brand release new episodes?
Securing Your Brand has 23 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Securing Your Brand?
You can listen to Securing Your Brand on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Securing Your Brand?
Securing Your Brand is created and hosted by secureyourbrand.
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